Flashlights on Find Your Greatness APN cities

EUROPEANUNION EuropeanRegionalDevelopmentFund ALBAIULIA WelcometothelargestCitadel inRomania FlashlightonFindYourGreatnessAPN

plan;Launchingthe„StartupFortress”project. 5.TheroleandactivitiesofULGinco-creatingIAP ULGmemberswerethemainco-creationgroupoftheIAP.Morethan15meetings,bothinphysicalformat(whenthe situationallowed),butalsoonline,intheformofworkingmeetingsorconferences,interviewswereorganized.Forthe promotioncampaign,inthemarketingfield,andfortheeconomicdevelopmentanonlinetoolwasalsoused–awebbasedplatformtoinviteandconnectULGCoreandULGmemberswithforeigninvestors–https://investinalbaiulia.city. 6.ThebenefitsinparticipatinginAPNFyG ByparticipatingintheFYGAPN,AlbaIulialearntalotfromthe7partners`sintermsofbranding,branding implementationandsmartcitydevelopment.FromURBACTteaminvolved,AlbaIulialearntthestrategicapproachto useEUfundsintheco-creationprocessofthecity;fromLimerick,AlbaIulialearnthesmartcitywayofdevelopment,

ThemainobjectiveoftheIAPresonateswiththeinitiativeofthecitytotransformitselfintoasmartcity.TheIAPhasthe roletoenvisionforthemunicipalitythekeyactionsthathavetobefollowedinorderforthecitytobecomeadynamic urbanorganismcapabletobenefitfromthenewurbantrendinmodernizationandtransformation:thesmartcity transformation.Thespecificobjectivesare:AlbaIulia–amoreattractive,accessibleandcoherentcityfortourists;Alba Iulia–amoreattractivecityforinvestors;AlbaIulia–amorevisiblesmartcity;AlbaIulia–abusinessdestination.

2.Strategicbrandpositioning

Themainchallengeofthecityistoattractforeigninvestorscapableofcontributingtoamoresustainabledevelopment ofthecity.Theworkforceatcitylevelcouldbeachallengethough,foranyinvestorwhowanttoestablishinAlbaIulia. Thatiswhythededicatedprogrammesfordevelopingnewskillsfortheworkforcemustcomefirst.Theuniversitiesin thecity,NGOsandtheadministrationaremakingsustainedeffortstoreducethegapsandtotraintheworkforce towardsactivitiesthatarerequestednowadaysbytheinvestors.

AlbaIuliawasthefirstcityinRomaniatolaunchaprofessionalbrand,abrandingmanualandamarketingstrategy.In 2010,withthefirstworksthattransformedthecitadel,thecitychoseanoriginalwaytoassertitsidentity,challenging thegeneralpublictoanswerquestionssuchas:whoarewe,whatbestdescribesus,whatisworthpromoting?The brandinspiringlycombinedtheanswerstoallthequestionsandwas„forgedthroughcreativity”tobecomeagreatand professionalcitybranding,demonstratingsincethenthefactthattheco-creationapproachisthebestwaytocreate somethingdurable.

4.MainactionsofIAP

Therefore,themainactionsare:

1.Keystrategicdevelopmentchallengesofthecity

EUROPEANUNION EuropeanRegionalDevelopmentFund

ThedevelopmentvisionforAlbaIuliaoutlinesabranded,inclusive,openandsmartcity.AlbaIuliaaimstobecomea territorywherestrategicurbanmanagementfacilitatesgrowth,improveslivingstandardsandcompetitiveness. CreatingtheAlbaIuliaBrandManagementteam;IncreasingtheattractivenessofAlba IuliausingsmartdigitaltoolsandICTandpartnershipsinordertoattractinvestorsby2024;CreatingtheAlbaIuliaIMC fromBraganca-thesocialexperienceforactivenomaddigitalpeople;fromBudafok-howtocreateawinecitybrand; fromWroclaw-howtorediscoverhiddentreasuresofthecityandtorebrandthem;fromCandelaria-howtoengage thespiritofthecommunity;fromVoru-howtoworkwithyoungstersintermsofpromotingthecity;andfromPerugiahowtoputoldspacesfromthecityintovalueandtocreatethecitybrandusingthestoriesofthesespaces.

