ELEVATE YOUR BUSINESS IN 2018 10 – 13 SEPTEMBER 2018 MELBOURNE CONVENTION & EXHIBITION CENTRE finefoodaustralia.com.au
21,291 qualified buyers (Melbourne 2016)
Fine Food Australia is the country’s leading trade exhibition, and has been connecting buyers and sellers within the foodservice, hospitality and retail industries for over 34 years. More than 1000 exhibitors consider this as a premier event to showcase their products and services. Returning to the Melbourne Convention & Exhibition Centre, the 2018 show will not only present new and innovative products from Australia, but also showcase international produce from over 60 countries.
• The Café Stage, presented by our Platinum Sponsor Freedom Foods, will host demonstrations and educational sessions dedicated to the café industry
91%
of visitors said Fine Food Australia is important to their business
90
40% OWNER (Owner/Proprietor, CEO/Company Director, Managing Director, General Manager)
18% BD & MARKETING (Food Technologist, Purchasing or Buying, Sales/Marketing)
(Catering Manager, F&B Manager, Operations Manager, Supervisor/Manager)
12% FOOD TRADE (Baker, Barista, Barperson/Waiter, Butcher, Consultant, Food Consultant, Retail Assistant)
If you miss Fine Food Australia 2018, you’ll miss the chance of meeting over 26,805 local and international trade buyers*.
Source new suppliers
CAB audited visitor number
Source new products / innovations
Keep up with industry trends
12% CHEFS (Chef or Cook, Exec Chef/Head Chef, Pastry Chef, Sous Chef/Expediter/Chef De Partie)
2%
HOSPITALITY & RETAIL EQUIPMENT
• Bakery
• Fryers
• Bakery
• Meat
• Audiovisual
• Interiors
• Blenders
• Ice makers
• Coffee
• Native Game
• Barware
• POS systems
• Cabinets
• Kitchenware
• Confectionery
• Organic
• Bedding
• Security
• Cookware
• Ovens
• Dairy
• Sauces
• Cleaning
• Tableware
• Dishwashers
• Packaging
• Drinks
• Seafood
• Entertainment
• Uniforms
• Flooring
• Food Safety & Handling
• Fresh Fruit & Vegetables
• Smallgoods
• Furniture • Gaming
• Fit Out & Design
• Gourmet
•H ealthy Living
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of exhibitors were satisfied with the quality of visitors to their stand
VISITORS ARE LOOKING TO:
Our partnership with the Foodservice Suppliers Association of Australia (FSAA) will also bring content specifically designed to facilitate growth within the industry.
FOOD AND BEVERAGE
• Ingredients
of exhibitors were satisfied with Fine Food Australia
%
16% HOSPITALITY MANAGER
• The Talking Food Stage returns with an all new lineup of industry insiders who will share their experience and knowledge on key trends in the foodservice industry
Industry segments represented at Fine Food Australia:
• Fridges
88%
• The Innovations in Patisserie Stage, presented by Callebaut, will bring new techniques and expert advice by leading pastry chefs
WHO SHOULD EXHIBIT? FOODSERVICE EQUIPMENT
71
This year’s event will feature three theatres:
*
sales leads generated on average per exhibitor
JOB FUNCTION
• Wine
*
CAB audited visitor number
“As an employee of Coyo it was an absolute honour to provide information about our products and to educate potential buyers and consumers about the benefits of our dairy free, gluten free, organic coconut yoghurt and ice creams. I would highly recommend any new and upcoming business to attend this event, it is certainly valuable to your brand. People who attend this event are there for a reason and in search of wonderful, innovative companies.” Beck Hall 2017 Exhibitor
EXHIBITOR BENEFITS: Fine Food Australia provides an unmatched resource for food businesses to actively pursue new sales and generate strong leads. • Turn your passion into profit and generate genuine sales leads • Discover new business and stay close to your existing customers • Stay ahead of your competition and protect your market share • Present and demonstrate your products • Meet decision makers face to face
FINEFOODAUSTRALIA.COM.AU
3 | FINE FOOD AUSTRALIA 2018
• Launch new products • Raise your profile • Support resellers and find new distributors • Inspire and educate your market • Connect with industry peers
OTHER (Apprentice, Education and Training, Student, Teacher or Training, Other)
“This is an important industry event for us to be involved in. The event puts us in contact with all the key people within the industry to discuss trends and opportunities in the sector. It is also an opportunity to see new and innovative products/ processes from Australia and internationally.” Karen Baldwin Department of Industry, Innovation and Science
FINEFOODAUSTRALIA.COM.AU
VISITOR STATISTICS
FINE FOOD AUSTRALIA 2018
SHOW HIGHLIGHTS
Promote your brand to our largest segment of visitors from the foodservice and hospitality sector. Meet prospective buyers from restaurants, cafés, QSRs, pubs, bars, hotels, caterers, venues, health care, aged care, wholesalers and distributors.
