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FILM MY DESIGN ‫ﺟــــــــﺪول‬

‫اﻟﻔﻌﺎﻟﻴـــــــــــــــﺔ‬ ٢٠١٩ ،١٦-١٥ ‫ﻓﺒﺮاﻳﺮ‬

‫زاوﻳﺔ ﺳﻴﻨﻤﺎ‬



COMMUNITY MEDIA PARTNER GOLD MEDIA PARTNERS ‫ﻋﺮض ﺳﻠﺴﻠﺔ ﻣﻦ اﻷﻓﻼم اﻟﻮﺛﺎﺋﻘﻴﺔ اﻟﻌﺎﻟﻤﻴﺔ و اﻟﻤﺤﻠﻴﺔ ﻋﻦ اﻟﺘﺼﻤﻴﻢ‬

Zawya Cinema 15-16 February, 2019





Screening a series of international and locally produced Design-Film documentaries


DAY 1 FRIDAY, 15TH OF FEBRUARY 2019 2:00 - 2:45

Opening of Exhibition Space

DAY 2 SATURDAY, 16TH OF FEBRUARY 2019 12:30 - 1:00

FMD Design Participants talk about their design products

3:00 - 3:45

Director: Rewind N’Play Designer: RiadArchitecture Duration: 30’ Language: Arabic with English Subtitles How the music of a certain region can be

Opening of Cinema Space

1:15 - 1:45 4:00-4:30

4:50 - 5:35

content’s value and money

2:05 - 2:30

FMD Design-Film: Patterns from the Sun

The journey of 2 designers through the breathtaking trails of Sinai

2:45 - 3:15

Setting the stage for sustainable and socially-driven design in Egypt

3:35 - 4:15

MDFF Design-Film: Hands On. Crafting Serenity in Design Duration: 30’ Language: Original language with English Subtitles

The mesmerizing power of light captured by the construction of a permanent installation in Helsinki, Finland

4:30 - 5:00

Designing for Mass Customization Speaker: Amr Orensa

The making of the Egyptian National Pavilion at the 2018 Venice Biennale

5:20 - 5:40

ENCODE challenges the conventional model of design production in Egypt

5:55 - 6:25

FMD Design-Film: Sam

Speakers: Cairopolitan; Moderated by: Salma Mobarak

MDFF Design-Film: Object To Project. Giorgetti Design Since 1898 Duration: 32’ Language: Italian with English Subtitles

Director: Mohamed Magdy Designer: Sam Product Design Duration: 23'40'' Language: Arabic with English Subtitles

8:55 - 9:25

Design Panel Discussion: Branding the City

Sparking the interest for everyday products that communicate the Cairene identity

6:45 - 7:20

The creation of contemporary, culturally relevant lighting pieces

FMD Design-Film: ENCODE Director: Khoshoua Elgohary Designer: ENCODE Duration: 22' Language: Arabic with English Subtitles

Achieving the balance between mass production and customization

8:15 - 8:40

Design Talk: Robabecciah the Informal City Speakers: Islam Mashtooly & Mouaz Abouzaid

contemporary design culture

Design Talk:

MDFF Design-Film: Silo 468 Duration: 37’ Language: Original language with English Subtitles

Film Talk: My Visual Storytelling Journey

A filmmaker’s journey through the lens of visual story-telling

Design Panel Discussion: Design for a Cause Speakers: Upfuse & The Doodle Factory; Moderated by: Nedal Badr

Speaker: Karim Shaaban

7:25 - 7:55

Language: English

How design helped heal a Haitian community after a shattering earthquake and a cholera epidemic

Duration: 43’ Language: Arabic with English Subtitles

6:40 - 7:10

MDFF Design-Film: Design that Heals Duration: 23’53"

Director: Muhammad Taymour Designer: Blue ++ Studio

5:50 - 6:20

Film Panel Discussion: Finding Value in Video Content Speakers: Excuse My Content Co-founders; Moderated by: Nayra El Berry

The FMD Program Partner: Milano Design Film Festival (MDFF) MDFF Curators Antonella Dedini & Silvia Robertazzi talk about the MDFF World Tour and the Cairo Edition

FMD Design-Film: The Musical Architect: A RiadArchitecture Story

The contrast between tradition and innovation as it applies to Italian furniture manufacturer: Giorgetti

7:35 - 8:05

Film Talk: The Art of Video Content Production Speaker: Bare Entertainment

Multi-Disciplinary Panel Discussion: Filming Cairo Now! and Modernist Indignation

How to create meaningful video content that sells

8:25 - 8:40

Speakers: Ahmad Hammoud, Ahmed Tahoun, Mai Elwakil; Moderated by: Mohamed Elshahed

FMD Design-Film: Meet the Argineers Director: Abdallah Abed, Designer: Argineering Duration: 15’ Language: English with Arabic Subtitles

The challenges of documenting design

How one gadget transformed displays and exhibits into interactive experiences

FMD Design-FIlms Key

MDFF Design-FIlms Talks/Panel Discussions

8:55 - 9:25

Multi-Disciplinary Talk: Art and Culture as Urban Catalysts Speakers: CLUSTER Examining the role of creative initiatives in the city and public space

Profile for Film My Design

FMD 2019 Event Schedule  

A schedule of the various components taking place at the FMD 2019 event.

FMD 2019 Event Schedule  

A schedule of the various components taking place at the FMD 2019 event.