Working as a company means continually building bridges that permit knowledge of new territories, construction of new markets that meet clientsâ€™ needs and seeking new challenges every day.
Beniamino Pettenon President
The house is the skin of the human body Friederick J. Kiesler
vision Fila represents international excellence in solutions for enhancing and prolonging the life of natural surfaces - including stone, porcelain, ceramic, terracotta and wood.
mission For FILA, caring for and enhancing natural surfaces means making a significant contribution to a personâ€™s wellbeing.
Values such as Humility, Integrity, Trust and Respect in people have always been a fundamental part of our heritage.
We want to encourage an environment where communication is open, where people are free to express their own point of view with sincerity - and where they respect that of others.
Placing value on diversity and appreciating every individual for his or her uniqueness. Respect for others and feeling respected helps the people in our organisation to always give their all.
B E L I E VIN G IN P E O P L E
This is a cornerstone for our organisation and allows all our collaborators to do their best, embracing their responsibilities, working with passion and competence.
L E A R NIN G A N D P E R SON A L G R O W T H
Achieving excellent results calls for an organisation made up of people equipped with specific, high level aptitudes and skills. But this is not enough. People’s “knowledge” should be cultivated and enriched, through individual training and opportunities presented within the working environment.
THE STRENGTH OF A GROUP
Our results depend on the quality of our people, but, even more so, on their ability to work together. Like an orchestra, each person has a important part to play - their individual talent carefully conducted as they strive towards a common goal.
Satisfying clients primarily means being guided by them, being aware of their expectations and needs, in order to carry out the agreed activities accurately and promptly. Satisfying clients for us means exceeding their expectations.
H U MI L I T Y
No one can know everything - and everybody has their own personal limits. But we believe in maximum effort. A request for help is a sign of intelligence and maturity. Humility also means admitting responsibility when things don’t go as planned.
IN T E G R I T Y
A commitment to reach the highest ethical standards must be a given for all FILA collaborators. Loyalty, transparency, sincerity, coherence and respect for people and the environment are our guiding principles.
For us, environmental respect is a tangible undertaking that involves all our company sectors: development of products that are VOC-FREE (without Volatile Organic Compounds), eco-friendly packaging, solar panels that cover all our companyâ€™s energy needs, waste recycling controlled by specialist centres and concentrated products with high yields. These are just some examples of our green philosophy in action.
1 0 0 % SO L A R P O W E R E D F I L A G R E E N A C T ION
F I L A F O R SO L I D A R I T Y It was 1985 when FILA president Beniamino Pettenon started to sponsor the female basketball team, ASD San Martino, contributing to the growth of this local sports association. Since 2001, we have been the team’s main sponsor and in 2013 it achieved its most sought-after goal: promotion into the A1 league. Since 2012, FILA has sponsored the BAMBINI DELLE FATE foundation, which, thanks to funds raised, finances child disability projects through associations of parents, bodies or hospitals: ibambinidellefate.it Sister Guerrina Pettenon, Beniamino Pettenon’s cousin, has dedicated her life to missionary projects, first in Syria and now in Brazzaville3 (Congo). Today Sister Guerrina is building a nursery school, a well for water and is paying for the children’s education. FILA is sponsoring the mission’s initiatives, also through the involvement of its collaborators. These are the main charity and sponsorship activities, together with others, that our company has at its heart.
FILA GROUP The advantage of having a unique partner and having access to specific solutions - this is the irreplaceable value of FILA. A system based on in-depth competence, which integrates different sectors, with the aim of satisfying client requirements.
F I L A R E TA I L E R S
F I L A pr o
F I L A S E R VI C E
Target Builderâ€™s merchants Showrooms Professional paint shops Hardware stores Largescale distribution
target Material manufacturers
Target Material manufacturers (porcelain and ceramic tiles, stoneâ€Ś)
Target Material manufacturers Architects Contractors
Commercial technical consultancy and distribution of four systems for protection and care of all surfaces
Technical consultancy through analysis of material and on-site assistance
Solutions for in-line treatment of materials
Consultancy, technical assistance and management of treatment systems for small and large building sites.
