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15-18 SEPTEMBEr 2014 MElBOurnE cOnVEnTIOn & EXHIBITIOn cEnTrE ямБ

Fine Food Australia is celebrating its 30th year of connecting buyers and sellers within the retail and foodservice sectors. This year, Australia’s leading trade show, will not only present new and innovative products from around Australia, but will also showcase international products from over 45 countries. 2014 will see the introduction of more theatres, live demonstrations, masterclasses and industry recognised competitions. Put yourself in front of real buyers and bite into new markets. Four days 20,000+ buyers*

*20,328 trade visitors in 2013 (CAB Audit).

Why Fine Food Australia is the prime show for food businesses to actively pursue new sales and generate strong leads.

1  Turn your passion into profit and generate genuine sales leads 2  Discover new business and stay close to your existing customers 3  Stay ahead of your competition and protect your market share 4  Present and demonstrate your products 5 Meet decision makers face to face 6 Launch new products 7 Raise your profile 8 S  upport your resellers and find new distributors 9 Inspire and educate your market 10 Connect with industry peers

“We were extremely busy throughout the entire show and would recommend participation by all!� Michael Webber, COO, BioRenew.

raise your

profile and set yourself apart

let us BrinG the For 30 years Fine Food Australia has delivered thousands of key buyers from the food and drink industry.

WHO VISITS? Student/Trainee Food Technologist Consultant Barista

Barperson/Waiter Baker Executive Chef/Head Chef/Cook Chef (Pastry, Sous, Expediter, Chef De Partie)

Other Butcher Management (Ops, F&B, Purchasing, Catering)

Owner/Director/General Manager Sales & Marketing

“This is the best show in the Southern Hemisphere to keep in touch and up-to-date with trends and products in the hospitality field.” David Humphrey, Managing Director, Granulated Milk NZ Ltd.

20,000+ Key Buyers

InDuSTry SEcTOr Specialist Distributor

Food Broker Bakery Patisserie

Foodservice Distributor Wholesaler

Independent Food Store (Specialist Food Store) Supermarket Butcher/Deli/Gourmet Store


Convenience Store

Independent Takeaway


Pizzeria Healthcare/Aged Care Fast Food/Quick Service Educational Facility/Canteen Club/Bar/Venue

Visitor data is analysed by the Circulations Audit Board (CAB).

Café Caterer Hotel/Motel Accommodation

Who is your Fine Food Australia’s largest audience are within the foodservice and hospitality sector.

IS FOODSErVIcE AnD HOSPITAlITy yOur TArgET MArkET? Visitors from this segment range from restaurants, cafés, QSRs, pubs, clubs, bars, hotels, motels, caterers, venues, health care, aged care, importers/exporters, wholesalers and distributors.

Fast Food/Quick Service 7% Educational Facility/Canteen 6%

Healthcare/Aged Care 3% Pizzeria 2% Independent Takeaway 1%

Club/Bar/Venue 11%

Restaurant 28%

key foodservice and hospitality visitors in 2013: • Qantas

• Delaware North

• Sofitel

• Merivale

• Hilton

• Novotel

• The Star

• Peter Rowland

• Epicure

• Compass Group

• Virgin

• Starbucks

• Park Hyatt

• The Westin

Hotel/Motel/ Accommodation 8%

• Four Seasons • Shangri-La Hotel • McDonalds

• Hungry Jacks

Caterer 11%

Café 23%

“I thoroughly enjoyed my first show – thanks! The highlight was definitely meeting independent suppliers.” Shelley Franklyn, Trufflepig Catering & Events. Visitor data is analysed by CAB.

IS BAkEry yOur TArgET MArkET? Fine Food Australia brings together the industry’s top decision makers and buyers who are actively seeking cutting edge solutions for their business. This is the perfect platform to showcase the latest technologies, equipment and new product introductions to more than 7,000 visitors actively seeking to purchase bakery products and equipment.


BaKery, speCiality Breads, and BaKery produCts

BaKery eQuipment

More than 1,600 key decision makers from the retail sector attended Fine Food Australia in 2013.

IS rETAIl yOur TArgET MArkET? Visitors from this segment represented supermarkets, convenience stores, deli/gourmet and liquor outlets. Place your brand in front of this ever changing landscape and improve mindshare and your profile with these highly influential buyers.

rETAIl BuSInESS SnAPSHOT Butcher/Deli/Gourmet Store 12%

Convenience Store 5%

Supermarket 16%

Don’t miss being seen by some of the industry’s biggest names as attended at the 2013 event: • Coles Myer Group • 7 Eleven • Woolworths

• Metcash

• Pie Face

• Aldi

• Thomas Dux

• Costco

• David Jones


• Muffin Break

• Foodworks

• Hard Rock Café

• Gloria Jeans

Independent Food Store (Specialist Food Store) 18%

Bakery Patisserie 49%

“A must for anyone in the food industry – Great place to meet new people and generate new ideas.” Angelica Nohra, Director, Gourmet Foods. Visitor data is analysed by CAB.

Fine Food Australia is the must attend event for international buyers wanting to source products from the Asia Pacific region.


international buyers, from 48 countries around the world. In previous years, over $40 million in export orders were generated over the 12 months post show, as a direct result of participating in Fine Food Australia – we expect 2014 results to be of equal or greater value.

