THE BUILDERS OF PHILIPPINE CO~n.lITICE
SinceritlJ in Advertising By
P . M. ESCAT Man:.l{)O', I nte; national Adv,ertisin(J Agrncy
Of the innumerable anecdote on the ubject of ad\'erti. ing that ha ~ome to my knowl dge, the one tJ 拢It struck me as more to the poil1t~that de cribes the value of thi .. cience to a tee-i: that about Lou Holland, pre ident of he Holland Engraving om路 pany of K?nsa City, twice International Presid nt of the A,'ociated Ad\'ertLing lub of the World, and known a the' 'best2