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EXPLORE THE wider OPPORTUNITIES

SUBSTRATES

SOFTWARE

WEB TO PRINT

MORE OPPORTUNITIES

DIGITAL TEXTILE

T S O P L OFFICIA T R O P E R SHOW

Co-located with

Fabric Corporate Sponsor

21-24 FEBRUARY 2012 Fira de Barcelona, Gran Via Corporate Sponsor

Barcelona, Spain Platinum Sponsor

Platinum Sponsor

Platinum Sponsor

Digital Textile Sponsor

Global Technology Partner

Global Software and Finishing Partner


12 FESPA DIGITAL 20 PORT OW RE OFFICIAL POST SH

CONTENTS Introduction................................................................................ 1 Visitor Attendance at FESPA Digital 2012.............. 2 ExHIBITOR Attendance at FESPA Digital 2012......... 5 Marketing CAmpaign............................................................. 6 Visitor Features...................................................................... 8 FESPA FABRIC..............................................................................10

TESTIMONIALS EXHIBITOR TESTIMONIAL

VISITOR TESTIMONIAL

“HP had a great FESPA Digital 2012, enabling us to demonstrate the breadth of our portfolio and the wide variety of applications and media types our large format S&D portfolio has to offer the industry. We also connected with a high number of good quality visitors, with significant interest in our Latex solutions resulting in many on stand sales. We look forward to repeating this success in London at FESPA 2013.”

“A fantastic show for discovering new technology and inspiring my future plans for new routes to market. Well worth the visit to Barcelona.”

Ronen Zioni HP EMEA Marketing Director, Graphic Solutions Business

Richard Wildsmith Production Director, SPS


12 FESPA DIGITAL 20 PORT OW RE OFFICIAL POST SH

INTRODUCTION FESPA is unlike any other trade exhibition organiser. We are a federation of associations which spans over 37 countries, and is about to celebrate 50 years in the print industry; FESPA was set-up in 1962 to support the growing graphics and signage industry across Europe. When FESPA was created, like today, print businesses were keen to share information and discover new ideas, technologies and products. Our revolutionary founders believed that a trade exhibition provided printers and print business owners the perfect opportunity to achieve this - showing the latest products, as well as access to news and industry information. Since its creation, FESPA has grown to organise numerous trade exhibitions across the world each year, bringing knowledge and information to the global print community - FESPA Mexico, FESPA Digital, FESPA Asia, FESPA India and FESPA Americas. Unique to FESPA as a federation ingrained within the graphics industry, our business model ‘Profit for Purpose’ means we reinvest back into the industry to help support the community and offer print solution providers access to educational content, not only via our exhibitions and industry events: such as conferences, congresses and summits; but also through a number of initiatives where we share information, inspire members, share best practice and help improve the standards of the industry.

Key Sponsors at FESPA Digital 2012 Corporate Sponsor

Platinum Sponsor

Platinum Sponsor

Platinum Sponsor

Digital Textile Sponsor

Global Technology Partner

Global Finishing & Software Partner

Fabric Corporate Sponsor

FESPA Team The everyday running of FESPA is conducted by an energetic and motivated team of 24 staff located at the FESPA HQ in Surrey, UK. For more information about FESPA, its board of directors, staff and association members, please visit www.fespa.com

Official Post Show Report 21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain

1


12 FESPA DIGITAL 20 PORT OW RE OFFICIAL POST SH

CE VISITOR ATTENDAN 2012 AT FESPA DIGITAL A truly international trade exhibition, FESPA Digital 2012, delivered a new audience in its 5th edition of the largest focused event for digital wide format print. FESPA Digital 2012, 21-24 February, took to a new home for the 5th edition of Europe’s largest focused event for the digital wide format print, in Barcelona Spain.

FESPA Fabric 2012 also featured as a main attraction for visitors attending the exhibition, as a show-withina-show dedicated to promoting the wider opportunities for garment decoration and textile printing.

Following on from the record breaking Digital exhibition in Hamburg last year; the move to Barcelona for 2012’s Digital show provided an opportunity for a new audience of print service providers from Spain, Portugal, France, Italy and North Africa to engage with leading exhibitors for digital print solutions.

The shows provided visitors with a rich content of show features, designed to inspire and broaden the knowledge on the wider opportunities for digital print, and to encourage ways in which to diversify their business’ offering.

During the run-up to the 4 day exhibition, 19,108 members of the print industry pre-registered to attend the event, of which 64% (12,178) visited Barcelona.

VISITOR ATTENDANCE FESPA Digital 2012 saw an impressive 12,178 unique visitors from the global imaging industry attend the event from 120 different countries. FESPA’s primary objective for the new location was to engage with a different audience, providing them access to the networking and knowledge sharing opportunities at the show.

FESPA Digital 2012 was located in one hall of the Fira de Barcelona Gran Via, occupying 18,000m² (net) of floor space for exhibitors.