MARKETING CAMPAIGN OVERVIEW
Showcase your company to key decision makers looking for innovative and new products within the retail industry. Ranging from supermarkets, convenience, deli/gourmet and liquor segments, Fine Food Australia brings the opportunity to increase your brand profile with these highly influential buyers.
Maximise your chance to meet the baking industry’s top decision makers and buyers who are actively seeking cutting edge solutions for their business. Fine Food Australia is the perfect platform to showcase the latest technologies, equipment and new products to visitors from this sector, who are actively seeking to purchase bakery products and equipment.
The 2018 marketing campaign is targeted specifically to engage with qualified food industry buyers. Some key marketing channels used include:
Connect with some of the industry’s largest names such as:
EXHIBITOR MARKETING TOOLS
• Direct Mail: content driven direct mail distributed to contacts and foodservice outlets.
•P artners & Supporters: Invitations distributed through the networks of exhibitors, associations and media partners.
•P ublicity: Professional PR agency is engaged to maximise reach through editorial in trade journals and consumer publications.
•D igital Marketing: Online advertisements on widely browsed industry websites.
•E mail Campaign: Driving registrations with regular show updates and reminders.
Cafe/Coffee Shop/Tea Room
20%
Catering
15%
Club/Bar/Venue
10%
Hotel & Accommodation
8%
Fast Food/Quick Service
7%
Pizzeria/Independent Takeaway/Sandwich Shop
5%
Educational Facility/Canteen
5%
Health Care & Aged Care
3%
• Social media & blog post opportunities • Exhibiting tips and advice • Digital banners & email signatures
Most Outstanding Marketing Campaign
HIGHLY COMMENDED
Best Trade Show over 10,000m2
Germany Belgium
Supermarket
40%
Independent Food Store/Specialist Food Store
37%
Butcher/Deli/Gourmet Store
14%
IMPORT AND EXPORT Fine Food Australia is the must attend event for international buyers sourcing products from the Asia Pacific region.
9%
Each year the number of import and export sales generated at the show has increased. More than 1000 international buyers from 60 countries from around the world attend the event. It has been estimated that in the 12 months post Fine Food Australia, over $40 million in export orders have been generated as a direct result of participation at event.
“Fine Food Australia was a great event to attend with our local region as it was a very collaborative and encouraging environment with mutual goals in place. This collaboration worked for both small and larger businesses as well!” Brigid Woolnough KOKOPOD Chocolate
Denmark
Cambodia Brunei
Poland Turkey Cyprus
Taiwan
UK Ireland
China
USA
South Korea
Spain
Japan
Tunisia Hong Kong & Macau Philippines
Colombia Peru
Pakistan Thailand
Switzerland
Malaysia
Italy
Singapore
Greece South Africa
5 | FINE FOOD AUSTRALIA 2018
Mongolia
France
Chile
FINEFOODAUSTRALIA.COM.AU
Nepal India
Austria
Israel 4 | FINE FOOD AUSTRALIA 2018
Iran
Vietnam Indonesia
Papua New Guinea Vanuatu Cook Islands Tonga Fiji
Mauritius United Arab Emirates
New Zealand
Saudi Arabia FINEFOODAUSTRALIA.COM.AU
FOODSERVICE & HOSPITALITY
27%
• Opportunity to provide new product press releases to Fine Food Australia PR agency for potential promotion
•T rade media partnerships secured: Baking Business, Foodservice Magazine, Hospitality Magazine, Open House Magazine, Retail World, Prepared Foods and more.
RETAIL VISITORS
Restaurant
• Printed visitor invitations and customised email invitation
•T elemarketing: Personalized conversations with visitors to drive registrations over the phone.
Netherlands
Convenience Store
• Fine Food Australia logo – include this in your own marketing materials
WINNER
7-Eleven, Aldi, Coles Myer, David Jones, Foodworks, IGA, Metcash, Nestle, Woolworths, and Baker’s Delight.
