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“FINALLY AT 40 – Nothing but the best, for the rest of your life...”

Media Information Kit


Our Reader… Who is she?

FINALLY AT 40TM … nothing but the best, for the rest of your life!

“I am struggling with the concept of turning 40 in three weeks. I’ve found the magazine to be inspirational and gives me a renewed sense of what it has to offer at my age, despite finding a few grey hairs and noticing that I am beginning to get crow’s feet.” – Annette, 39

In a society saturated by media messages that the pinnacle of life is experienced in the glamorous years of youth, it is easy for women over 40 to feel outdated, unattractive, irrelevant and sometimes, invisible. Not any more.

“Food, fashion, friends, fun and being forty fit so well together. Yes, finally at 40 life begins…” – Frances, 44 “I couldn’t put it down as the articles were so relevant to myself at 48 and dreading turning fifty. I feel more positive now about aging.” – Nola, 48 “Finally a magazine catered for my age group. It’s enlightening, informative and covers diverse issues.” – Josephine, 57

Introducing FINALLY AT 40™– telling the world that women over 40 are in their prime, filled with experience, wisdom and vitality, with a great deal to offer and an anticipation of a wonderful future…

•Inspiring Stories from Real Women •Fashion •Beauty •Health •Finance •Relationships •Career •Technology •Travel

The saying that life begins at 40 is certainly true. Here a woman stands on the brink of new experiences - changes in body, family life, career direction – and there are new issues to consider, such as menopause, the empty nest and obtaining financial security for the future. With advice from professionals in fields such as health and fitness, business, technology, personal development and fashion, the FINALLY AT 40™ magazine offer readers relevant information and thought-provoking articles specifically tailored to the over 40.

•Competitions •Motivation and Personal Development

“Each Issue features REAL life stories from REAL women”


REACH YOUR TARGET MARKET TODAY FINALLY AT 40TM provides the perfect product to reach your market. Women make over 70% of all purchasing decisions, and over 50% of these women are of the Baby Boomer generation (ABS, 2001) These purchasing decisions account for $3.5 billion in sales each year in Australia. FINALLY AT 40TM is the perfect vehicle for exposing your product or service to this selective market niche. The full colour magazine and accompanying interactive website provide a range of advertising choices to ensure visibility. The elegance and quality production of the glossy magazine not only attract but retain the attention of your market. Having a long shelf-life with its coverage of a diverse range of informative and inspirational articles, it offers great for value money for the advertiser. Did you know? Along with FINALLY AT 40 Magazine, Jacob Publishing is also responsible for FRENCH PROVINCIAL Magazine.

www.frenchprovincialmag.com

The FINALLY AT 40 website www.finally@40.com.au Another great marketing tool to promote your business - The FINALLY AT 40 site is the essential resource to help THE OVER 40S find the stockists they need and the products they simply must know about. In conjunction with our launch of the online directory, we have undertaken the following marketing initiatives:

•The latest issue of FINALLY AT 40 contains a promotion about the FINALLY AT 40 website. •Regular e-newsletter blasts are sent to our entire subscriber database •Both the magazine feature and newsletter blast will be a regular ongoing event


ON LINE ADVERTISING www.finallyat40.com.au OUR WEBSITE PACKAGES INCLUDE::

• Would you like to: Increase your visibility on the web? • Expand your influence? • Reach the over 40 target market? • Be promoted through our monthly newsletter which is sent out to our large database? • Have us include an advertorial in our blog?

1. Business Development package - If you'd like to stretch your influence, but you're not ready to invest the big dollars, then we can offer you: •An advert on our front page . •A thumbnail image and a hyperlink to your website •Your thumbnail included in our newsletter with a hyperlink to your website Cost of this package: $97.00 per month

If you answer yes, then please read on because we have a special deal that's bound to appeal.

