Page 1

MICROSOFT 50 PARTNERS

TOP

INBOUND MARKETING EXCELLENCE

Featuring interviews and commentary from Nintex, LiveTiles and our own experts, and a foreword from David Meerman Scott.

andfive

2015 2016


andfive We help Microsoft partners communicate more effectively, reach new audiences and drive leads. We offer a number of digital, content and strategic marketing services.

+44 0203 805 7791 www.fiftyfiveandfive.com hello@fiftyfiveandfive.com @takefiftyfive


WELCOME

CONTENTS THE TOP 50 MICROSOFT PARTNERS, PLUS THE LONG LIST OF 250. MARKETING ADVICE AND GUIDANCE FOR TECHNICAL FOUNDERS. INTERVIEWS AND CASE STUDIES.

01 Foreword

David Meerman Scott, author of the New Rules of Marketing and PR discusses the power of content marketing.

03 Key findings

What did we learn analysing 25,000 partners? What were the key trends we saw?

05

Ranking vendors How we ranked vendors, and the criteria we used to get to our top 250.

08 Partners 1-10

Who topped our list and came in at number 1?

19 Nintex case study

Kim Albrecht tells us how Nintex put great content marketing into practice.

21 Partners 11-30

Our ranking continues as we look at parters 11-30.

28 LiveTiles interview

Hear how the technical founder of LiveTiles has used cutting edge marketing techniques to grow his company.

34 Twitter infographic

Do you know how many tweets Microsoft partners send every year? When they send them, and to whom?

35 Partners 31-50

We complete our top 50 with a look at partners 31-50.

six month 44 The marketing fitness plan Get your marketing plans in shape with our six month guide.

46 Partners 51-250

Read the extended long list of partners ranked 51-250.

49 About us

A little more about Fifty Five and Five.


DAVID MEERMAN SCOTT

FOREWORD

here used to be only three ways to generate attention for your business: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people individually about your products. Now we have a better option: publishing interesting content on the web that your buyers are eager to consume—what many call Inbound Marketing. Online success comes from thinking like a publisher, this report will help you do that.

T

For many organisations, reaching buyers with inbound marketing content has a powerful, less obvious effect: content brands an organisation as a leader in their market. Instead of just directly selling something, a great site or blog tells the world that you are smart, that you understand the market very well, and that you might be a person or a company that would be valuable to do business with. If you’re already using Inbound Marketing, these pages will show you how to refine and improve. If you’re new to Inbound Marketing, this report will set you on the right track.

David Merrman Scott

Marketing Strategist and bestselling author of The New Rules of Marketing and PR

01


THE STATE OF INBOUND MARKETING

KEY FINDINGS As we’ve combed through thousands of blogs, websites and Twitter feeds (plus a lot of company LinkedIn, Facebook, Google+ profiles and more), we’ve got to know a lot about the people behind the brands, about what they do and how they present themselves to the world.

a couple of decimal places between final placement in the runnings. The average overall score of the top 10 was a mighty 7.29 out of 10.

We’ve seen a huge range of innovative approaches to digital marketing – everything from hilarious tweets to truly inspiring videos and some of the most brilliantly designed websites out there.

The digital revolution has changed the way we do marketing. There is now a huge range of options open to the savvy marketer – from emails to websites to a plethora of social feeds. While few companies have the resources to maintain a presence on all of these, being consistent in the channels you do select is essential. So, if you’re going to blog, make sure you tie your blogs in with your website content and eBooks, and tell the world about your material over Twitter and other social media platforms. The companies that did best in our ranking excelled in all the channels they use; we rarely saw a Twitter feed or blog that had been neglected for more than a couple of days.

What have we learned? When we first hit on the idea of ranking Microsoft Partners on their marketing in 2015, we focused exclusively on Office 365 and SharePoint Product Vendors. This year, however, we wanted to cast a wider net, and rank any Microsoft Partner that works with or supplies enterprise productivity tools. In 2015 we were looking at around 2,000 Partners. This year, we looked at over 25,000. As a direct result, the standard this year went through the roof. We’ve been consistently impressed by the high quality of companies on this list, and there’s often been just

With the super charged nature of this year’s list, what are the key findings from our research?

CONSISTENCY ACROSS CHANNELS IS KEY

YOUR SHOP WINDOW Most, if not all, of the companies on this list have impressive websites with smooth, slick and modern interfaces. Perhaps unsurprisingly, Infragistics (a New York based UX design company) received the highest ranking in the website category in our scoring. Nonetheless, many companies on this list had very impressive websites, with great quality navigation and next generation features such as integrated video and regularly updated landing pages. Our report shows that WordPress is the go to CMS for 85% of the top 20. Speed was also a big factor for the best sites, with the average load time for the top 10 an impressive 2.64 seconds. The top 10 also paid huge attention to mobile users, with an average score of 9.6 out of 10 for mobile responsiveness.

In 2015 we looked at around 2,000 Partners. This year we looked at over 25,000, meaning everyone in this year’s report can class themselves as among the top 1%. 03


KEY FINDINGS CONTENT REMAINS KING When Bill Gates declared in 1996 that on the web, “content is king”, few would have expected quite how true this prediction would be. To have any chance of surfacing on a search engine, companies need to produce regular, fresh and relevant content to stand out from the crowd. Sharegate scored highest for their blog in our ranking - a whopping 9.2 out of 10.

A recent study found a sharp increase in the number of CEOs recognising Twitter as a valuable medium. Twice as many CEOs use Twitter now compared to 2010 with over 80% of global CEOs now engaged socially. Interestingly, Facebook saw a 0% participation rating from CEOs.

Nutanix reigned supreme in 2016 on Twitter and led the way with an impressive score of 8.9. Many other firms were close on their heels with punchy, engaging and original ways of reaching audiences. Publishing daily content on their blog (and sometimes more), Sharegate dominates the first couple of pages of search engine results for certain strategic search terms. This is testament to extremely effective SEO planning, but the publication of new and interesting content is just as important. To get anywhere near this kind of dominance, Microsoft Partners should develop strong content marketing strategies and publish consistently. This year’s top 50 partners posted a new blog post every 10.5 days. Want to break into the top 10? Our analysis found those leading the way posted on average a new blog every 4.1 days. Read our marketing beginners guide on page 42 to learn how you can put the building blocks in place for this kind of success.

SOCIAL IS ESSENTIAL Twitter remains the number one tool for brands to connect with their customers, potential leads and the latest news.

04

Building the perfect following vs followers’ ratio is an important method for developing a great Twitter account. Get the ratio too high and you can look overly keen, too low, and it’s likely your messages aren’t hitting the proverbial sweet spot. In this year’s top 10, we saw that for every 1 person followed, 3.93 followed back. So if your ratio is between 1:3-4 you’re on the right track. Somewhat surprisingly, only 30% of this year’s top 20 had a pinned tweet, a missed opportunity for highlighting campaign material and company news.

ANOTHER WINNING YEAR This year, the bar has been set very high for marketers at Microsoft Partners. We can’t wait to see how brands will innovate and improve in the next 12 months.