3.ObjectivesofIAP

EUROPEANUNION EuropeanRegionalDevelopmentFund FlashlightonFindYourGreatnessAPN BRAGANÇA Enjoythehighqualitylifeandrunyour businessremotely

ThemainkeystrategicdevelopmentchallengesforBragançaare:attractingyoungpeople,couplesandyoungfamilies; stimulatingentrepreneurship,innovativeandcreativeindustries,servicesthatwillgeneratejobs;linkingthe developmentofthecityandtheterritoryofmunicipality(villages,settlements,etc.);buildingcommunityaffiliation andspirit.

2.Strategicbrandpositioning

Bragançahasanexistingbrandandlogosolution,thatisusedwidelytopromotethecity.Inaddition,Bragançahas naturalsingularitiestoattractnationaltouristsandconvincethemtostaylongerinthisterritory.Aspartofthis campaign,severalvideoswereproducedthatpromotelocalattractions,withafocusonnature,heritage,traditionsand gastronomy.Additionally,inthecontextofFyGproject,Bragançaaimstoupdatethebrandingstrategy,todevelopa marketingandcommunicationstrategythroughtheuseofsmarte-solutionsandtoproposepolicy activitiesand measuresthatwillleadtoapositiveimageandaccomplishthecityvisionforBragança.

developedrecentlythecampaign entitled“Bragança.Naturalmente!”.Thiscampaignisfocusedonthemunicipality's

InordertoachievetheobjectivesoftheIAP,Bragançahasproposedseveralactionstobeimplementedintheupcoming years.Themain3actionsarethefollowing:ToboosttourismandexperiencebaseactivitiesinBragança;Tovalueand promoteBragançaculturalandindustrialheritage:ToreinforceBragançaCommunitySpiritBuilding.

EUROPEANUNION EuropeanRegionalDevelopmentFund

5.TheroleandactivitiesofULGinco-creatingIAP

1.Keystrategicdevelopmentchallengesofthecity

actions,etc.). 6.ThebenefitsinparticipatinginAPNFyG TheparticipationinAPNFyGinUrbactProgrammehasenabledmultiplebenefitsforBragança,throughtheshareof experiencesandknowledgeamongthenetworkcities.Theparticipationintransnationalmeetingshasallowedthe improvementofBragançaIAP,namelythekeyproject’sobjectives,activitiesandworkplanreview.Fromthesemeetings haveemergedseveralfundamentalissues,suchas:thenecessitytokeepthememberscloserinthedevelopmentofthe integratedactionplan;theunderstandingoftheintegratedactionplanandtheroadmapasthemainproductsofeach citypartner;theimportanceofcommunicatingtheintegratedactionplantocitizens;thefactthattheactionplanmust integratedifferentlevels,sectors,andactions(horizontal,verticalandterritorialintegration).

TheULGcorehasplayedamajorroleinthedevelopmentoftheIAP,andhascontributedtothedefinitionofspecific objectives,activitiesandtargetgroupsofBragançaIAP.Inaddition,theULGcorehasbeeninvolvedintheproposalof actionsrelatedtotheaforementionedpolicychallenges(brandactions,marketingactions,communityspiritbuilding

4.MainactionsofIAP

ThecityofBragançahasdefinedasgeneralobjectivefortheIAP“bringingmoreyoungfamiliestorelocatetoBragança, whichwillhaveapositiveimpactinthefutureonbringinginvestors,whowillfindmorequalifiedworkforceinthecity”.

3.ObjectivesofIAP

FlashlightonFindYourGreatnessAPN EUROPEANUNION EuropeanRegionalDevelopmentFund BUDAFOK Thelandofwineandstories