HOSPITALITY & FOODSERVICE VISITORS
Promote your presence at the expo with these additional free tools available:
RETAIL
Fonterra, Gloria Jean’s, Hilton Hotel, Intercontinental, McDonald’s Australia, Qantas, Retail Zoo Sofitel, Virgin Australia, Village Cinemas, Bidvest Australia, Crown Melbourne, Attica, Delaware North, Compass Group, Epicure, Etihad Stadium and many more.
BAKERY
BAKERY
A quick cross reference of the key foodservice and hospitality visitors in 2016 reveals the quality of leads you can expect at this year’s event:
RETAIL
IMPORT & EXPORT
FOODSERVICE AND HOSPITALITY
PACKAGING
BAKERY
FOOD
INNOVATIONS IN PATISSERIE STAGE
STARTUP
by Silver Chef
by Callebaut
NETWORKING LOUNGE
HOSPITALITY
FITOUT & DESIGN
DRINKS
CATERING EQUIPMENT
TALKING FOOD STAGE
DAIRY WORLD
2018 FLOOR PLAN
ACF CULINARY CHALLENGE
MEAT & SEAFOOD
SPECIALTY
NATURAL, FREE FROM, ORGANIC & FRESH
CAFÉ STAGE
by Freedom Foods
RETAIL & TECHNOLOGY
FLAVOURS OF THE WORLD
Floor plan is accurate at time of printing.
DON’T MISS OUT
BOOK NOW 6 | FINE FOOD AUSTRALIA 2018
SPACE ONLY
SHELL SCHEME
WALK ON PACKAGE
RATES INCLUDE
SPONSORSHIP OPPORTUNITIES
Bare floor space, ideal for larger exhibitors who wish to build their own stand.
Space plus walls, carpet, spotlights and fascia with company name
Shell scheme plus lockable counter, shelves, table, chairs and one 4amp power outlet.
AU $580 per square metre + GST
AU $645 per square metre + GST
AU $710 per square metre + GST
Exhibitor manual, profile in the show directory, website listing with profile and product index, visitor invitations, access to our PR agency pre show, floor cleaning and exhibitor cocktail function.
To enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available. Please contact one of the Fine Food team today to find out more. Phone 03 9261 4500
FINEFOODAUSTRALIA.COM.AU
10 – 13 SEPTEMBER 2018
FINE FOOD AUSTRALIA 2018 | 7
FINE FOOD AUSTRALIA 2018 10 – 13 SEPTEMBER 2018
MELBOURNE CONVENTION & EXHIBITION CENTRE finefoodaustralia.com.au
OPENING HOURS Monday Tuesday Wednesday Thursday
10 Sep 2018 11 Sep 2018 12 Sep 2018 13 Sep 2018
THE TEAM
10am – 6pm 10am – 6pm 10am – 6pm 10am – 4pm
Supporters
Minnie Constan Event Director +61 3 9261 4500 mconstan@divcom.net.au
Jacqui Summerhill Event Sales Manager +61 3 9261 4533 jsummerhill@divcom.net.au
Tahlia Petyanszki Marketing Manager +61 3 9261 4693 tpetyanszki@divcom.net.au
Sunni Bracko Event Coordinator +61 3 9261 4678 sbracko@divcom.net.au
Joseph Maiava Event Sales Executive +61 3 9261 4695 jmaiava@divcom.net.au
Kriti Sharma Marketing Assistant +61 3 9261 4526 ksharma@divcom.net.au
Bake Skills Australia Supporting Quality, Training and Professionalism in Baking
Jareth Richardson Event Sales Executive +61 3 9261 4627 jrichardson@divcom.net.au
Cathie Harper Event Sales Executive +61 3 9261 44585 charper@divcom.net.au Recognised as a global event by the Union des Foires Internationales
“Exhibiting at Fine Food Australia was a fantastic experience for our business. We made contact with some great potential customers and even received some orders while we were exhibiting. It is definitely something we would like to be a part of again!” 2017 Exhibitor
Organised by
A member of the Exhibition & Event Association of Australasia
Diversified Communications brings over 33 years of premium exhibition experience together with an extensive range of food industry events, including Fine Food Australia, foodpro, FoodTech Qld and Commercial Drinks. With this combined experience and knowledge, you can be sure that Fine Food Australia 2018 will give you the best return on investment.