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by Kate M

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by Coura Pippa Par


CONTENTS

or’s Letter

ributors

ness as Usual’ reakthrough?

McCormack

ncing into ness

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Real Food and Real Life with the Founder of KOJA Health with Kate Johannson

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Top 5 Tips: On How to Stand Out from the Crowd by Fi Mims Photography

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h Gaby Robinson

Thing About ls...

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Developing an Appetite for Innovation Q&A with Susie White

It’s Not Me, It’s You: Outsourcing Mistakes Most Businesses Make by Rosie Shilo

ageous Living Coach, rfait

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Mind/Body/Money Success Q&A with Sabrina Lawrence


EDITOR’S LETTER

W

elcome to Issue 3 of Shine Magazine. In this feature, we are showcasing some of the most innovative women I’ve met. From redefining the labels of massive brands right through to the labels we define ourselves by, there is so much inspiration and invaluable advice in these pages I can’t wait for you to get stuck into it!

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If you’re trying to establish yourself in a niche market, check out my interview with Kate Johannson, the founder of KOJA Health. I think her wisdom applies to all of us, whether we are product or service providers. Pippa Parfait’s article on labels will no doubt also resonate with many; if you’ve ever felt confused about who you are or what you should be, her article should put those feelings to bed! Kate McCormack also offers brilliant advice on how we can be more innovative when it comes to marketing, Rosie Shilo shares her knowledge on how to avoid common outsourcing mistakes,


We all have the ability to create magic in our lives by doing what we love and what we feel called to do.

and there are Q&A’s with three incredible business owners that will inspire you to keep going on your own business path, whatever that may be. Whilst every contributor in this issue has a very different business, what struck me was the similarities that kept popping up between articles. The importance of having eternal optimism and continually innovating are just two themes that get a mention more than once; I’m sure you’ll spot more as you read them yourself. To me this is solid proof of why it’s so important to look outside our own business for inspiration, to listen and learn from entrepreneurs in other fields. Looking back over my years as a photographer and small business owner, I have continually had to innovate and evolve as the market around me has changed, and without being optimistic there are so many times when I would not have been able to keep going. Business is an experiential journey of discovering what your clients respond to and what you enjoy doing the most. And today, as busy as my business is, I feel proud that I’ve created one that I love and that allows me to be present for my children.

We can all be innovators. We all have the ability to create magic in our lives by doing what we love and what we feel called to do. And the key is creativity. If tragic recent events around the world show us anything, it’s that life’s too short and at any moment it could be taken away from us. Are you doing what makes you feel alive? It’s spring, so it’s time to bloom. I hope these pages will help breathe some fresh life into your business or career, and provide you with ideas and energy that you can harness and take into the new year - which is already almost upon us! Here’s to all the innovators in our lives today who help us shine and become the best versions of ourselves we can be! In the beautiful words of Mary Oliver, “Tell me, what is it you plan to do with your one wild and precious life?”

Fi Mims | Photographer + Editor

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CONTRIBUTORS Kate McCormack Kate McCormack is a Business and Marketing Strategist and Consultant, and a qualified life coach who helps people magnify their brand and build a successful, sustainable venture. Armed with an MBA and over 18 years’ experience elevating well-known Australian and international brands, Kate is all about helping people build a business and brand they are passionate about, and that brings longterm sustainable success.

Pippa Parfait

Pippa Parfait Pippa is an internationally certified life coach on a mission to inspire women around the world, helping them understand they can be everything they are and everything they want to be. Through oneto-one coaching, in-person events and her ‘Letters from the Coffee Shop’, Pippa is committed to helping you discover what it means to be the whole, real and messy you, living nothing but your very best courageous life..

Rosie Shilo Rosie Shilo is the creator and founder of ‘Virtually Yours’, a network for over 170 Australian Virtual Assistants. Operating since 2004, she has mentored many new and experienced VAs in their business, helping them to overcome hurdles and achieve amazing goals. She is the author of “VA VA Voom: How to become an amazing VA and every client’s most Valued Asset” and a dedicated mum to two girls and two fur-babies.

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Kate Johannson Kate Johannson is the creator and founder of KOJA Health. With a background in nutrition and health supplements, Kate walked away from the synthetic additives being used in the ‘health industry’ to create her own range of delicious, indulgent and nutrient-dense real food: unprocessed, gluten free, paleo friendly, dairy free, sugar free and nutritionally balanced good food.

Sabina Lawrence As a Wealth & Wellbeing Coach, Sabina Lawrence delivers highimpact transformation that clears the inner blocks to wealthy and healthy living. She guides mission-driven entrepreneurs to deeper expansion, not just financially, but also emotionally and energetically. Sabina blends years of corporate experience with behavioural and energy psychology processes through coaching, kinesiology and EFT, and specialises in the mind/body/money connection.

Susie White Susie White is a born and bred product innovator. She has held leadership innovation roles and developed world-class new products for multinationals such as Colgate-Palmolive, Kraft Foods, Mondelez and Procter & Gamble at an Australian, European & Global level. Susie is now an innovation speaker, trainer and founder of Eat.Drink.Innovate, an innovation consultancy that helps Food & Beverage businesses develop successful new product ideas to fuel long-term growth.

Gaby Robinson Gaby is the Creator and Bouncing Director of U-bounce Fitness - a unique, super-fun, high energy fitness program run on mini trampolines. Her adventurous and curious nature saw her leave Germany as a 19-year old to travel to Australia for 6 months. She loved Australia so much, that she decided to stay and study here. U-bounce Fitness was born out of pure passion after Gaby added fitness & health to her own priority list; she turned it into a career, as she wanted everyone to feel as awesome as she did! shineonlinemagazine

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‘BUSINESS AS USUAL’ OR

u o r h t k a Bre By Kate McCormack

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pring is the best time to plan for 2018. As a marketing and brand strategist I love this time of year. Although I know for some business owners, it’s nothing short of painful!

As we come out of winter, our creativity is stimulated by the spring sunshine. That’s why I encourage you—even if at all other times in your life you don’t like to plan— note some things down now while they’re fresh. A marketing strategy doesn’t have to be big fancy documents with a fixed structure, unless that’s how you like to do things. Even if it’s just notes on a piece of paper or drawings on a whiteboard, it doesn’t matter. Creating a strategy and a plan for your business will change your life for the better. Now, instead of just planning the way you normally would, think about this coming year differently. What is something new you can do to take your business to the next level?

In such a fast-paced online world, it’s very easy to roll out similar strategies, similar marketing plans, and similar social media. It can be natural to emulate successful businesses we admire. Unfortunately, this phenomenon is creating a lot of ‘sameness’ in the entrepreneurial world even though we have a great opportunity to be unique. The news I need to break to you is, what bought great success to micro-businesses just two years ago will not have the same result now. Write a blog, start a Facebook page, grow your Twitter or Instagram following, create an online course. These platforms are great to have and are what I would call ‘business as usual’. Your audience expects this at the very least. Our challenge now is to move into the ‘breakthrough’ space. We know what we should do that makes up our ‘business as usual’. So, what can you do that is truly breakthrough in your business?

