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El Sid “The Kid” Rides Again

Marilyn Goldberg’s newest Exhibition and Museum Merchandising project will be in collaboration with Sid Maurer, and his company Celebrity Icons. A 50-year archive has arrived in Southampton to be curated for this retrospective.


in what Sid could only describe as a Turkish wedding gown, the omewhere between Their Satanic Majesties Request album and the recording of Sympathy For The Devil, Brian Jones, Sunshine Superman took Sid up on his offer to take a short walk went to the dark side. back to his studio, locatUnceremoniously canned ed around the corner. “We from the band he started, hung out, smoked a couple Jones, arguably the heart and of joints, talked about all soul of the Rolling Stones, kinds of nice stuff and he was found (still-breathing invited me to his sold-out some say) at the bottom of Carnegie Hall show and his swimming pool at Enthat’s how our friendship glish countryside home, started.” Donovan, belatedCotchford Farm. In one of ly elected in 2013 to the those yet-to-be-solved legRock and Roll Hall of endary rock and roll deaths, Fame, readily states, “Sidthe mystery remains. Yet the ney did all my album jackfacts of his life are indisputets and design in the ’60s He’s the best there is. His able. “He formed the band. artworks are to be treasured He chose the members. He and we are friends to this named the band. He chose day.” the music we played. He got In those halcyon times, us gigs…he was very influen“Don would phone me from tial, very important, and then England,” recalled the artist slowly lost it,” said Stones in recent interview from bassist Bill Wyman. None his Atlanta studio “and say, other than Bo Diddley called ‘What are you doing this him “a fantastic cat who hanweekend?’ and I would hop dled the group beautifully.” on a plane and we’d have Enter Sid Maurer, a maa visit. He had a beautiful jor league New York City art cottage in Hartforsdhire director/artist who helmed with a very colorful large an agency that produced albird painted on the roof. bum covers at the rate of one In those days, we’d sima day for a few years in the ply hang out, which one psychedelic era. It was during could do back then.” Visithis period that Maurer’s tors might include George work gained major recogniHarrison or one of the othtion with best-selling records and sales of his paintings in Sid Maurer with portrait of Brian Jones and Linda from a photo he took of them in 1967. er Beatles as Donovan had galleries from Manhattan to Below, left, is Sid’s graphic rendition on a baby picture (inset above is Sid’s from 1927) just returned from a trip to showing details of what would become the famous tongue logo. Below center is the London to where he regu- painting by Sid bought by Jones in 1968 which eventually morphed into the logo ultimately India to visit the Maharishi Mahesh Yogi with the band larly commuted to visit his executed by a British design student John Pasche after a meeting with Mick Jagger. to study with the founder of best friend, the legendary Transcendental Meditation, troubadour/teen idol/rock star etc. It was there that Donwho still goes by the sinovan taught John and Paul gle name of Donovan. They his unique guitar style of met on his maiden voyage which Lennon’s Julia is the to America when “Don” was most famous example. freaking out over the excesDuring one of many sive enthusiasm of secretarparties Sid attended in ies-turned-groupies and the business persona of label (l) Sid’s original concept; Brian Jones bought Sid’s painting (c) for $1500. (r) John Pasche’s London, he met Andrew president Clive Davis at the version sold at auction for $92,500 to Victoria Albert Museum. Another artist, Ruby Loog Oldham, managalso claims he did work on the logo and was paid $10,000 for its use. According er of the Rolling Stones, Columbia/Epic offices. At Mazur to Novagraaf/ “The Rolling Stones are one of the longest running acts in the the time, Sid was under con- history of rock music, having remained wildly popular and prodigiously productive over who went on to dedicate a tract with Epic to produce their 50-year career. They are also well known for the lips and tongue logo, one of the chapter to Sid in his book all their album art and was world’s most instantly recognizable symbols of rock and roll. (Ed. note: with a value 2Stoned. Sid recalls one called in by Davis to meet of $100 million USD). The global music rights of the Rolling Stones are being handled gala with Princess Margaby Musidor BV in Amsterdam, The Netherlands in Partnership with Novagraaf and hold his newest star. Barefoot and Intellectual Property rights of the trademark The Rolling Stones, including the iconic logo. ret and Sean Connery in 8 • Fine Art Magazine • Spring 2014

The Queen of Art - Marilyn Goldberg  

How A Fearless Woman with Vision, Taste and Heart Built an Empire featuring the Great Artists of All-Time