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The Effect of Limiting Food Waste, Through Sustainable Ethics. John Girgen and Casey Shreiner

Presentation description Ultimately, to understand the effect of limiting food waste, through sustainable ethics, and whether it is or will be completed morally correct through different ethical understanding and code.

Our Key Questions... 1. What is a reasonable goal, in regard to the amount of food saved over the food wasted? 2. Are the campaigns and investments made by organizations helpful to others, rather than just create profit for themself? 3. Will the procedures being used be beneficial worldwide rather then just in the UK?

Ethical Dilemma (Right vs. Right) ● Kidder states that “Right versus right, then, is at the heart of our toughest choices” (Kidder 5). ● Individual versus Community - FareShare ● Short-term versus Long-term - Now versus Later

Source: How Good People Make Tough Choices by Rushworth Kidder Image source:

Utilitarianism ● ● ● ●

Kant’s theory of Ethics Leadership for the Greatest Good Control of the outcome Mill: we know enough about causation from experience (Our Solutions)

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The Problem ● UK’s annual food waste bill is £20 billion. ● UN estimates £770 billion in economic losses each year are a result of food waste. ● This means a third of the world’s food is being wasted and one in nine people remain malnourished. ● Super Markets increasingly contributes to food waste by trying to sell unappealing and poorly grown produce (we assume this produce costs less). Image source:

The Problem ● 8.4 million people in the UK are struggling to eat. ● The UN figures that 5.7% of people over the age of 15 struggle to find food, and 4.5% of people report they go full days without any type of food. ● 1.9 million tons of food is wasted by the food industry every year in the UK. ● 250,000 tons of the food that goes to waste each year is still edible, that’s almost 650 million meals.


Food Waste Hierarchy â—? These are the five steps in dealing with food waste. â—? Food companies skip over the feed people in need step because there are Government incentives in place for companies that use their food waste for anaerobic digestion and animal feed. â—? It is a legal requirement for UK companies to operate accordingly to these principles.


FareShare ● John Baseman and Lindsay Boswell run FareShare. ● FareShare provided over 37 million meals this past year to the UK. ● They created FareShareGo which redistributes food that becomes surplus from grocery stores to those in need so the food doesn’t go straight to waste. ● FareShare now reaches over 1,500 cities in the UK ● Waitrose is adopting FareShareGo now, and a trial run being done by Aldi. Source:

WRAP ● WRAP is a catalyst for positive economic and environmental action. ● Work uniquely through government, businesses, communities, to create groundbreaking changes in sustainability. ●

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The Solution ● ● ● ● ● ●

WRAP industry road map target. Target lowers food waste 50% by the year 2030. Plans to reach this target will be constructed more individually ‘Your Business is Food; don’t throw it away’ UK guidelines (FWH). Leaders must control: Suppliers and encourage customers to not waste.

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This Photo by Unknown author is licensed under CC BY-SA.

This Photo by Unknown author is licensed under CC BY-NC-ND.

This Photo by Unknown author is licensed under CC BY-SA-NC.

This Photo by Unknown author is licensed under CC BYSA.


 What changes has Starbucks made in its sustainability efforts?  Does changing one company’s sustainability efforts change other companies’ efforts?  Are consumers drawn to a more sustainable company?  How sustainable can a global coffee company become?


How many liters of water does it take to make 1 cup of coffee?

140 Liters of Water in 1 Cup of Coffee

CHANGES IN THE EUROPEAN COFFEE MARKET First Wave: 1960's • Coffee Consumption

Second Wave: 1980-1990 • Higher Quality Coffee

Third Wave: Current • Sustainable Coffee


Coffee demand is expected to triple by 2050

The coffee industry covers tens of millions of acres of land. Tropical soil is vulnerable to erosion and loss of topsoil. High water footprint.

Changing Coffee Regions

REDUCE Reduce, Reuse, Recycle  2014 Earth-sleeve was introduced, reducing around 3,000,000 sleeves per month.  Bring your own tumbler discount  Water preservation

RECYCLE  Starbucks separates their waste into 7 different categories:  Organic Waste  Mixed Plastics  Paper Cups  Aluminum Cream Canisters  Espresso Capsules

 General Waste

 "Cup Care" recycling program



 Greener and more environmentally friendly stores.

 LEED stores in over 20 countries

 LED lighting  Lighting occupancies in the back of the store  Heat recovery units  Zonal temperature controls

 Energy star qualified equipment  Recycled floor tiles  Paint with lower levels of chemicals

INFLUENCE ON OTHER COMPANIES  Sales and production of sustainably produced coffee  Independent coffee shops  Industry edge  Corporate sustainability programs  Partnerships

This Photo by Unknown author is licensed under CC BY-SA.

THE GREENER STORES FRAMEWORK • Six key standards sustainable stores must follow • Aiming for 10,000 of the 30,000 stores to follow framework by 2025 • Open-source • Influence other retailers through industry events and directly to other companies • Progress will be audited by SCS Global Services, a third-party verification organization • All stores will be updated after audit confirms concept


Energy and water conservation Renewable energy Responsible materials Waste diversion Healthy environments Engagement

A recent Nielsen survey reported that respondents would pay more for a sustainable product.


Brands such as Starbucks can strategically connect with customers through sustainability.

Customers want a more sustainable product from a sustainable company.

STARBUCKS AND SUSTAINABILITY • Starbucks holds a large share of the global coffee market. • Most Starbucks' locations are not located near cultivation areas • Coffee transportation • Constructing, heating, cooling, and powering 30,000 stores in more than 60 countries.

GREENER APRON PROGRAM  Starbucks and Arizona State University  What is sustainability and everyday actions you can take to be more sustainable  4,000 partner (employee) signups  Individual and corporate sustainability awareness

This Photo by Unknown author is licensed under CC BY-ND.

SUSTAINABLE COFFEE CHALLENGE • 15 pathways that lead to a goal of achieving a sustainable coffee sector • Starbucks is a founding partner • 26 partner organizations • Keurig and McDonalds


Prosperity and Human Well-Being • Improved labor conditions, education, medical services • Sustained Supply of Coffee • Adopt climate smart agriculture practices • Improve prices received for coffee to the farmers • Increase market for sustainable coffee • Conservation of Nature • Water and soil conservation practices • Reduce greenhouse gas emissions



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Profile for FIE: Foundation for International Education

The Effect of Limiting Food Waste, Through Sustainable Ethics & Starbucks As A Sustainable Leader  

Session 3 Track: Ethics in Sustainability Room: Kingfisher FIE Ethical Leadership Students: 1. John Girgen & Casey Shreiner: The Effect of...

The Effect of Limiting Food Waste, Through Sustainable Ethics & Starbucks As A Sustainable Leader  

Session 3 Track: Ethics in Sustainability Room: Kingfisher FIE Ethical Leadership Students: 1. John Girgen & Casey Shreiner: The Effect of...