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FIGJAM MAGAZINE VOL.4


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FIGJAM MAGAZINE VOL.4

Editors note issue 4 “ Fashion is about dreaming and making others dream” - The magazine is undergoing a lot of changes and we are Donatella Versace excited to be featuring a fashion related article for the very first time in this issue. There will be plenty more in To me fashion has always been the ultimate form of the future. expression. Fashion is inspired by the past and present and its an art form that can be interpreted in so many As an industry, fashion is constantly changing and one of different ways. It is shaped by our society but will also most recent prominent changes that has been impossible shape our future society. This is why I consider fashion to ignore is the rise of sustainable fashion. such an important and powerful art form. Our very first article is all about the sustainability moveMy name is Emelie Stenman and I’m delighted to have ment and it’s undeniable impact on the fashion industry been appointed Fashion Editor here at FigJam Magazine. as we know it. Brought on by consumer demand sustainPreviously working as a fashion model for over 10 years, I ability has become an increasingly important part of how have always had a keen interest in the creative whirlwind we as consumers see fashion. Could this be the beginning that is the fashion industry. Working in the industry for of end of the throw away fashion culture as we know it? over a decade makes me feel very connected to fashThe ‘PLASTIC BEACH’ editorial from page 74, is particuion and the creativity it fosters which is why I’m really larly relevant to our article about sustainability and does thrilled to be able to be involved in a publication with tell a scary story indeed! fashion and art at its core. Hope you enjoy FIGJAM Vol.4 as much as we enjoyed The process of putting this issue together has been ex- making it! Keep the creativity flowing, and we will see you citing and admittedly a little scary but I’m delighted that again in 2020 for much more FIGJAM! so many fantastic creatives are featuring in our November issue. Best, Emelie.

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FIGJAM Magazine Vol.4 EDITORIALS: 1.

IN THE CITY by Ilenia Piccininno

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LOOK, THERE IS ME by Bogdan Merlusca

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TRA LA LUCE & L’OSCURITA by Nikos Reskos

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FEMME FATALE by Audrey Bieber

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WEAK IN THE PRESENCE OF BEAUTY by Eric Chieze

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LA DOLCE VITA by Olia Mastronardi

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HELENI - Tales of her by Thodoris Chaniotis

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PLASTIC BEACH by Nastya Shepeleva

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NEW YORK CITY GIRL by Adi Harari

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DRESSED FOR SUCCESS by Fabrice Meuwissen

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70’S ALTERATION by Santiago Gonzalez-Jauregui

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GRAPEWINE by Tomasz Nadrowski

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ELEGANCE WITH A DASH OF FABULOUS by Jurgen Pisha

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Z YOUTH by Mario Catana

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SENSUALITY by Leo Ramirez

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STRANDED by Caterina Norbis and Travis Teate

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HOME ALONE by Lena Di

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KARINA by Seva Zelikov

Cover by Nikos Reskos

If you want your work to be featured in FIGJAM Magazine, you can us email a series of 6 - 12 pages of fashion editorial images. They need to be unpublished in magazine, AND NOT posted on any Social media platform. We expect high resolution images in 300 dpi. PLEASE do include a list of credits, and an if possible, a title for the editorial. When you submit, FIGJAM maintains the right to use the images for promotional purposes on any social media platform and other material related to FIGJAM Magazine. FIGJAM does not charge cretives for publication, as we believe it should be about quality of your work, more than the size of your wallet. We do not believe in publicing the highest bidder. We are independent and want the best work we can get. We do it for the love of fashion & Art. Submissions can be sent with wetransfer to: submissions@figjammagazine.com If you want to contact a member of the FIGJAM team, here is the details: Fashion Editor: Emelie Stenman Beauty editor: Anika Chauhan Blogger: Veronika Niki Kreuzerová For advertising: 4

E-mail: emelie@figjammagazine.com E-mail: anika@figjammagazine.com E-mail: veronika@figjammagazine.com E-mail: sales@figjammagazine.com


FIGJAM MAGAZINE VOL.4

‘I

N THE CITY Photographer: Ilenia Piccininno

Model: Ketty @ Wave Management Milan Make Up: Tiziana del Vecchio

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ook, there is me! Photographer: Bogdan Merlusca

Styling: Robert Moraru / Andrada Axinte Make Up: Carmen Antoche Hair: Sebastian Sarghie Model: Dorina @ Mandarina Models Photo assistant: Ana Ciornea

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Suit:Narro Hat: Ionut Dimache

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Trousers: Dotty Ballerina Trenchcoat: Loot Forever Hat: Dotty Ballerina Shoes: Loot Forever

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Trousers: Dotty Ballerina Trenchcoat: Loot Forever Hat: Dotty Ballerina Shoes: Loot Forever

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FIGJAM MAGAZINE VOL.4

&

TRA LA LUCE L’OSCURITA (between Shadow and light)