14000

12949

12178

12000 10000

9696

9308 7512

8000 6000 4000 2000 0 2006

2

Official Post Show Report 21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain

2008

2009

2011

2012


6000 5155

5000

5332

REVISITS A new record was made at FESPA Digital 2012, with 5,332 visitors revisiting the show. Compared to Digital 2011 in Hamburg this represents a 3% increase. This demonstrates that print service providers had a lot of products and educational features to see requiring them to spend more than one day exploring the wider opportunities for their business.

4000 3000

2891

3000

3101

2006

2008

2009

2000 1000 0 2011

2012

DIGITAL 2012 ATTRACTS A NEW AUDICENCE OF VISITORS The move to Barcelona forms part of FESPA’s objective to extend its global reach to a wider print community; which is why FESPA’s shows move from location to location, to connect with a new audience of PSP’s, updating them on new technology, education and networking opportunities.

50.1% new visitors attended FESPA DigitaL

Out of the 12,178 visitors who attended FESPA Digital 2012, 50.1% were visitors who attended a FESPA event for the first time. This proves that FESPA is able to reach new audiences through its high impact campaigns and global contacts, as well as delivering exhibitors with a fresh representation of print service providers.

TOP COUNTRIES TO VISIT FESPA DIGITAL

1.4% 1.4% 1.9% 2.4% 2.6%

SPAIN UNITED KINGDOM FRANCE ITALY GERMANY PORTUGAL SWITZERLAND NETHERLANDS BELGIUM SWEDEN POLAND

3.0% 4.3%

By positioning FESPA Digital 2012 in Southern Europe, it provided an opportunity to engage with a new audience of print service providers; by connecting more centrally with Southern Europe’s community of printers.

5.4%

44.7%

5.7% 6.0%

DECISION MAKERS ATTENDED FESPA DIGITAL A positive sign that the economy is improving is clear by the number of decision makers who attended the event and looking to invest in new technology and business solutions. 44% of visitors attending were final decision makers, which is an increase of 11.6% on last years Digital show in Hamburg.

20%

No Authority

28% 34.3%

Make Recommendation

38.7% 44%

Final Decision Maker

32.4%

0.00% 2012

10.00%

20.00%

30.00%

40.00%

50.00%

2011

Official Post Show Report 21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain

3


PRIMARY JOB FUNCTION

VISITOR BREAKDOWN

Over 43% of visitors were made up of business owners and directors. The quality of visitors has remained consistently high across the Digital exhibitions, highlighting FESPA’s ability to attract serious business decision makers.

25% 25% 27% 24% 26%

Owner

General Managers 14%

18% 17% 18% 19%

10%

15% 13% 13% 10%

Production

22% 21% 20% 19% 16%

Sales & Marketing

21% 22%

Other

0%

5% 2012

10% 2011

15% 2009

20% 2008

25%

26% 26% 30%

34% 35%

40%

2006

GEOGRAPHICAL REACH OF VISITORS The majority of visitors attending FESPA Digital 2012 came from Europe, however FESPA’s community extends further than just Europe attracting visitors from the Middle East and Africa, USA, Central and South America, Australisia and Asia Pacific.

1% 1%

2%

1% 1%

1%

EU COUNTRIES NON EU COUNTRIES MIDDLE EAST & AFRICA USA CENTRAL & SOUTH AMERICA AUSTRALASIA & THE PACIFIC ASIA 91%

11 4

Official Post Show Report 21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain

SPAIN 5444

LUXEMBOURG 11

UNITED KINGDOM

727

MACEDONIA 11

FRANCE 694

BELARUS 10

ITALY 663

HONG KONG

GERMANY 521

CHILE 9

PORTUGAL 369

VENEZUELA 9

SWITZERLAND 313

BOSNIA-HERZEGOVINA 8

NETHERLANDS 297

ECUADOR 6

BELGIUM 230

SAUDI ARABIA

POLAND 170

ANGOLA 5

SWEDEN 170

NEW ZEALAND

TURKEY 148

SINGAPORE 5

USA 138

THAILAND 5

RUSSIAN FEDERATION

137

COLOMBIA 4

ISRAEL 111

INDONESIA 4

AUSTRIA 107

NIGERIA 4

NORWAY 104

PAKISTAN 4

CZECH REPUBLIC

95

BOLIVIA 3

ROMANIA 95

IRAN 3

HUNGARY 92

MALAYSIA 3

DENMARK 85

PERU 3

GREECE 80

SENEGAL 3

IRELAND 77

ARMENIA 2

FINLAND 76

AZERBAIJAN 2

SLOVAKIA 65

COCOS ISLAND

2

SLOVENIA 64

COTE D’IVOIRE

2

SERBIA 55

GEORGIA 2

BULGARIA 54

KENYA 2

LITHUANIA 54

LIBYA 2

MOROCCO 54

MOLDOVA 2

BRAZIL 53

TURKMENISTAN 2

UKRAINE 51

VIRGIN ISLANDS (US)

