Basic SEO practices for the newbie:
Please remember that SEO isn't a magic bullet. It's very important, but no one knows the exact algorithms the Search Engine use and each Search Engine is different so all you can do is optimize your site the best you can. There happens to be a few things that you should just always do whenever you create a new website. Don't stress yourself over every little thing, just make sure you are doing it, this should just become kind of automatic tool for you. The Meta Tags Meta Tags with a good title, description, and the right keywords. The metatags help you remember your site info as much as it helps the Search Engine figure it out. A good rule of thumb is that anything that won't hurt you for Search Engine Optimization and might help, you should use and use correctly. Definately use the title meta-tag, always try to include keywords in the title. Definately use the description meta-tag, google and other search engines will normally use this for the summary it displays in the listing. It isn't used for indexing so always write it for humans, this is what gets the people to click on your link when they see it in the SERP. Don't use the same metatags for every page or over and over again on your site. Take your time to make them very specific to each page. Unique Content Make sure you create some decent content. The content is what the internet was invented for. If you have unique and quality content, then all the SEO and backlinking you are doing is just to get the balls rolling. Give them what they want, show them where it is, and they will start coming. If it is good enough then it will eventually start building on its own naturally because people like what they have seen and found. That is the idea anyway. So whenever possible use the best website design and the best content possible. Try to avoid duplicate content between different pages on your site, the Search Engine will most likely penalize your site for that. Keywords Structure the content correctly, make a few title headers in the content that include keywords (use header tags h1, h2, etc.), try to have a keyword density around 2% in your content, and maybe 4% for the whole page including the metatags, alt tags, anchors, etc. set up .htaccess correctly Decide on which way you want your url to be and stick with it. If you decide to use www then always use it like that in your links, don't use both. I usually set up a 301 for all www requests to redirect to nonwww urls. If you don't set that up then every single page on your site can appear to google as having at least one duplicate.
robots.txt file Create a robots.txt file and I like to include a favicon because without them the robots will trigger file not found errors on your server. Be sure to configure the robots.txt correctly. Create a custom 404 page. If your website has more than just a couple of pages then also make a sitemap.xml file. It's not a bad idea to just create a sitemap anyway, it lets you define the structure of your site to the crawlers. If you don't know any of this just search google, it's very basic and you can find exact instructions within a minute when you do a search.
Other than that there isn't a lot more you can do for your on-site SEO. When people ask about SEO they are always thinking of on-site SEO, but thats the quick and easy part. Just do it and get on with it, thats it. off-site SEO is everything else and involves building backlinks and promotion This is where the magic bullet is, if there really is one. This is where you need to focus your efforts
Social Bookmarks, Directory Submissions, Profile Links, and Blog Comments are really the easiest way to start getting backlinks. It is not a bad idea to purchase these links from a service like ours. They are easy to make, but to do it right they really need to be posted from many different accounts and ip adresses like we do. You have to get a lot of links, but you don't want to over do it. Building them to fast can look unnatural, just do some searches and read up on it a little more. How many and how fast is a judgement call you have to make yourself. hold off on more complex linkbuilding until you have more experience. Linkwheels and other link structures can be very powerful, but can also hurt your site a lot if not done correctly. So let us do the work for yoy. include keyword anchors Don't always use the same anchors, vary it up, use 3 or 4 different keywords and even do some with some non keyword anchors. You are trying to look as though a lot of different real people have taken a liking and linking to your site, if it were natural then all links wouldn't be exactly the same, so you want to simulate that same type of randomness. Backlinking strategies are all about simulating the natural events that happen as a site grows in popularity over the years. If you can do it successfully then the Search Engine will give you good position in the listings, and then hopefully what you are simulating will become reality. The point of all of it is to get website traffic. change anchor text The backlinking idea is to simulate that masses of people are becoming interested in your website. It should have some amount of randomness to it in order to look very natural. I've seen a few made up stats on what's best, but I think a good rule of thumb is maybe about 42% primary keywords, 38%
secondary keywords, and about 12% random unrelated like Click Here, and then about 8% just the url. The exact % isn't dramatically important, it just needs to seem like the linking is very natural. create articles Articles containing your keywords, include backlinks using your keyword anchors, and submit them to article directories. Article directories are mostly high authority sites and your article becomes a relevant backlink to your site. Then create profiles and accounts on blogs, social networking websites, forums, link directories etc. Include a link to your site whenever you do that and each one of those become backlinks as well. Thats the end of it? Well kinda! Go back and watch your stats to see what keywords are getting the most traffic or results to your site, analyze the data and if you need to, add or remove keywords to your tags and content, and adjust the anchors your using in your backlinks. continuing to built backlinks Remember you're trying to artificially create the appearance to the Search Engine that your website is very popular. If that happens naturally, people are always adding new links to your site. Since you are trying to look natural you have to do the same thing. Linkbuilding never stops completely and you have to do it over and over again. OK, there you go!. That's that basics of SEO and now we step in and help you with that ! seshark, we built backlinks and help with a better ranking in search engines
Published on May 27, 2013