Inbound Marketing Excellence Report 2016 - Top 50 Microsoft Partners

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THE TOOLS WE USED

Blog

Maya

maya.fiftyfiveandfive.com

Maya is specifically designed to test the quality of a blog, its content, engagement and popularity. Tests include: • • •

Readability, clarity and quality of posts Reader engagement across social networks SEO optimisation

Maya blog scores in this report are out of 100. Scores were taken in April 2016.

Website

Sitebeam

Sitebeam, by Silktide, is an automated tool which tests many different features of a website. These include: • • • • • • •

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Content quality Search ranking Traffic Social optimisation Site speed W3C compliance Code integrity

www.sitebeam.net

www.sitebeam.net

Sitebeam produces an objective analysis of a website by comparing it against a whole host of metrics, to ascertain its quality. Throughout this report we also carried out our own qualitative judgements of websites to get a deeper picture of the scores. Sitebeam scores in this report are out of 100. Scores were taken in April 2016.


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