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Innovation is the key here. Open your mind to the possibility that there is another way to do things. A definition of ‘innovation’ that I like is, “something original and more effective and, consequently, new, that ‘breaks into’ the market or society.” The real question is, what could that be for your business? Explore what innovation could be in your business with these questions: 1. What is no one else doing in my industry right now? 2. Where do I see a gap in the market? 3. What are my customers wanting but not getting from me or anyone else? 4. What new technologies are being developed that I could use? 5. How could I deliver my product or service in a way that is easier for my clients? 6. What can I see that no one else can? 7. Who is being neglected right now – who needs something they just cannot get from anyone? 8. What lessons can I take from those outside my own industry that could work for my business? 9. What ideas come to me in the middle of the night? 10. What can I bring together to create a dream product or service for people? 11. Who can I collaborate with to create something bigger and better than anyone could imagine?

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This list is by no means exhaustive of course – it’s just the start! As small business owners, we need to be exploring new and innovative ways of doing things at the same time as delivering our existing products and services – not always easy but this is where the secret to sustainable success lies in your business. When you sit down in the coming weeks to work on your planning, I challenge you to make it a priority to think about what you can do that is different and new – not just for you but for the whole industry or for the entire market you are working with. There is this fantastic concept of ‘Creative Destruction’ originally articulated by Joseph Schumpeter. It describes the process that industries and businesses go through when they create new products and services to intentionally bring about the demise of an existing product or service. As in make them totally obsolete. This is quite easy to witness in the world


of technology. And it is completely relevant to every single one of us now in our own business. What can you create that will be better than what you already do or sell? Better for your customers and better for you. Don’t be afraid to let go of the old and make way for the new – this is where the sweet spot lies for success in every business. It’s about staying current. Remember you are never alone in this, there are always people who can support you in this process. The most important thing is to make sure that in your business, no matter what size it is - even if it is just you - that you create an environment for innovative thinking to come to life. In the corporate world we are so often stifled out of our creativity by process and

Open your mind to the possibility that there is another way to do things.

hierarchy – but how amazing and lucky are we to be in this gorgeous entrepreneurial space that is ideal for newness, out-of-the-box thinking, creativity, and surprises? Make the most of being in this space, of no one being able to tell you to forget about it. When those ideas come to you, run with them don’t hold back! How can you innovate in your business today to make 2018 the best year you’ve ever had?

Kate McCormack Kate McCormack is a Business and Brand Strategist who helps people achieve the clarity and consistency they need for a strategic, seamless and smart marketing & business strategy. Armed with an MBA and over 15 years’ experience rebranding and repositioning major brands, including Target Australia, Jetstar, BUPA, TABCORP, Adairs, Jay Jays and Just Jeans — it’s clear she’s seriously passionate about marketing, branding, communications and strategy. shineonlinemagazine

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“AS SMALL BUSINESS OWNERS, WE NEED TO BE EXPLORING NEW AND INNOVATIVE WAYS OF DOING THINGS AT THE SAME TIME AS DELIVERING OUR EXISTING PRODUCTS AND SERVICES.”

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Q&A 14

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BOUNCING INTO BUSINESS

n o s n i b o R y b a G h t i W

Tell us about your business and what you do When people ask me what I do, I say “I make people bounce and feel bouncy inside” – isn’t that the best job in the world, making people feel happy? I certainly think so! I launched my business, U-bounce Fitness, in October 2014 and I run unique rebounding programs with one big goal in mind: to make fitness fun and to entice even the biggest couch potato (read me 8 years ago!!) to get up and get active. Bouncing on a mini-trampoline does something magical to people – they start smiling straight away and feel light, happy and energised. My programs usually run for 10 weeks (in line with school terms), so my awesome U-bouncers (as I call my clients) can have “me-time” and gradually get fit and feel amazing in body and soul. Who do you work with and why do they choose you? My awesome U-bouncers are women of all age groups, from teenagers through to older women. My oldest client is 66. U-bounce is for anybody! I mainly work with women in my programs, but men, once convinced that rebounding is fabulous in so many way, love it too (my corporate classes are a testament to that).

They chose me, because they want to feel bouncy, live a healthy and fit life and be part of a community. My energy and encouragement lights them up and I love offering rebounding programs, as well as different workshops on personal development, nutrition, wellness, fashion, essential oils & natural products and social nights. What inspired you to start your business, and how long did it take to get off the ground? I had a career in tourism marketing and business management for most of my adult life. Being a mum to two amazing humans, life was busy and I decided about 8 years ago that I had neglected myself a little. A friend’s invitation to join her on the Overland Track hike in Tasmania prompted me to see that my unfit body had to be “revived” so I could do all these things I wanted to do, including lugging a 20-kg backpack for 5 days through the Australian Bush. Years before, about 14 months postpartum I was diagnosed with Hashimoto and Thyroiditis, which pretty much sent my metabolism into a downward spiral. I gained weight, felt tired all the time and lacked the self-confident to join a gym. It was depressing. I hated my overweight body, hated going to the beach in my bathers – oh the body shame.

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In 2009, I met a great personal trainer who showed me that the right nutrition coupled with exercise could turn my life around. And wow! I was literally on fire for the first time in a long time! I thought to myself, if I can get fit and feel this amazing, anyone can do this and I want others to feel the same! Fitness became second nature. Before long, it felt like something I could not live without. Rebounding was a great way to add low impact cardio in between my weight sessions. I loved it the way it made me feel happy. My business idea for U-bounce came three months after joining a small group of business coaching sessions. The group was a brilliant mix of individuals all running a small business or close to starting one – the energy in the room was always electric! I was still working almost full-time, but the planning, conceptualisation, organising, dreaming, program writing, rebounding research, search for the best rebounders

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etc. had started and I felt so energised and full of beans. My launch party was in late January 2015 with 10 rebounders, a heart full of passion, a room full of mainly friends who came to support me and to my surprise, signed up to my program – yippee – U-bounce was off to a great start! How challenging did you find setting up your own business? What type of support -by people or systemsoffered you the most help and how? Being a driven woman can sometimes make me impatient, yet my eternal optimism somehow lets me see the light in all that I do. I am a believer in not waiting until the conditions are perfect. Start now because you can always learn as you go, and I did. My family (read: my husband mainly) secretly thought I was a little crazy, just starting something that no one else was doing here in Australia in a competitive fitness industry with basically no contacts in that industry, but my sheer determination, vision and sparkling look in my eyes when I talked about it, convinced


them, that this is where I needed to be. The search for quality rebounders took longer than expected, but my business background definitely helped me with setting up. My business coach and an encouraging, supportive business group, who cheered me on from the start have been instrumental. And of course, my family. Their mental and physical support in the early stages was vital—helping me with setting up & packing up. That was when we were still “gypsies” in different halls & gyms. Lugging up to 15, 13kg trampolines, hand weights and weighted balls can feel like a workout in itself.

