PROMOTIONAL FEATURE
Food & Drink Wales
Ensuring pride of place for Welsh food and drink A range of the Welsh GI family of products
#CaruCymruCaruBlas – Dydd Gŵyl Dewi 2021 #LoveWalesLoveTaste – St David’s Day 2021 #CaruCymruCaruBlas / #LoveWalesLoveTaste is a consumer facing initiative backed by the Welsh Government to encourage people to buy Welsh, to buy local and to celebrate Wales‘ vibrant food and drink sector. Launched in the summer of 2020 and centred on a series of “celebration days”, the campaign has captured the imagination of the industry and public alike. Plans are now underway for St David’s Day on 1 March 2021 where there will be a digital marketing campaign to celebrate the day and food and drink from Wales.
GEOGRAPHICAL INDICATION (GI) may be a modest term, but it’s one that literally makes a world of difference when it comes to sharing our pride in the best of Welsh food and drink. Whether consumers seek them out in Wales or around the world, Welsh products with GI status can lay claim to distinctive quality, authenticity and the heritage of their natural place of origin. Today there are 16 products on the Welsh GI ‘A-list’. From Anglesey Sea Salt, Carmarthen Ham and Traditional Welsh Caerphilly Cheese through to PGI Welsh Lamb, PGI Welsh Beef and even wine, there is a feast of proudly Welsh products that Tom Jones, Conwy Mussels PDO
enjoy coveted GI status from the EU. In fact, with all the Welshness that goes into these outstanding products, perhaps ‘GI’ should also stand for ‘Genuinely Iconic’! The new UK Geographical Indication schemes (UK GI) commenced on 1st January 2021, and included the launch of the UK GI logos. All existing UK products registered under EU GI schemes will automatically remain protected under the UK GI Schemes. www.businesswales.gov.wales/ foodanddrink/how-we-can-help/new-ukgeographical-indication-gi-schemes
BlasCymru/TasteWales 2021
The BlasCymru/TasteWales event takes place on Wednesday 27th and Thursday 28th October 2021 at the International Convention Centre Wales, Newport. The Welsh Government is bringing together the best food and drink businesses from across Wales to meet UK and international buyers. It will be the largest ‘meet the supplier’ and trade showcase event in the Welsh food calendar. The event provides an opportunity to meet an industry under one roof – from large scale suppliers to artisan producers – and spans a broad and diverse range of product categories. For more information on BlasCymru/ TasteWales and sourcing Welsh food and drink, please email info@tastewales.com
www.businesswales.gov.wales/ foodanddrink/ email: bwyd-food@gov.wales www.Cywain.Cymru/Our-Producers insta: food_drink_wales twitter: @FoodDrinkWales fb: /FoodDrinkWales Vol.22 Issue 1 | January-February 2021
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