Issuu on Google+


Revisited: Applicability of Market Orientation Models in Sri Lanka

3

8

Gold Monetization Scheme: Issues and Challenges

31

EN

29

Branding the Unbranded World of Flowers

by Sheenu Jain & Swati Soni

Book: India Reloaded: Inside India's Resurgent Consumer Market

by Nitin Kumar Khare

D

20

Social Media as an Emerging Management Tool

by Alok Singh

Website: www.yourstory.com

by Rishabh Malik

FI

16

TI A

by Anitha. S. Yadav & Chetan Shetty

L

by D.P. Umesh Gunarathne

O N

Review

Case

Perspectives

Contents

42

by Pratibha Wasan

An Empirical Analysis of Market Value Added and Economic Profit with Reference to Listed Public Sector Enterprises of India

C

Research

36

Enhancing the Sales Pitch of ULIPS: A Study of Perception towards ULIP Investments in India

51 65

by Bhargav Pandya

Prediction of Intention of Senior Professionals to Prefer Mobile Banking by Bharti Motwani

Antecedent of Knowledge Sharing Intentions: An Exploratory Study

by Chhaya Wadhwa & Manupriya Bali

FIIB Business Review, Volume 5, Issue 4, October - December 2016

2


Current issue