generate the energy I need to bounce through the day. Some days it might need cake,

What do you find most challenging when it comes to running your business? The most challenging part of my role is being a creative person with a million ideas and a physical body that is not 20 anymore! Being the Bouncing Director means I run all the classes, the marketing, the finances, the bookings, the events and exhibits on my own. Some days I don’t have much left in the tank – that’s when I tell myself to just stay focused on the most important aspects of my business and not get too carried away with everything that sparkles. What keeps you going every day? I am convinced that passion and love for what you do gives you extra energy! I get inspired by other people, not only other business owners, but humans who are passionate and driven to do what they do. My awesome U-bouncers are the ones who keep me going every day, seeing them smile, having fun and getting fit makes my heart sing. Watching their transformations not only in a physical by mental way, is unbelievably rewarding! I am also a big believer that food is fuel and I try to give my body what it needs to

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champagne or liquorice and that’s okay too! Everything in moderation. Mindfulness, tapping into my own intuition, taking time out just for myself and music are other tools I use to keep me energised. What’s your favourite thing about owning & running your own business? The absolute freedom to decide the ins & outs. I don’t have to answer to anyone, but myself ! I remember the advice of my business coach, decide on what you want in life and build your business around that. I think it’s important to set boundaries and not let your business take over your whole life. I want to be there for my children, as they navigate into adulthood. Being my own boss allows me that flexibility to do that.

a spark in others to do something for themselves. I learnt that change is a big part of me and that I actually enjoy it. It excites me more than it scares me. What are you most proud of ? When I get to my class and see smiling faces waiting for me to start the class, or when I get text messages telling me “I LOVE U-bounce”. When someone says to me, “Gaby, you changed my life. Thank you!” And the fact that many U-bouncers have bounced with me for more than 2 years now – that is the biggest compliment ever! I am proud and grateful every day!

Too much pressure is put on our children to slip into traditional roles when there is a huge need for letting them do something that also feeds their soul.

You have to enjoy the ride! I love that I am showing my children that you can earn money doing something you are passionate about and that you can be anything you want to be in this world. Too much pressure is put on our children to slip into traditional roles when there is a huge need for letting them do something that also feeds their soul. Our young generation is so much more in tune with that.

I am most proud that my mission—to show others that exercise can be fun and that anyone can do it—is a reality! I simply burst with pride when one of my U-bouncer said says to me, “I was hiking up a steep hill, something, I couldn’t do without puffing a few months ago, and it was ok, a bit of a struggle, but I thought “what would Ms Bouncy say?” – keep going, you can do it, you can do anything - and I did! Because of you, I didn’t give up!” That comment made me tear up! Mission accomplished, I thought.

What are you excited about right What have you learnt about yourself now? through the process of building your Currently I am excited to move into our business? new studio in Sandringham and start my I learnt that my determination is not such last program for the year in late October, a bad thing and that I have a gift to ignite with most of my current U-bouncers

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continuing and some new ones already joined! I am also dreaming up a new project, which I can’t reveal yet, but it gives me butterflies so it must be pursued. I’m also excited that my corporate/team classes are starting to happen as it means I can ignite rebounding passion in more people and eventually get all of Australia bouncing! Where would you like to be in 5 years’ time? That’s always a big question. Professionally, I would love to run instructor training for future U-bounce instructors and help them set up more U-bounce venues all over Australia. I definitely still see myself bouncing, sharing my joie de vivre, somewhere in the world and telling people about the fabulous benefits of rebounding. By then, I might have my logo printed on trampolines and many more people will own a rebounder and use it here in Australia. I see more quality rebounders in not only gyms, but in offices, homes and aged-care facilities. Don’t you just love to dream big! On a personal level, I aim to be a fit 50+ year old by then, who travels, dances and bounces wildly to music, laughs as much as I do now, still believes in magic and keeps inspiring people to just be themselves.

Gaby Robinson Gaby is the Creator and Bouncing Director of U-bounce Fitness - a unique, super, fun, high energy fitness program run on mini trampolines. Her adventurous and curious nature saw her leave Germany as a 19-year old to travel to Australia for 6 months. She loved Australia so much, that she decided to stay and study here. U-bounce Fitness was born out of pure passion after Gaby added fitness & health to her own priority list, she turned it into a career, as she wanted everyone to feel as awesome as she did! shineonlinemagazine

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“DECIDE ON WHAT YOU WANT IN LIFE AND BUILD YOUR BUSINESS AROUND THAT.”

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You are braver than you believe, stronger than you seem, and smarter than you think. Pooh Bear

Mary Oliver shineonlinemagazine

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… s l e b a L

THE THING ABOUT

By Courageous Living Coach, Pippa Parfait

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other, Daughter, Friend, Life Coach, Courageous, Dreamer, Spiritual, Strong, Ambitious, Cat-Lover, Crystal-Lover, Chocolate-Lover, Confident, Introvert, Comedienne, Professional, Intelligent, Generous, Selfish, Compassionate, B!tch, Creative, Feminist… As you read through that list, do you

imagine how each of those labels “should” look. The sandal-wearing spiritualist, the unshaven feminist, the highly-groomed professional and the reclusive introvert with wild hair dressed in a bathrobe covered in cat fur (okay, I’m guilty of the cat fur!). But I don’t wear my bathrobe to meetings, my sandals clash with my pencil skirt and I wax, so how can I be all those things? The interesting thing about labels is, we all have them. We have been cultured to live our lives according to them. I spent

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the first 20 years of my adult life either conforming to my labels or rebelling against them. It has been exhausting living by expectation: What will people think of me? How will they expect me to act because I of [X label]? And the biggie: Will I be accepted if I behave differently? Let me give you an example. Spirituality is an important part of my life today. I practice with crystals, oracle cards, meditation and more. But growing up, I was surrounded by unconscious bias toward ‘spiritually-driven’ people. Common associations included ‘airyfairy’ and ‘sandal-wearing hippies’. If I’m honest, there was probably an underlying assumption questioning the value these people contributed to society. As I develop

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my own practice and understanding, I see how these biases were flawed. We make assumptions based on clothing, accent, skin colour, attractiveness, where people live, what job they do, their sexual identity and so much more. Sometimes our assumptions may be spot on, but they are, nevertheless, formed from our own unconscious—and often uninformed— biases. When we don’t stay open and look beyond our assumptions, we miss the opportunity to learn something. And we do the other person a serious disservice by not allowing them to show up as they truly are. These biases are projected internally as well. Consider for a minute these streams of consciousness:


“I’m a serious professional businesswoman, I can’t possibly let anybody know that I’m not coping.” “I’m a spiritual woman, what will people think if I turn up and start drinking and swearing?” “I have always been known for being a ballsy, high-achieving perfectionist. How can I share with my friends and family that I’m not those things anymore? What if they don’t like me?” In short, how can you be X when you believe society and everyone in your life expects you to be Y&Z?” The question then is, how can we overcome being defined by labels in our daily lives?