HOW WE RANKED VENDORS

THE TOP 50 This report is a celebration of digital marketing excellence of Microsoft Partners. It is independent, Partner agnostic and in no way a reflection on the quality of products or services of the companies we have ranked. To create our ranking of marketing excellence, we initially compiled a long list of companies who resell or consult with Microsoft enterprise productivity tools, or create software which extends and enhances Microsoft’s tools. We compiled this list using Microsoft Pinpoint. This list of companies covered anything from cloud security software to SharePoint ISVs to UX design firms. As long as the company was focused on enterprise productivity and was primarily (although not exclusively) focused on working with Microsoft products, they were included in our long list. Initially this list included over 25,000 Microsoft Partners from across the globe. We removed any outfits that no longer seemed to be active, then we removed any that didn’t appear to be bona fide companies. We also, at this point, filtered out any companies that fell outside enterprise IT products and solutions spectrum.

OUR JUDGEMENT CRITERIA As with any analysis of this kind, we needed to select a set of strict measurement criteria. The criteria we chose were:

• • •

The Partner’s blogging output Their overall website Their social media activity

Why these criteria? Two reasons: 1. We needed to rank partners on common, comparable and accessible measures. These three marketing methods are used by practically all partners and were the obvious choice for comparison. They are also testable and possible to compare, as opposed to things like eBook quality or email campaigns - where the data might not be available to us or the judgement too subjective. 2. Research from numerous respected sources has indicated time and again that blogs, websites and tweets rank consistently as the (or among the) most effective forms of inbound and content marketing. For each of these areas we used a different, independent, industry standard tool to measure the vendor's marketing. All of the data we used was publicly available, no partner provided any information of their own, and all tests were conducted without any contact with specific partners. These individual scores were then combined and weighted, using our own proprietary algorithm, to arrive at our top 50. We don’t publish the exact details of our algorithm, but we have based it on our years of experience working in the inbound marketing industry. We can say that the algorithm does place emphasis on the use, distribution and engagement of great content marketing. For the first time this year, due the high quality of entrants, we have also included our long list of partners 51-250.

“BUT LAST YEAR’S REPORT WAS DIFFERENT?” In our first Inbound Marketing Excellence report, we focused exclusively on Office 365 and SharePoint Product vendors, of which we looked at around 2,000 companies. This year, we opened up the field to a far wider range of Partners because we felt this would provide a better view of the state of marketing within the Partner network. As a result, we reviewed the efforts of more than 25,000 companies. So, anyone who is listed in this year’s report should be very proud of their efforts. Rest assured, in coming years we will keep the measures we used in 2016 the same in order to provide a consistent benchmark of how companies are doing.

05


THE TOOLS WE USED

Blog

Maya

maya.fiftyfiveandfive.com

Maya is specifically designed to test the quality of a blog, its content, engagement and popularity. Tests include: • • •

Readability, clarity and quality of posts Reader engagement across social networks SEO optimisation

Maya blog scores in this report are out of 100. Scores were taken in April 2016.

Website

Sitebeam

Sitebeam, by Silktide, is an automated tool which tests many different features of a website. These include: • • • • • • •

06

Content quality Search ranking Traffic Social optimisation Site speed W3C compliance Code integrity

www.sitebeam.net

www.sitebeam.net

Sitebeam produces an objective analysis of a website by comparing it against a whole host of metrics, to ascertain its quality. Throughout this report we also carried out our own qualitative judgements of websites to get a deeper picture of the scores. Sitebeam scores in this report are out of 100. Scores were taken in April 2016.


THE TOOLS WE USED

Social

Kred

www.kred.com

Kred produces a score that indicates a company or brand’s online influence. Its scoring guide is public record: “We measure Influence by assessing how frequently you are Retweeted, Replied, Mentioned and Followed on Twitter and Facebook.” Kred Influence scores in this report are out of 100. Scores were taken in April 2016.

07


PARTNERS 1 TO 10

The companies listed in this section practice the very best inbound marketing techniques across their websites, blogging output and social activity.

08

Sharegate

09

Nuix

10

Nutanix

11

NIntex

12

Liebsoft

13

CloudTP

14

PowerPivotPro

15

Rencore

16

Beezy

17

Qorus Docs

18


01 SHAREGATE en.share-gate.com

@sharegatetools

Fun and fresh marketing with personality Sharegate’s tools have helped thousands of businesses the world over make SharePoint data migration, security, auditing & reporting and content management “just damn simple” to quote their catchphrase. The friendly team has grown rapidly from a team of 5 to around 60 today and is always working on exciting new ideas.

Our blog is the #1 source of traffic on our site. We use content marketing to attract, convert and retain customers." Jean-Luc Brisebois, Sharegate CMO

OUR VERDICT For this year’s report we expanded our catchment of Microsoft Partners from around 2,000 SharePoint and Office 365 focused vendors last year to 25,000+ enterprise IT vendors in 2016. Sharegate still came out on top – that’s a huge achievement! The Quebec natives have a consistently strong online presence with real personality and some hilarious videos promoting the brand. Their blog is particularly strong, with a clear focus and the advantage of awesome and highly detailed thought leadership blogs from MVP Benjamin Niaulin.

92/100 78/100 77 /100 09


02 NUIX www.nuix.com

@nuix

Confident marketing with a clear focus Founded in 2001 in Herndon, VA, Nuix builds tools that make “small work of big data”. Able to analyse and make sense of huge quantities of information – including complex file formats and unstructured data – Nuix promises a rapid way of finding answers to complex questions related to cybersecurity, insider threats, intelligence, privacy, litigation and risk management.

OUR VERDICT Nuix has a strong showing across all social media and a product focused YouTube channel to top it off. However, for us it’s the blog that really sets Nuix apart. The company’s security experts post useful and engaging content that is targeted to the needs of specific audiences and their problems. This is best practice, and evidence of a team that really understands content marketing. Particularly fascinating was an April post on how Nuix’ software was used by journalists investigating the Mossack Fonseca data leak.

10

82/100 79/100 79/100


03 NUTANIX www.nutanix.com

@nutanix

A masterclass in social media marketing Nutanix has a vision: “make datacentre infrastructure invisible”. Fundamentally, Nutanix aims to make datacentre infrastructure as simple as possible. In order to do this, they have innovated new methods of integrating server and storage resources. Founded in 2009 in San Jose, CA, Nutanix is an international firm with major targets for global expansion.

OUR VERDICT Nutanix has a strong digital marketing presence across all areas, but it’s their approach to social media marketing that makes the company stand out. Scoring 89/100 in our analysis – the highest score in this list this is a company that truly understands the power of social media. If you want to learn how to lead with Twitter, follow their example. Nutanix are busy, tweeting hourly and sharing insightful, useful content with thousands of followers who regularly engage with the company’s thoughtful and diverse output. Impressive stuff.

79/100 65/100 89/100 11


04 NINTEX www.nintex.com

@nintex

A varied and engaging digital output Founded in Australia in 2006, Nintex is a leading workflow automation platform, used by thousands of companies worldwide. Workflows underlie every single aspect of our working lives – Nintex’s technology aims to automate those processes, cut duplication, and wasted time. Nintex’s workflows are focused on great UX and making it as easy as possible to improve processes.