EUROPEANUNION EuropeanRegionalDevelopmentFund 1.Keystrategicdevelopmentchallengesofthecity Budafokaimsatbecomingthe“WinedistrictofBudapest”(andEurope)inthefuture.Allbrandingandmarketing activitiesareplannedtoservethisvisiontoattractlocalcitizensandallvisitorsatnationalandinternationallevel. Askeychallenges,Budafokidentifiedthefollowings: � developmentofsustainableproductsbasedonwine,wineculture,sparklingwineandevents � improvementofinfrastructureandaccessibilitywithinBudapest � Supportingrevitalizationofculturalandindustrialheritageespeciallywinecellarsandemptybuildings � Stimulatingentrepreneurshipandjobcreation(alsoviaeducationandtrainingsforyouth) � Increasingtheuseofpublicplacesandbuildingcommunityspirit 2.Strategicbrandpositioning TheBudafokbrandwentthroughseveralchangesandupgradesduringthepastfewyears.Togetherwithanewly designedlogo,severalvisualandcommunicationelementswerecreatedtoformaclearidentityandmessagetowine relatedandotherprogrammeswithinthedistrict.Asaresult,arecognizableumbrellabrandstartedtoappearin Budafokforlocalactivities.Howeverfurtherstepsneedtobetakentohaveanextensive,visibleanduniquecity brandingforthewiderpublicwiththeuseofeffectivemarketingandcommunicationtoolsandstrategies. 3.ObjectivesofIAP Objective1:Betterinvolvementanddevelopmentoflocaltourismproductsandservices Objective2:Appealingpublicspacesandprogrammes Objective3:Budafokhasaunique,easytorecognizemessageandcharacter 4.MainactionsofIAP Action1-2:Developmentandstrongerinvolvementofwinerelatedtourismproductsandservices Action3:Utilizationanddevelopmentof“Magdolnacourtyard”asaflagshipinitiative Action4:DesigningandlaunchinganiconicmarketingcampaignofBudafokWineDistrict 5.TheroleandactivitiesofULGinco-creatingIAP ULGmembersbecameintegralpartoftheFYGprojectonlocallevelinBudafok.Lessonslearntfromtransnational exchangeweremainstreamedtotheULGteamwhichgaveamoreintegratedapproachtotheconceptdevelopmentof theIAP.TheelaborationofIAPwasbasedontheevaluationofthebaselinesituationwheretheULGprovidedinputsof differentorganizations.Actionswereco-designedandfine-tunedwithmembersandwillbemonitoredjointlyafterthe projectlifetimeduringimplementation. 6.ThebenefitsinparticipatinginAPNFyG Budafok’sparticipationintheAPNsupportedtheelaborationoftheIAPwithanintegratedapproach.Asamainresult ofthetransnationalexchangeandlearningwithinAPNwasmainlylinkedtotheknow-howoncreatingand implementingeffectivebrandingstrategiesandcommunicationtools.Itcontributedtothesustainabledevelopmentof relevantactionsusinginnovative,smartsolutions.

FlashlightonFindYourGreatnessAPN EUROPEANUNION EuropeanRegionalDevelopmentFund CANDELARIA Acitytailoredtothepeoplewho makeitup

6.ThebenefitsinparticipatinginAPNFyG

EUROPEANUNION EuropeanRegionalDevelopmentFund 1.Keystrategicdevelopmentchallengesofthecity ThemainchallengestakenonbytheLocalUrbactGroupinCandelariaandtheworkingteamweretomaintainafocus onanintegratedapproach,horizontallyandvertically,inthedesignandactionofadigitalmarketingstrategythat pivotsaroundcultureandheritage;toattractandpromoteinnovative,smartandsustainablebusinessesinthe municipalityonthisheritagebasis;toencouragethebuildingofcommunityspiritandtopromoteatourismmodelin linewiththepotentialofthemunicipalityandtheCaringCityarchetypetowhichCandelariaresponds. 2.Strategicbrandpositioning TheCandelariaVivacitybrandrespondstothecompetitiveadvantageresultingfromthepriorperceptionofCandelaria's brandattributesasacityofMariantraditionanditsuseasaproduct.TheCandelariaVivabrandisalwaysbasedonthe canonsofbehaviorthatawelcoming,caringcityshouldoffer,acitythatbringstogethercultures,welcoming,culturally active,dynamicforbusinessesandaheritagereferenceforthecitiesthatmayrepresentitscompetitors. 3.ObjectivesofIAP MainobjectiveshavebeentomakeCandelariaanattractiveplacetoliveandvisit,improvingthequality,accessibility, andfunctionalityofitspublic,heritageandnaturalspaces;allofittomakeCandelariaasociallycohesiveandinclusive townbysupportingdisadvantagedsocialgroups;togenerateemploymentthroughthecreationandpromotionofSMEs ininnovativebusinessnichesandtodigitizeCandelaria'ssocietyandeconomytoimprovepublicandprivateserviceson ahumanscale. 4.MainactionsofIAP InourIAPmanyactionsweredesignedinthedifferentworkingtablesaroundcultureandheritage,digitalmarketing, communityspiritbuildingactions,supportforbusinessinnovationandthoselinkedtotourism.Thethreemainactions ofthestrategyare:Theimplementationofadigitalmarketingactionsfromanintegratedandintegrativeapproach appliedtothebrandattributes;thepromotionofproductsandresourcesofthemunicipalityfromanintegralapproach andinaccordancewiththearchetypeofthecityandthegenerationofworkingstructuresinvolvingdifferent stakeholderswithlinksbetweenthem. 5.TheroleandactivitiesofULGinco-creatingIAP