Observe when it’s happening Recently, while walking in the pouring rain with my Joules umbrella, I became aware of how I felt. Here in the United Kingdom, the Joules brand is synonymous with middle-to-upper class women, living in the countryside with an English Cocker Spaniel and a fabulous collection of ‘Hunter wellies’ (a traditional British gumboot brand even worn by the Royals!). What fascinated me about my umbrella was the perception it may give people when I’m walking down street. Will people see me a certain way because of my brolly? Or perhaps the better question is; do I want them to?

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Interrupt yourself When you observe yourself in a judgement – either about yourself or another, put the label-maker away and ask yourself, ‘is this me or is this them; do I really know enough to make this judgement?’ In my life, my label resistance is intrinsically linked to my own selfacceptance and self-belief. So now when I run up against one of my labels, I try to give it a little nod and then do whatever I was going to do anyway. Other people may not like it, but hey, that’s none of my business. Be forgiving When I trained as a life coach through the Beautiful You Coaching Academy, my experience was inspirational and marked the start of a momentous journey. I have learnt as much about me as I have about being a coach. I began thinking about my

own life and the time I started to believe there were limits on what I achieve. Most of us have a lifetime of conditioned beliefs to unlearn and challenge. It makes sense that it will take a bit of practice to change them. Be gentle with yourself. My journey so far has included learning to forgive myself; managing perfectionism; healing a deep-seated fear of failure; and (re)discovering my spiritual side - I had one all along apparently. There is one thing that I have come to know for sure and it is now the central tenet of how I choose to live my life: You, my beautiful friend, can be EVERYthing you want, all at the same time. I am all of my labels and I am none of my labels, and, for me, that is just fine and dandy. My name is Pippa Parfait and I can be anything everything.

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Pippa is an internationally certified life coach on a mission to inspire women around the world. She teaches women they can be everything they are and everything they want to be, by tuning in to their inner voice and saying ‘f*ck it’ to life’s shoulds and shouldn’ts. Through one-to-one coaching, in-person events and her ‘Letters from the Coffee Shop’, Pippa is committed to helping you discover what it means to be the whole, real and messy you, living nothing but your very best courageous life. Reach out to Pippa at pippa@ parfaitnotperfect.com. shineonlinemagazine


“YOU, MY BEAUTIFUL FRIEND, CAN BE EVERYTHING YOU WANT, ALL AT THE SAME TIME”

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REAL FOOD AND REAL LIFE WITH THE FOUNDER OF KOJA HEALTH,

n o s n n a h o J e t a K with

Interview by Fi Mims

Fi:

How did KOJA come about?

coconut, organic cocoa powder, organic cinnamon, goji berries, all these lovely, nutrient dense nuts and seeds. I started with three products: Chia seed and coconut, which is a protein blend; our almond berry, which is a multivitamin blend; and fig and hazelnut, which is our iron blend. All vegan, paleo, gluten free, dairy free, no added sugar. With just two tablespoons a day on top of porridge or fruit and yoghurt, you’re getting 25 vitamins and minerals, a nice hit of fibre and protein and all these nutrients to keep you healthy on the inside, and that shows on the outside.

Kate: When working in the supplement industry, my role was to source raw materials and work with the manufacturers to perfect the formulas then launch them with branding. I loved it because I’ve always been passionate about nutrition. But what I started to see was that these products were full of synthetic ingredients, very little fibre, a lot of artificial sweeteners, emulsifiers, stabilisers, preservatives, artificial ingredients—things that are made in the lab. I started to question, were these ‘health industry’ products actually helping? Everyone I knew had a jar of Swisse or some sort of multivitamin supplement at their desk and at home. I was like, “hang on, I think that real food is the answer and our bodies actually perform better when we cut all of that stuff out and just eat real food.” So, I developed a range of breakfast toppers initially and they’re a mix of nuts, seeds and super foods. Beautiful ingredients like organic

Fi:

My husband is in hospitality so I know just how much work goes into creating recipes! How long did it take you to get those recipes right, and did you do all the work yourself ?

Kate: I did. I don’t want to big note myself but I think I’m actually really good at it! I’ve got a great palate and can identify flavours that work together. With the breakfast toppers, I started with an excel sheet looking at the nutrition. As

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well as tasting great, I wanted to make sure it had a certain amount of protein, and that our iron blends gave women 35% of their daily iron needs in just two tablespoons. I looked at the naturally occurring nutrition in foods like hazelnuts, sesame seeds, sunflower seeds and all these ingredients first and then the next step was flavour.

We’ve now created salad toppers, which were more of a kitchen based type of invention rather than in an excel sheet. These came about because my customers were asking for them. A lot of customers told me they used the fig and hazelnut breakfast topper on salads because they wanted to add nuts and seeds to more meals throughout the day. So, I started doing the mix with a gentle toast so it’s a bit crunchy, and added organic tamari to give it a gentle saltiness. From there, we went onto protein pancakes. I knew immediately what I was aiming for. They couldn’t be dense. They had to be real fluffy pancakes that were gluten free, and just as enjoyable to eat as regular buttermilk, flour pancakes. And they are, they’re surprisingly fluffy. We’re doing protein bars now and they’re due to launch in October or November this year, so very soon. They are a peanut butter base and I can taste the sweetness in just the peanut butter. Then we use a little bit of vanilla extract and a little bit of organic rice malt syrup, which means the bars are enjoyable to eat while being low fructose.

Fi:

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Do you have any favourites?

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Kate: It changes a lot. Some of our products are slightly sweeter than others with naturally occurring sugar from goji berries and Inca berries, others are higher in fibre, others are higher in protein. I will eat one product for like a week straight and then go on to something else. But I’m addicted to the cocoa protein pancakes, they’re a gentle chocolate flavour. Cinnamon is our best seller though. Fi:

I saw you have recipes on your website, I’m dying to try out some! Do you have a book in the works?

