ARPA@INTERZUM 2011. PHOTOREPORTAGE
Cologne, 25-28 May 2011
Arpa Marketing & Communication team.
ARPA @ INTERZUM 2011. CONTENTS 1. 2. 3. 4.
Interzum The Concept of the booth. Photoreportage Arpa Industriale
INTERZUM Interzum is the most important exhibition in the world dedicated to surfaces and materials for the furniture and interior construction. This is where the trends and visions that will create future living spaces using modern materials, outstanding design, and exclusive innovations come to life. Itâ€™s every two years and had in 2009 more than 47.000 visitors (interior designers, architects, designers, furniture producers, kitchen producers, general contractors, trasformers, postformers, etc.) from more than 130 different countries. Arpa decided to communicate in this edition 2011 its mission â€œOpen Innovation for Interior Designâ€? and how is possible to create value thanks to Arpa HPL products, since 1954 high quality and made in Italy and nowadays more and more innovative and unique.
THE CONCEPT OF THE BOOTH The Booth Designed by Arpa Lab (Fausto Donato, Filippo Manetti, Sandro Marini) The Concept Arpa Stand is an “organic square”. A place where it’s possible to share new trends for interior design according to Arpa new products. The new Arpa graphics style (made up of “ingredients”) becomes a support for the new Arpa HPL products. On Arpa “ingredients”, that can be discovered on the walls and laminated tables, there are set the Arpa products. They are ingredients available for the manufacturers and for creativity of architects and designers: material ideas that can be used in their projects.
“Ingredients for architect and designer creativity”
THE ORGANIC SQUARE FOR OPEN INNOVATION
HPL FOR INTERIOR DESIGN. MADE IN ITALY
EXPERIENCING ARPA NEW PRODUCTS
HANDWORK METAL COLLECTION
HANDWORK METAL COLLECTION
ARPA INDUSTRIALE. OPEN INNOVATION FOR INTERIOR DESIGN
OVER 50 YEARS OF RESEARCH AND TECHNOLOGY. Since 1954 Arpa Industriale has been designing and manufacturing panels with very high quality HPL technology for the most diverse applications: from architecture to interior design, from healthcare to shipyards, from transport to hospitality, from retail to kitchens. Arpa Industriale offers a vast range of choices of products, extremely varied in both structure and appearance. Arpa HPL are produced at the 150,000 sqm plant (over 1.6 million square feet) in Bra, Piedmont, with all the originality of expressive design and creativity that the label â€œmade in Italyâ€? stands for.
Arpa Industriale Marketing Department Filippo Manetti, Sandro Marini, Fausto Donato, Giorgia Perona 30 May 2011
Disclaimer. The disclaimer that follows is a summary of the applicable full disclaimer (which can be found on arpaindustriale.com). The information provided by Arpa Industriale S.p.A. (“Arpa”) in this document is solely indicative. Arpa is unable to warrant the accuracy and completeness of this information. No rights can be derived from the information provided; the use of the information is at the other party’s risk and responsibility. This document does not guarantee any properties of Arpa’s products. Arpa does not warrant that the information in this document is suitable for the purpose for which it is consulted by the other party. The document does not contain any design, structural calculation, estimate or other warranty or representation that customers and third parties may rely on. Colours used in Arpa’s communications (including but not limited to printed matter) and in samples of Arpa’s products may differ from the colours of the Arpa’s products to be supplied. Arpa’s products and samples are produced within the specified colour tolerances and the colours (of production batches) may differ, even if the same colour is used. The viewing angle also influences the colour perception. Customers and third parties must have a professional adviser inform them about (the suitability of) the Arpa’s products for all desired applications and about applicable laws and regulations. Arpa reserves the right to change (the specifications for) its products without prior notice. To the maximum extent permitted under the applicable law, Arpa is not liable (neither contractual nor non-contractual) for any damage arising from or related to the use of this document, except if and to the extent that such damage is the result of willful misconduct or gross negligence on the part of Arpa and/or its management. All oral and written statements, offers, quotations, sales, supplies, deliveries and/or agreements and all related activities of Arpa are governed by the General Terms and Conditions of Arpa Industriale S.p.A. All oral and written statements, offers, quotations, sales, supplies, deliveries and/or agreements and all related work of Arpa USA, Inc. (“Arpa USA”) are governed by the Arpa USA General Terms and Conditions of Sale. All intellectual property rights and other rights regarding the content of this document (including logos, text and photographs) are owned by Arpa and/or its licensors.
Published on May 29, 2011
Photoreportage of Arpa booth at Interzum 2011. Design, architecture, innovation, materials. A presentation by Filippo Manetti