At Nintex our approach to marketing is integrated. Everything we produce is designed to inspire people throughout an enterprise with ‘what is possible’ with digital workflow automation technology. John Burton, Nintex, CEO

OUR VERDICT Nintex has consistent scores across all three of our metrics. However, we also think their use of additional material and video is especially good. They have a wide range of downloadable case studies and content targeted at specific audiences and industries, which are so useful for getting their messages into the hands of the right people. Their excellent YouTube channel provides plenty of resources and how-to guides for creating the best solutions with their products – a great way of engaging existing customers and building loyalty.

12

80/100 77 /100 79/100


05 LIEBSOFT www.liebsoft.com

@liebsoft

A slick website with an awesome blog Founded in Los Angeles in 1978, Lieberman Software is a highly respected and experienced Microsoft partner that has been working with Microsoft technology for nearly 40 years. Their cyber security solutions help customers isolate and contain data breaches that occur after cyber-attacks have penetrated their network perimeter, in addition to a broad range of cyber security tools.

OUR VERDICT To call Lieberman Software’s online publication Identity Week a ‘blog’ doesn’t do it justice. Identity Week is a respected source of news and information about latest trends in the world of cyber security. It looks and feels like a magazine and covers a wide range of up-to-theminute information on emerging cyber threats, the threat of hackers and even advanced state-sponsored attacks. It’s essential reading and contributes a lot to the company’s top five position in our report. We’re also impressed by their helpful, security-focused Twitter feed.

87/100 73/100 73/100

13


06 CLOUDTP www.cloudtp.com

@cloudtp

An engaging blog supports a clean website Based out of Boston, MA, Cloud Technology Partners provides expert services and software to accelerate cloud implementations for their customers and has a lot of experience working with major firms in their sector. Their services include consulting for cloud migration, developing cloud-native enterprise applications and the architecture of public, private and hybrid clouds.

OUR VERDICT We are big fans of Cloud Technology Partners’ blog and other digital marketing content. Not only are the topics fascinating (anything from privacy in the era of IoT to 3D Printing), but from a marketing point of view, their strategy is spot on. Articles tie through to webinars and interviews and other content, thereby keeping the reader engaged and exploring the site. We also can’t help but be impressed by the sheer quantity of quality content getting published on the blog, which indicates a very well prepared approach.

14

86/100 72/100 73/100


07

POWERPIVOTPRO www.powerpivotpro.com

@powerpivotpro

A big personality and real audience focus PowerPivot Pro provides a range of services aimed at helping clients of any size and experience get the most out of Microsoft’s advanced data treatment tools. The aim is to help customers understand how best to use Power Pivot in Excel and Power BI and inspire employees to get the most from the products, all while offering support and additional consulting.

OUR VERDICT The guys behind PowerPivotPro have a refreshing approach to speaking about their services. We love the tone of voice across all their content, which is clear, punchy and disarmingly straightforward. The website is a great example of KISS (Keep It Simple, Stupid) – they don’t over-complicate anything, describing their services in an easy-going manner. The team has also produced literally hundreds of blog posts, covering news, ‘how-tos’ and more. We were especially impressed by the in-depth quality of many of their posts.

80/100 74/100 77 /100

15


08 RENCORE www.spcaf.com

@SPCAF

A community focus sets Rencore apart With SPCAF (SharePoint Code Analysis Framework), the international team behind Rencore has developed a tool that answers the prayers of SharePoint developers the world over. SPCAF essentially carries out a series of tests and analyses the quality of code in your SharePoint and Office 365 applications to ensure they stand up to the highest standards of quality and security.

A big focus for us is our blog. We try to offer engaging content that the community cannot get elsewhere. Matthias Seidel, Head of Marketing

OUR VERDICT Rencore’s digital marketing is strongly focused on the community whose needs SPCAF serves. The team regularly posts thoughtful articles on their blog aimed at discussing best practice and general issues for developers. Rencore provides readers with a lot of useful content, including detailed, screenshot-heavy blogs, how-to guides and integrates videos from their YouTube channel into the blog – a great example of cross-channel marketing. We also think the website is excellent, ticking ‘best practice’ check boxes for website design.

16

87/100 68/100 73/100


09 BEEZY www.beezy.net

@followbeezy

A well targeted digital marketing effort Founded in 2011 and with an HQ in the Silicon Valley, Beezy provides a comprehensive enterprise collaboration solution for Office 365 and SharePoint. Beezy’s tools bring many powerful social features to the enterprise user, such as ‘town halls’, blogs, forums and push notifications, as well as engagement tools around gamification, comments and endorsements.

Diversify your marketing channels. Customers require multiple touches, and they are more likely to respond when those interactions come through several different channels rather than just (typically) email. Be creative, but be authentic! Christian Buckley, CMO

OUR VERDICT Beezy is known for its clean, responsive approach to design, and this is mirrored in their website. Besides the design elements, we think the Californian/Catalonian company’s blog is especially strong. Featuring regular content from Microsoft MVP Christian Buckley, the blog does a great job of drawing in readers with interesting, well researched and thought-provoking articles. The focus is on answering questions that readers need answers to – definitely best practice when it comes to digital marketing.

86/100 66/100 74/100 17


10 QORUS DOCS www.qorusdocs.com

@qorusdocs

A big focus on people & sense of humour Qorus was founded in 2008 and now has a global presence. Their tools make it easy to rapidly build proposals and other documents using pre-approved text and content from their customers’ CRMs and other sources. The aim is to make building documents a lot easier, so end users don’t have to waste time rebuilding documents or worry about brand consistency across outputs.

The foundation of our approach is to develop great content, and focus on social and growth tactics, to win and delight our customers. Heather Thompson, Senior VP of Marketing

OUR VERDICT Qorus has a big focus on its own people across the blog and website. With humorous videos where we meet employees and blogs introducing us to new staff, the human focus is highly engaging and an inspired approach to marketing a software tool. We’re also impressed by a sophisticated approach to blogging which targets the problems of specific industries – at the time of writing Qorus was producing a lot of blogs aimed at the legal industry. Qorus had the second highest ranking blog in the whole report.

18

89/100 71 /100 67/100


KIM ALBRECHT, MARKETING, NINTEX

GETTING THE BASICS RIGHT Kim Albrecht has worked as a marketer at technology companies for over 20 years – including a stint at Microsoft. She talks us through her observations on best practice. When you’re starting out marketing your brand, it’s valuable to learn from those who’ve ‘been there before’. So, we sat down with Kim Albrecht, marketing executive at Nintex to find out more. Nintex products help enterprises automate and streamline their processes, and while very popular in their own right, their marketing has gone a long way to growing awareness of their products. Make it impossible to miss you Kim explained that “getting face to face” with the Nintex target audience is key. “We work to get in front of those audiences at specifically targeted events. For example, we recently exhibited at Microsoft Envision which is targeted at Line of Business

decision makers, or at HR focused conferences to promote our product to those people”. Nintex is also present and prominent while sponsoring at WPC and Ignite – the biggest Microsoft events of the year. It’s clear that being highly visible plays a key role in Nintex and it’s success. Understand your audience - and its nuances Ensuring the right messages reach the right people is a major challenge. Kim explains that very often, the person who actually uses Nintex products is not the same as the person who actually holds the purse strings. This is why Kim emphasises a strategy where we “get the right messages to the right people in the right context”. This means that the content you produce needs to be targeted to different >>