Kate: No, not a recipe book. I think we already lead busy and complicated lives so my plan with KOJA is to


keep things simple. The toppers are added straight to the foods you’re already eating and you can snack on the salad toppers straight out of the box, or add them to salads, curries, roast veggies, really whatever you like. If I were to write a book, I’d love to write about my perspectives on health. A lot of us, particularly young women, believe ‘healthy’ is about how we look—being slim or having a six pack, or nice hair. Health comes in all different shapes and sizes and everybody’s got a different body type. Some of us are tall, some are short, some are naturally curvy, and some are naturally skinny. There’s too much focus on the way that we look and not the way that we feel or the way that we digest food or how much

nutrition we’re getting in our food. It’s something that I’m passionate about. Stop worrying about how you look and start thinking about how you feel. Fi:

I really love your packaging, it’s bright and fun and makes me want to pick up the products and see what they are. How did you find this part of the branding process? Was it difficult?

Kate: The packaging is something that I love about the brand and the company as well. The colours came from a desire to make health food look beautiful and fun and just as enticing as all the junk food does. I think when you go into a supermarket, you see all the junk food and it is packaged in bright colours and advertised with all this amazing packaging, and then you go into a health food store and everything’s in brown paper bags or boring stuff. So, that was probably the motivation for me, wanting it to look polished and exciting, but also simple. Health doesn’t have to be complicated. I have so many customers who say, “I didn’t change anything else in my diet, I just added two tablespoons of KOJA and I feel better in the morning, my digestion’s better, I’ve got less bloating, my skins brighter, I’ve got more energy.” I had a woman in her sixties tell me that all she did was add two tablespoons of KOJA to her day and she felt younger. It’s really an honour to be able to help people and hear that kind of feedback. Fi:

I wanted to talk a bit about the

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process of building the business, because obviously it’s a huge challenge, particularly a product based business. Was there ever a time you felt like giving up?

the same time. I think it’s important being real and not always having this strong and invincible façade. I’m very open with my employees about what’s going on in the business and checking in with how we are all feeling and what we’re doing this week. It’s been great, having really good staff.

Kate: It’s still a journey! We’ve had plenty of setbacks and there have been so many times where I just wanted to swear and crawl into the foetal position and cry. But I think one of the strongest qualities of successful entrepreneurs is our eternal optimism. I forget the bad times quickly and focus on the good. Obviously when you are facing a setback, you have to be realistic about it and work hard to solve whatever it is. But when things are going well you just focus on the good things and on the opportunity. You can’t live worrying about all the things that can or have gone wrong. Fi:

What have you learned from the setbacks? Who do you go to? What gets you through?

Kate: I’ve got lots of people in my life who support me, personally and professionally. Sometimes it might just be a phone call and I’ll just start crying and laughing at myself at

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My husband’s amazing and very patient and I have a fantastic group of friends who don’t mind listening to me if I need to vent. Their feedback is important to me, especially when the issues are people-related. At the end of the day, business is all about people. Some people say it’s not personal but it kind of always is. But growing the business, we do need strategic partnerships to be effective— business partners, suppliers, manufacturing partners and just people who help the business run. Fi:

Has there been anything about growing a business that you didn’t expect?

Kate: It’s not nearly as glamorous as I ever imagined it would be! It’s the opposite. I work all the time and


I think about it all the time and if I turned around and walked into a corporate job, I could probably get paid twice the amount that I pay myself. But my motivation with KOJA is not about money. Yes, I want to be able to pay my rent and pay the bills, but the motivation is so much more than that. I’m passionate about real food and giving people an option to eat better food and feel better. I hate going to the supermarket where there are just aisles and aisles of products I wouldn’t even classify as food. They’re just full of processed wheat, refined carbohydrates, different types of sugars, preservatives, salt, emulsifiers … Don’t get me started. Fi:

I don’t just put nuts and seeds in a box, I try to create an entire range of real food that is always going to be real. It’s never going to be processed or have added sugars, it’s never going to have preservatives and additives and it will always be nutrient dense. Fi:

How do you build your customer base?

Kate: There are lots of little channels we work with. We are working on growing our retail presence in independent supermarkets, health food stores, and cafes throughout Australia. We export to Dubai and are hoping to expand to a couple of other countries in the next few months as well. I do a lot of expos and markets, which is a great way to connect with the customer and not just sell them a product but talk to them about what they’re trying to achieve with their health. Then there’s our online presence where we have lots of recipes and blog articles. We try to offer people something to do when they come to our website, not just visit and shop, but also learn and be involved.

I think one of the strongest qualities of successful entrepreneurs is our eternal optimism.

You’re in a competitive market, and particularly in the last five to ten years there’s been a boom in organic foods and healthy eating. How do you stay current?

Kate: The health food market and food market is very competitive but it’s also highly fragmented. There are a lot of small players, which is good for me. It’s not like one big company that I am trying to compete with. And people are willing to try new brands. Ultimately, it’s about staying true to what I do and trying to communicate that to customers.

Fi:

What’s one piece of advice you would give someone who is about to go into business?

Kate: Know why you’re different. I know why KOJA is different to everything else available and it has been the key driving our success. When I talk

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to customers or retailers, I can tell them exactly why they should try or stock KOJA. I genuinely believe that our products are different and fill a gap. They solve a problem for our customers that you can’t get elsewhere. And we make it simple. Knowing why you’re different doesn’t have to be about the product, it can be your purpose behind the brand. It can be you, it can be the product, it can be the fact that you donate a percentage of your profits to a social cause. There are so many options. Fi:

Where do you see KOJA in five years from now?

Kate: I’ve really realised that in Australia, everybody shops at Coles and Woolworths. So, if I want to get in front of people and offer a real food range that’s healthy—genuinely healthy—then I need to work with Coles and Woolworths. So that’s

kind of the next goal. And in five years I’d love to have ten times the number of products and sell globally. Fi:

So, what does success mean to you?

Kate: Success to me is independence and freedom, which I feel like I have. If I don’t go to work or respond to my emails or fulfil the orders for the day, then I only answer to myself and I only let myself down. And so, I don’t do it. I show up and do what needs to be done. But the difference is, I’m doing it for myself and not because my boss says I have to. I’m grateful to have that freedom in my life and that opportunity to work for myself. Success is not about money or power for me, it’s about doing something I’m passionate about, creating products I genuinely love and being able to share them with people. That’s success.

Kate Johansson

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Kate Johansson is the founder of KOJA Health, a Health Food business based in Melbourne, Australia. She has a personal passion for health and wellness and is keen to get real food back on the shelves for Australian consumers. Kate’s inspiration to start KOJA came from her role at a supplement company with one of Australia’s largest sports teams. She realised that synthetic multivitamins and pills were quickly becoming a household item for many Australians who were seeking to improve their health, and she strongly believed that they had nothing to do with living a healthy and happy life. So she developed a range of authentically healthy breakfast & snack products which are made with only real ingredients.  Kate is interested in the connection between our health and how we live our lives, truly believing that we need to be physically healthy in order to be happy and emotionally healthy. Her mission is clear, to do whatever it takes to get Australians eating better food.