SOUTH AFRICA

10

6 5

2

49

BAHRAIN 1

TUNISIA 46

BANGLADESH 1

ESTONIA 44

BENIN 1

CROATIA 39

BETHLEHEM 1

JAPAN 38

CUBA 1

LATVIA 37

GHANA 1

AUSTRALIA 36

GIBRALTAR 1

CYPRUS 36

HONDURAS 1

KOREA SOUTH (REP OF)

35

JORDAN 1

UNITED ARAB EMIRATES

32

KIRIBATI 1

MEXICO 29

MARTINIQUE 1

ANDORRA 26

MONACO 1

ALGERIA 19

PANAMA 1

INDIA 19

PARAGUAY 1

ALBANIA 17

QATAR 1

CHINA 17

REUNION 1

CANADA 15

SAN MARINO

1

MALTA 15

SAO TOMÉ AND PRINCIPE

1

LEBANON 14

SUDAN 1

ARGENTINA 13

SWAZILAND 1

EGYPT 13

URUGUAY 1

ICELAND 12

TAIWAN 12

TOTAL 12178


12 FESPA DIGITAL 20 PORT OW RE OFFICIAL POST SH

ANCE EXHIBITOR ATTEND

FESPA Digital and FESPA Fabric occupied 18,000m² of exhibition space of the Fira de Barcelona Gran Via, with over 347 exhibitors on display during the 4 day exhibition. 3A Composites GmbH 3P InkJet Textiles AG 7C Digital Printing Textile Co., Ltd. A. Adkins & Sons Limited A. Berger GmbH & Co. KG ACOSGRAF, Fábrica de Máquinas Gráficas, Lda Adfloor - Essential Media co Aeoon Technology GmbH Afford Inks A-Gent Projects & Business Solutions S.L (Skyjet) Agfa Graphics NV Ahlstrom AIMAN GZ, S.L. Alabrent Ediciones, SL Alizarin Coating Co., Ltd. All American Manufacturing & Supply Alphachem Europe GmbH AMC Pancke AG - Division Intercoat American Biltrite AnaJet Aneyron Promociones SL Antalis International Araprofi & AML Servicios Ofimatica Aria Pe Flex (M) Sdn. Bhd. Arjowiggins Graphic Arlon Graphics, LLC Arplen S.A. Artfoam Co., Ltd. ASBRU ASLAN, Schwarz GmbH + Co. KG Asphalt Art International AG ATLANTIC ZEISER GmbH Atrium Centrum Ploterowe Sp. z o.o. Azonprinter d.o.o Baldwin UV Limited BARBIERI electronic Barcelo Atom España S.A Basic Technical Paper (CopyFUN) Beaver Paper & Graphic Media Inc. BEElite NV Bergstein Digital BV / Thau Digital by Tecaprint Iberica BestSub Technologies Co Limited Bg reklam BIGS SIGN & SYSTEM Bordeaux Digital PrintInk Ltd. Brigal, S.A. Brook International Ltd. Brother Internationale Industriemaschinen GmbH Cachivaches Caldera Candex Displays (China) Co., Limited case-id Cgate Solutions GmbH Cham Paper Group Chemica Chimigraf Chromacolor Levante, S.L. Cinta-Plast/Allen Datagraph Clarity Software Coldenhove Papier ColGraphix BV Color Master Digital Image Materials Co., Limited Color-Dec Italy S.r.l. ColorGATE Digital Output Solutions GmbH Colorific Concordia Textiles NV Contra Vision Cotton Station CRM - PYGMALION d.gen, Inc. Dae Young System Co. (DYSS) Danish Sign Export A/S Dataplot GmbH DGCAL / Millenium Products of Europe SL DGI (Digital Graphics Incorporation) Diatec Cles S.p.A. Diatechnologies s.a.s. Diatecnología, S.A. Dickson Coatings Digidelta Internacional Import, Export S.A. Digimura Digital Brothers Digital Ferrania S.p.A. Dijital Tabela Teknik Magazine Dino Print & Cut S.L. DISPLAY RAPID ( CIA. INT. DE FAB. DE RECL. Y AFINES, S.L.) DPL Industri A/S