Photographer: Nikos Reskos Fashion Editor: Nicolas Exarchos

Wardrobe Stylist: Evi Retziou Make Up & hair: Despoina Boutzi Model: Guoda Sinkeviciute Photographer Assists: Eteri Tos, Thodoris Chaniotis Digital Retouch: Christos Kedras

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FIGJAM MAGAZINE VOL.4

MEET FIGJAM’S NEW FASHION EDITOR

EMELIE STENMAN

FIGJAM is delighted to welcome our new Fashion Editor, Emelie to the team. Emelie brings years of experience as a very successfull fashion model, but also as a succesfull blogger and influencer. The overnight success of FIGJAM, and the amount of readership we have achieved in our relative short lifespan so far, have given us even more inspiration to make it an even better magazine. Emelie was previously a part of the ‘The Model Diaries’ blog which achieved great success on social media. We be-leive the idea of getting Emelie onboard will help us get even better. Emelie was previosuly part of the ‘Model’s Diary’ team, which acheived great success and many followers online and on social media. Emelie brings a wealth of experience from her days as fashion model, she have been involved in the fashion industry for over a decade, as well as having got herself a university degree in marketing and is a fantastic writer. We aim to utilise her experience to the best of our ability. As you might have noticed already in this issue, we are

actually bringing an article about the changes in the fashion industry. .In future FIGJAM issues, we aim to bring more inter-esting content from the world of fashion and beauty. As fashion editor, that will of course be one of Emelie’s most important responsibilities, naturally along side picking which editorials to feature on our pages, going to fashion events, shows and running the social media etc etc. She is already in full swing at the magazine and we are super excited about the long term prospects for Emelie as FIGJAM fashion editor.. If you can any questions, or any suggestions for Emelie, her email is: Emelie@figjammagazine.com She is also open to suggestions from our readers if there is anything you would like to see in FIGJAM. You can follow Emelie’s on instagram: @emeliestenman 39


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Femme Fatale Photographer: Audrey Bieber

Stylist: Christine Mattei Model: Manon Bourgeois Hair stylist: Julien Charles Lorenzi

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Accessoires gants: Romain thevenin Collier: Julie Eulalie Veste : Fashion Creator Paris

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EAK IN THE PRESENCE OF BEAUTY Photographer: Eric Chieze

Make Up: Lauren Laught Hair: Grazielle Patey Model: Mathilde Penault Jewelley by Swarovski / Lou Yetu

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A DOLCE VITA Photographer : Olia Mastronardi

Model: Natalia @ Mapa Model Management

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h

eleni Tales of her

Photographer: Thodoris Chaniotis Fashion Editor: Nicolas Exarchos

Model: Eleni Kyranoudi Agency: Management Republic MUAH: Loukia Loizou Special Thank you to Eclectic Soiree Clothing

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FIGJAM MAGAZINE VOL.4

How Is The Sustainability Movement Impacting On The Fashion Industry? The fashion industry is currently the second largest polluting industry right after the oil industry and the production of clothing has almost doubled in the last 15 years according to reseach by the ‘Ellen MacArthur Foundation’. Our constant desire to renew our wardrobe and keep up to date with the latest catwalk trends has caused the so called fast-fashion industry to sky-rocket in recent years and the figures showing the impact to the environment by the industry is pretty bleak. It has been reported that in order to produce one single cotton T-shirt 2,700 litres of water is used which is the equivalent of three years worth of drinking water. The fashion industry is also responsible for causing 10% of carbon emissions globally due to the long production processes, manufacturing, shipping and retail activities that are required to deliver the latest trends to us as consumers.

quite yet willing to pay a higher price tag for sustainability. In the era of social media, the pressure of keeping up to date with the latest trends has many people feeling the pressure to be regularly seen in a new outfit or piece of clothing when posting on social media platforms such as Instagram. This has propelled the current throw-away culture even more so with many simply using some pieces of clothing just once before they are thrown-away. Coming up to the festive season many of us have Christmas parties to attend and British shoppers spent about £3.5bn on Christmas party clothing last year. Unfortunately many of those sparkly items will be on their way to landfill after just one wear.

