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BECOME A FINE & COUNTRY

ASSOCIATE


INTRODUCTION Fine & Country is a global network of property professionals who specialise in the marketing, sale and rental of prime residential properties. Our multi-award-winning brand is available to license and is designed for estate agents and individual associates, who wish to increase market share, or launch their business, in the lucrative upper quartile of the property market, worldwide. We deliver all of the branding, marketing, technical support and widespread exposure needed to create clear points of differentiation over the competition, allowing you to focus on building your portfolio of unique premium properties.  Becoming a Fine & Country Associate enables you to have the freedom of being your own boss,

whilst backed by our prestigious global brand and infrastructure, enabling you to take your career to the next level. The opportunity to become an Associate with Fine & Country is available to select experienced property professionals, looking for a more flexible way of working, and an attractive commission percentage. Perhaps you have considered starting your own business, but the costs of getting started has prohibited you thus far. Becoming an Associate could be the perfect solution for you with the benefits of being your own boss, in a buzzing office environment with like-minded people, with the backing of a prestigious global brand and all the tools that come with it.


C O U L D YO U B E T H E I D E A L A S S O C I AT E ? Associates will be experienced estate agents, including in the upper quartile marketplace. Associates will be entrepreneurial minded, and motivated to generate their own instructions. Associates will have customer service at the heart of everything they do, providing high-net-wealth clients with a quality experience. Associates can enjoy an attractive commission fee, using the exposure, and presentation tools Fine & Country offer. This combined with your own premium level of service, we believe offers a winning formula for your client, and for you.


WHAT WILL YOU GET? A N E N V I A B L E L O C AT I O N Our prestigious head office in Park Lane will be available for you to use, alongside your local Fine & Country office. You will be provided with: • Fine & Country email address • CRM system • Portal advertising • Social media and PR support to ensure you and your properties are exposed effectively to your target market.


F&C MEMBERS’ HUB As a Fine & Country Associate, you will also have access to our Fine & Country Members’ Hub, where you will find multiple tools to help you run your business. – Updates on compliance and important industry announcements – A global referral system to refer leads and generate an income – Our insight tool to best analyse your marketplace and establish the best opportunities – The Digital Hub where you can choose regularly updated templates to create your direct mail campaign to a strategic audience – Order property marketing material with ease including professional photography, videos, brochures, EPCs, vendor lifestyle interviews – Book inclusion within our prestigious ‘Refined’ magazine, which is delivered to executive homes across the country and digitally distributed to the active buyers’ database of circa. 140,000 buyers – The opportunity to upgrade for auto‑prospecting Ask for a live demo of the hub in your initial meeting

AT T R A C T I V E C O M M I S S I O N Associates will benefit from an attractive percentage of their commission generated. Fine & Country agents across the network typically charge their clients 2 – 2.5% plus VAT, with an additional upfront marketing contribution.

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For more information or for a free valuation, please contact: [xxxx xxx xxx] Fine & Country Xxxxxxxxxxxx Xxxxxxx, Xxxxx, Xxxxxxx XXX XXX If you have already instructed an agent on a sole agency basis, please check the terms and conditions in order to avoid the potential liability of having to pay two fees.

For more information visit:

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Please speak to your local Fine & Country office for more information on the commission split available.


HOW DO YOU GET STARTED? Please speak to your local licensee to find out more information on what is required. Items may include: – Registration with TPO – HMRC registration for AML – ICO registration – Insurance – DBS Check – Compliance examination

To find out more about setting up your own Limited company and the other financial requirements to become an Associate, ask your local Fine & Country office


HOW MUCH CAN Y O U E A R N ?

MARCH 2020

N AT I O N A L H O U S I N G M A R K E T U P D AT E FINE & COUNTRY

MARKETING PLAN

What you earn depends on you. You are in TESTIMONIALS control of the hours you work, and how many listings you would like in one go. You can control the fee that you charge. Your limited company will then invoice Fine & Country for your commission percentage of the fee once the deal has completed, and so what you earn is up to you. BESPOKE MARKETING STRATEGY

At Fine & Country, we don’t just value property, we maximise the value of property. We do this through a three-pronged strategy focussed on maximising Presentation, maximising Exposure and offering the best Service.

We will present your property in the best possible way, we will expose it to the largest number of potential buyers and at the same time we will provide you with the best service to ensure you have the best possible experience. Everything that we discuss with you will be one or a combination of these three elements. Upgrade the strategy to Platinum for further marketing enhancements.

GOLD VS. PLATINUM COSTS

GOLD: [2.5%] and contribution of [£1,200] inc VAT

PLATINUM UPGRADE: Requires additional client contribution of a further [£1,500] inc VAT.

MEET YOUR LOCAL TEAM {FULL NAME} {POSITION} {AREA}

Andrew has been in Estate Agency for over 30 years and has spent that time working in and around the Woking and Guildford areas.