Dr. Hönle AG Drucktech Kft Drytac Europe Ltd Durafos Inc. Duzey Moda Ltd Dynajet - Dollfus & Muller EDP, c/o St John Patrick Publishers Ltd EFI B.V. Elitron IPM S.r.l. Emaser Group & Seiko Infotech EMBALL’ISO Group (M2 Products (UK) - ISOPOR (DE)) EMGroup GmbH EnCore Products Encres Dubuit ENDUTEX - Revestimentos Texteis, S.A. Epson ErgoSoft AG ESKO Euninos, Lda Euro Drop Exaprint Iberia SL Expolinc FALCONBOARD - Hexacomb Netherlands B.V. Fepatex Nederland B.V. FESPA España Asociación Flexa S.r.l. Folex AG FOREVER GmbH - Digital Transfer Applications Technology Forsstrom High Frequency AB Fotoba International S.r.l. Fotolia SARL FRAMUN, S.A. Fredrix Print Canvas / Tara Materials Inc. Fujifilm Europe, Graphic Systems Division Gardner Denver Thomas GmbH GCC Gebrüder Aurich GmbH GESFILTER, S.L. GEW (EC) Ltd GMG GmbH & Co. KG Grafityp Selfadhesive Products N.V. Grapo Technologies, a.s. GUANDONG ITALIA SRL GUNSJET by Digitex Printing Technologies Company Limited GUYENNE PAPIER Haas & Co Magnettechnik GmbH Haining Bloom Advance Trapaulin Co., Ltd. HaiNing Hongyuan Technical Textiles Co., Ltd. Haining Jinmao Warp Knitting Co., Ltd. Hangzhou International Expo Co., Ltd. Hangzhou Soyang Tech. Co., Ltd. Harty Promociones Y Servicios Globales, S.L Heathcoat Fabrics Ltd Hebei Anping Printing Screen Co.,Ltd Heraeus Noblelight GmbH Hewlett-Packard HEXIS S.A. Heytex Bramsche GmbH Hilord Chemical Corp HJE Systembau Eickhoff GmbH & Co. KG Hongsam Digital Science & Technology Co., Ltd. Huntsman Textile Effects Hymmen Industrieanlagen GmbH Imaging Solutions AG Impression Technology Europe Imprifab.com IMSELL IMPORTS SL Inapa España Industria y Desarrollo Gamax S.L. Industrial Inkjet Limited Inglet, S.L.U. InkTec Co., Ltd Innova Art Ltd INPRO BV InSpe, II Integration Technology Limited InteliCoat Technologies Interempresas International Expo-Consult LLC INX Digital International Co. iStockphoto LP ITINK Co., Ltd J. Pujol Maq. Conf. S.A. J. Vilaseca, S.A. Javier Herranz J-D srl

Jetbest Corporation JetTrueMedia Digital Image Material Co., Ltd. Jiangyin Pivot Decorative Materials Co., Ltd. Jin Kwang Chemical Co., Ltd. JOPEVI S.L J-Teck3 S.r.l. Junkers & Müllers GmbH Junlong Display Factory JUTU Technologies Ltd. Kala S.a.s. Kaspar Papir d.o.o. Kernow Coatings Ltd KIIAN Inks Iberica Klieverik BV Konica Minolta IJ Technologies, Inc. Kornit Digital Kristal Tekstil Etiket Ltd. Sti. (Solvetex) La Prensa Liteks Plastik Imperteks Tekstil San. Tic. Ltd. Sti. LUZ NEGRA Lynx-Europe M&T Displays M.I.T.I. S.p.A. Machines Dubuit MAGENTA-VISION Magnet Ltd. Marabu GmbH & Co. KG Matic, S.A. Maxunion Digital Device Corp. MB3D Letras Corpóreas MC Trimalco Mehler Texnologies GmbH Membrana MHM Machines Highest Mechatronic GmbH Microtec Technology Co., Ltd Miller Weldmaster Milos s.r.o Mimaki Europe Mitsubishi Electric Europe B.V. ModulMounter ApS MONBLASON - SAS Y. SAUNIERE Monti Antonio S.p.A. MUTOH Belgium nv Natura Media Inc. Nazdar Inks & Coatings Nechvile Tampografia s.l. Neofoam Ltd. Neolt Spa Neschen AG Nite Industrial Co., Ltd. Northern Design Nuclear Coating Fabric Co., Ltd. Obeikan Technical Fabrics Co. Ltd. Océ España, S.A. ONYX Graphics, Inc. OOH Magazine Sp. z o.o. OPTIMUM APC Optimum Digital Planet Optimum Digital Planet SPRL Optimus Oteman Oxodigital, S.L. OYO Instruments Pad Printer Iberica, SL Papertecnic Reus, S.L. PEREZ CAMPS Photo USA Electronic Graphic Inc. PilloPak BV PLASTGrommet - Plasticos Alco, S.L. POD IBERIA SL POLI-TAPE GROUP Polychromal BV Polyprint, S.A. Poster and Panel S.L. / Igepa Group company Potentech (Guangdong) Limited Pressgraph Mediagroup S.L. Print Equipment GmbH & Co. KG PrintWeek Proaluminium s.r.o. PRODICEL, S.L. Pro-Digit@l / Protextil Promak srl - Protek srl Promattex International Rami 1958, S.L REDGiant, Inc. (Korea) Reflectiv Window Film Reggiani Macchine Regulus GmbH Reklamide AB