FILA gr o up
F i la R E T A I L E R S
FILA specialises in commercial technical consultancy and the supply of systems for protection and care of all surfaces: marble, granite and natural stone, ceramic, quarry and porcelain tiles, terracotta and wood. FILA provides builderâ€™s merchants, showrooms, professional paint shops, hardware stores and specialist large scale distribution with a complete range of high-performance products that meet the needs of the end user.
f i la P R O
This is the company division entirely dedicated to supporting manufacturers of floor and wall covering materials, providing a package of services that range from technical analysis to on-site assistance. All with a view to enhancing the characteristics of the materials and preventing unwanted, costly complaints. FILAPRO works closely with the manufacturersâ€™ R&D offices, carrying out analysis in its own laboratories and in collaboration with external research institutes. This leads to the best solutions for protection and care of any ceramic or stone surface. For each solution, FILA also draws up a technical info sheet for customised treatment. The value of the support delivered by FILAPRO is reinforced and complemented by the organisation of training courses for the manufacturerâ€™s technical and sales staff.
f i la tech
This is the division that specialises in the study of solutions for in-line application of technologies to protect all materials. FILATECH works alongside floor and wall covering manufacturers to identify the most suitable in-line application systems: from traditional methodsâ€™ to the innovative vacuum system, which guarantees high-level performance and considerable product savings. Customised solutions that are effective and, above all, safe. This adds quality to the finished material.
f i la s er v i ce
FILASERVICE is the division that acts as a one-stop shop for manufacturers, planners and contractors, with a turnkey service for site management and focus on treatment of floors and wall coverings.
f i la acade m y
For over 30 years, FILA has attributed a role of primary importance to the training of its retailer clients, application specialists and sales personnel of manufacturers of floors and wall coverings. Participation is a wonderful opportunity to gain in-depth knowledge of FILA solutions, from both a technical and commercial perspective. FILA has a fully-equipped training facility with plenty of space for practical trials. The courses are held by highly qualified specialist personnel, using a proven method that continually evolves in line with market trends, in terms both of materials and technologies for treatment and care of surfaces.
A GROUP OF PEOPLE
Constant effort driven by deep shared values: positivity, collaboration, loyalty and professionalism. We are all working towards the same goal, every day. This is the principle underlying all our actions, which each day leads us to exceed our expectations.
S A L E S IN I TA LY AND EXPORTS
A D MINIS T R AT ION A N D F IN A N C E
L O G IS T I C S WA R E H O U S E A N D D E S P AT C H
M A R K E T IN G A N D C OMM U NI C AT ION
H U M A N R E SO U R C E S
R & D T E C H NI C A L A SSIS TA N C E Q U A L I T Y C ON T R O L P U R C H A SIN G
P R O D U C T ION
300 PEOPLE WO R K WITH FI L A , I N C LU D I N G 8 6 E M P LOY E E S 58% MEN 42 % WO M EN
FILA has achieved international excellence in systems for the protection and care of all surfaces. A family yet managerial company, a big international group with big values. Every day we pursue the best answer to the needs of every client and we strive to deliver the best solutions, staying ahead of the market.
F I L A T O D AY
Our company has gained internationalism with the opening of six commercial branches in Germany, France, Spain, Great Britain, the USA and the Arab Emirates. FILA is present in over 60 countries thanks to a capillary network that guarantees distribution of its products and technical assistance all over the world.
1 9 4 3 FILA ITALIA 1 9 9 3 FILA DEUTSCHLAND 1 9 9 6 FILA ESPAÑA 1 9 9 8 FILA USA 2 0 0 8 FILA FRANCE 2 0 1 0 FILA UK 2 0 1 2 FILA MIDDLE EAST
FILA AROUND THE WORLD
systems & solutions
RESEARCH & DEVELOPMENT Experience gained through years of hard work, indepth knowledge of materials, research in the lab and directly on site: these are just some of FILAâ€™s strengths which have borne excellence in the protection and care of all surfaces: marble, natural stone, porcelain tiles, terracotta and wood. 10% of our annual turnover is invested in R&D, with the aim of creating high-performance solutions that are in line with market needs, that are eco-friendly, give high yields and meet market needs.