Andrew is a fellow in the National Association of Estate Agents, and is also ARLA qualified, enabling him to fully advise clients on all aspects of the property market. Living locally to the Guildford area, Andrew has great knowledge of the villages around Guildford, including Worplesdon, Mayford and those villages South of Woking, together with town centre properties, including those on The Hockering private estate. Combining this experience and knowledge with the specialist marketing techniques and sales processes Fine & Country offer, he is confident he can help to gain the best possible results for sellers across West Surrey and help buyers find the home of their dreams.

{FULL NAME} {POSITION} {AREA}

Natasha has been in Estate Agency for over 20 years now. Having previously worked within the conveyancing field for 9 years prior, Natasha has seen both sides of the transaction, and is therefore ideally placed to help both sellers and buyers should any unexpected legal problems occur during your sale. During her Estate Agency career, Natasha has worked solely in and around the Woking area, and has a particular understanding of the Horsell market. She is qualified as a member of the National Association of Estate Agents, and the Association of Residential Letting Agents, and has an excellent insight into local market conditions together with the benefits of buying in and around Woking. Natasha believes that Fine & Country’s huge recent success is a direct result of innovative and world class marketing, ensuring that home owners always achieve the best possible price.

{FULL NAME} {POSITION} {AREA}

Dan began his career at the young age of 18, after initially studying to be a bricklayer. He has spent the last 9 years working in the luxury sales markets of Farnham, Camberley, and now Woking.

Each market offers a variety of house types and characters, meaning Dan has experienced most types of property, from Tudor through to Georgian, Victorian and more modern. Dan is a personable chap, hardly ever to be seen without a smile on his face, and his enthusiasm for property shines through to both buyers and sellers alike. Applying his knowledge of the wide variety of property he’s dealt with, together with Fine & Country’s innovative, world class marketing and international network of offices, Dan believes that a fantastic result can be achieved for his clients.

“We just wanted to thank you again for all your hard work over the last few months, at times I thought we would never get to an exchange/completion but we did, thanks to you all. I must add a special thank you to Matt for all his invaluable advice during the stressful period and for also keeping everyone in the very long chain under control, a true professional.” “I would like to reiterate my thanks to yourself and your staff for the exemplary way in which all aspects of the sale were dealt with. While I would have expected those dealing with the transaction to be fully au fait with the position (and they were), I was particularly impressed by the way in which those who were not directly associated with the transaction were also up to speed.” “We would like to thank you again for your wholly professional manner and detailed control of the sale of Little Barn which made it all happen in spite of the triple chain. We are indeed very happy here and relieved to have completed the 'down-sizing' so successfully.” “My experience has been second to none in the 'estate agent world', from the start of the sale of my house the team has been professional, reliable, proficient and timely in everything they have done. Dean gave me total faith at our initial meeting to value the house (I met with several agents) and he and his team have followed through with his good start all the way to completion – even with a blip of losing a sale in the middle which they handled extremely well giving very valuable advice throughout that and following negotiations. Luke has been immediately available and helpful throughout the process, and the support staff in the office always know who I am when I call and can usually answer questions if Dean or Luke are unavailable (which is rare). I have no hesitation recommending this agency for an excellent service experience! Thank you all!” “Dear Natasha, Anna and everyone else. We just wanted to drop you a small note of thanks for all your help and support for selling our house in Tamerton Square. We were very impressed by your professional approach, organisation & resourcefulness. Thank you for keeping us calm through the long process; we will certainly recommend you as the estate agent to use in the Woking area.”

{FULL NAME} {POSITION} {AREA}

Dean has been an Estate Agent for over 8 years, having previously worked for a large banking organisation.

Dean has worked solely in the West Byfleet area and has his finger firmly on the pulse of West Byfleet, Woodham and Pyrford markets. Dean is a highly professional person, and is known for his excellent communication skills. Dean works closely with the sales team within our West Byfleet branch, who are a tight nit bunch – all dedicated to delivering the best quality service available. Dean believes his team’s enthusiasm and knowledge, together with Fine & Country’s superb international marketing power will combine to deliver the very best experience possible when selling luxury properties.

THE FINE & COUNTRY FOUNDATION FIGHTING HOMELESSNESS

Each Gold or Platinum Marketing Service ordered will generate a £10 donation to the Fine & Country Foundation. Charity no. 1160989, striving to relieve homelessness.

{FULL NAME} {POSITION} {AREA} Ryan has been in Estate Agency for 8 years and has worked in the busy town of Guildford, and then West Byfleet, the town in which he lives.