19


KIM ALBRECHT, MARKETING, NINTEX audiences – it’s not enough to simply focus on the end user, when the person who is likely to buy your product or service might have a very different view of business needs. That said, the messages you release need to focus on the fundamental benefits of your product. Kim puts it like this, "I don't think messages that appeal to the Line of Business decision maker are necessarily different to the messages that appeal to the IT pro. By this I mean that our solutions need to solve their business problems, or need to solve their pain points.” Essentially, Nintex tools resolve a fundamental problem - people are being asked to do more with less. The challenge with marketing is speaking ‘in the language’ of different audiences and showing how your solution resolves their problems in a clear manner. Kim warns not to make the mistake of being product obsessed. Companies often fall into the trap of thinking that marketing is “all about our product and its functions”. but really “needs to be focused on what's important to the buyer and also to the user.” Get the basics right Kim explains that Nintex, like so many forward-thinking businesses, is on an exciting journey into the world of content marketing. However, before embarking on this journey, Nintex needed to get the basics right. Asked about the most impactful online

20

marketing Nintex has implemented, Kim explained, “I'd love to say it was a specific campaign, but one thing we've done this year is to really double down on our website content for search engine marketing. Let me give you some specifics - last year we intentionally cut our paid search budget by 40% so we could invest in other areas across the business, but we obviously didn’t want to drop the number of marketing leads we got coming from the digital channels.” Nintex carried out a lot of research to understand what people were searching for, looking at short and long tail terms and trends. This information helped them reformulate their website to be much more closely aligned with audience needs. “We worked very hard to enhance the content on the website to reflect those search terms. And so in some cases it meant rewriting pages, in other cases it meant adding entirely new pages to our site and it also meant focussing on landing pages...the result is that we've been able to grow our MQLs (marketing qualified leads) this fiscal year about 15% with about 40% less budget - and that's all because of content on our website.” This is the crux of online marketing, yet by getting the fundamentals right, the rewards can be enormous: “It's not necessarily flashy, but I would call it best practice to make sure you've got content that can be found through search”. Nintex got where it is today through a consistent, research-driven approach and provides a great example for those new to marketing. Thanks again to Kim for her insights – learn more about Nintex at www.nintex.com


PARTNERS 11 TO 30

Kaseya

22

EPM Live

27

AvePoint

22

Modality

27

Metalogix

23

Imperva

30

Infragistics

23

DMC Software

30

Mindtree

24

Timextender

31

harmon.ie

24

K2

31

Mimecast

25

Cloudlock

32

ENow

25

Continuant

32

Barracuda

26

Nventeq

33

Catapult Systems

26

DevFacto

33

21


11 KASEYA www.kaseya.com

@kaseyacorp

Founded in 2000, Kaseya is a Boston, MA, based company whose goal is to provide the tools for customers to manage all their IT from a central point. The aim is to save time and money when managing distributed IT systems.

OUR VERDICT Kaseya clearly understands the value of digital marketing, performing well in all the areas we measured, with an especially active Twitter feed. We’d also like to highlight their great set of resources in the form of case studies, webinars, and infographics, all aimed at specific audiences and industries.

75/100

76/100

77 /100

AVEPOINT 12 www.avepoint.com

@AvePoint_inc

Founded in 2001, AvePoint has evolved to become one of the major players in SharePoint content migration. They also provide a range of additional tools for SharePoint management, security and other related services.

OUR VERDICT AvePoint scored higher in our analysis this year than in 2015, with an especially big improvement in their blog. Posts are long and detailed, and we’re impressed by the consistency around certain themes – their wave of content relating to the release of SharePoint 2016, for instance, demonstrates a well planned marketing strategy.

73/100 22

73/100

78/100


13 METALOGIX www.metalogix.com

@metalogix

Metalogix is a key player in SharePoint and Office 365 content migration, security and management, with a range of products to extend and enhance out of the box capabilities. Based in Washington DC, the company has a global presence.

OUR VERDICT Metalogix scored particularly highly for their regular and concerted Twitter feed that does a great job of unifying Metalogix’ diverse marketing activities. This diversity of channels is particularly impressive and includes webinars, case studies, eBooks, demos, events and more, which all serve to bolster their presence across the web.

75/100

69/100

77 /100

INFRAGISTICS 14 www.infragistics.com

@infragistics

Infragistics is a market leader in UX design and developer tools. SharePlus and ReportPlus, its enterprise tools, provide powerful mobile interfaces for end users to interact with SharePoint, Office 365 and data tools from major devices.

OUR VERDICT The New York based firm has a strong all-round digital marketing effort, but their website is outstanding, winning top marks in this report – as we’d expect for the UX experts. Besides our metrics, it would be unfair not to highlight Infragistics’ awesome community-focused pages which are packed with tips and advice for developers.

79/100

81 /100

66/100 23


15 MINDTREE www.mindtree.com

@mindtree_ltd

Mindtree is an IT services company that provides customers with a full range of technology solutions. They help companies differentiate themselves, reinvent business functions and accelerate revenue growth.

OUR VERDICT We are huge fans of Mindtree’s attractive website. It is extremely well designed, with an appealing interface and intuitive navigation. We’re also impressed by their active Twitter feed which has a massive following and is supported by competitions and a focus on people.

69/100

78/100

77 /100

HARMONIE 16 www.harmon.ie

@teamharmonie

harmon.ie provides a range of products that are aimed at “taking the pain out of SharePoint use”. harmon.ie’s tools facilitate file sharing, email and document management by providing a single screen experience for knowledge workers.

OUR VERDICT With a strong all-round showing in the major digital marketing channels, we’re particularly impressed by harmon.ie’s unique thought leadership voice. The team has identified a very specific problem in document management and creates very consistent marketing to help inform and educate their audiences about this issue.

75/100 24

71 /100

74/100


17 MIMECAST www.mimecast.com

@mimecast

Founded in 2003, Mimecast provides tools for businesses to protect themselves against email-based security breaches, scams and data leaks. With offices around the globe, Mimecast has a strong focus on customer and partner relationships.

OUR VERDICT As we noted last year, Mimecast’s particular strength in marketing is a crystal clear focus on the different audiences for their products. This avoids the risk of creating generic content which is too vague to be of much use to anyone. Their approach appears to be driven by a real understanding of their audience and its needs.

71 /100

70/100

79/100

ENOW 18 www.enowsoftware.com

@enowconsulting

Based in California, ENow specialises in tools aimed at supporting admins. Their tools provide greater visibility over how SharePoint, Office 365, Exchange and other Microsoft tools are running and help admins find and resolve problems.

OUR VERDICT ENow’s blog is one of the highest scoring in our analysis. And when you read it, you understand why. The team’s blogs are very in-depth, long and well-structured and include walkthrough guides and how-tos with screenshots. All this is aimed at providing content that SharePoint admins will find genuinely useful.

82 /100

63/100

71/100 25


19 BARRACUDA @barracuda

www.barracuda.com

Based in Campbell, California, but with a worldwide presence, Barracuda Networks provides an impressive range of enterprise IT solutions focused on content security, networking & application delivery and data storage & protection.

OUR VERDICT We are especially impressed by Barracuda’s engaging use of Twitter. They post regularly and cover a range of themes consistently, including breaking news on IT security issues and phishing scams, as well as a regular ‘today in tech history’ tweet, demonstrating solid research and a focus on helping customers.