RESOSign Ribamatic Riso Kagaku Corporation Ritrama ROBARTinternational bv Roland DG SA International SAM*INK® Sawgrass Europe Schoeller Technocell GmbH & Co. KG Seal Secabo GmbH SEFA Sekaisa, S.L. Sensient Imaging Technologies S.A. Sentec International B.V. Shanghai Huayuan New Composite Materials Co., Ltd. Shanghai NAR Industrial Co., Ltd. Shanghai Precede One Way Vision Material Co., Ltd. Shanghai Rambo Textile New Material Co., Ltd. Shanghai Unisign Industrial Material Co., Ltd. Shenzhen Handtop Tech. Co., Ltd Shenzhen Inkbank Graphic Technology Co., Ltd Shenzhen Runtianzhi Digital Equipment Co., Ltd. Shock Line S.r.l. Sigmajet SignsCal (Kunshan) Coating & Lamination Co., Ltd. SIGNTRADE GmbH Sihl AG Sihl Digital Imaging Sioen Digital Inks. (EMB) Sipesa, S.A. Siser S.r.l. Sitourcube SM Media Group Smartcolor S.r.l. SMI Corporation Stadur Produktions GmbH & Co. KG STAHLS’ Europe GmbH StarFlex Co., Ltd STS Inks Summa bvba Sun LLC swissQprint AG T.P.M. Co., Ltd. TA YA Canvas (Shanghai) Co., Ltd. TECA ? PRINT IBERICA, S.A. Teckwin International Europe GmbH Tecnologia Tecom S.L Texo Trade Services B.V. Texpaper Textelle Torraspapel Distribución Transmatic S.r.l. Tritron GmbH TRUYOL, S.A. Tu Diras S.L Tullis Russell Coaters Ltd Unico Digital sa Union Technology International Co., Ltd. Universal Woods EMEA V GLOBAL D?s. Ticaret Ltd. Sti. vhf camfacture AG viscom shows - Reed Exhibitions Deutschland GmbH Visual Magnetics Limited Partnership WeFound Composite Material Factory Wonpoong Corporation World Textile Information Network WST Media Group Inc. X - MODULE AS Xaar plc Xanté X-Media Xusen HCR Digital Media Co., Ltd. YALCINLAR ALUMINYUM LTD.STI. YUPO Europe GmbH ZEUS Co., Ltd. Zhejiang Botai Plastic Co., Ltd. ZHEJIANG EXTEND PLASTIC CO.,LTD Zhejiang Ganglong New Materials Co., Ltd. Zhejiang Hailide New Material Co., Ltd. Zhejiang Huifeng New Materials Co., Ltd. Zünd Systemtechnik AG Jiaxing Baichuan Printer Technology Co., Ltd.

Official Post Show Report 21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain

11 5


Where they came from

Austria 4

Japan

2

Singapore 1

Belgium

16

Lithuania

1

Slovakia

Canada

2

Macao

1

Spain

Exhibitors at FESPA Digital 2012 came from across the globe to create a truly international event. The largest number of exhibitors came from Spain, with 65 exhibiting companies, followed by Germany with 41 exhibitors and shortly followed by Republic of China with 39 exhibiting companies. In total 347 exhibitors attended FESPA Digital and FESPA Fabric.

Croatia

1

Malaysia

1

Sweden

Czech Republic

2

People’s Republic of China 39

Switzerland

5

Denmark

1 65 3 11

Poland 3

Taiwan

France

21

Portugal

The Netherlands

Germany

41

Republic Korea

4 19

1 19

Turkey

8

Greece

1

Republik Slowenien

1

United Arab Emirates

1

Hong Kong S.A.R.

2

Russian Federation

3

United Kingdom

Hungary

1

San Marino

1

United States of America 12

Israel

2

Saudi Arabia

1

Italy

21

Serbia-Montenegro

1

AIGN MArketing CAMP

29

EXPLORE THE wider S OPPORTUNITIE

SUBSTRATES

MORE OPPORTUNITIES

DIGITAL TEXTILE

WEB TO PRINT

SOFTWARE

This years marketing campaign for FESPA Digital 2012 focused on the “Wider Opportunities” for digital print. Business is a constant journey, and it is down to the business drivers to be prepared for the challenges ahead and to map out new routes and directions of their company. FESPA’s “Wider Opportunities” theme allowed print service providers and business drivers the opportunities to take the journey to Barcelona to view the wider opportunities for digital print. Not just machinery, but different forms of applications, consumables and technologies available to create new directions and prepare their businesses for their future voyage.

ies portunit der Op the Wi . Explore l 2012 e, with 400 A Digita the futur prepared. route for at FESP ey, and it pays to beyou progress. map your speed your new

help cted, to is a journ ations can l 2012 will Business never expe their innov FESPA Digita tions you you how A visit to to show you in direc Barcelona. on hand eys lead l 2012 in exhibitors rding journ A Digita at FESP most rewa es. business But the experienc ies for your places and r opportunit you? the wide take Explore it could .COM s where DIGITAL Who know

R NOW REGISTE

Corporate Sponsor

W.FESPA AT WW

Platinum Sponsor

Platinum Sponsor

Platinum Sponsor

Digital Textile Sponsor

Global Technology Partner

17/11/2011 11:00 297-210mm-EN.indd 1

Using compelling ‘open-road’ imagery and the reappearance of “Digi Man” FESPA’s icon for digital print; the campaign delivered a vibrant and positive image of the journeys that PSP’s can take in the future to help their businesses grow and move forward.

