References ……………………………………………………………………………..………… 44 Appendix A - Project Proposal …………………………………………….…………… 48 Appendix B - Google Plus social connections for Experiment 1 from Technology category …………………………………………………… 59 Appendix C - Google Plus social connections for Experiment 1 from mixed non-Technology categories ….………….…………………60 Appendix D - Google Plus social connections for Experiment 2 ……….. 61 Appendix E - Personal search results for Experiment 1 …………………… 62 Appendix F - Personal search results for Experiment 2 …………………… 67 Appendix G - Rank breakdown, overlapping ratio, correlation ……… 115
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