L A B O R AT O R Y W O R K
K NO W L E D G E O F M AT E R I A L In collaboration with Italian and international research institutes, the FILA laboratory analyses and studies every kind of material on the market or under development by manufacturers. S E L E C T ION O F R AW M AT E R I A L S AND SUPPLIERS Selection criteria: • Performance and reliability • Technical-production capacity • Eco-sustainability and safety • Respect for the product’s technical specifications • Support for legislative requirements • Internationalism
F O R M U L AT ION The R&D team develops about 20 projects every year, a third of which are launched to the market. The remainder are improvements to existing technologies or pure research, which creates the basis for future technologies.
T E S T IN G A N D C H E C K S Before being launched to the market, FILA products are tested both in the laboratory and on-site (field tests). Product development is is followed by pilot production to guarantee maximum efficiency of the production process. Various certifying bodies also test the products according to the end use. Around 50 products currently comply with the various ASTM, UNI and DIN standards and this figure increases constantly. L E G IS L AT ION Continual updates in line with European and non-European legislation regarding: • Regulations governing emissions of volatile organic compounds (VOC) • Regulations governing Detergents • Regulations governing Biocides • Regulations governing chemical substances (REACH) • Regulations governing labelling and packaging (CLP) • Regulations governing transport and exports (ADR, IMDG, IATA)
Q U A L I T Y C ON T R O L Quality control of the production batches carried out by means of accurate sophisticated laboratory analysis aims to constantly check the quality parameters against product specifications. The goal is to control the production process, attain conformity with requisites specified by the client and lower product NC risks. FILA carries out 2,500 quality controls every year on 1000 production batches.
T E C H NI C A L A SSIS TA N C E The FILA laboratory is in close contact with the market, providing continual technical assistance by e-mail and phone, and inspections all over the world. 4000 e-mails, 250 inspections and 5000 phone calls: these are the figures for client technical assistance over one year.
O B VIO U S R E S U LT S FILA produces over 80 unique formulas, including detergents, water repellent products, stain removers, oils and waxes. In the last three years, we have developed ten new products in the professional line and five in-line treatment systems. Furthermore, treatments in the SOLVENT FREE product range have doubled in the past year.
PERCENTAGE OF PRODUCTION ACCORDING TO PRODUCT CATEGORY
WA X E S
P R O D U C T ION FILA production takes place entirely in Italy, with continually improving and expanding production lines to guarantee accurate compliance with current safety regulations.
communication and marketing
We firmly believe in our values, which totally reflect our work and professionalism. For FILA, actions speak louder than words and for this reason our communication and marketing strategies are concrete and direct. We support our distribution network and always keep the market correctly informed and updated. Communication increases our visibility and consolidates our clientsâ€™ loyalty.
D OIN G well A N D L E T T IN G E V E R Y ON E K NO W
P R E SS C A M PA I G N
Direct, original, impacting: our press campaigns target both the heart of the general public and also trade interests, providing information about all solutions and new ideas from the company and supporting sales, thanks to very well-structured international planning: from sector magazines to widely read weekly and monthly publications, the FILA image reaches all around the world.
IN T E R N E T A N D SO C I A L NET WORKS filasolutions.com is the official company website, translated into seven languages, that provides all the information about the world of FILA, in addition to all of the technical information sheets for the entire range. We have also created dedicated websites for certain products, in order to give detailed information about their characteristics, including demo videos showing correct application. FILAâ€™s presence on the web includes dedicated pages on the most popular social networks, such as Facebook and Twitter and we even have our own blog to give real time answers to different client requests.
clear R E S U LT S • 311.568 visitors a year • 1.396.719 pages visited • pages most visited: find FILA retailer and range
BROCHURES A N D C ATA L O G U E S
Easy guides for the general public, specialist literature for sector operators and technical information sheets for retailers. We produce a wide range of information, constantly updated and client-centric.