TheULGofCandelariahasdesignedtheactionplan,althoughtheworkingteamhashadtorefinethedocumentto avoidduplicationofactions,andeachmodificationisvalidatedbytheULG.Therichnessoftheideascontributedisdue totheULG.TheIAPrespondstotheneedsofthemunicipalityand/ortheneedsofitscitizens,itismodestinits expectations,ithasalsogeneratedcredibilityonthefirmcommitmenttoachievetheseobjectives.

Candelariabenefitfromthisprojectinmanyways:Thespacesfordebatecreatedlocallyandtransnationally,producing feedbackflowsintheverydesignoftheprojectandintheworkingmethods;itprovidesacomprehensiveapproachto localproblemsfromamultilevelanalysis,localandtransnationalreflectionfromdifferentpointsofview;the experienceofeachcity,andbestpractices;newtoolsthankstotheE-Universityandthedifferenttrainingactions programmed;thefeelingthatyouarejoiningconcernscommontoothercitiesandfinallyandveryimportantlearning theUrbact"style"ofworkbasedonintegralityandparticipationastheverybasisofasmartcitymodel.

FlashlightonFindYourGreatnessAPN EUROPEANUNION EuropeanRegionalDevelopmentFund LIMERICK Atlanticedge,Europeanembrace

EUROPEANUNION EuropeanRegionalDevelopmentFund 1.Keystrategicdevelopmentchallengesofthecity � developamarketingandcommunicationstrategyspecific,andprovide,testandimplementsmarte-solutions � increasetheawarenessandprideofinhabitantsandbuildcommunityspirit � conveythestrategicpositioningmessagetoinvestors,businesscommunity,andvisitors. � improvetourismproducts/servicesandculturallifetoofferanauthenticLimerickexperience 2.Strategicbrandpositioning Thebrandrepresentsoursharedvisionandidentity.Ithelpsourbusinessesandorganisationsattractandretain investment,educateandcultivateaskilledworkforceandstimulatetourism.ThevisionforagreensustainableLimerick cityregionisagenuineviewofthefuturewewanttocreate,sharewithothersandinviteeveryonetobepartof. 3.ObjectivesofIAP 1.OurPeople:Connectingourcommunities,athomeandabroad,willbeattheheartofourDiasporaStrategy. 2.OurProsperity:LimerickwillembraceeconomictieswithourDiasporainregionsofstrategicimportanceonthebasis ofmutualbenefit. 3.OurArts,Culture,Heritage,SportandTourism:Arts,Culture,Heritage,SportandTourismarekeydriversofthe relationshipbetweenLimerickanditsDiaspora.Thisstrategywillplaceastrongfocusontheseareas. 4.MainactionsofIAP Tourism:Keyfocusthisyearonappetitetotravelandpentupdemandforinternationaltravel. Locally:BrandAdvocacyandPartnerEngagement-updateanddeliverlocalengagementmechanism/campaignand stakeholder/partnerengagement.Updateambassadorrecruitmentandprovidewithupdatebrandmessaging. Diaspora:ContinuedeeperengagementwithLimerickthroughactionsofLimerickDiasporastrategy •Ensurethatallactivityandcommunicationsarethroughthebrandlens •Re-brandRiverfest2022andAdarebrandtoreflectBrandLimerick •CreatebrandedspacesthroughoutLimerickandavailoflocalengagementopportunitiespresentedtous. •LiaisewithtourismdepartmentandFailteIrelandonrolloutofnewLimerickbrandingatkeygateway pointsandsitesincityandcountytownsthroughWayfindingStrategyandjointprogrammeofactivity. 5.TheroleandactivitiesofULGinco-creatingIAP TheULGcorehasplayedamajorroleinthedevelopmentoftheproject.Infact,thisgrouphasbeenresponsible,atthe projectearlystages,forthedefinitionoftheactivitiesthatwillbeconductedduringtheproject,fortheproposalof targetgroupsandforthedefinitionoftheSmallScaleAction.Inaddition,theULGcorehasbeeninvolvedinthe proposalofactionsrelatedtotheaforementionedpolicychallenges(brandactions,marketingactions,communityspirit buildingactions,etc.). 6.ThebenefitsinparticipatinginAPNFyG Anactionplanningnetworkisanexcellentwayofsharingbestpracticeamongcities.Forexample,inLimerickwehave closelyfollowedBragançaandtheirdevelopmentofasmartcitybranding,whilefromCandelariawehavelearnedthat closecooperationbetweenthevariousfunctionsofamunicipalitycanbefosteredthroughawellimplementedbrand. AnadditionalbenefitofanAPNistheatmosphereofco-creationandnewfriendshipswhicharise,givingusallthe motivationneededtobringourplanstocompletion.