Minimum on line advertising – 3 months

2. Advertorial Only - This is part of our maximum visibility program, where you get: • Your advertorial included in our blog (Up to 600 word count and images) • A snippet from your advert included in our monthly newsletter, with a link back to the advertorial on the site and a link to your business • Your advertorial will remain in our blog archive indefinitely Cost of this package: $147.00 per month


DEADLINE

FINALLY AT 40 MAGAZINE Circulation: 50-55,000 Cover price: $7.95 Stock: Full Colour Gloss

DATES

ISSUE 2011

ADVERT BOOKING Deadline

DISTRIBUTION

NO.1 Apr NO.2 Aug NO.3 Dec

1st Feb 1st Jun 1st Oct

1st Apr 1st June 1st Dec

ADVERTISING RATES QUARTER PAGE $330 Now $240 THIRD PAGE $450 Now $349 HALF PAGE $550 Now $449 FULL PAGE $990 Now $799

INSIDE FRONT COVER $2000

DPS – FULL PAGE $1980 Now $1500

PAGE 1 $2000

DPS – HALF PAGE $1100 Now $799

INSIDE BACK COVER $2000 BACK COVER $3000 FRONT COVER $4000

Prices include GST.

WEBSITE ADVERTISING

Refer to page 5 for Packages

Published APRIL | AUGUST | DECEMBER

DISTRIBUTION: Majority of magazines are: ▪ DISTRIBUTED FREE in Major coffee shop chains in each State. • DISTRIBUTED FREE to Business women's networks and Events! ▪ DISTRIBUTED FREE to contributing Advertisers ▪ Available for purchase in selected newsagents. List of outlets found on the Finally at 40 website. ▪ SUBSCRIPTIONS available online at www.finallyat40.com or via the magazine and the online subscription entertainment store www.isubscribe.com.au Promoted: Via Face book, our e-database, and supported by various women’s groups. E-Mag (Coming soon, On-Line E-magazine, linked directly to advertisers and other referenced websites).

Jacob Publishing Pty Ltd / ABN 73 145 007 076 PO Box 172, Tullamarine 3043 Vic / P 1300 737 629 E info@jacobpublishing.com

www.finallyat40.com.au


SPECIFICATIONS

MATERIAL REQUIREMENTS •Files Jpg, tif, eps or pdf files •Platforms Supported Mac & PC •Programs Supported InDesign CS2, Photoshop, Illustrator •Media Supported CD, DVD, and email •Email info@jacobpublishing.com •Scans/images All Artwork supplied on disk or email at 300dpi

BLEED SPECIFICATIONS *Where bleed is required on double or full page, please supply as A3 (double page) or A4 (full page) with additional 3mm bleed all round.

PLEASE NOTE: If designing for an inside front or back cover double page spread, please allow for a loss of approximately 3mm down the centre spine on each page, due to binding. Please displace images and text accordingly.

QUARTER 136mm high x 95mm wide $330

NOW $249

Trim Specifications

FULL PAGE 277mm high x 190mm wide $990

HALF / H 136mm high x 190mm wide $550

THIRD / V 287mm high x 85mm wide $450

DPS 136mm high x 380 mm wide $1100

DPS 277mm high x 380 mm wide $1980

NOW $799

NOW $449

NOW $349

NOW $799

NOW $1500

Prices include GST. Preferred positions subject to availability. An additional $30 design fee where artwork not supplied.


F@40 B O O K I NG F O R M Date: ______/______/_______ Business Name:

_________________________________________________

Please indicate below preferred size of advert: Advert Cost: (Incl. GST) $_______________ 30% Deposit of the above cost is required to secure booking: Payment required is for one Advert at a time, not the total four booked. Received Deposit :

Balance Due: $_______________ Balance required for the one Advert 30 days Prior to Publication (you will be notified by mail/email).