Any retailer choosing FILA can count on a series of coordinated materials that, in addition to improving product visibility and attracting the attention of clients, ensures an intelligent effective way of organising the display area. Free-standing and counter-top merchandisers, display units, window signs and decals: we see to it all.
P OIN T O F S A L E
T R A D E FA I R S
Every year, we take part in international and client group fairs, with stands, display units and information material. IN T E R N AT ION A L FA I R S • • • • • • • • • •
StoneExpo | Marmomacc Americas Cevisama Surface Design Show MosBuild The Natural Stone Show Coverings Stone+Tec Cersaie Marmomacc Big5
USA SPA UK RUS UK USA GER ITA ITA UAE
FILA, Fabbrica Italiana Lucidi ed Affini, was founded in 1943 by twins Guido and Pietro Pettenon with a clear idea in mind: to produce shoe polish and household waxes and detergents. World War II was raging and there was a desire for change and growth. FILA soon became the benchmark company in Italy for the production of high-quality shoe polish, chosen by the Italian army.
The seventies marked the turning point, thanks to the intuition of Beniamino, our current president, and support from his sister Adriana: from household cleaning products to professional products for surface protection. Starting with terracotta, this was the start of research into all floor and wall materials for floors and wall coverings on the market. This was also when FILA released its first press campaign in collaboration with Sannini, terracotta floor manufacturers.
we have always been what we do
WE ARE W H AT W E D O Every year FILA solutions are used for numerous treatments in Italy and around the world. These are just some of the most recent examples, but whatever the time or the project, values like commitment and quality remain unaltered, in order to not lose sight of the only real goal: exceeding our clientsâ€™ expectations.
MO D E R N C A S E H IS T O R I E S • • • • • • • • • • • • • • • • • •
Hotel de Turismo Rural Hotel Square Nine Washington Embassy Hotel Marriott Marina Mandarin Oriental Hotel Shanghai Airport - Terminal 3 The Nation Towers Armani Hotel Ritz Carlton Hotel Difc Cartier Boutique Emirates Towers Hotel Hotel Armani Catullo Airport Hotel Tritone Hotel Milano Torri Garibaldi Hotel Colzani Palafuksas
Pontevedra Belgrade Washington Florida Miami Shanghai Abu Dhabi Dubai Dubai Abu Dhabi Dubai Milan Verona Padua Milan Milan Lecco Turin
ES RS USA USA USA CN AE AE AE AE AE IT IT IT IT IT IT IT
Bergamo Fermo Siena Bergamo Vicenza Messina Lecce Matera Ragusa Turin Padua Sassuolo Treviso Moscow Cuenca Ryn Marbella
IT IT IT IT IT IT IT IT IT IT IT IT IT RU ES PL ES
H IS T O R I C C A S E H IS T O R I E S • • • • • • • • • • • • • • • • •
Castello Murisengo Palazzo Caffarini Palazzo Salimbeni Ex Convento Dei Neveri Villa Pigafetta Arnaldi Camerini Palazzo Corvaia Palazzo Palmieri Palazzo Venusio Casa Di Vann’antò Venaria Reale Palazzo Ragione Palazzo Ducale Palazzo Dei Trecento Chiesa San Nicola Ugreshskij Castillo Belmonte Ryn Castle Hotel Estrella Del Mar
A r m a n i H o tel M i la n The style and philosophy of the Hotel Armani in Milan reflect uniqueness and elegance. Every element was created personally by Giorgio Armani and selected for its aesthetic and sensorial qualities. FILA treated the exclusive indoor surfaces, in glossy black granite, polished pale onyx, polished silk georgette, green river and polished crema fiorito.
PRODUCTS USED • • • • • • •
FILA CLEANER FILA MP90 FILA PRC110 FILA CLEANER FILA FOB FILA CLASSIC SALVATERRAZZA
PRODUCTS USED • DETERDEK • HYDROREP • FILA FOB
This is a building that will play a primary role at government level, as it will house the offices of the President, Vice President, Crown Prince and Ministers and also welcome visiting dignitaries. FILA treatment of the external walls was especially complicated, involving around 450,000 m² of pale beige Chauvigny Turkish Limestone.