FlashlightonFindYourGreatnessAPN EUROPEANUNION EuropeanRegionalDevelopmentFund PERUGIA LivetheEtruscanSpirit

EUROPEANUNION EuropeanRegionalDevelopmentFund 1.Keystrategicdevelopmentchallengesofthecity Oneofthemajorchallengeistotodevelopasustainableallyearroundtourismbasedonexperiencesinculture,nature, andgastronomy,introducingsmartcityandgreensolutionsandconnectingthecitytotherestoftheRegion generatinganintegratedandstrategictouristicoffer.Inthissense,itwillbeessentialtoenhanceaspectssuchasthe Etruscanculturewithitsarchitectureandwalls,culturalfestivalsandevents,foodandwineproduction,green industries,scientificresearchandinternationalcongresses,etc. 2.Strategicbrandpositioning PerugiahasidentifiedintheEtruscanwallsasymbolofthecity,thatisthe“homeoffreespirits”.Thishasbecomethe keyelementinthepositioningstrategyofthecityandtheresultofPerugia'sparticipationinthenetworkoftheURBACT program,thecontributionsofthestakeholderspartandULGmembers,and,mostimportant,theresultofthe ethnographicmethodologyresearchcarriedoutbythestudentsofthemaster'scourseinBrandDesignoftheAcademy ofFineArtsinPerugia. 3.ObjectivesofIAP ThemainobjectiveoftheIAPwastodevelopacitybrandingandamarketingstrategy,increasingtheperceptionof Perugiaasahistorical,Etruscan,internationalandsustainablecityandprovidingtheadministrationwithaconcrete guidlinestostrenghtenthetouristicpositioningofthecity.TheprocessforthedefinitionoftheIAPincreasedatthe sametimetheawarenessandprideoftheinhabitantswithregardstothehistoryandcultureofitscity,buildinga communityspritwhichrepresentsthedrivingforceofthecitybrand. 4.MainactionsofIAP ToachievetheobjectiveofIAP,theULGhasidentifiedthreemainsectorsofintervention: communicationand marketing –whichincludesactionstodefineastrongercommunicationstrategytoattractnewinternational audience; cultrualandindustrialheritage –actionstoconnecttheexistingculturalandindustrialheritagetothe newpositioningstrategydevelopedwiththePG—ESbrandplatformand experientialtourism –actionsaimedto promoteandsustainablestartups,recovertraditionalknowledgeintheartsandcraft,sandbringthemuptodate. 5.TheroleandactivitiesofULGinco-creatingIAP TheULGanditsmemberplayedacentralroleinthewholeprocessthatledtothedefinitionofthefinalIAPversion. FromtheverystartingpointoftheProject,itassuredacorrectinterpretationoftheProjectobjectives,itsdeclination intolocalperspectiveswhileestablishingstrategicpartnershipswithkeystakeholdersoftheterritory,focusingon principlessuchasinclusivnessandparticipation.Fortthisreason,theMunicipalityofPerugiawillguaranteeits functionalsointhefuture,underliningtheimportanceofitsrolefortheIAPfutureimplementationandintegrationinto localpolicies. 6.ThebenefitsinparticipatinginAPNFyG ParticipationinAPNFyGinURBACTProgrammehasbeenfundamentalfortheMuniciaplityformanyreasons.Firstof all,itencouragedtheMunicipalitytoexploreitsown“greatness”,aprocessthatresultedinanewvisionofthecity brand,definedwiththecontributionsofitscitizensandinhabitants.Secondly,itpropelledtheMunicipalityontoan internationalstagewheretheinterractionwiththepartnerswillhopefullybringtofutureinterventionsaround commonpriorities.Lastly,itinitiatedaprocessfocuedonhowtoturnthecitywithlimitedresourcesintoafamousand attractiveone.