Website The show website was the hub for information regarding the exhibition. It contains up-to-date information on exhibitor product news, show features, exhibitors, conference streams and visitor information. Along with a connection to FESPA’s community through our networking and social media platforms – along with the gateway to register for the show. First launched in September 2011 the website was available in 5 languages – English, Spanish, Italian, German and French.

Website Traffic Visits to website Unique visitors to website Pages viewed Average time spent on website Highest daily total visits

6

Website pages visited 127,900 74,376 589,999 4MIN 25SEC 5,246

Official Post Show Report 21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain

Home Page (English) Exhibitor list Register now page Home page (Spanish)

82,412 40,893 18,028 16,729


Advertising FESPA produced an international advertising campaign to engage with image makers from a large area of print sectors; driving awareness of the exhibition. A series of adverts were produced to promote FESPA Digital and FESPA Fabric in 12 different languages.

Venit e a scop rire le magg iori oppo rtun itA offe rte per i capi di abbig liam ento

SCREEN PRINTING

SUBLIMATION

DIRECT-TO-GARMENT

er TH E W id

EMBROIDERY

unità ori opport le maggi ento scoprire abbigliam Venite a i capi di offerte per ric 2012. Fab rati. ta di mano PA prepa e FES i a , con a porta ene esser innovazion per il futuro io e convi

SU ATEVI ORA REGISTR

WW

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Fabric Corporate Sponsor

EXPL ORE THE W ID E R GA OPPO RMEN RUNT T IT Y IN S ID E ... EMBROIDERY

er EXPLORE THE wid S INSIDE... OPPORTUNITIE

EXPLORE ortunity THE wider Opp a Gr an Via , Ba rce lon

WEB TO PRINT

SOFTWARE

y Partner Global Technolog

Allestire-143x190mm

-IT.indd 1 08/12/2011 16:45

MORE OPPORTUNITIES

a, Sp DIGITAL ainTEXTILE

Opened 173,040 Clicked 23,976 Bounced 20,251

d with

Co-locate Fabric Corp orate

Sponsor

ER NOW REGISTR FREE FO digital.com

Digital Textile Sponsor

Total emails sent for FESPA Digital 2012: 1,138,659

MORE OPPORTUNITIES

www.fespafabric.com

SUBSTRATES

Platinum Sponsor

The campaign was delivered in multiple languauges; English, French, German, Italian, Portuguese and Spanish.

REGISTER NOW FOR FREE

20 12 | Fir a de Ba rce lon

Platinum Sponsor

s

DIRECT-TO-GARMENT

Fe bru ary

SPADIG WWW.FE

Platinum Sponsor

An extenstive marketing campaign set to highlight key areas, product launches, features and news about the FESPA Digital and Fabric exhibition, was delivered 6 months leading up to the show.

21 -24

MORE OPPORTUNITIES

Corporate Sponsor

Emails

SCREEN PRINTING

DIGITAL TEXTILE

WEB TO PRINT

on hand to 400 exhibitors future, with route for the iences. and it map your a journey, s and exper will help you ess. Business is to new place A Digital 2012 s can speed your progr expected, you never A visit to FESP innovation in Barcelona. in directions how their A Digital 2012 eys lead you show you ess at FESP rding journ busin rewa your But the most rtunities for wider oppo the you? re take Explo could s where it ITAL.COM Who know

Over the course of the campaign FESPA produced 137,020 visitor leaflets. 85,000 were mailed to a European audience of global image makers. 52,000 were also inserted into trade publications and mailed to a global audience.

N

SOFTWARE

nities Opportu the Wider 2. Explore Digital 201 prepared. at FESPA pays to be

Direct Mail

SUBLIMATIO

un it y

Co-located with

Total impressions of advert 1,808,228 Total circulation of trade publications which featured advertising 803,657 Total number of adverts 117 Number of trade publications 52

EX P LO RE th e w id garm er en t o ppor t u n it ie

op po rt

MORE OPPORTUNITIES

SUBSTRATES

ire la rotta è un viagg come le loro rà a stabil Il business i a mostrarvi c 2012 vi aiute nto, pront a FESPA Fabri ai capi di abbigliame aziende ati Una visita di altre 350 itori dedic i progressi. e approfittare stampa digitale. oltre 50 espos re più rapidi i vostr , potrete inoltr à per la possano rende ricca di tutto ibile di opportunit Digital festazione incred c e FESPA una serie di una mani FESPA Fabri nteranno a Trattandosi da prese l a azien A Digita per la vostr che a FESP à maggiori rvi? rtunit condu oppo ire bbe à dove potre Venite a scopr BRIC.COM llona. Chiss 2012 a Barce W.FESPAFA

Advertising in Trade publications

EXPLORE

om

pa

FESPA FABR IC 2012 21-24 FE BR UARY BARC , ELON A www .fespa FABR IC.c

www.fes

Via, Barcelon a, Spain Fira de Barcelon a Gran 21-24 Februar y 2012 |

Additionally, FESPA produced feature related post cards and visitor newsletters which were also mailed to an audience of 13,000, informing our community of the content, exhibitors and features present at FESPA Digital.

