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Effectiv e Book Title An effective title alone can make the difference between a mediocre seller and a bestselling book. The title of a book, like the headline of an

More important, however, is that many distributors, bookstore buyers, reviewers, and subsidiary rights buyers also judge a book by its title (and its cover). They know from experience that a good title sells more books. As Gloria Norris of the Book-of-

advertisement or news story, often makes the

the-Month Club once noted, “We can break out good writers—

difference between a reader passing the book

especially if their books have good titles.” Does a title make a

by or picking it up and giving it more careful

difference? Yes, it does!

consideration. More often than not, the reader gives less than a moment's attention to any book

Promoting

title; if you don't capture the reader's imagination

Analyze the market by determining who might purchase your

in that short moment, you will have lost the sale.

book, and then figure out the best way to reach them. Find out what store they frequent, what magazines they read, what associations they join, what conventions and events they attend. You’ll want to send news releases, review copies and articles to a particular group that may interested in your book. The trick is to think about who the buyer might be and then think about where this type of person can be found. Rarely is the answer bookstores or libraries.

Key Media Contacts Key media contacts are those people who can help move the greatest volume of books with the least expenditure of time and money. These contacts must be developed if you’re going to promote your book properly. The only difference between you and a professional book publicist is that the professional already has media contacts. There are many wholesalers, TV people and subsidiary rights buyer who are just waiting to discover you and your book. Spend most of your time and money on your Website; it replaces brochures and mailings. Your business card and email signature should drive eyeballs to your site. Make your Website centric; all your promo material should start there.

Book Rev iew s Reviews sell books. They are the least costly and most effective promotion you can do for your book. They cater to separate markets, and the approach to each is different. So basically marketing and promoting a book is entirely up to the author. Get out find your audience and take your book to the next level. Source: This article first appeared at creativeforum.com by Author Dan Pointer.

Spring Issue 2011 | 51

THE AUTHOR'S CORNER MAGAZINE  

The Author's Corner is a one-of-a-kind magazine exclusively for the self-published author to promote their works, write articles, and showca...

THE AUTHOR'S CORNER MAGAZINE  

The Author's Corner is a one-of-a-kind magazine exclusively for the self-published author to promote their works, write articles, and showca...

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