So what is the solution to our endless thirst for having a new outfit? Rental Fashion may hold the answer. The rise of the so called rental fashion business has become more and more popular amongst sustainability aware consumers. Although rental fashion isn’t a new phe-noOur thirst to wear the very latest runway trends almost menon an increase in environmental concerns has made immediately after they have been showcased has caused hiring clothes more popular than ever. The value of the fast fashion industry to boom in recent years unused clothing in our wardrobes has been estimated offering consumers the latest trends for a fraction of the at £30 billion with an whopping £140 million of clothing price of the catwalk looks they are replicating. going to landfill annually in the UK alone. Could this be the answer to our thirst for trendy fashion pieces? This has caused the waste attached to the textile and fashion industry to

“The value of un-used clothing in our wardrobes is estimated a £30 billions”

sky-rocket putting the fashion industry at the forefront of the worst polluting industries worldwide. We now buy approximately 40% of all our clothing from so called value retailers using only 17% of our total clothing budget which has resulted in more cheap garments being shipped from east Asia than ever before according to recent statistics. Although figures indicating our consumption of fast-fashion are pretty bleak, a movement of sustainable fashion is starting to take real hold of the industry and there are some promising changes starting to happen brought on by leaders within the industry. High-street retailers such as Mango are launching sustainable collections and Zalado are promising to cut their carbon dioxide emissions and eliminate single use plastics. Other big brands in-cluding Nike and Adidas are also working on finding better and more sustainable ways to use dye, integrating waterless dye technologies into their product lines. A recent survey commissioned by Nosto revealed that over half (52%) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. Although these figures are promising, the survey also revealed that consumers are not

A recent survey conducted by the Westfield Shopping

centre in London has indicated that clothing rental is on path to become a strong future trend and the clothing rental market has been estimated to have a potential of £923m in the UK market alone. The US based company Rent the Runway has an estimated customer base over 6 million and with an impressive figure of $100 million in revenue. One of the appeals with the rental fashion industry is that it enables people to be a little bit more experimental with their fashion choices and allow consumers to try new designer brands they may not have discovered otherwise. It also allows the consumer to wear brands that would normally be out of their budget, especially if it is an outfit that is only going to be worn once or twice. This radical approach to how we think and consume fashion has got some real traction the last few years and sharing our wardrobes makes sense in order to reduce our textile waste for the planet’s sake but how does it work? Just like Airbnb which is built on listing your property for others to rent, you do the same with your clothes. Although we as a society have a long way to go to tackle the current unsustainable way we produce and consume fashion, forward thinking and innovative ways of changing the way we think about fashion will have to become the norm in order to save our planet. By Emelie Stenman. 73


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ONE PACKAGE CAN KILL MANY TIMES: THE CORPSES OF THE ANIMALS DECOMPOSE, BUT THE PLASTIC REMAINS UNHARMED AND CAN AGAIN STRANGLE OF SET A TRAP.

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OIL SPILLS CAUSES THE DEAD OF 5000 BIRDS EVERY YEAR!

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EVERY YEAR PEOPLE THROWS 275 MILLION TONS OF PLASTIC WASTE, MORE THAN 8 MILLION OF THEM FALLS INTO THE WORLDS OCEAN.

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ABOUT 8% OF THE WORLD’S OIL IS SPENT OF PLASITC PRODUCTS, ANIMALS EAT IT, GET STUCK IN IT, AND DIE BECAUSE OF IT.

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UP TO 20% OF THE WORLD’S OCEANS ARE ALREADY COVERED BWITH OIL FILM

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New York City Girl Photographer: Adi Harari

Styling: / Clothing: Gigana nyc Make Up: GALIT BARTLESON Model: Amy van der Keyl

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D FIGJAM MAGAZINE VOL.4

ressed for success

Photographer: Fabrice Meuwissen

Model: Nicolas @ VIP Models Paris

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70’s

alteration

Photographer: Santiago Gonzalez-Jauregui

Make Up: Camille Gillet Model: Camille Gillet

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RAPEWINE Photographer: Tomasz Nadrowski

Make Up: Aleksandra Domaradzka Model: Zuzanna Filipiak

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ELEGANCE WITH A

DASH of

s u o l fabu Photographer: Jurgen Pisha Fashion Director: Nicolas Exarchos

Model: Evelina Skitsko Agency: Management Republic MUAH: Dimitris Fragkioudakis Special Thank you Eclectic Soiree Clothing

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YOUTH Photographer: Mario Catana Fashion Director: Juan Pablo Cadavid Antia

Models: Robina & Leon @ M4 Models Make Up & Hair: Bar Nepo Retouching: Ann Peskisheva

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Model: Isabella Arriaga Agency: Queta Rojas Make Up & Hair: Davo SthebanĂŠ

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tranded S

Photographers: Caterina Norbis & Travis Teate

Model: Dana Tilley Make Up: Sarah Ashlee Rich

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OME ALONE Photographer: Lena Di

Model: Anaïs Pomeline Lingerie: Kiki de Montparnasse Eyewear: Luxureyes_

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K

arina

Model: Karina Bilyk Lingerie: Milavitsa

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Photographer: Seva Zelikov Creative Director: Maya Bersh


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FIGJAM VOL. 5 is now open for submissions. There will be no ‘theme’, but we want fabulous / art fashion editorials from all the amazing creatives out there! They can be sent to: submissions@figjammagazine.com Deadline for submissions are Feb.1st 2020

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FIGJAM Magazine Vol.4