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highest of hospitality with formal Japanese Tea She also filed the first art trademarks in Ceremonies. She set up assorted International history to protect the merchandise that she piArt Exhibitions and produced the products she oneered world-wide “so that artists and their designed in her own hand with special border estates could secure the rights to their work.” designs derived from the original artists’ work. “I drew the marks in my own hand beNew copyrights were filed to protect the new cause the signatures on each painting were designs. With blond and hair green eyes, she different. van Gogh only signed Vincent and I was the sole female Caucasian “in business” added the rest. I won a Picasso trademark case when it was unheard of for such a young woman in court when I drew the trademark I creatto be traveling the country with Japanese heads ed in front of the judge. So I know what it is of companies. like to have your trademark stolen. At least I She lived in Tokyo and Nagoya and worked had fifteen years to make money from those I at the factories where her various ideas came created, but artists like Sid and Robert Indito life. Her partners were Masao Kurimoto, ana (LOVE) earned nothing from their iconic and Michicko Horibe who helped her fund the publication of the first book in Japanese of the images.” Marina Picasso Collection. Ms. Goldberg turned Editions created by Ms. Goldberg were simple drawings into collectible masterpieces she very successful and each limited edition designed. She manufactured the first Picasso MMI Keith Haring Children’s clock 1999 product of her artists, while soaring in value porcelain on the island of Arita, and the first (c) The Keith Haring Foundation 2000 also spawned an entire industry of co-branded Picasso scarves at the Sisan Factory in Como, lithographs along with ever-appreciating Italy where the story was value of limited edition picked up by Italian Vogue. dinnerware, silk scarves and W ithin two years and a myriad of other products. despite major resistance, her Paper shopping bags in her ideas and concepts sold in “limited editions” that then the most prestigious world cost $1.25 trade at $500 museums from Mitsukoshi today. The prints she started to the Hakone Open Air at $150 escalated to $5,000Museum in Japan to the 10,000 dollars. She has done Guggenheim in New York, the Picasso Museum in Paris and this over and over with each celebrity artist and photographer she Barcelona and the Louvre Museum in Paris. This victories secured represents. Marilyn Goldberg as a legendary pioneer of art merchandising who Sid Maurer is next on the agenda for 2015. created new brands that she alone believed in for the world. Ms. Goldberg was then inducted into the Artexpo Hall of Fame by her peers, treated as an artist in her own right along with Erté, Dali, Warhol and many other famous artists. Artexpo co-founder Jerry Leberfeld to this day calls on her for marketing advice stating, “Her distinctive display booths and unrivaled energy and enthusiasm for success still amazes me and was a major factor in the success of our shows.” Her designs and penchant for turning well-known works of art into everything from ashtrays to Tiffany tableware have generated billions of dollars in sales and have brought the works of the greats of all-time, previously only available as originals or posters, into the homes of millions around the world. That was certifiably the beginning of art merchandising as we know it today. She single-handedly pioneered and revolutionized the concept of museum gift stores starting with the Guggenheim in New York City, which initially was quite reticent to change the drab shop into an attractive boutique. “I sold them their first products after I left a basket of samples,” recalls Marilyn from her spectacular waterfront headquarters in the Hamptons. “I introduced artist-related products that ran the gamut from Picasso scarves — first advertised in VOGUE — to Tiffany quality dinnerware, vases, candlestick holders, fragrances, crystal and tapestries. It all began with limited edition estate-endorsed lithographs signed by Picasso’s granddaughter Marina Picasso. The editions were so successful they spawned an entire industry. This was soon followed by very specially made Chine Colle graphics, developed from tissue and napkin doodles via Marilyn’s vision and signed and endorsed by Yoko Ono with a chop mark and embossed seal similar to that which she made for Picasso and more recently for Tamara de Lempicka. Museum Masters International logo seals created by Marilyn Goldberg

Over the years she introduced a myriad of products in collaboration with exhibitions of van Gogh, Renoir, Monet, Klimpt, Erté, Dali, Warhol, Haring and de Lempicka, all creating great revenue streams for cash-strapped museums

5 • Fine Art Magazine • Spring 2014

The Queen of Art - Marilyn Goldberg  

How A Fearless Woman with Vision, Taste and Heart Built an Empire featuring the Great Artists of All-Time