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fête/ PRESS KIT/ fête press kit february 2014


lighthearted/warm/ engaging/clever/ ATTAINABLE/relaxed/ ACHIEVABLE/fun/ authentic/ who we are

content summary

our community

fête – a printed magazine released quarterly throughout the year

Each issue of fête includes indoor and outdoor entertaining ideas, readers gatherings, weddings, parties and stories that feature people who both inspire and welcome, along with our tried and tested recipes, favourite playlists and interiors.

You'll find fête on Facebook, Pinterest, Twitter and Instagram sharing our ideas with an existing network of creative followers. fête is a niche title with highlyengaged, active social media followers offering advertisers an additional avenue for editorial and promotion.

fête kids – an annual printed magazine released in April each year fête holiday – available from November to January of each year Each of our titles are created for people who love to enjoy the small things and good times in everyday life. We know our readers – like us – are busy so we show them how life can be beautiful in a simple, authentic and achievable way. The fête ethos is simple – enjoy what you have in your life right now – the simple and special things, the things that make you smile. With a strong design aesthetic, fête includes a collection of gatherings with friends and family of all ages through the appreciation of good design, food, photography and music. Delivered in a sensitive and lighthearted narrative, the stories in fête are all personal and real. the fête reader

fête has published multiple print issues and has a loyal following of readers and subscribers from designers, photographers and stylists to the everyday person who simply loves the space in which they live and the people with whom they share it. Each fête issue offers advertisers captive and inspired readers. Eighty-five percent of our readers are female 25-45 years old, the majority residing in Australia, with our next biggest market residing in New Zealand.

- Products we are loving - indoor gatherings

r e a d e r s h i p / 35,000

- outdoor gatherings

fac e b o o k / 4,700 fa n s

- at home/at work

p i n t e r e s t / 2,000 f o l l o w e r s

- weddings

i n s tag r a m / 4,500 f o l lowe r s

- parties

d i g i ta l n e w s l e t t e r / 3000 s u b s c r i b e r s

- seasonal stories

fête kids is a special issue dedicated to celebrating parenthood and the joys of everyday life with children. fête holiday is the go-to guide for busy people wanting to celebrate the Christmas season with easy, achievable entertaining and gifting ideas. distribution

fête has a highly-targeted distribution throughout newsagents and airports in Australia with a select number distributed in New Zealand, Asia and the United States. In addition to this, fête has a strong subscriber base with 15% of our total sales allocated to subscriptions – well above the industry average. We are passionate about spreading our message and have also built a strong network of retail outlets and specialty stores all of whom are loyal supporters and avid readers of fête. The people behind these stores are our best advocates and a valued link in reaching our growing readership.

advertising and stockists

To become a fête advertiser or stockist or to discuss editorial options please contact us… editorial annabelle kerslake a n n a b e l l e@f e t e p r e s s.c o m.a u creative jane cameron j a n e@f e t e p r e s s.c o m.a u advertising / nsw and victoria belinda carter / 0410 482 935 b e l i n d a@f e t e p r e s s.c o m.a u advertising / other states annabelle kersl ake / 0418 826 671 a n n a b e l l e@f e t e p r e s s.c o m.a u retail stockist enquiries rebecca kidman / 0402 435 580 r e b e c c a@f e t e p r e s s.c o m.a u fete press P O B o x 2 7 6 b a l h a n n a h SA 5 2 4 2 h e l lo@f e t e p r e s s.c o m.a u telephone 08 8398 0292 w w w . FETE P RESS . COM . AU w w w.I n s ta g r a m .c o m /f e t e p r e s s w w w.fa c e b o o k .c o m /F e t e P r e s s w w w.p i n t e r e s t.c o m /f e t e p r e s s w w w.t w i t t e r.c o m /f e t e p r e s s m a g


fête / loving /

loving /

Each issue, fête co-founders, Annabelle Kerslake and Jane Cameron, share their favourite finds for the season. Annabelle and Jane personally source and create the fête content and their loving pages are a culmination of their creative journey. A combination of must haves, big and small ticket items, both for the home and the wardrobe – this collection is an authentic wish-list of pieces they truly love. Loving pages are the perfect platform for some of fête’s favourite advertisers and suppliers to have their products featured in a premium position in the front section of the magazine.


fête / gathering /

gathering /

You’re having the party and we would love to join in! Our gathering pages help you share your brightest moments with our community. We love a celebration of any kind, from intimate dinners and cocktail parties to popup stores and community events – if it’s worth celebrating it’s worth sharing. Let us know about your next event and we will send along a fête photographer to cover it!


fête / store front /

store front /

An opportunity to spread the word to our fête community by sharing some of our favourite stores with our readers. Beautifully shot by one of our fête photographers, we help you put your best foot forward. We love to support like-minded store-owners who share the fête ethos and aesthetic. We believe in the businesses we feature and the people behind them. A recommendation from fête is like the best ever shopping tip from a good friend. With an inclusive approach no store is too small, too out of town or too unique to be featured. If we love what you do, our readers will too and a Store Front feature will put you on the top of the to do list for thousand’s of fête readers.


fête / part y starter /

part y starter /

Fête takes the fuss out of gathering and sharing. We love to keep it simple and give our readers the green light for hassle-free entertaining. Through our basic approach we create a range of party how-to’s, giving our readers the confidence to entertain with effortless style. A collection of some of the best products around for easy entertaining working in an unexpected mix for a super cool, super easy gathering. Have your products featured on our fête’s party starter page – the go to guide for entertaining.