71/100

61/100

20

87/100

CATAPULT SYSTEMS www.catapultsystems.com

@catapultsystems

With an HQ in Austin, Texas, Catapult Systems is a Microsoft-focused IT consulting company. Their services cover expertise in a very wide range of Microsoft products, married to their knowledge of best practice for implementation.

OUR VERDICT Catapult Systems has a consistently strong showing across all areas measured in our analysis. However, we particularly like their blog. Always informative, their posts are often packed with wit and personality. There’s also strong involvement from colleagues across the business which is great to see.

73/100 26

74/100

74/100


21 EPM LIVE www.epmlive.com

@epmlive

Another Austin, Texas firm, EPM Live provides project and portfolio management tools based on SharePoint and Microsoft Project. Their product is intended to bring the benefits of flexible project management to all parts of the business.

OUR VERDICT Coming joint second for their blog in our analysis, EPM Live has an excellent blog aimed squarely at the project management profession. The blog’s approach is to provide great advice on all things project management – from job interviews to setting up a project management office.

89/100

65/100

62/100

MODALITY 22 www.modalitysystems.com

@modalitysystems

Modality is a Skype for Business Gold Communications Partner. With a strong focus on collaboration, they provide expertise on communications and have developed a range of add-ons and extensions for Skype for Business and Lync.

OUR VERDICT Modality’s blog scores well in our ranking. Their clear focus on communications and the painpoints of their target audience is an effective way of reaching potential customers. We also think their approach to case studies is really effective - using dedicated pages to tell the world about Modality’s successes with major clients.

75/100

68/100

74/100 27


KARL REDENBACH, CEO, LIVETILES

UP AND COMING MARKETER In this year’s report we wanted to profile an up and coming partner. New York’s Live Tiles provides an overlay where employees access all their apps. We sat down with CEO Karl Redenbach to learn about the firm’s innovative content marketing. CEO Karl Redenbach previously spent 13 years running a SharePoint consultancy before founding his own product company just over two years ago. LiveTiles provides an interface that allows companies that use hundreds, if not thousands, of apps to store them in one easy to access screen. LiveTiles counts Nike, Mars and Burberry among its clients. LiveTiles fully recognises the value and power of digital marketing. We sat down with Karl to learn about the New York firm’s digital marketing strategy and understand their rapid success story.

28

LiveTiles obviously has a serious digital marketing strategy, with a great website, blog and strong presence across most social networks. Tell us how you got where you are today. So, I’m self-taught when it comes to marketing. I ran a SharePoint consulting business until I sold it a couple of years ago before co-founding LiveTiles. In that time, we’ve created a business with a 100-milliondollar valuation in just 12 months. And the most fascinating thing is that it’s not just because of our product – it’s really down to our marketing. That’s a powerful endorsement for digital marketing! >>


KARL REDENBACH, CEO, LIVETILES Exactly! Let me tell you something interesting. Until a couple of months ago, I never even looked at Google Trends, but for the last two months I’ve been doing it every day. Since we started doing our online marketing, our Google Analytics has gone through the roof. In the whole of last year, we got about 35,000 unique visitors to the site – that’s around two to three thousand visitors per month. Now, we get more than that number every single day.

To be honest with you, we take a lot of our inspiration from an Australian company called Atlassian, who, I believe, are the best marketing organisation in the world. When I first read about them, I heard they had no sales people despite being valued at $5 billion US. I didn’t believe it to begin with, but after doing some research and deploying parts of their digital strategy I’m convinced they’re telling the truth. Our digital strategy is all about using a lot of online presence. We create as much interesting, relevant content as possible.

Wow. So can you tell us what exactly you do to get that much traffic?

This is a big statement, but I’d say marketing is our business. What I mean is that our marketing team has grown enormously in just a few weeks, and my plan is to double it in size every quarter. A lot of this work is about supporting our partners and helping them sell our products through free trials and so on. But marketing is key. If you’d asked me 12 months ago about the impact it has had, I wouldn’t have believed you. But the traffic on Google Analytics has just gone nuts and proves the value of digital marketing.

Here in New York we’ve developed something we call ‘Andy’ which is our ‘digital factory’. It’s named after Andy Warhol who founded an arts collective here in New York where he brought together a lot of artists to create some of the best art of the 20th century. We wanted to do something a little like that. Essentially, we’ve created groups of teams who are responsible for producing all our different types of content. For example, we have one team that has people who are focused exclusively on product marketing. We also have a team of content marketers, who are all broken down into individual pods, each with a specific focus. For instance, one team is focused purely on producing content focused on the needs of retail customers, and creates content that those customers want. We also have a growing team of WordPress developers and Hootsuite experts working in each pod and engaging with the community.

So, what advice would you give to someone who’s new to marketing in this space? Just do it! I think a lot of tech people might feel a little shy about promoting their own work – they feel it’s a bit like showing off. But the bottom line is that you’ve got to get your name out there and let people know about all the great work you’re doing. There’s loads of free resources online, and I can tell you it really doesn’t cost a lot of money; our biggest growth has come from organic searches – from people referring back to us and linking through. Really, you just need to read up about this stuff and put it into practice and you’ll see the results for yourself!

Can you tell us about the larger strategy here?

29


23 IMPERVA www.imperva.com

@imperva

Founded in 2002 and now with an international presence, Imperva is a leading provider of data and application security solutions that protect business-critical information in the cloud and on-premises.

OUR VERDICT We especially like Imperva’s Twitter feed – it’s engaging and packed full of interesting stories related to cybersecurity. With great use of images and click-attracting tweets, this is top quality social marketing done right. An honourable mention also goes to the Californians’ video-rich website.

64/100

69/100

83/100

DMC SOFTWARE 24 www.dmcsoftware.co.uk

@dmcsoftware

DMC Software has been providing tools for business management solutions built on Microsoft technology since 2001. They have a big focus on CRM, ERP, accountancy and IT infrastructure.

OUR VERDICT We’re really impressed by DMC Software’s intuitive website. However, it’s their blog which really stands out with thought-provoking and well written and researched articles. Posts are aimed at the needs of specific industries and are often written in response to industry news, showing how companies can react.

75/100 30

71/100

71/100


25 TIMEXTENDER www.timextender.com

@timextender

TimeXtender provides data warehouse automation services, aimed at making data warehouses work quickly and efficiently. With a HQ in Denmark and a global presence, TimeXtender’s unique offering is fuelled by an energetic marketing team.

OUR VERDICT TimeXtender seems like a company on a mission - if their content production is anything to go by. The team produces a lot of fresh news and content which is regularly fed through their blog, Twitter feed and other channels. Content marketing is about quality and quantity – TimeXtender definitely excel at both.

68/100

77 /100

72/100

K2 26

www.k2.com

@k2onk2

K2 aims to make it easy for businesses to create apps for their specific needs. Their tools allow companies to create powerful tools with little to no code – be that onpremises or in the cloud.

OUR VERDICT We are very impressed by K2’s high quality digital marketing. We particularly like the website which is well targeted at different business departments, and incorporates attractive design and great use of imagery. We also rate their Twitter feed highly – it’s engaging and focused on pushing the company’s multi-channel marketing.