FlashlightonFindYourGreatnessAPN EUROPEANUNION EuropeanRegionalDevelopmentFund VÕRU Achildrenfriendlycity

EUROPEANUNION EuropeanRegionalDevelopmentFund 1.Keystrategicdevelopmentchallengesofthecity • Populationdecline; • Lackofentrepreneursandservices; • Lackofaffordablepropertyandpoorrentalmarket; • Seasonaltourism. 2.Strategicbrandpositioning InVõrupeoplehavemorefreetimecomparedtothepeopleinTallinn,becausethedistancesareshorterandthereare notrafficjams.ComparedtoothersmalltownsVõrutodaydoesnothaveenoughhigh-payingjobsinVõru.Inthe future,theaimistosignificantlyimproveemploymentopportunitiesandbringmorehigh-paidjobstotheregion. 3.ObjectivesofIAP Objective1.SmartMarketing Increasebrandawarenessofchild-friendlytownamongthetargetgroup. Byusingsmartmarketingtactics,reachthe potentialtargetgroupsmoreeffectively. Objective2.Townscapeimprovement IncreasetheattractivenessofVõruamongchildren,youngpeopleandfamiliesbychangesinthecityscapeandsupport system. Objective3.Communitybuilding Inspirecurrentandpotentialcitizenstoparticipateandinitiatenewactivitiestoimprovethecommunityandliving environment.Encouragethecommunitytoparticipateincitydecisionmakingprocedures. Objective4:Entrepreneurship Developingandimprovingentrepreneurship,providingoptionsfornewworkingmethods. Objective5.Tourism,CultureandHeritage Bycreatingmoreactivitiesforthelowseason,showcasingourculturalheritageandreviewingthetourismservices accordingtotheviewandneedsofchildrenwecreateamemorableexperience.Thiswillcreateapossibilitythatthey mayrelocatehere. 4.MainactionsofIAP 1.Võruchild-friendlytownmarketingplanandvalueproposition 2.CommunicationandfirsttestsofIAPactionsduringonlinefairVAUVõruandVAUevents 3.Marketingtrainingcoursesandexchangingexperiencesforentrepreneursandpublicsectorinstitutions 5.TheroleandactivitiesofULGinco-creatingIAP Themembersmainlyhelpedtothinkandfindtherightfocus.Participationintheplanningofnewactivitiesand participation,activeparticipationinnewplannedmarketingactivities. 6.ThebenefitsinparticipatinginAPNFyG Differentconceptswereconceivedandthetopicwiththebroadestbenefitsandfocusonwhichmarketingcouldfocus wasfound.CreationandfurtherdevelopmentoftheVAUwebsite.

FlashlightonFindYourGreatnessAPN EUROPEANUNION EuropeanRegionalDevelopmentFund WROCŁAW Discoverthehistoryoftrams

EUROPEANUNION EuropeanRegionalDevelopmentFund 1.Keystrategicdevelopmentchallengesofthecity � Strengtheningsolidarityandcreativity,improvingthequalityoflifeallovertheplace; � ImprovementofWrocław'spositioninglobalnetworks 2.Strategicbrandpositioning WRO-TAisoneofmanyturisticproductsinWroclaw,afterFyGmorevisibleandimportantforcity. 3.ObjectivesofIAP � Creatingabrandidentitymaual; � Developingmarketingcampaignforthenewbrand; � Renovationofthehistoricpublictransportationfacilities–trams,buses,depots; � StrenghteningNGOsandcitizensparticipationtoconductactionsconnectedtotherenovationofolddepots,trams, busesetc. 4.MainactionsofIAP � StrenghteningNGOsandcitizensparticipationtoconductactionsconnectedtotherenovationofolddepots,trams, busesetc.; � Renovationofthehistoricpublictransportationfacilities–trams,buses,depots; � Creatingabrandidentitymanual. 5.TheroleandactivitiesofULGinco-creatingIAP ULGmemberswashighlyactiveduringtheprocessofmakingIAPandcreatingtheactions.Theywasparticipatingin everystepwemake. 6.ThebenefitsinparticipatinginAPNFyG � Accesstoinnovativetoolsandkonwledge; � Buldiginternationalcontacts; � Fundingsfortestingactions.