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ELIE SAAB Haute Couture Boutique, Florence, Italy

Designed by: Kamilya Islamova, Filipa Ortigao, Aizhan Mukhanova


CLIENT Elie Saab is a well-known brand for its gorgeous, feminine and breath taking wedding and evening dresses. Elie Saab works are divided into: ready to wear and haute couture collections. Born in Beirut Elie Saab has started his career as a fashion designer in his home city. In 2010 he was invited to present his collection in Paris and six years later established him self in French fashion. However, Beirut remains the main source of inspiration, which is the place where everything has started and it will always be the place that gives him colours, mood and feelings to create more and more.

Elie Saab would now like to establish himself in the world of fashion in Italy. His goal is starting with an opening of his first Haute Couture Boutique in Florence, Italy.

Requirements: • Luxury design, that would collaborate and harmonised with the dresses. The design of space has to be organised and designed so that the dresses would be seen on its best • Areas designated for storage, dressing rooms, waiting area, cash area, dresses and accessories displays: shoes and bags • Clear and functional layout • Innovative ideas are welcome


COLLECTION


LOCATION Address: Via De’Tornabuoni, Florence, Italy Elie Saab Haute Couture Boutique is located in heart of Florence, on one of the famous streets and surrounded by luxury brands like Burberry, Pucci, Christian Dior, Prada and etc.


FDA

Shop Design

EXISTING PLAN

Interior Master II

Scale 1:100

6 196

cm

height: 4 metres, constant 50 cm

ENTRY

NOT TO SCALE

you can close this area

815 cm ENTRY


INSPIRATION


CONCEPT

Bright versus Dark Islamic patterns

Islamic Architecture Bright versus Dark

Lightness and flowy-ness


MOODBOARD


PROPOSED PLAN

NOT TO SCALE


AREAS = 15.8 sqm

= 42.5 sqm

= 37.6 sqm

= 12.8 sqm

= 57 sqm

NOT TO SCALE


SECTION - AA

NOT TO SCALE


SECTION - BB

NOT TO SCALE


SECTION - CC

NOT TO SCALE


SECTION - DD

NOT TO SCALE


INTERIOR DESIGN - Materials

An entire space of the Elie Saab Boutique is coated with Synthetic Cenetian Plaster (top image on the right). Furniture and panels are made of gold painted metal.


INTERIOR DESIGN - Shoes and bags display

The shoe display is made with a shape taken from the panels. Materials: gold plated metal.


INTERIOR DESIGN - Display Area


INTERIOR DESIGN - Display Area


INTERIOR DESIGN - Seatting Area

Nini Andrade Silva Garota do Calhou Couch


FACADE


FACADE


LIGHTING PLAN


Ellie Saab Haute Couture Store