68/100

73/100

76/100 31


27 CLOUDLOCK www.cloudlock.com

@cloudlock

Launched in 2011, CloudLock provides comprehensive tools for enterprises and institutions to protect their cloud-based environments from compromised accounts and data breaches and centrally manage risk.

OUR VERDICT CloudLock has created an impressive, multichannel marketing effort to boost its presence online. The website is engaging and packed with resources and their Twitter feed has a laser focus on the problems of their audience. However, we especially like their blog with its ‘CyberFact of the moment’ and timely news stories.

71/100

63/100

78/100

CONTINUANT 28 www.continuant.com

@continuant

Providing maintenance and support for legacy systems and managing complex unified communications solutions, Continuant helps customers achieve their IT and communications objectives.

OUR VERDICT As you might expect from communications experts, Continuant’s blog scored among the highest in our analysis. Varied subject matter and consistent posting drives their score higher than most companies near them on our list. They also target articles at specific use cases and industries which is best practice.

87/100 32

68/100

59/100


29 NVENTEQ www.nventeq.com

@nventeq

Based in United Arab Emirates, Nventeq is one of the major Microsoft VARs in the region. They provide customers with a range of Microsoft products, managed services and support and have a special focus on Microsoft Dynamics.

OUR VERDICT Nventeq’s digital marketing efforts are easy to understand, straightforward and effective. They use a range of channels and ‘tick all the boxes’ when it comes to best practice: linking social media with new blogs, packing their pages with links to product landing pages and employing calls to action across the website.

71/100

75/100

71/100

DEVFACTO 30 www.devfacto.com

@devfacto

Founded in 2007, DevFacto is an up and coming Canadian software design and app creation company. With a strong focus on user experience and human centred design, the firm is known for its vibrant culture.

OUR VERDICT A key part of DevFacto’s vision is to be people focused, and a great example of this is their digital marketing. The firm’s employees feature heavily throughout their website, blog and social pages (including a buzzing Facebook presence). This all contributes to making them feel friendly and approachable – something we think is very important.

79/100

68/100

66/100 33


TWITTER AND THE MICROSOFT PARTNER NETWORK

#MSPartner

The #MSPartner hashtag is really active, but there was a large spike around the 2015 World Partner Conference.

6K

35.2K

USERS

A mix of companies and individuals were tweeting

874.73K

UNKNOWN

POTENTAIL IMPRESSION

TWEETS

0.29%

TWEETS

10K

CORPORATE

40.72%

5K 0K FEB

MAR

ARP

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

1K

INDIVIDUAL

JAN

USERS

They were tweeting from all over

But mainly in English

11268

TWEETS PUBLISHED IN ENGLISH

98.57%

So what were they talking about?

34

INDIVIDUAL

58.99%

Which of them had the most mentions?

4.2K 174 108 71 64

Microsoft Partner @msPartner Phil Sorgen @phil_sorgen Jen Sieger @jensieger Brad Smith @BradSmi Kati @katiqu


PARTNERS 31 TO 50

Colligo

36

Ellipse Solutions

39

Sensei Project Solutions

36

Credera

39

BetterCloud

36

CWL Systems

40

Lightning Tools

37

1E

40

PowerObjects

37

Content and Code

40

eFolder

37

KnowledgeLake

41

CodeTwo

38

Brightstarr

41

CPS

38

Pyramid Analytics

41

Redspire

38

Sada Systems

42

Xgility

39

eImagine

42

35


31 COLLIGO www.colligo.com

@colligo

Founded in 2000, Colligo provides a range of tools for email and SharePoint that integrates with Outlook. Colligo’s tools are accessible from desktop or from any device, letting users work how they want, where they want.

69/100

32

73/100

74/100

SENSEI PROJECT SOLUTIONS www.senseiprojectsolutions.com

@senseiPPM

Sensei Project Solutions specialises in PPM deployments with Project Online, Project Server and Microsoft Project. They provide a complete solution for product deployment, as well as training and support.

82/100

68/100

63/100

33 BETTERCLOUD www.bettercloud.com

@bettercloud

BetterCloud provides the tools for managing and measuring cloud office platforms. We particularly liked their campaign focused, informative and highly active Twitter feed.

67/100

36

73/100

75/100


34 LIGHTNING TOOLS www.lightningtools.com

@lightningtools

Founded in 2007, Lightning Tools creates SharePoint tools and web parts. We find their blog particularly impressive. It’s great quality and packed full of useful ‘how-to’ guides, featuring screenshot-heavy walkthroughs.

82/100

55/100

69/100

35 POWEROBJECTS www.powerobjects.com

@joecrm

Winner of 2015’s Microsoft Partner of the Year for Cloud CRM, PowerObjects implements and supports Microsoft CRM tools. We rated their website especially highly – navigation is intuitive and user centered.

63/100

78/100

76/100

36 EFOLDER www.efolder.net

@efolder

eFolder is a leading provider of cloud backup, business continuity and file sync services. We especially like the website, which is employee focused and very well designed.

70/100

71/100

72/100

37


37 CODETWO www.codetwo.com

@codetwosoftware

CodeTwo’s product range extends out of the box Microsoft productivity tools. These include email, backup, migration and synchronisation tools. The company has an excellent blog, packed full of long, detailed and highly informative guides.

77 /100

74/100

38 CPS

@cps_solutions

www.cps.co.uk

64/100

Corporate Project Solutions (CPS) is a full service IT consultancy and provider of the full range of Microsoft enterprise products. The blog scores particularly highly in our analysis, with regular posts targeted at specific audiences.

77 /100

63/100

69/100

39 REDSPIRE www.redspire.co.uk

@redspireCRM

Redspire provides solutions for Dynamics CRM customers. The Scottish firm has a great blog with a laser focus on different uses of CRMs for different kinds of users and industries.

79/100

38

61/100

68/100


40 XGILITY www.xgility.com

@xgility

Xgility provides a range of services and products related to Microsoft technology. Their blog deserves particular recognition; the team regularly publishes content on different themes, but especially pertaining to the needs of government.

79/100

70/100

63/100

41 ELLIPSE SOLUTIONS www.ellipsesolutions.com

@ellipsesolutions

Based out of Dayton, Ohio, Ellipse Solutions is a Microsoft Dynamics AX ERP Gold Partner. We especially like their blog. It has a strong focus on providing guidance and how-to walkthroughs with Dynamics AX.

86/100

55/100

63/100

42 CREDERA www.credera.com

@credera

Credera is a full-service management consulting, user experience and technology solutions firm. Based in Texas, the company has a good looking website. However, it’s their energetic and friendly blogging which really sets them apart.

80/100

44/100

74/100

39


43 CWL SYSTEMS @CWL_systems

www.cwlsystems.co.uk

Based in the UK, CWL Systems has been providing support and infrastructure services since 1992. We’re particularly impressed by their blog. It includes how-to guides and content targeted at specific users and industries.

77 /100

44 1E

www.1e.com

69/100

65/100

@1E_global

London-based 1E’s products allow businesses to automate the full software lifecycle. 1E really understands the power of consistent content marketing and their Twitter feed and blog are updated regularly.

77 /100

43/100

77 /100

45 CONTENT AND CODE www.contentandcode.com

@contentandcode

London’s Content and Code has been building productivity platforms with Microsoft products since 2001. Their regular blogging with thought leadership pieces and detailed series sets them apart.