Telemarketing Using direct mail, media publications and other online communication channels to push messages about the show were essential forms of our overall marketing campaign. In addition to this, FESPA executed personal phone calls to its database in English, Spanish, Italian and German to inform them of the show, the features and benefits of attending. This was performed over a 3 month period during the run up to FESPA Digital.

Digital Textile Sponsor

Corporate Sponsor

Global Technology Partner

Platinum Sponsor

Platinum Sponsor

Platinum Sponsor

www.fespadigital.c

FESPA DIGITAL 2012 , 21-24 FEBRUARY BARCELONA

om

Social Media FESPA was able to engage with an extended audience through social media channels. FESPA already has a large interaction with PSP’s through its own social media site – The Wide Network – but it also used the resources of Twitter, LinkedIn and Facebook to push news about the show through these online mediums.

FESPA Hall of Fame

the ‘movers Hall of Fame gallery to discover Take a walk through the FESPA for the most the industry. Place your vote & shakers’ of print as voted by at the show, go online before the exhibition or influential print specialist either voting! see the nominations and get to www.fespadigital.com to

4,000 EN 2,000 ES 6,500 4,000 EN 3,000 ES 500 1,000 2,000 1,022

focused on will deliver 7 half-day sessions This free conference programme and how to the wider opportunities in print topics that allow you to explore experts on insightful information from quality develop your business. Gain and much more. digital signage, narrow format subjects such as sustainability, gital.com www.fespadi at online View the programme

Explore Conference

Print Shop Live!

attraction, the stage of the adrenaline-fuelled FESPA Digital will host the fifth excellence fun competition seeks to recognise Wrap Cup Masters Series. This of participants by providing a spectacular show in the vehicle wrapping sector of prizes, the championship title and a range from across Europe battling for to take part in the ultimate (London) 2013 FESPA to including an invitation om/wrapcup Global Grand Final. Visit www.fespa.c

rs Series Wrap Cup Maste

revenue possibilities and potential new Do you need inspiration on print the Wider the Big Buck$ Café to Explore streams? Then take a break in where a coffee, enjoy this creative platform Opportunities. While enjoying wallpaper, be an example of print - furniture, almost everything within it will gital.com a preview online at www.fespadi napkins. Well worth a visit! Get

Big BuckS CafE

Features

you explore the a range of NEW features to help FESPA Digital will be home to business. how they can innovate your wider opportunities in print and

Postcard mailing Show Catalogue Visitor newsletter Exhibitor newsletter Narrow format leaflet Features leaflet Badge mailers

each Digital will allow you to experience forum. This exciting new feature to FESPA first-hand in this live and interactive element of the production process technologies, file on wide and narrow format Test and try your own artwork an insight on a range of substrates. Gain from pre-press through to finishing Find out more about this opportunities. innovative and on technical know-how on www.fespadigital.com walk-through feature and sign-up

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Official Post Show Report 21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain

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Visitor Features To assist visitors in learning about the “Wider Opportunities” FESPA delivered the largest number of visitor features to date to help equip audiences with information, new ideas and inspiration during their visit to Barcelona.

Big BuckS i Cafe

New to this year’s FESPA Digital was the Big Buck$ Cafe. The fully operational cafe took visitors on a journey to explore new opportunities for their business and learn about different applications. The cafe was designed to encapsulate a series of different applications for digital print. From printed wallpaper, to soft furnishing, the concept was to inspire visitors to the cafe with new business ideas. Each printed item was linked to online information about the company that printed it and where they could find the product on the show floor.

Print Shop Live! Exclusive to FESPA, Print Shop Live! delivered another new feature displaying machinery, software, finishing equipment and substrates on a fully interactive and functional production line. It was designed to replicate a real print shop to provide visitors with an opportunity to experience first hand new innovations and technical instructions from our industry experts. In total, over 350 PSP’s took a tour of the Print Shop Live!

Explore Conference FESPA places importance in delivering educational content in the show features. The new Explore conference was an insightful collection of FREE conference sessions which ran during the 4 day exhibition. The sessions addressed key areas of opportunity for today’s modern print service provider, exploring topics such as; Business Building, Technology Issues, Digital Signage, Customer Insight, Colour Management and Planet Friendly Printing.