“THERE’S TOO MUCH FOCUS ON THE WAY THAT WE LOOK AND NOT THE WAY THAT WE FEEL”

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TOP 5 TIPS

ON HOW TO STAND OUT FROM THE CROWD

by Fi Mims Photog raphy

I

n today’s crowded marketplace, finding a way to stand out from your competitors and be noticed is the toughest challenge most businesses face. Continually coming up with new ideas, new ways to differentiate can seem way too hard, if not impossible. Particularly when you’re already working hard just getting the grunt work done who has the energy? But whilst it may seem tough, there are many ways as an individual or business you can get people’s attention and be noticed without having to come up with 10 new strategies every month. Yes, honest! Below are five of my favourites, and by following them you will soon find yourself focusing less on your competition and how to fit in, and more on your own story and standing out!

BE AUTHENTIC

In short – be you. Don’t try to be who you’re not because people are smart and they will eventually realise you’re faking it.

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It’s easy to be swayed by the crowd or to copy your competitors, but you’ll be much more successful if you stay true to yourself and do things YOUR way. You may not be loved by everyone, but the people you attract will be genuine supporters of you and your work.

BE DIFFERENT

In a competitive environment where there are usually plenty of other people offering the same service or product this doesn’t always seem easy. But it is possible. Just like the Thank You brand has continually innovated to come up with ways to not just be another bottled water company, there will be ways you too can stand out in the crowd. Instead of following your competitors, look outside your industry for inspiration and ideas. Think outside the box. What’s NOT being offered by your competition currently? How can you market your services differently? Try new things. Be an early adopter of new technology (eg social media or apps).


What’s the worst that can happen? By giving things a go people are guaranteed to be watching you.

PROVIDE AMAZING CUSTOMER SERVICE

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This famous quote by Maya Angelou really says it all. Treat every client or customer like they are your only one, give them an amazing experience, and they will tell all their family and friends about you. Make it unforgettable and they will still be talking about you in years to come! There’s no better way to stand out.

BUILD STRONG RELATIONSHIPS

to build great relationships with your suppliers, your collaborators - even your competitors! Build great relationships with everyone you know and you will find yourself surrounded by not only a supportive customer base, but also a supportive community that will get behind you and what you do.

BE CONFIDENT

Most entrepreneurs are passionate about what they do, but not all are great at talking about it or sharing it with others. Don’t sit back and hope that people will discover your amazingness – go out with confidence and share your message! Tell people what you do and why it lights you up. Live it and breath it in every way – not just in what you say but in what you wear and how you act! People will feel your confidence, feed off your energy and gravitate towards you.

And by this I don’t just mean with your customers or clients. It’s just as important

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“MAKE IT UNFORGETTABLE AND THEY WILL STILL BE TALKING ABOUT YOU IN YEARS TO COME!” 38

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DEVELOPING AN APPETITE FOR INNOVATION,

e t i h W e i s With Su

Tell us who you are and what you do. I’m a Product Innovator and founder of innovation consultancy, Eat.Drink. Innovate. I help food and beverage businesses create delicious and desirable new products to fuel their long-term business growth. My speciality is fastmoving consumer goods, that is anything you usually buy in a supermarket or convenience store and store in your fridge or pantry at home. I started in product creation from a young age, growing up on my family’s vineyard in North-East Victoria. My first job was helping to make our family wine; handcrushing the grapes, sticking labels on bottles and adding the foil caps. This early taste of entrepreneurship pretty much started my fascination with creating products that other people wanted. Before starting my own business, I worked in product innovation roles for over 15 years, in large consumer good companies such as Procter & Gamble, ColgatePalmolive, Cadbury and Kraft Foods at a local, regional and global level. This gave me invaluable insights and experience with what makes successful product innovation, and what doesn’t. To date, I’ve developed about 3,000 new product ideas and generated product innovation pipelines

worth over $800m for the businesses I’ve worked with.

I really enjoy working on the combination of food and innovation. Food sustains us all, both physically and emotionally. It provides a social experience, it comforts us, helps us celebrate or commiserate. As a product innovator, you have the opportunity to be a pioneer in this space and deliver more than just business profitability. You can change the value of peoples’ lives through the food and drinks they enjoy. Who are your clients and why do they choose you? Product innovation can be an overwhelming and risky business. There are over 20,000 products in the average supermarket and about 75% of new products launched each year don’t last longer than six months in market. My clients tend to be food and beverage manufacturers who experience low growth due to three major innovation challenges: 1. Flavour Fatigue: after selling one product successfully, they continue to make lots of different flavours of the same product. Over time, fewer and fewer people buy the new flavours and business growth

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starts to slow. Simply making new flavours isn’t working any more, but they don’t know what other products to make. 2. Empty Pantry: they lack new product innovation plans beyond the next twelve months because they’re so focused on delivering the dayto-day business. When they need extra growth there’s no long-term innovation plans in place so their pantry is bare. 3. Churn and Burn: these businesses spend a lot of time and money throwing new product after new product into the market hoping to hit on the next big thing with limited success. Retailers get impatient and the business runs out of ideas and money. I use proven innovation techniques to help my clients focus on creating winning products that their consumers really want to buy. I work with them to build 3+ year product innovation pipelines to fuel their business growth and increase their new product success. What inspired you to start your business? I was motivated to start my own innovation consultancy when I heard small and medium business owners, at industry events, express their confusion and challenge in knowing what innovation to do next. I realised there was an opportunity to help many of these family-run or privately-owned businesses with some innovation know-how.

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I really enjoy the freedom of working with a variety of clients, across multiple food and beverage categories rather than for one business or on one product at a time. I’m also much more effective in driving change now, because I don’t get caught up in the daily “business as usual” mindset and processes. Instead, I bring in a fresh perspective, divergent thinking and experimentation approach required for successful new product innovation. What’s your favourite thing about owning & operating your own business?


I thrive on the freedom and flexibility of running my own business. Being my own boss means I can juggle my work time around being a wife and working mother with two wonderful young daughters. Like many businesses, my workload flows in peaks and troughs so I’m usually able to plan my commitments around school events and afterschool activities.

of your environment. So, choose the environment that will best develop you towards your objective”. For me, this ‘ideal environment’ is one in which I collaborate with like-minded people I genuinely enjoy working with. The hardest part of my business is working in isolation, because innovation works best as a team sport. I quickly appreciated how diverse, rich and rewarding the opportunities are when I collaborate with other freelancers, agencies and business owners. I now regularly find new clients and complete projects by working with other innovation specialists like sensory researchers, packaging designers and food technicians. These partnerships and collaborations have provided a huge boost for my business and personal work satisfaction.

It’s important to me that my girls see positive examples of working women running their own business.

It’s important to me that my girls see positive examples of working women running their own business. I want to inspire them to be confident, entrepreneurial and creative risk-takers as they grow up, rather than settling for the status quo.