Address: __________________________________________

Please indicate number of issues to publish your business:

_________________________________________________

DESIGN FEE: $30 APRIL

AUGUST

DECEMBER

___________________________________P/C___________ Daytime Phone:____________________________________ Email:____________________________________________ Web: ____________________________________________

Website: Insert Package No:________________

$_______________

Contact: __________________________________________

_________________________________________________

JACOB PUBLISHING PTY LTD ABN: 73145007076 PO Box 172, Tullamarine, Victoria, 3043, Australia Ph: 1300 737 629 Fax : 03 9372 8137 Website: wwwfinallyat40.com Email: info@jacobpublishing.com

Please circle to indicate payment: Visa Cheque (Payable to Jacob Publishing Pty Ltd)

Jacob Publishing P/L will take due care diligence with the production of this artwork, but will not be responsible for any errors once the artwork has been output and signed by the client and will not accept any liability for mistakes printed. Jacob Publishing P/L will not be responsible for any verbal instruction by the Media Consultant or client. Responsibility for correct information rests solely with the client. Jacob Publishing P/L reserves the right to refuse to print or publish any advertisement which they consider not in accordance with the standards of the publication.

Fax: 03 9372 8137 / Email: info@jacobpublishing.com Ph: 1300 737 629 Mail: PO Box 172, Tullamarine, Victoria 3043 Bankcard

MasterCard

Card No: __________________________________________________________

Exp: _______/_______

Name on Card: _____________________________________ Signature: _____________________________

ABN: ____________________________________________

1.5 % Surcharge applies when paying by Credit card

EFT Payments: Account: Jacob Publishing Pty Ltd Branch: 083346 Account no: 1770 46020 (For EFT Payments please indicate tax invoice Number or Business name).

Trim Specifications

FULL PAGE 287mm high x 190mm wide $990

THIRD / V 287mm high x 85mm wide $550

DPS 136mm high x 380 mm wide $1100

DPS 277mm high x 380 mm wide $1980

NOW $799

NOW $349

NOW $799

NOW $1500

Prices include GST. Preferred positions subject to availability. An additional $30 design fee where artwork not supplied.


F@40 O N L I N E B O O K I NG F O R M Date: ______/______/_______

Please indicate below preferred package: 1.

Business Development package - $97

2.

Advertorial Only - $147

Business Name:

_________________________________________________

Minimum online advertising 3 months – excluding package number 2.

Contact: __________________________________________ Address: __________________________________________

_________________________________________________

Please indicate number of months to advertise your business:

_________________________________________________

3 Months

___________________________________P/C___________

6 Months 12 Months

Daytime Phone:____________________________________ Email:____________________________________________ Web: ____________________________________________ ABN: ____________________________________________

Please circle to indicate payment: Visa Cheque (Payable to Jacob Publishing Pty Ltd)

Bankcard

MasterCard

Card No: __________________________________________________________

Exp: _______/_______

Name on Card: _____________________________________ Signature: _____________________________

www.finallyat40.com.au

1.5 % Surcharge applies when paying by Credit card

EFT Payments: Account: Jacob Publishing Pty Ltd Branch: 083346 Account no: 1770 46020 (For EFT Payments please indicate tax invoice Number or Business name).

One month payment is required upfront, thereafter the office of Jacob Publishing will email invoices on a monthly basis as a reminder.

Jacob Publishing P/L will take due care diligence with the production of this artwork, but will not be responsible for any errors once the artwork has been output and signed by the client and will not accept any liability for mistakes printed. Jacob Publishing P/L will not be responsible for any verbal instruction by the Media Consultant or client. Responsibility for correct information rests solely with the client. Jacob Publishing P/L reserves the right to refuse to print or publish any advertisement which they consider not in accordance with the standards of the publication.

Fax: 03 9372 8137 / Email: info@jacobpublishing.com Ph: 1300 737 629 Mail: PO Box 172, Tullamarine, Victoria 3043 JACOB PUBLISHING PTY LTD ABN: 73145007076 / PO Box 172, Tullamarine, Victoria, 3043, Australia / Website: wwwfinallyat40.com.au Email: info@jacobpublishing.com


Finally at 40 Media Kit