LIVING THE DREAM
i r a z z i l l e P a l l e r o L With from Casetta Living
Tell us about your business, Casetta Living. How is it different from other furniture and gift stores? We are a Melbourne-based online boutique business and source Australian and internationally-designed homewares, gifts and art. We are thrilled to promote Australian design and innovation. Everything is thoughtfully curated to balance a sense of space, beauty and functionality. And all with great customer service!
We focus on smaller distinctive collections from artisans and designers rather than the mass produced items you find in common chain stores. Less is definitely more when it comes to interior statement. Create an ambience you’ll love to live in! Sustainability is important to us as well. Our pieces are lovingly wrapped and ready to be gifted but we use only natural, biodegradable and environmentally friendly packaging materials..
What inspired you to start your business?
The name Casetta means “Little Home” in Italian. The inspiration came when our son Marc embarked into apartment living. We saw the growing trend in small space living. With apartment lifestyles and smaller homes becoming more popular, we spotted the opportunity to provide pieces that would help to create a beautiful and functional ambience, regardless of dimensions. How long did it take from conception to reality? I’ve always loved interiors and design, so the passion was burning. Once I left my corporate role, I had the ‘light bulb’ moment to start our Casetta while having coffee with my husband. What followed was a lot of discussions and reality checks. Should we buy an established homewares business or start from scratch? How would we differ from the many stores out
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