FOR 30 YEARS AUSTRALIA
15-18 SEPTEMBEr 2014 MElBOurnE cOnVEnTIOn & EXHIBITIOn cEnTrE ямБnefoodaustralia.com.au
Fine Food Australia is celebrating its 30th year of connecting buyers and sellers within the retail and foodservice sectors. This year, Australiaâ€™s leading trade show, will not only present new and innovative products from around Australia, but will also showcase international products from over 45 countries. 2014 will see the introduction of more theatres, live demonstrations, masterclasses and industry recognised competitions. Put yourself in front of real buyers and bite into new markets. Four days 20,000+ buyers*
*20,328 trade visitors in 2013 (CAB Audit).
Why Fine Food Australia is the prime show for food businesses to actively pursue new sales and generate strong leads.
1 Turn your passion into profit and generate genuine sales leads 2 Discover new business and stay close to your existing customers 3 Stay ahead of your competition and protect your market share 4 Present and demonstrate your products 5 Meet decision makers face to face 6 Launch new products 7 Raise your profile 8 S upport your resellers and find new distributors 9 Inspire and educate your market 10 Connect with industry peers
â€œWe were extremely busy throughout the entire show and would recommend participation by all!â€? Michael Webber, COO, BioRenew.
profile and set yourself apart
let us BrinG the For 30 years Fine Food Australia has delivered thousands of key buyers from the food and drink industry.
WHO VISITS? Student/Trainee Food Technologist Consultant Barista
Barperson/Waiter Baker Executive Chef/Head Chef/Cook Chef (Pastry, Sous, Expediter, Chef De Partie)
Other Butcher Management (Ops, F&B, Purchasing, Catering)
Owner/Director/General Manager Sales & Marketing
“This is the best show in the Southern Hemisphere to keep in touch and up-to-date with trends and products in the hospitality field.” David Humphrey, Managing Director, Granulated Milk NZ Ltd.
20,000+ Key Buyers
InDuSTry SEcTOr Specialist Distributor
Food Broker Bakery Patisserie
Foodservice Distributor Wholesaler
Independent Food Store (Specialist Food Store) Supermarket Butcher/Deli/Gourmet Store
Pizzeria Healthcare/Aged Care Fast Food/Quick Service Educational Facility/Canteen Club/Bar/Venue
Visitor data is analysed by the Circulations Audit Board (CAB).
Café Caterer Hotel/Motel Accommodation
Who is your Fine Food Australia’s largest audience are within the foodservice and hospitality sector.
IS FOODSErVIcE AnD HOSPITAlITy yOur TArgET MArkET? Visitors from this segment range from restaurants, cafés, QSRs, pubs, clubs, bars, hotels, motels, caterers, venues, health care, aged care, importers/exporters, wholesalers and distributors.
Fast Food/Quick Service 7% Educational Facility/Canteen 6%
Healthcare/Aged Care 3% Pizzeria 2% Independent Takeaway 1%
key foodservice and hospitality visitors in 2013: • Qantas
• Delaware North
• The Star
• Peter Rowland
• Compass Group
• Park Hyatt
• The Westin
Hotel/Motel/ Accommodation 8%
• Four Seasons • Shangri-La Hotel • McDonalds
• Hungry Jacks
“I thoroughly enjoyed my first show – thanks! The highlight was definitely meeting independent suppliers.” Shelley Franklyn, Truﬄepig Catering & Events. Visitor data is analysed by CAB.
IS BAkEry yOur TArgET MArkET? Fine Food Australia brings together the industryâ€™s top decision makers and buyers who are actively seeking cutting edge solutions for their business. This is the perfect platform to showcase the latest technologies, equipment and new product introductions to more than 7,000 visitors actively seeking to purchase bakery products and equipment.
kEy InTErESTS OF BAkEry VISITOrS
BaKery, speCiality Breads, and BaKery produCts
More than 1,600 key decision makers from the retail sector attended Fine Food Australia in 2013.
IS rETAIl yOur TArgET MArkET? Visitors from this segment represented supermarkets, convenience stores, deli/gourmet and liquor outlets. Place your brand in front of this ever changing landscape and improve mindshare and your profile with these highly influential buyers.
rETAIl BuSInESS SnAPSHOT Butcher/Deli/Gourmet Store 12%
Convenience Store 5%
Don’t miss being seen by some of the industry’s biggest names as attended at the 2013 event: • Coles Myer Group • 7 Eleven • Woolworths
• Pie Face
• Thomas Dux
• David Jones
• Muffin Break
• Hard Rock Café
• Gloria Jeans
Independent Food Store (Specialist Food Store) 18%
Bakery Patisserie 49%
“A must for anyone in the food industry – Great place to meet new people and generate new ideas.” Angelica Nohra, Director, Gourmet Foods. Visitor data is analysed by CAB.
Fine Food Australia is the must attend event for international buyers wanting to source products from the Asia Pacific region.