What sort of support offers the most help in running your business, and how? Philanthropist and businessman, William Clement Stone said, “You are a product

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More recently, I’ve also benefited from more structured business guidance and peer support. A colleague recommended a year-long business accelerator program. It’s helping me clarify my work ambitions and enabled me to be part of an “accountability” group of local business owners. Despite our different specialties, we regularly catch up to review our business progress. I find it really motivating to have a supportive group of like-minded business owners who hold me accountable for achieving the goals I set. Where would you like your business to be in 5 years’ time? Being innovative is a mindset and skillset that’s critical to so many businesses nowadays. You only have to type the word “innovation” into a job search engine and thousands of job titles pop up, ranging from a Hospital Theatre Nurse, Software Engineer to Sandwich Artists at Subway. My greatest frustration when I’m asked to do an innovation project is when my client tells me they don’t feel capable or confident to do it themselves. To help fill this capability gap, in the next five years, I’d like to shift my business from

“do-for-you” projects to “do-it-yourself ”, by providing more innovation training and coaching for my clients. That way, when I walk out the door, not all the knowledge and capability walks out with me. Instead, food and beverage businesses can become self-sustaining product innovators through their own abilities. What are you excited about right now? After many years of kicking ideas around over a glass of red wine or two, a good friend and I have decided to go into partnership to develop our own food products. We’ll be practicing what we preach, and showing how to use start-up product innovation practices to produce great products. We’re in the early development stage now of creating a product that will not only taste good, but also do good. We’re excited to be part of building a future which offers the most delicious, desirable, nutritious and sustainable food possible. It feels like the right next step for me, as though I’m coming full circle back to my childhood love of creating new products that inspire enjoyment and delight.

Susie White Susie White is a born and bred product innovator. She has held leadership innovation roles and developed world-class new products for multinationals such as Colgate-Palmolive, Kraft Foods, Mondelez and Procter & Gamble at an Australian, European & Global level. Susie is now an innovation speaker, trainer and founder of Eat.Drink.Innovate, an innovation consultancy that helps Food & Beverage businesses develop successful new product ideas to fuel long-term growth. Email: susiewhite@eatdrinkinnovate.com.au

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“I’M COMING FULL CIRCLE BACK TO MY CHILDHOOD LOVE OF CREATING NEW PRODUCTS THAT INSPIRE ENJOYMENT AND DELIGHT.”

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Tell me, what is it you plan to do with

your one wild and precious life? Mary Oliver


: u o y it’s IT’S NOT ME,

OUTSOURCING MISTAKES MOST BUSINESSES MAKE By Rosie Shilo

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T

he way you approach your outsourcing has a massive influence on the results you can expect. It also can make or break your working relationship with your VA. Recently someone—let’s call her Rita— posted a job lead in my network, Virtually Yours. Her reputation was reflected in the response to the ad. She had used quite a few VAs from our network in the past and she now had a reputation as a nightmare client: rude, bossy, unorganised, poor communication. Understandably, no-one wanted to work with her. I started thinking about all the things I’ve seen business owners do – many without realising – that put a strain on a potentially fabulous and mutually beneficial relationship with their VA. It’s this type of strain that prevents business growth because you can’t effectively seek help. This list is a collection of what people seek—consciously and unconsciously. Let’s see if you can relate. SEEKING: Mind readers Many business owners want VAs to anticipate what they want, show initiative and work autonomously. However, without quality communication it’s like asking them to read your mind about what you want or the issues you’re facing. Has mind reading ever worked for you?

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At work, in relationships, or even with your kids, it’s a disaster waiting to happen. What people should be seeking and aiming to provide is quality communication, so that mind reading becomes defunct. You and your VA will be on the same page, and it’s not a guessing game by trial and error anymore – it’s just old-fashioned communicating and getting shit done. SEEKING: Independent VA to work with minimal supervision or direction VAs generally can work independently, that’s their role. The issue is when a business owner doesn’t share their frustrations, goals, aspirations and mission with their VA. The best kind of VA is one who gets you and your business. They know where you are now and where you want to go. Plus, they know how you want to get there so they be onboard. This trust and shared mission allows your VA to better source and identify opportunities for you and to provide quality advice and feedback. I’ve said it many times before - letting someone into the back-end processes of your business is like showing them your ‘business undies’. It isn’t always pretty, but if you take the leap and work on trust, it will pay off in the end.


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SEEKING: VA to do the stuff that is too menial for me When business owners view VAs as subordinates who are there at their beck and call, they miss out on learning from a fellow business owner who has many skills and ideas that may add value to their own. A good VA will know their product and service well. They’ll know what pain it eases and the best way to implement it. They’ll often possess a collection of complementary skills as well, and they will have an extensive network around them that they can tap into. All of this aside, treating people like they are below you, especially if they are a fellow business owner, is rude and degrading and won’t be a good foundation for a quality partnership. SEEKING: Vibrant and energetic gogetter Vibrant and energetic go-getters rock. But if this describes you as a business owner, you’ll probably benefit more from

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a VA who is grounded and particular. Complementary personality styles mean each project has someone pushing it and challenging it and someone who can provide balance by checking in, crossing T’s and dotting I’s. It’s important to ‘click’ with your VA and to feel you are on the same page, but never discount the value of someone whose personality differs from your own. Many business owners are ‘magpies’ – always looking for the next shiny thing. Many VAs are unique in that they are a business owner, but they like to help others find their shiny things and make them work. SEEKING: Magic Pill VAs are awesome. I’ll always believe that. But they are not a magic pill. They are a human with skills you need. What you need is a plan; a strategy. As a business owner, this should just be part of what you do anyway. It can be easy to hire a VA and then feel like you aren’t moving forward and all you’re doing is paying their invoices. I have some tips for you to alleviate this.


When you think about outsourcing, be specific. What are your business goals, how are you planning on getting there and what are the parts that you don’t need to be working on? For example, you may be wanting to build your coaching profile by doing more speaking gigs. You think it would be great to do one speaking gig per month for the next six months. You want to capitalise on those speaking gigs and secure five new coaching clients per month. So what areas do you need help with to get there? • Presentation development • Slide creation • Sourcing speaking opportunities • Speakers promotional package • Travel and accommodation bookings • Bookkeeping • Social media posts • eNewsletters • Coaching session bookings and diary management • Contact follow-ups

• •

Videoing of presentations Video editing

As you can see, there are any number of parts in that process you can outsource, but each are a part of the process that helps you achieve your end goal. Each step is as important as the next. If you know what your goal is, a VA or coach could help you work out the process and then together you can work out who does what. You are both heading towards the goal together. Instead of just handing random tasks to a VA with no goal in sight, you have a joint mission and will be able to measure what is working and what isn’t. Working with a VA is like taking a new business partner on board. They need to be the right fit, and you both need to be on the same page. Communication, respect, goal setting, measuring and a healthy dose of humour can take you and your VA far, together.