fête / indoor gatherings /

indoor gatherings /

From dinner parties to breakfast in bed each issue we include a range of stories making the most of entertaining from home. Presented in the fête signature style – fête gatherings are simple, stylish and achievable. Including recipes and decorating ideas, playlists and shopping pages as part of every story. Every Indoor Gathering story offers the opportunity for product to be featured both within the story and placement of clipped imaged on product pages.


fête / outdoor gatherings /

outdoor gatherings /

From kid’s parties to campfires, garden parties and picnics, we venture outside and share our great ideas for gathering family and friends outdoors. Presented in the fête signature style – fête gatherings are simple, stylish and achievable. Including recipes and decorating ideas, playlists and shopping pages as part of every story. Every Outdoor Gathering story offers the opportunity for product to be featured both within the story and placement of clipped imaged on product pages.


fête / pop-up events /

pop-up events /

The best way to connect with our readers is to get amongst them. We love to take our simple approach to entertaining and pop up in the most unexpected locations, offering our readers the chance to share in a very special and intimate experience with the fête team and other like-minded fête readers. The perfect way to showcase products and ideas for easy entertaining shown in real time.


fĂŞte / at home /

at home /

We take a look inside the homes of individuals, couples and families and explore the way they like to entertain and interact at home or work. Our relaxed approach into documenting the lives of everyday people offers a genuine insight in to the way they live and enjoy life.


fĂŞte / at work /

at work /

At fĂŞte we believe that you should love what you do and an inspiring and creative workspace goes hand in hand with this ethos. We love to share with our readers functional workspaces that are getting the balance of work and play right, changing the way we think about work and boasting an engaged, flexible and productive workforce. We are passionate about spreading the word that a beautiful, happy office is a successful one!


fête / weddings /

weddings /

Adding to our much loved mix of indoor and outdoor entertaining ideas for all ages, the inclusion of fête weddings – all of which will be relaxed, modern and have a strong design aesthetic – will speak to our existing, loyal readers and appeal to confident, self-assured couples. The fête wedding is the type of wedding you wished you had now that you are older and wiser! They’re about genuine affection, the people important in life and having one hell of a party to celebrate this commitment. Presented in the signature fête style, seamlessly integrated with our existing content, the featured weddings will stay true to our ethos, including authentic events that steer clear of over-styling and unnecessary details.


fĂŞte digital / website / our communit y page /

m ai n s to r y

s e c o n d tie r s to r ie s

web s ite b u tto n s

web li n k s

our communit y page / april 2014

Our fĂŞte website offers a platform to share advertisers products and news with the wider fĂŞte community. Presented in an editorial style the fete community page offers a range of promotional options to support your business. main story

$650+gst per month

second tier story

$ 3 0 0 + GST p e r m o n t h

website button

$ 3 0 0 + GST / 3 m o n t h s

web link

$ 1 5 0 + GS t / 3 m o n t h s


fête digital / website / recipe section /

r e c ipe i n d e x

r e c ipe s e c tio n s

r e c ipe

website / recipe section / april 2014

Tried and tested we share our favourite recipes from our family kitchens to yours. We know our readers love our recipes – they tell us! We receive Instagram pics, Facebook posts and emails from readers who have used our recipes to share with their friends and family and loved them. By popular demand we now have all the featured fête recipes available on our website at anytime. Constantly updated, we give our readers a reason to continually visit our fête website for the latest recipes, free to view and available to all.


fête digital / solus edm / digital newslet ter /

s ol u s e d m

solus edm / digital newslet ter

Speak directly to our database of website and print subscribers and highly engaged followers via our digital subscriber's newsletter. The ideal medium to promote your business and products for fête reader exclusive promotional offers and incentives, all designed in the fête signature style. solus edm / d i g i t a l n e w s l e t t e r 

$850+gst each

(client supplied text and image/s)


fête digital / social media / instagram /

i n s ta g r a m po s t

i n s ta g r a m fee d

sponsored instagram posts /

With nearly 5000 followers, our high ratio of interactive, highly engaged followers speaks volumes for the quality content found on our Instagram feed. Shot in a crisp, clean photography style – true to the fête aesthetic – your products can be shared with our evergrowing community on our highly active feed. s p o n s o r e d i n s tag r a m p o s t

$150 each


fête digital / social media / facebook /

fa c eboo k pa g e

fa c eboo k po s t

sponsored facebook posts /

We share products news and updates from our advertisers and suppliers to our wider fête community via our curated Facebook page. Boasting a collection of quality images and positive reader comments the fête Facebook page offers widespread exposure on an interactive platform with our highly engaged readers and followers. sponsored facebook post

$150 each


contact / advertising / nsw and victoria belinda carter / 0410 482 935 b e l i n d a@f e t e p r e s s.c o m.a u advertising / other states annabelle kersl ake / 0418 826 671 a n n a b e l l e@f e t e p r e s s.c o m.a u retail stockist enquiries rebecca kidman / 0402 435 580 r e b e c c a@f e t e p r e s s.c o m.a u fete press PO B o x 2 7 6 b a l h a n n a h SA 5 2 4 2 h e l lo@f e t e p r e s s.c o m.a u telephone 08 8398 0292 w w w . FETEPRESS . COM . AU w w w.I n s ta g r a m .c o m /f e t e p r e s s w w w.fa c e b o o k .c o m /F e t e P r e s s w w w.p i n t e r e s t.c o m /f e t e p r e s s w w w.t w i t t e r.c o m /f e t e p r e s s m a g

Fetepresskit0314issuu  

Fete Press Kit 0314

Fetepresskit0314issuu  

Fete Press Kit 0314

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