Fine & Country Cambridge 7 Signet Cour t, Swanns Road | Cambridge CB5 8LA | Tel +44(0)1223 363700 cambridge@fineandcountry.com

There will be costs to your business including the cost of print to generate leads and provide literature on a valuation. We can provide you with a full list of anticipated costs for your business. This gives Ryan a huge wealth of local knowledge and he has a great understanding of both the sales and lettings markets. Ryan is a member of the National Association of Estate Agents and is also in training to be a surveyor, to broaden his horizons. Ryan has a particular flair for selling properties in the upper quartile of the market and believes that Fine & Country’s massive recent growth in a market which has seen many big-name national firms reduce market share, is largely down to the quality of the national and international marketing, together with the personal touch of the local members of staff.possible when selling luxury properties.

Registered in England and Wales. Company Reg. No. 09925589. Registered Company Name: The Cambridge Estate Agency Ltd. Registered office address: Market Road, St Ives, Cambridgeshire, PE27 5YZ.

BESPOKE MARKETING STRATEGY


WHY FINE & COUNTRY? With offices in over 300 locations worldwide, Fine & Country combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise from carefully selected property professionals.

We have a detailed understanding of selling exclusive and unique homes, with an impressive track record and international reputation as estate agents that consistently perform to the high standards that our clients demand.

At Fine & Country, we pride ourselves on a genuine commitment to customer service, combined with a sophisticated, professional and award-winning lifestyle approach to property marketing.

We pride ourselves on the far-reaching strategy of presentation, exposure and service that we employ for all properties we bring to the market – meaning we can connect the right buyer with their ideal home, at the right price for the seller.

YOUR

MARKETING

Modern

Professional

99.48%

Property

Prestige

Service

of people who used us to sell their home would recommend us to family and friends*

Quality

Luxury

Premium

Ask to see our Marketing Tools 2020 brochure

Exclusive

TO O L S I N 2 0 2 0


WIDE-REACHING ONLINE AND PRINT PRESENCE

9,413

20,301

FOLLOWERS

LIKES

The Sunday Times (readership 1,752,000)

The Times (readership 1,212,000)

5,981

15.3k

The Daily Telegraph (readership 1,346,000)

Horse & Hound (readership 138,000 weekly – equestrian properties only)

FOLLOWERS

OVER

FOLLOWERS

2m

USERS IN 2019

Evening Standard (readership 2,588,748)

FINE & COUNTRY 2019 PR REPORT

£10,785,434

110,353,554

8,207,962,582

685

995

Equivalent Advertising Value (EAV) Total for 2019

Circulation Total number of copies in 2019

Monthly Unique Users (MUU) Total for 2019

Online Mentions in blogs and online articles in 2019

Press Mentions in newspapers and magazines in 2019

This is an opportunity to be backed by a highly regarded, wellknown brand across the UK, and internationally. We are the fastest growing premium estate agency brand in the UK* with incredible infrastructure in place to enable you the best success. *2019 TwentyEA


TESTIMONIALS Vanessa Bradford Associate, Droitwich Spa I joined Fine & Country after managing a local agency for two years, I was working six days per week – and selling an array of properties in a really affluent village. I remember going to value a property which was £1.75m and the clients said that they really wanted me to sell their property but they felt the brand I worked for was not prestigious enough! I was so disappointed as I really wanted to sell their house! Two weeks later I was approached by Fine & Country and I have never looked back! I love working for an international brand – in my local town. I literally live 4 miles away from the office and having the flexibility to work from home and manage my diary over the last four years has been invaluable, giving me more time to spend with my 16-year-old daughter and my 90-year-old father! Plus managing the renovation of our house and looking after four dogs! It’s a crazy life – but I couldn’t do it without the support of my fellow co-workers! It is a great environment if you want to succeed! There is fantastic ongoing training and I personally believe that you are never too good or experienced to learn new things. I am proud to be a member of the 10k club and this year I want to be in the 20k club!

Lee Armstrong Associate, Derbyshire Becoming an Associate with Fine & Country is genuinely the best career move I have made. The freedom of being self-employed has renewed my love for being an estate agent and knowing you are working for yourself is a huge driver. It is this, blended together with Fine & Country’s industry leading marketing, the amazing network of people throughout the group, and the wonderful homes and sellers I get to meet every day which all combine to make my business one of the fastest growing within the region. I would encourage anyone to look at this model if you are ready for a new step in your career.

The Fine & Country international network of offices in 300 locations worldwide


I N T E R E S T E D I N B E C O M I N G A N A S S O C I AT E ?

For more information, contact:

Nicky Stevenson Head of Fine & Country Associates nicky.stevenson@fineandcountry.com


Fine & Country Head Office, 119-121 Park Lane, Mayfair, London W1K 7AG +44 (0)20 7079 1515 | parklane@fineandcountry.com fineandcountry.com

Profile for Fine & Country

Become a Fine & Country Associate - Licensee Edition  

Become a Fine & Country Associate - Licensee Edition