77 /100

40

58/100

69/100


46 KNOWLEDGE LAKE @knowledgelake

www.knowledgelake.com

KnowledgeLake focuses on architecting and implementing ECM solutions built on Microsoft technologies. This is a company that understand the power of a tweet. Personable and intriguing; it’s social media marketing at its best.

71 /100

55/100

77 /100

BRIGHTSTARR 47 @brightstarr_SP

www.brightstarr.com

With offices worldwide, BrightStarr offers a full range of productivity tools and services built on Microsoft technologies. They are also the people behind Unily, a major player in the ‘Intranet in a box’ market.

70/100

66/100

71 /100

PYRAMID ANALYTICS 48 www.pyramidanalytics.com

@pyramidanalytic

Pyramid Analytics created the BI Office Suite, a platform that aims to make it much easier for anybody to use data. We especially like their interactive and engaging Twitter feed with its questions and competitions.

67/100

70/100

72/100 41


49 SADA SYSTEMS www.sadasystems.com

@SADAsystems

Founded in 2000, SADA Systems helps its clients with cloud migration strategies and support. The Los Angeles firm has an awesome, video-rich website. It’s a joy to navigate and is thoughtfully built.

63/100

77 /100

72/100

50 EIMAGINE www.eimagine.com

@thinkETG

Indianopolis based eimagine helps companies with implementations of Microsoft Dynamics and SharePoint, as well as training and customer specific customisation.

69/100

42

68/100

69/100


DOWNLOAD A COPY OF THIS REPORT ONLINE SIMPLY SEARCH FOR

“ inbound marketing excellence “

43


FEATURE

THE 6 MONTH MARKETING FITNESS PLAN We’ve all made snap decisions to get fit and diet in the past. However, without a good plan, those goals rarely turn into reality. Creating a strong digital marketing presence is the same. This guide will help you build a realistic, 6-month digital marketing plan aimed at making sure your brand represents you in the right way online.

DESIGN YOUR FITNESS PROGRAM

MONTH 1

Research and preparation are by far the most important stages in your digital marketing fitness plan. Current state: What marketing do we already do? What works? Why? Define goals: Where do we want to be? Do we want to create more leads – and if so, how many? Know your audience: Who buys your products or services? What are they like and what do they look for online? Know your competitors: What digital marketing are they doing?

THE WEIGH-IN MONTH 2

Don’t go too hard in your first month, this phase is like a warm up. Week 1: Google Analytics - Study your website further, get to know how people interact with it and which pages they land on. Week 2: Update and improve your most popular landing pages with clear calls to action. Week 3: Create or restart your Twitter account. Begin tweeting once per day. Week 4: Write your first company blog post, announcing your new direction and purpose.

BEGIN PUSHING YOURSELF MONTH 3

Now start laying the groundwork for a more consistent digital marketing strategy

44

Week 1: Research, write and publish one blog. Increase to three tweets per day. Week 2: Keep refreshing landing pages and tweet daily. Week 3: Begin placing ads on Bing, Google and social networks. Tweet daily. Week 4: Publish another blog post and tweet daily. Start measuring your progress with your analytics tool. Publish your email newsletter with interesting news and links to your blog.


THE 6 MONTH MARKETING FITNESS PLAN GETTING SERIOUS

MONTH 4

In your fourth month, you want to be at a stage where your digital marketing machine is whirring along nicely. Week 1: Publish a blog and use tools to analyse your tweets – what time are people engaging with your social media activity and is this increasing website engagement? Start testing your paid ads. Week 2: Publish a blog and tweet daily. Week 3: Publish a blog and tweet daily. Keep testing your paid ads Week 4: Publish a blog and tweet daily. Measure the impact of paid ads and decide if you need to change or improve any of your landing pages. Send an email newsletter.

MONTH 5

EXPANDING ON THE BASICS This month, the focus will be on spreading your presence on the web. Week 1: Share a blog on your company’s LinkedIn page and ask employees to do the same. Week 2: Begin contacting third party websites and industry magazines to offer to write a guest post. You should now look to send out five tweets per day. A mix of company news, re-tweets and content from the site. Send at optimized times. Week 3: Publish a blog and tweet every day. Week 4: Publish a blog on the website and tweet daily. Keep analysing your ads and send an email newsletter to your mailing list.

TONE AND REFINE

MONTH 6

You now have a good online marketing presence on which to build. You’re ready to launch your first digital marketing campaign. Week 1: Commission a whitepaper or eBook. Tweet daily. Submit a guest post to an external site with a link back to your website Week 2: Publish a ‘teaser’ blog post which will generate some interest in the lead up to your eBook or whitepaper. Week 3: Create a new landing page which will lead to a download of your eBook/whitepaper. Week 4: Launch your landing page with a downloadable eBook and another blog post leading to the landing page. Finally, send out an email newsletter with full automation to contacts and tweet about the eBook.

Remember, just like fitness, digital marketing only works long term if you keep it consistent and keep pushing yourself to achieve greater heights, so keep motivated!