P R E SI D E N T I A L P A L A C E ABU DHABI
Elegance and harmony are the distinctive traits of the Armani Hotel Dubai, in one of the world’s most important holiday cities. It offers superior service, impeccable design and unequalled luxury. FILA treatment was used on the refined surfaces in polished crema fiorito and glossy black granite.
A r m a n i H o tel D uba i
PRODUCTS USED • • • •
FILA PS87 DETERDEK FILA W68 FILA STONE PLUS
THE VENARIA R E A L E H U N T IN G LODGE
The Venaria Reale hunting lodge is one of the most important Sabaudian residences in Piedmont, and probably the largest. FILA products were used to treat terracotta and wood surfaces in this splendid estate, as part of the renovation work on the Venaria Reale hunting lodge, considered to be one of the biggest restoration sites in recent years, in Europe.
PRODUCTS USED • • • • •
DETERDEK FILA NATURWAX FILA CLASSIC FILA PRO130 FILA PARQUET NATURE
The first Trattàti da Re® (Given the Royal Treatment) competition was held in 2006, to find the best wall covering renovation projects by FILA Treatment Specialists and Master Treatment Specialists using FILA products. Master Treatment Specialists are professionals in post-installation floor and wall covering treatments selected by FILA, keeping them constantly upto-date with training courses and onsite assistance. This competition is an opportunity to enhance and reward the work of the best endorsers of the company philosophy, based on quality, competence and innovation. It has grown over the years in terms of number of entries, but above all in terms of the high technical and quality levels of the projects, as well as for the value of modern buildings and historic properties treated by FILA Master Treatment Specialists.
T R AT TÀT I D A R E ® C OM P E T I T ION
R E C OMM E N D E D QUALIT Y
FILA keeps its promises. Our name, our products and our services are a synonym of quality and absolute reliability. Solidity that has been proven and recognised. This is why we are the only company recommended by over 200 of the most important floor and wall covering manufacturers.
2 0 0 M A N U FAC T U R E R S H A V E C H OS E N F I L A
BK CERAMICHE, AGANIPPE, AGGLOBAGHIN, AGGLOTECH, AGORASTONE, ALFALUX, ALTELUNE, ALTERET, A ALTERNATIVA CERAMICA, ANTIC COLONIAL, ARGENTA CERAMICA, ARIANA/VALVERDE, ARIOSTEA, AROCERAM, AROSPAN, ARMONIE BY ARTE CASA, ARTE VIDA, ARTIGIANA CUCINE, AVENUE MOSAIC, AZTECA CERAMICA (KERSTONE), B LAB, BARBETTI, BASALTINA, BÄRWOLF, BERLONI BAGNI, BERTO SISTO & C, BEVILACQUA MARMI, BOMARBRE-MARBRALYS, BONOMI, BORGHIGIANA, C.I.T.C.O, CAESAR, CAPRI CERAMICHE, CAVE GONTERO, CENTURY–FINCIBEC, CERAMICA SANPROSPERO, CERAMICAS GOMEZ, CERAMICHE PROVENZA, CERAMICHE LEA, CERAMICHE PANARIA, CERASARDA, CERCOM, CERDOMUS, CIFRE, CIR, CIPAGRES, CITYTILE’S, COMPAC, CONSORZIO MARMISTI CHIAMPO, COOP. CERAMICHE D’IMOLA, CORTES PIEDRA NATURAL, COTTO D’ESTE, COTTO TILES, COTTOVENETO, CREATIVITY TILE, DANILO RAMAZZOTTI, DECORATORI BASSANESI, DOM CERAMICHE, DUNE CERAMICAS, EDIKER, EDILSTONE, EDIMAX, EDOM, ELIOS CERAMICA, ENERGIE KER, ERMES/AURELIA, EUROPORFIDI, EUROTILES, FABBRICA DELLA PIETRA, FERRET, FLAVIKER, FLORIM USA, FOGAZZA, FONDOVALLE, FONTANA BISMANTOVA, FORNACE BALLATORE, GANMAR, GIARETTA ITALIA, GIULIOLI PAV., GRANITI FIANDRE, GRASSI 1880 S.p.a,