IS IMPOrT/EXPOrT yOur TArgET MArkET?
international buyers, from 48 countries around the world. In previous years, over $40 million in export orders were generated over the 12 months post show, as a direct result of participating in Fine Food Australia â€“ we expect 2014 results to be of equal or greater value.
Each year the number of import and export sales generated at the show has increased. In 2013, Fine Food Australia attracted approximately 1,000
Germany Netherlands Belgium
Poland Turkey Cyprus
Tunisia Hong Kong & Macau Philippines
Greece South Africa Israel
Papua New Guinea Vanuatu Cook Islands Tonga Fiji
Mauritius United Arab Emirates Saudi Arabia
Who should If you are in the foodservice or retail sectors this is the opportunity to showcase your company and products.
Industry segments represented at Fine Food Australia:
Food and Beverage
• Food Safety and Handling
• Fresh Fruit & Vegetables
• Ice makers
• POS systems
• Native Game
• Sauces • Seafood • Smallgoods • Wine
TOP THrEE rEASOnS TO EXHIBIT: • Generate high value & large volume sales leads • Increase brand & product awareness • Meet & engage with existing customers and suppliers
$26K averaGe sales Generated at shoW per eXhiBitor
of eXhiBitors Were satisfied or very satisfied With the Quality of visitors
Statistics from the 2013 post show survey.
How will we deliver you more than $157 Million worth
Over 200,000 tickets are distributed via direct mail, exhibitors and third parties such as key industry associations and media partners.
An extensive email campaign includes an initial registration drive to over 200,000 recipients, plus regular email updates, registration reminders and during-show updates.
An extensive telemarketing campaign is designed to reach previous visitors over the phone, providing an easy way to register.
Through our media partners, we are able to secure comprehensive show previews, â€˜new productsâ€™ editorial and premium advertising.
A variety of online advertisements are placed on widely browsed industry websites. Plus, our social media presence delivers relevant and engaging content for all followers.
A dedicated show mobile app available on the App Store and Google Play for visitors to plan their time at the show more efficiently.
International Buyers Approximately 1,000 international visitors from 48 countries attended Fine Food Australia.
Donâ€™t miss out Space Only Bare floor space, ideal for larger exhibitors who wish to build their own stand. A$520 per square metre plus GST.
Shell Scheme Space plus walls, carpet, spotlights and fascia with company name. A$580 per square metre plus GST.
Furniture Packages You can order your own furniture or take one of the easy walk-on-packages (with Shell Scheme) for an extra A$62 per square metre plus GST. The above rates include: Exhibitor manual, profile in the show directory, website listing with profile and product index, visitor tickets for marketing, opportunities for pre-show access to our PR agency, floor cleaning and cocktail function.
Sponsorship Opportunities To enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available.
Contact one of the team to discuss your options on +61 3 9261 4500.
LES TOQUES BLANCHES MASTERCLASSES OFFICIAL GREAT AUSSIE PIE COMPETITION BAKE SKILLS
AUSTRALIAN CULINARY CHALLENGE
ACF ARTISTIC STATIC DISPLAYS
Bake skills – The industry’s premier team competition, attracting the best young bakers and pastry chefs.
NEW PRODUCT SHOWCASE
Chefs’ Studio – An informative presentation theatre discussing trends, hot topics and challenges facing the industry today. Barista Cup – Australia’s best baristas compete to develop their skill and profile on a national scale.
Les Toques Blanches Masterclasses – Learn from internationally renowned chefs as they share inspiration, skills, techniques and knowledge.
Australian Culinary Challenge – See chefs of highest calibre and skill level compete to showcase their talent, judged by a panel of international, interstate and local judges.
Official Great Aussie Pie Competition – Serving to promote and celebrate Australia’s much-loved icon – the perfect pie.
New Product Showcase – An interactive initiative showcasing the best new products to hit the food industry in the last 12 months.
15-18 septemBer Melbourne Convention & Exhibition Centre Monday 10am-8pm, Tuesday to Thursday 10am-5pm
MEET THE FInE FOOD TEAM
Exhibition Manager: Minnie Constan
Fine Food Western Australia
Exhibition coordinator: Kate Snelgar
Fine Food Queensland
Exhibition Sales coordinator: Michele Pearce
Fine Food New Zealand
Exhibition Sales Executive: Jacqui Summerhill
Fine Food India
Exhibition Sales Executive: Carrie Smith
Telephone: + 61 3 9261 4500
Good Food & Wine Show
finefoodaustralia.Com.au Recognised as a global event by the Union des Foires Internationales
A Member of the Exhibition & Event Association of Australasia
Bake Skills Australia Supporting Quality, Training and Professionalism in Baking
Diversified Communications Australia. 424 St Kilda Road, Melbourne, VIC, 3004. Tel: +61 3 9261 4500, email@example.com Fine Food Australia 2014 is brought to you by Diversified Communications Australia, one of Australiaâ€™s top exhibition companies ÂŠ Copyright Diversified Communications Australia. All rights reserved.