Page 235

english CONTENT 25 The Flying Dutch 36 Holland-à-Porter 44 The Black Forest 52 On passion and fashion 62 Sometimes I feel so small 64 Sailing is no longer necessary 74 Basic lessons on anarchism... 80 The driver of change 94 Fishing for innovation 164 From bog to oasis 172 Connecting the dots 180 Man + ideas 188 For less mundane objects 192 Fashion, books, nature, food and chairs 200 Somewhere in the present 208 The Dutch Stamp 212 Democratic port 220 Landscape dreamers 250 Before sipping your coffee, thank the Dutch

Foto: felipe morozini

Old World, New Concept! When we got a visit from Katia Wille and Hans Blankenburgh with a challenge in mind, we didn’t realize we would be coming up against one of the magazine’s most exciting missions, putting our creation team in a race against time to put together such a creative issue. It was 20 days of intense immersion on Dutch soil, with 13 people on the committee, four local producers and a lot of legwork done on bicycles around Amsterdam. But it was worth it! At a time when Brazil is experiencing an economic boom, it is worthwhile to take a look at one of the most solid and lasting examples of capitalism in the world. For example, the East India Company, formed by a group of private investors, was established in 1602. Eight years later, the same group launched a concept that today is known as stocks, by diving their shares into equal and transferrable quotas. They’ve had 400 years of capitalism and all relationships derived there of. A stroll along the Rijksmuseum, which is going through a large-scale renovation at this time, illustrates this very clearly. At this museum we don’t see portraits of kings, queens, princes or dukes. But rather of merchants, landowners, merchants or great dames of society. The effect of centuries of bourgeois society and an enormous interest in innovative initiatives. To us, creative minds, the results are what caught out attention. The nation state of Holland is strongly committed to all things innovative, from technology to the arts. In Holland, creators are financed by the government, not as a form of support or charity, but as a matter of national interest, which they see as the spearhead that forms the identity of their people. Just to give you an example of the things we saw around there, the result of the exhibition of works by students from the Design Academy of Eindhoven of 2008 guaranteed the school and extra government support of 1 million Euros for the next four years. While the government doesn’t find another definite use for deactivated buildings, artists who pay symbolic rent occupy them. Another handful occupy factories and warehouses in cities nearby to Amsterdam, in ten year contracts, to warm up the region, which at the end of the term will become a residential villa. The way they found to reform the Red Light District, an area traditionally known for prostitution and drug distribution, was to rent out space to young haute-couture designers. Between storefronts where girls in bikinis strut their stuff you can find a wedding gown or a long silk dress. All this effort was put in to motivate creative minds and build a new image of Holland in the world. And there is no other place in which design has so much reason for being. The Dutch fly high, sell and export realities that the majority of countries have never even dreamed of. All with one eye on money and another on sustainability. And what other nation has reshaped their own nature? Using dikes and canals, shaping the landscape centuries ago, Holland has improved upon the Divine design. From Man to Man, but humbly, because, as you know, nature is a mother. During this trip to the wonderful world of tomorrow, we bumped into a lot of characters that create the ultimate consumer’s dream of a post-politically involved world. A jump back in time to the 1960s and we can relive the story of a group that revolutionized the behavior of Dutch youth using humor and transgression, and helped shape Amsterdam into the world’s “highest” capital. Fashion is a delicious stroll through the canals, with a ‘flower power’ feel. Brazilian clothing seen from a different angle. Still on the theme, Inez van Lamsweerde and Vinoodh Matadin, duo and couple, talk about photography and fashion and passion. We came, saw and approved. And we hope that with this new issue of ffwMAG! we can share a little bit of this with you.

Paulo Borges Publisher

FFW26_Traducao_RF.indd 235

6/3/11 7:14 PM

ffwMag # 26 Holanda  

OLHOS NOVOS PARA O NOVO [ Brazillian magazine about fashion, culture and lifestyle ]