GRASSI PIETRE, GRES CID, GRESMALT, GROHN CERAMIC, GRUPO HALCÓN, GRUPPO GOLD ART, HOME DOME, I MASTRI FORNACIAI, IL CASONE, IL FERRONE, ILVA, IMPRONTA ITALGRANITI, IRIS, ITALMARBLE POCAI, ITALON, IVECO MARMI, KEOPE, KERABEN, KERAMA MARAZZI, KORZILIUS-INTERBAU BLINK, LA CANTERA, LA QUARZITE, LA S.GIORGIO, LAB. MORSELETTO, LABICER, LAMINAM, LEONARDO 1502, LITHOS DESIGN, LUCE DI CARRARA, LUX CERAMICHE, MAINZU CERAMICA, GRUPPO MARAZZI, MARGRAF, MARMOLSPAIN, MARMOTECH, Minotti Cucine, MIRAGE, MONO DESIGN, MOSAIC DEL SUR, MOSAICS MARTI, MUSIS, NATUCER, NESITE, NICOLÒ GIULIANO, NOVOCERAM, NOVOGRES, OMEGA, PAVIGRES, PELLIZZARI STONE, PEDRA ANTIQUA, PG64, PI.SA CERAMICHE, PIBA MARMI, PIEDRAS DE GALICIA, PIERDEKOR, PIMAR, POLIS, POWERGRES, PROVENZA, QUARELLA, RAK CERAMICS, RASTONE, REFIN, REVIGRES, RIVERSTONE, ROMAXX, ROVER, SADON RONDINE GROUP, SAIME, SAINT-GOBAIN, SALVATORI ALFREDO, SAMBORO, SANGENIS, SANNINI, SEIEFFE, SENIO, SETTECENTO, SICC MARMI, SINTESI, SIR-TILES GROUP, STONEPEAK, SUPERGRES, TAGINA, TALTOS, TANIMAR GRUPPO B&B, TECHNISTONE, TECNICERAMICA, TOSCANA PIETRE, UNICOM STARKER, VALCUCINE, VENEZIANTICA, VENISSA Ceramica, VITROGRES, VIVA CERAMICA.
F I L A IS A MEMBER OF
• • • •
Confindustria Confindustria Confindustria Confindustria
Nazionale Ceramica Marmomacchine Sezione Chimici
F I L A I n du s tr i a C h i m i ca Spa
Via Garibaldi 58, 35018 San Martino di Lupari, Padova IT t +39 049 9467300 f +39 049 9460753 email@example.com filasolutions.com
FILA is a UNI EN ISO 9001:2008 certified company
F I L A D eut s chla n d Vertr i eb s G m b H
Augsburger Straße 17 D-89312 Gunzburg T 0 82 21-20 68 314 F 0 82 21-20 68 316 firstname.lastname@example.org
F I L A Surface C are P r o duct s L i m i ted
PO Box 160 Ludlow SY8 9BR T 0044 1584 877286 email@example.com
F I L A C he m i cal s U S A C o rp.
10800 N.W. 21 St. Street 170 Miami, FL 33172 T +1-305-513-0708 F +1-305-513-0728 firstname.lastname@example.org
F I L A F ra n ce S.a.r.l.
5 Avenue Lionel Terray BP40026 69881 MEYZIEU T 04.72.46.01.74 F 04.78.31.66.35 email@example.com
F I L A E s pa ñ a I n du s tr i a Q u í m i ca , S . L .
Ctra. N-340, Km 948 Chilches - 12592 Castellón T 964 59 01 01 F 964 58 32 65 firstname.lastname@example.org
F I L A M i ddle E a s t B ra n ch
Unit No. 2705, Fortune Tower Plot No. C1 Jumeirah Lakes Tower Dubai - United Arab Emirates T 00971 44542642 F 00971 44542641 email@example.com
f i la c o m pa n y pr o f i le copyright ÂŠ FILA Published June 2013 printed by Arti Grafiche Studio 83 Vago di Lavagno - VR graphic design Cooee Italia cooeeitalia.com