Hall of Fame FESPA’s Hall of Fame recognises true print pioneers. Launched for the first time in 2012, the Hall of Fame was an opportunity for the community to recognise and reward leaders from within the print industry. An online voting system provided the platform for visitors to nominate and vote for nominee’s, the person receiving the most votes would be crowned ‘Printer of the Year’ at the FESPA Digital exhibtion. To view winners and nominees visit www.fespa.com/halloffame

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Official Post Show Report 21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain


Narrow Format Zone With the theme being the “Wider Opportunities” for digital print, it provided FESPA the chance to showcase to visitors narrow format print equipment, along with conference sessions on how this sector is providing exciting and innovative options for print businesses, beyond wide format print. Along with exhibitors and conference sessions, FESPA, in conjunction with Lyra Research Inc, provided daily research information into the new business opportunity.

Planet Friendly Printing Zone FESPA’s commitment to support the global print industry to become more sustainable was emphasised at FESPA Digital 2012, with the launch of FESPA Planet Friendly Printing Zone. As printers sought to become more environmentally credible – FESPA were able to offer free educational seminars and advice from industry experts onsite at FESPA Digital. The Explore Conference provided a dedicated programme of topics focused on green printing, where visitors were able to learn valuable information on environmental and sustainable business performance. On the FESPA stand, independent consultants, were on-hand for free face-to-face advice.

FESPA Wrap Rally II Expanding on last years Wrap Rally, some of the FESPA team set out on a journey of digital print exploration, for innovation and also to start the count down for FESPA Digital 2012 as the team travelled to Barcelona! A fully wrapped FESPA motor-home set off from London to Barcelona to promote the wider opportunities of print ahead of FESPA Digital 2012. Having been wrapped in the UK with the winning graphic design, a team of FESPA employees drove the large motor-home across several countries, covering approximately 2,400 kilometres in just 7 days. En route, the team stopped at a variety of pre-determined locations, chosen in order to uncover the wider opportunities of print. Once at the exhibition centre, the motor-home formed an attractive exhibition stand, showing footage from the trip and forming a studio for FESPA TV. The Wrap Rally II promoted the wider opportunities in print and the scope for diversification into alternative print markets by the use of interviews, videos, webinars and other live interaction with print service providers throughout England, Belgium, France, Switzerland and Spain. Footage and more information can be viewed at www.fespa.com/wraprally

wrap cup masters series The Wrap Cup Masters Series provided a unique platform for some of the fastest and most skilled vehicle wrappers from within the European region. It was one of the most exciting features at the show with numerous contestants battling it out for the highly acclaiming title of ‘Wrap Cup Master’. In the end the winner was Kiss Lajos from Hungary. Kiss will return to compete at the grand final in London at FESPA 2013 with the champions from other regional FESPA shows.

Official Post Show Report 21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain

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FESPA FABRIC FESPA Fabric was first launched in Munch at FESPA 2010, as a show-within-a-show. In its 3rd year, this dedicated event embraces the range of niches in garment decoration and textile printing; whether producing specialty items at an increased profit margin such as interior decor or simply to increase the service offering of your business to help it grow such as promotional wear. FESPA Fabric allows PSP’s to explore potential avenues to enhance the future of their business by incorporating garment decoration and textile printing. Visitors to FESPA Fabric could delve into a wide variety of printed and personalised garments from baseball caps, t-shirts and uniforms. As well as discover the latest technologies, consumables and their application possibilities for new market opportunities.

FABRIC A P S E F T A S E R U FEAT Charlie's Corner Back by popular demand, Charlie’s Corner featured in the heart of FESPA Fabric. Charlie Taublieb, aka Dr. Print, took visitors through practical live demonstrations on screen printing and garment decoration techniques during the 4 day exhibition, allowing visitors to gain tips and processes to make their garment printing go the distance.

Textile Talk Theatre FESPA Fabric hosted an insightful learning stream every day of the show, designed to educate and invigorate visitors with free interactive workshops and insightful presentations on a range of apparel sectors which explored the wider garment opportunities. EXPLORE the wider garment opportu nities

Marketing Activity FESPA’s marketing campaign was designed to engage with a new audience of visitors with the shows move to Barcelona, Spain. Yet to stimulate the existing community with news on the content which would be showcased at FESPA Fabric 2012. Using a selection of cross media platforms, FESPA were able to succeed in delivering a well executed marketing campaign.

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Official Post Show Report 21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain

Fabric Corporate Sponsor

Co-located with

MORE OPPORTUNITIES


TS N E V E A P S E F E R U FUT

FESPA Digital 2012 Post Show Report Bancroft Place, 10 Bancroft Road, Reigate, Surrey, RH2 7RP, United Kingdom T: +44 (0)1737 240 788 F: +44 (0)1737 233 734 info@fespa.com

www.fespa.com


FESPA 2012 Post Show Report