Rosie Shilo Rosie Shilo is the creator and founder of ‘Virtually Yours’, a network for over 170 Australian Virtual Assistants. Operating since 2004, she has mentored many new and experienced VAs in their business, helping them to overcome hurdles and achieve amazing goals. She is the author of “VA VA Voom: How to become an amazing VA and every client’s most Valued Asset” and a dedicated mum to two girls who keep her on her toes and two fur-babies who like to keep her chair warm.

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“NEVER DISCOUNT THE VALUE OF SOMEONE WHOSE PERSONALITY DIFFERS FROM YOUR OWN.”

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MIND/BODY/MONEY

Q

SUCCESS e c n e r w a L a n i b a With S Tell us about yourself and your business?

improve their wealth. I believe this is the secret sauce in effecting lasting change.

I’m British and have been living in Australia on and off for 14 years. I’m a Mum of one and in my business as a Wealth & Wellbeing Coach, I guide mission-driven entrepreneurs into expansion– not just financially, but also emotionally and energetically. I specialise in the mind/body/ money connection and blend behavioural and energy psychology processes through coaching, kinesiology and Emotional Freedom Technique (EFT).

Who are your clients and why do they choose you?

I work with female business owners who are ready to move out of start-up phase (revenue generally over $75,000) and breakthrough to their next version of success. They often know what needs to be done strategically to get there but may be struggling with overwhelm and realising that just doing more isn’t the answer to increase their bottom line.

Your business is only as healthy as YOU are.

What many people don’t realise is, their overall wellbeing is crucial to their ability to create wealth and success. This is why I work on an emotional, physical and energetic level when people want to

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In reality, it’s often the hidden beliefs that are slowing them down e.g. scarcity thinking around money, doubt (Have I really got what it takes? Who am I to aim higher?), a fear of failure, fear of visibility and worry about potential burnout. They


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on and my clients appreciate my unique process-driven and intuitive approach. People are often amazed by what’s uncovered in the first session. I worked with a client recently who was running a successful business whose revenue had plateaued around $10,000 per month. She had a bold vision and strategy to increase this significantly, yet felt somehow powerless to bring it to life. We uncovered and released the effects of a traumatic childhood experience that had resulted in her carrying deep shame in her system. Within five months her revenue increased to $22,000 because of a renewed sense of worth and confidence to take inspired action in her business. When did you start your business, and what did you do previously? may be addicted to stress and operating under a cycle of reactivity and fear. If they don’t feel stressed, something feels off! These women are intelligent, talented and purpose-driven and they’re ready to do the inner work needed to align them to reach the next level. We look at lifestyle, subconscious beliefs and early experiences and how these affect the way they show up in the world. I’ve learned from some of the world’s best mentors in their fields and I have a deep toolkit of transformational skills to draw

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For close to 20 years I worked in the corporate world by day; by night I would immerse myself in studying anything and everything I was passionate about. In my 20s, I went on a journey with my relationship with money, having lived beyond my means and accumulated lowlevel credit card debt. When I emigrated to Australia I wanted to buy property and made a conscious decision to become friends with money. Within seven years I went from being in debt to buying a house and almost paying it off. By this time, I had trained as a coach and as a


kinesiologist and realised that I had a unique set of skills and experience to help others with their wealth and wellbeing goals. We are seeing a rise in the capabilities and gifts that entrepreneurs have to share. More people are living from a place of authenticity and being of service to others through their work. I love the fact that I help other entrepreneurs shine their zone of genius into their communities. I see us creating everincreasing circles of impact and good in the world.

What are 3 traits you think people need to be an entrepreneur or run their own business? 1. Cultivate a growth mindset i.e. the ability to look at challenges with a solutions focus. We always have a choice in how to respond to challenges and having emotional and behavioural flexibility is key.

We are seeing a rise in the capabilities and gifts that entrepreneurs have to share.

What has been your biggest business challenge? It’s a constant juggling act between service delivery, sales and business operations; the to-do list is never-ending! I’ve had to stay focused on my definition of success and work-life balance – without measuring myself by other people’s standards. This business isn’t a sprint for the finish line. I’m aiming for ‘steady and sustainable’ to support my life and lifestyle. I think it’s important to know what it is you’re trying to create because it will help guide your growth strategy. Have you had any defining moments in your business? Being hired to coach one of Australia’s wealthiest people, as well as an expert in world poverty. Everybody has the desire to improve their money mindset and it goes to show that it’s not just the numbers that dictate how wealthy you feel!

2. Prioritise self-care – your business is only as healthy as YOU are. If you’re skipping lunch, exercise and a good night’s sleep, this isn’t sustainable. Healthy habits are so important. Self-care is also about scheduling in activities that allow you to be ‘off-duty’ for your nervous system to relax.

3. Keep learning – about yourself, your industry and your clients. How do you juggle your business with other areas & responsibilities in your life? By only working three days per week. My husband can sometimes travel up to six months per year and I have an eight-year-old son. I prioritise the health and wellbeing of myself and my family above all else and so my work schedule and lifestyle reflect that. If I feel myself becoming resentful it’s a cue for me to check in and see where I might have crossed one of my boundaries in my schedule or commitments.

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Do you have any daily habits that help you stay focused and motivated?

If you could give people one piece of advice around money what would it be?

I have a morning ritual that gets me in the zone which includes using kinesiology techniques to balance my energy, EFT to focus on a specific goal and choosing essential oils for mental/emotional support throughout the day.

Being wealthy is about so much more than the money in your bank account! Money is certainly an important factor but your overall wellbeing is important i.e. your health (mental and physical), your relationships, your career and your connection with your life purpose all play a vital role.

If I’m not going to the gym I’ll go for a lunchtime walk instead while listening to a podcast or audiobook. I also make sure I’m properly hydrated by drinking at least 2 litres of filtered water. Having a coffee in the morning also helps – one of my few vices!

Beating yourself up about your financial situation doesn’t help. Your money is not a reflection of your capability or potential. It’s a reflection of your set of beliefs and mindset. All of this can change for the better if you’re committed to creating change in your habitual thinking and behaviour. Start where you are and draw a line in the sand.

Sabina Lawrence As a Wealth & Wellbeing Coach, Sabina Lawrence delivers high-impact transformation that clears the inner blocks to wealthy and healthy living. She guides mission-driven entrepreneurs through the lens of money to help release the heaviness of what holds them back so they can expand – not just financially, but also emotionally and energetically. She blends years of corporate Human Resources experience with behavioural and energy psychology processes through coaching, kinesiology and Emotional Freedom Technique (EFT) and specialises in the mind/body/money connection.

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“YOUR MONEY IS NOT A REFLECTION OF YOUR CAPABILITY OR POTENTIAL. IT’S A REFLECTION OF YOUR SET OF BELIEFS AND MINDSET.”

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