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Why video marketing? Justin Widdop, Choose Purple

1. They will help you stand out

your marketing.

Let’s be honest, we are all trying to get the name of our business out to the masses. There are many ways that we can do this but one of the current trends is through the power of video. With YouTube now ranking as the second largest search engine more and more businesses are turning to video.

The beauty of videos is when they are done well they really do leap from the page. They are the perfect solution to impressively communicate a simple message about your business, product or service.

3. It boosts your SEO

Not convinced? These stats could change your mind‌ - 100 million internet users watch online video each day - It is 50 times easier to achieve a page 1 ranking on Google with a video - Videos get shared 1200% more than links and text combined - More than 4 billion hours of video are viewed every month on YouTube - Video drives 157% more organic search traffic. With all that in mind, here are three simple reasons you might want to think about including video in your marketing strategy:

They help your potential customer easily digest the information you want to feed them and build a personal connection with them. Video could well be the marketing edge you have been looking for. 2. They build trust When a potential customer can see a product, service or a clear example of how your business can help them it instantly builds trust. A video helps the customer get to know you that little bit more and can help bridge the gap between you and them. A good video when placed alongside words and images on your website or email will certainly add to the effectiveness of

Everyone is fighting to appear higher on Google and anything that can give you a lift above your competitors is worth considering. With search engines now including video marketing as a way to measure where your website should rank having a video on your site is no brainer. Also, when you include a video on a page or blog post all focussed around the same keyword it will help give you a SEO boost for that keyword. Videos do really help you get found so if you are not currently using them in your marketing strategy now might be the time to consider giving it a try.

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Marketing Matters Magazine - October Edition 2016  

Welcome to the second edition of Marketing Matters Magazine. Brought to you by Fill the Gap Marketing.

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