Each year the number of import and export sales generated at the show has increased. In 2013, Fine Food Australia attracted approximately 1,000

Germany Netherlands Belgium




Cambodia Brunei




Poland Turkey Cyprus



UK Ireland



South Korea



Tunisia Hong Kong & Macau Philippines

Colombia Peru

Pakistan Thailand



Italy Chile


Greece South Africa Israel

Vietnam Indonesia

Papua New Guinea Vanuatu Cook Islands Tonga Fiji

Mauritius United Arab Emirates Saudi Arabia

New Zealand

Who should If you are in the foodservice or retail sectors this is the opportunity to showcase your company and products.

Industry segments represented at Fine Food Australia:


Food and Beverage


• Bakery

• Bakery

• Audiovisual

• Blenders

• Coffee

• Barware

• Cabinets

• Confectionery

• Bedding

• Cookware

• Dairy

• Cleaning

• Dishwashers

• Drinks

• Entertainment

• Flooring

• Food Safety and Handling

• Furniture

• Fridges

• Fresh Fruit & Vegetables

• Gaming

• Fryers

• Gourmet

• Interiors

• Ice makers

• Ingredients

• POS systems

• Kitchenware

• Meat

• Security

• Ovens

• Native Game

• Tableware

• Packaging

• Organic

• Uniforms

• Sauces • Seafood • Smallgoods • Wine

TOP THrEE rEASOnS TO EXHIBIT: • Generate high value & large volume sales leads • Increase brand & product awareness • Meet & engage with existing customers and suppliers

$26K averaGe sales Generated at shoW per eXhiBitor



of eXhiBitors Were satisfied or very satisfied With the Quality of visitors

Statistics from the 2013 post show survey.

How will we deliver you more than $157 Million worth




Over 200,000 tickets are distributed via direct mail, exhibitors and third parties such as key industry associations and media partners.

An extensive email campaign includes an initial registration drive to over 200,000 recipients, plus regular email updates, registration reminders and during-show updates.

An extensive telemarketing campaign is designed to reach previous visitors over the phone, providing an easy way to register.

Media Partners

Online Marketing

Mobile App

Through our media partners, we are able to secure comprehensive show previews, ‘new products’ editorial and premium advertising.

A variety of online advertisements are placed on widely browsed industry websites. Plus, our social media presence delivers relevant and engaging content for all followers.

A dedicated show mobile app available on the App Store and Google Play for visitors to plan their time at the show more efficiently.

International Buyers Approximately 1,000 international visitors from 48 countries attended Fine Food Australia.

Don’t miss out Space Only Bare floor space, ideal for larger exhibitors who wish to build their own stand. A$520 per square metre plus GST.

Shell Scheme Space plus walls, carpet, spotlights and fascia with company name. A$580 per square metre plus GST.

Furniture Packages You can order your own furniture or take one of the easy walk-on-packages (with Shell Scheme) for an extra A$62 per square metre plus GST. The above rates include: Exhibitor manual, profile in the show directory, website listing with profile and product index, visitor tickets for marketing, opportunities for pre-show access to our PR agency, floor cleaning and cocktail function.

Sponsorship Opportunities To enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available.

Contact one of the team to discuss your options on +61 3 9261 4500.








Bake skills – The industry’s premier team competition, attracting the best young bakers and pastry chefs.


Chefs’ Studio – An informative presentation theatre discussing trends, hot topics and challenges facing the industry today. Barista Cup – Australia’s best baristas compete to develop their skill and profile on a national scale.

Les Toques Blanches Masterclasses – Learn from internationally renowned chefs as they share inspiration, skills, techniques and knowledge.

Australian Culinary Challenge – See chefs of highest calibre and skill level compete to showcase their talent, judged by a panel of international, interstate and local judges.

Official Great Aussie Pie Competition – Serving to promote and celebrate Australia’s much-loved icon – the perfect pie.

New Product Showcase – An interactive initiative showcasing the best new products to hit the food industry in the last 12 months.

15-18 septemBer Melbourne Convention & Exhibition Centre Monday 10am-8pm, Tuesday to Thursday 10am-5pm



Exhibition Manager: Minnie Constan

Fine Food Western Australia

Exhibition coordinator: Kate Snelgar

Fine Food Queensland

Exhibition Sales coordinator: Michele Pearce

Fine Food New Zealand

Exhibition Sales Executive: Jacqui Summerhill

Fine Food India

Exhibition Sales Executive: Carrie Smith


Telephone: + 61 3 9261 4500

Good Food & Wine Show Recognised as a global event by the Union des Foires Internationales

Supported by

A Member of the Exhibition & Event Association of Australasia

Bake Skills Australia Supporting Quality, Training and Professionalism in Baking


Diversified Communications Australia. 424 St Kilda Road, Melbourne, VIC, 3004. Tel: +61 3 9261 4500, Fine Food Australia 2014 is brought to you by Diversified Communications Australia, one of Australia’s top exhibition companies Š Copyright Diversified Communications Australia. All rights reserved.

Fine Food Australia 2014 Brochure  
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