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Branding 2

Boutique Hotel Brand Package Feryal Khawar


01. Project Brief

01. Project Brief


01. The Project Boutique Hotel in Gastown 02. Point of Difference Small, stylish Boutique hotel with the latest in technology, stylish contemporary decor and communal areas that are gathering places for surrounding design community. 03. Target Audience Design savvy visitors to Vancouver & residents of Vancouver 04. Personality Smart, fashionable, stylish, tech savvy 05. Deliverables Name and Logo, Signane, Stationary package, Toiletries, town car, uniforms


02. Competitive Analysis

02. Competitive Analysis


• Designer product amenities.

The Surrey

• “Considered moments, one guest at a time.” • Lucrative Manhatten Upper East side address. • Built in 1926 as a residence hotel it boasts of having some of NY’s most eccentric celebrities-JFK, Bette Davis etc. • Art inspired redesigned modern interiors.


Inn at Irving Place

• Located in the heart of NY’s historical Gramercy Park. • Old world elegance with modern amenities. • Houses one of the best and most romantic Tea salons in NY. • Within walking distance to many NY city attractions.


Blakes

With nonsense and happiness around the clock Blakes is a romantic whirlwind from the minute you step through the door. So full of fantasy and so full of fun you are guaranteed to have a great time!


03. Creative Directions


West Coast Beauty


elements

3

3

elements

3

3

ELEMENTS

West Coast Beauty

3


Gastown Culture


Gastown Culture

the lantern


Vancouver Modernism


Vancouver Modernism

The


04. Logo Development


The Name

KALEIDOSCOPE


Logo Iterations

K


Logo Iterations

1.2 1.1 1.0


Final graphic


Color Experiments


Placement experiments


Final Logo Identity

KA L E I DOSCOPE

Futura std Book 36 points


Final Logo Identity


05. Applications


Hotel Entrance


Shampoo


Soap


Bathrobe


Towels


Door signs


Letterhead


Envelope


Business Cards


Stationary Package


Hotel booklet


THANK YOU!

Kaleidoscope  

Boutique hotel branding

Kaleidoscope  

Boutique hotel branding

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