45


PARTNERS 51 TO 250 #

Partner

#

Partner

51. SQS

76

67

68

86. daffodil software

74

70

60

52. Net@Work

73

67

69

87. Advanc. Bus. Solutions

69

73

60

53. Cloud Cruiser

40

79

74

88. BDNA

66

64

70

54. BitTitan

72

63

73

89. RedPixie

62

67

69

55. CAL Business Solutions

69

69

69

90. Statêra

35

82

67

56. RICS Software

76

67

66

91. AKA Enterpr. Solutions

70

63

68

57. Dimension Data

70

60

76

92. Agile I.T.

44

67

77

58. Grove Group

48

75

72

93. Quali

50

71

70

59. QUADRO Tech

62

86

54

94. Brennan IT

53

73

66

60. Hyphenet

71

67

68

95. BrightWork

65

60

73

61. Sana Commerce

74

67

67

96. Brittenford Systems

69

67

64

62. GWAVA

72

61

74

97. Datamatics

68

73

58

63. Cloud2

64

72

67

98. LinkPoint360

70

73

57

64. Prosperity 24.7

70

71

64

99. HubOne

64

68

65

65. ITS

69

68

68

100. LiveTiles

73

70

58

66. Elite Telecom

68

61

75

101. Foration

66

73

59

67. docSTAR

70

68

67

102. perspicuity

70

67

63

68. exoprise

73

68

65

103. BinaryTree

72

60

69

69. m-hance

70

60

75

104. BP Logix

49

73

67

70. contentformula

50

80

65

105. OnRamp

47

71

70

71. DSI

67

68

68

106. Vitalyst

74

63

64

72. iCepts

71

67

67

107 CyberArk

30

75

74

73. TITUS

61

65

74

108. Bell Techlogix

72

77

51

74. Clicktools

48

71

74

109. Daugherty

50

73

66

75. CMIT Solutions

63

64

74

110. Olenick

66

63

67

76. Intergen Group

56

68

73

111. KMS Technology

72

63

64

77. Specops Software

69

70

64

112. iVision

80

60

63

78. mcaConnect

75

67

64

113. myCloudDoor

49

68

70

79. Safe-T

61

77

61

114. pulsion

71

63

64

80. thinkASG

73

73

59

115. Systemagic

53

64

72

81. Collaboris

68

61

73

116. Nouveau Solutions

66

64

66

82. SWC

41

79

68

117. Blue Horseshoe

58

64

69

83. Vircom

43

73

74

118. igroup

71

53

74

84. LBMC Technology

76

71

59

119. AbleBridge

65

71

59

85. pcr

70

67

66

120. ECC IT Solutions

62

75

56

46


PARTNERS 51 TO 250 #

Partner

#

Partner

121. Oxford CC

67

71

57

156. Betterworking

59

63

64

122. Archive 360

58

82

51

157. Rand Group

75

60

58

123. cogmotive

62

67

64

158. SourceIT

72

70

50

124. Ensyst

51

73

63

159. Kreischer Miller

72

60

59

125. Crow Canyon Systems

73

70

54

160. Dilignet

54

67

61

126. Blue Chip

56

68

65

161. Trexin

43

67

67

127. VirtoSoftware

70

71

55

162. Virtual October

66

61

61

128. ThreeWill

57

70

62

163. Netelligent

69

60

61

129. GraVoc

68

63

63

164. Our IT Department

73

60

58

130. Bonzai

66

61

66

165. nGenx

54

60

67

131. SP Marketplace

67

70

56

166. infinity group

60

63

61

132. Gradwell

73

47

76

167. Cohn Consulting Corp.

64

71

51

133. FMT Consultants

50

67

68

168. skykick

47

61

69

134. Wellingtone

67

67

59

169. Crestwood Associates

59

61

63

135. MicroAge

66

63

63

170. Imanami

66

70

50

136. CuroGens

49

73

62

171. AssureSign

59

64

59

137. ComputerWorld

64

63

64

172. Edwards P.S.

54

73

53

138. Kinetics

63

68

59

173. KME Systems

68

70

48

139. Content Panda

58

61

69

174. Omni212

73

61

55

140. 2B Solutions

66

60

65

175. Nuvem Consulting

54

64

61

141. unily

51

70

63

176. ITworks

68

61

57

142. Basic

66

61

64

177 KCOM

71

38

79

143. Cristie Software

51

60

72

178. EvokeIT

59

63

60

144. OakTree

49

63

70

179. WorkWise

67

75

43

145. tmc

69

63

60

180. Program Framework

36

67

67

146. LAN Infotech

67

64

60

181. EnovaPoint

73

63

52

147. Merit Solutions

58

60

68

182. CarolinasIT

68

67

50

148. Avocette

70

68

54

183. Invenias

56

60

62

149. EastBanc Technologies

54

70

60

184. QuantumPM

68

63

53

150. WinWire Technologies

65

67

58

185. Aegex

60

60

60

151. ASK

55

70

59

186. Sierra Workforce Solut.

68

60

55

152. Netwoven

63

63

62

187. Grant McGregor

65

73

43

153. XSolutions

63

82

43

188. Softvative

64

63

54

154. Puzzlepart

50

63

68

189. Kaya Consulting

64

77

40

155. WEBIT Services

68

64

58

190. NENS

65

71

45

47


PARTNERS 51 TO 250 #

Partner

#

Partner

191. Tidestone Solutions

70

63

50

226. SharePointEduTech

42

60

62

192. LMS

58

64

55

227. Actionspace

70

60

48

193. West

62

60

57

228. EPM Partners

61

60

52

194. paperless proposal

68

60

54

229. Tumble Road

57

63

50

195. PDF Share Forms

68

62

52

230. Metro CSG

72

68

37

196. Driven

66

67

48

231. Springs Hosting

38

61

61

197. CGNET

69

67

46

232. Lanham Associates

52

60

55

198. RecordPoint

58

65

53

233. Visual 2000

65

63

45

199. BPA Solutions

71

50

61

234. iLink Systems

60

53

56

200. Commercient

68

79

34

235. Redwood Technologies

49

61

53

201. Accudata Systems

72

63

48

236. Icertis

37

61

59

202. Project Line

41

63

63

237. Beyond Computer Sol.

63

61

46

203. CSG Support

69

61

51

238. Trisoft

29

70

53

204. Bamboo Solutions

49

50

72

239. Infopulse

63

67

38

205. CBS

54

67

52

240. Consilium

57

71

36

206. Metaphorix

68

61

51

241. KabBo

60

30

75

207. PremierPoint Solutions

64

54

60

242. Vyapin

54

71

37

208. Neudesic

62

43

72

243. Sievo

66

70

32

209. Quiss

34

63

66

244. Admin Arsenal

26

68

53

210. Methods Digital

51

57

63

245. Layer2

66

40

61

211. acceleratio

71

61

49

246. Fusion Factor

34

61

56

212. Palisades Technology

65

68

45

247 Artis Group

26

60

60

213. PlanetMagpie

46

64

59

248. Multipub

62

64

38

214. Torsion Info. Security

62

68

46

249. WTS Paradigm

66

63

36

215. risual

59

43

73

250. TAG Solutions

61

60

41

216. Silverware

72

61

48

217. Nth Generation

68

63

48

218. ProSymmetry

65

57

55

219. Sysco Software

60

75

40

220. SaaSAge IT Support

56

60

56

221. IOTAP

67

61

50

222. KWisCom

57

50

66

223. Milyli

32

68

60

224. AscentPath

67

63

47

225. Gravity Software

45

64

57

48


THE MICROSOFT FOCUSED DIGITAL AGENCY

ABOUT US Located in central London, UK, Fifty Five and Five are a full service digital marketing agency. Founded by Chris Wright, a former IT consultant with many years experience working with Microsoft Partners, we are a fast growing team of marketers, writers, researchers and designers. Born out of a recognition that Microsoft Partners face a unique set of challenges when it comes to B2B marketing, our goal is to help brands define and differentiate themselves. We are constantly impressed by the work of partners, building amazing tools for clients and offering services that are changing the world of work. Our days are spent immersed in the Microsoft Partner Network, helping companies to communicate more effectively, reach new audiences and drive leads.

We offer the following services: • Website design and build • Search Engine Optimisation • Campaign planning, management and execution • Marketing automation • Social media management • Content marketing • Strategy, insights and research Whether it's thought provoking blog posts, informative whitepapers, SEO driven web content, social engagement or punchy press releases, we know how to talk to the audience in question. We also help companies with larger marketing campaigns, carry out research, build websites, create eye catching designs and more. Because we only work with Microsoft Partners we understand the products and services involved, the customers, pain points, benefits and the best ways to communicate.

help Microsoft Partners communicate more “ We effectively, reach new audiences and drive leads.

49


andfive +44 0203 805 7791 www.fiftyfiveandfive.com hello@fiftyfiveandfive.com @takefiftyfive


MICROSOFT 50 PARTNERS

TOP

andfive www.fiftyfiveandfive.com

Profile for Fifty Five and Five

Inbound Marketing Excellence Report 2016 - Top 50 Microsoft Partners  

The 2016 edition of the top 50 Inbound Marketing report from Fifty Five and Five

Inbound Marketing Excellence Report 2016 - Top 50 Microsoft Partners  

The 2016 edition of the top 50 Inbound Marketing report from Fifty Five and Five

Advertisement

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded