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Brochure 2012/2013





























“Our mission is to provide a high quality of service and dedication to excellence in teaching, realised by open exchange of ideas, high academic standards, interactive learning methods and responsibility for the academic achievements of our students.�

Welcome to


Skills & Enterprise Development Academy (SEDA) is an educational institution based in Dublin, offering a wide range of courses from general language studies to specific areas, such as Business Management, Human Resources, Business Information Systems, Accounting and Finance, and many others. SEDA is accredited by leading international educational and professional bodies, ensuring quality when delivering courses, preparing students not only to be successful in exams, but also to progress in their career through knowledge acquisition. The Department of Education and Science also recognise SEDA as an educational provider. Our partners are ICM, ABE, EDI through LCCI, and Trinity College London. The Institute of Commercial Management (ICM), established in 1979, recognises the variety of skills needed by both commercial managers and anyone involved in business. The Association of Business Executives (ABE) develops business and management skills at Certificate, Diploma, Advanced Diploma and Postgraduate Diploma levels, providing progression routes to Degree and Masters programmes worldwide. London Chamber of Commerce and Industry (LCCI) International Qualifications are provided by EDI, a leading awarding body, trusted and valued by universities, employers and professional bodies in over 120 countries. Trinity College London deliver over 500,000 assessments each year worldwide, emphasising practical performance throughout their extensive range of courses. SEDA specialise in training for the workplace, where students understand theory and then apply it to real life situations. Students will gain practical and relevant work experience while working towards qualifications which are wellregarded by employers. We aim to work closely with employers so that we, and they, are confident that our graduates have the skills they need to succeed in the real life workplace.


About Dublin and Ireland The Republic of Ireland (or Poblacht na hÉireann, in

east coast of Ireland, the capital is renowned for its

Irish) has a population of more than 4.4 million, with

lively atmosphere, bustling cafes and pubs, fine mu-

Dublin having more than 1.1 million. With a land area

seums, restaurants, art galleries, modern and medi-

of around 70,273 km², it is one of the least densely

eval architecture and its dynamic theatrical scene.

populated countries in the Europe. The country has

Also, Irish people are well known worldwide for their

a relatively mild climate with average temperatures

warmth and hospitality.

ranging on average from 7ºC (45ºF) in January to

Frequent excursions are available from Dublin city

22ºC (72ºF) in July. Its GDP per capita ranked 5th

centre, taking advantage of the beautiful scenery of

in the world (World Bank) and Human Development

Dublin’s coast and countryside. Castles and natural

Index ranked 5th (United Nations). The official lan-

attractions are just some of Ireland’s tourism possi-

guages are English and Irish, although English is pre-

bilities. Also, with the current low-cost airlines, it is


very common and inexpensive to spend a weekend

Dublin has a full multi-cultural and intellectual life.

in another European country, enhancing the cultural

With one of the youngest populations of the EU ma-

experience for international students, especially for

jor cities, Dublin is a great choice for international

those from overseas.

students wishing to study in Europe. Situated on the


Social Programmes and Accommodation At SEDA we want you to enjoy your time with us and to use your English language skills in social settings. Becoming fluent in English requires practice. One of the best times to do this is while socialising. SEDA arranges various social events as part of its Social Programmes.

STUDENT ACCOMMODATION SEDA can arrange accommodation for students either in a family home setting, or in small hotel-type settings (known in Ireland as “Bed and Breakfast” or “B&B”). This can be booked in advance though SEDA in Dublin. Herberton Leisure Gym offers special discounts for all SEDA students, providing access to Cardiovascular and Resistance Equipment, Specific Classes, Leisure Pool, Hydrotherapy Pool, Steam Room, Sauna & Jacuzzi.


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Modern Computer Lab Classrooms with digital projectors Photocopying facilities Library facilities Free high-speed Broadband acess to the internet though school computers for students and Free wireless high-speed broadband (Wi-Fi)




English Course (LCCI) Mode of study 1 year part-time

Course Content EDI is an accredited Awarding Body and leading international education company with a wide range of products and services including vocational and professional qualifications both within the UK and internationally through LCCI, online assessments for schools, approved training programmes for employers, an electronic assessment delivery system, electronic portfolio package and specialist business broadband service. LCCI International Qualifications are trusted and valued by universities, employers and professional bodies the world over. Every year around 250,000 candidates choose LCCI International Qualifications to provide evidence of their ability across a variety of fields, and in order to further their academic and professional careers. Over 5000 schools, colleges, universities and private training companies in over 120 countries are approved to deliver LCCI International Qualifications.

LCCI International Qualifications have been offered globally for over 100 years and are awarded by EDI, one of the UK’s leading awarding bodies. EDI is accredited by the British government and works closely with Ministries of Education around the world. Modules • • • • •

English Business Preliminary Certificate in E.F.B Level 1 Certificate in E.F.B Level 2 Certificate in E.F.B Level 3 Certificate in E.F.B Level 4

English Course with quality and accreditation


Cambridge Exams The Certificates available at SEDA Dublin come with worldwide recognition Cambridge ESOL offers the world’s leading range of certificates for learners and teachers of English - taken by over 3 million people in 130 countries. They help people gain entrance to university or college, improve job prospects or measure progress in English. More than 10,000 employers, universities and government bodies around the world recognise Cambridge ESOL qualifications.

Which one is right for you? KET (Key English Test) (Pre-intermediate level, CEFR A2, ALTE Level 1) KET is the Cambridge ESOL exam which recognises the ability to deal with everyday written and spoken English at a basic level. PET (Preliminary English Test) (Intermediate level, CEFR B1, ALTE Level 2) PET is a certificate for people who can use everyday written and spoken English at an intermediate level.

The Cambridge ESOL General English suite of exams has a wide choice of certificates, reflecting the very different needs and abilities of people, from basic exams for those beginning to learn English, through to advanced certificates for those who have attained a high level of fluency.

FCE (First Certificate in English) (Upper-intermediate level, CEFR B2, ALTE Level 3) FCE is aimed at people who can use everyday written and spoken English at an upper-intermediate level. It is an ideal exam for people who want to use English for work or study purposes.

These certificates never expire, and will not need to be renewed — they are an achievement for life and are recognised around the world by thousands of employers, universities and government ministries as proof of ability to use English.

CAE (Certificate in Advanced English) (Advanced, CEFR C1, ALTE Level 4) CAE is an exam for advanced users of English. This exam is aimed at people who can use written and spoken English for most professional and social purposes. It is widely recognised for work or study purposes.

Every year more than 3 million people take our tests to further their plans for work, study, travel or living in another country ... where will they take you?

General English Exams –

CPE (Certificate of Proficiency in English) (Proficiency, CEFR C2, ALTE Level 5) CPE is Cambridge ESOL’s most advanced exam. It is aimed at people who can use English for professional or study purposes.


IELTS (Preparation Course) International English Language Testing System is recognised by more than 6000 institutions in over 135 countries. IELTS is the world’s proven English test. Over 1.4 million candidates take the test each year to start their journeys into international education and employment. It is at the cutting edge of English language testing. The effectiveness of IELTS has been proven since 1989. The test design has continued to incorporate advances in applied linguistics, language pedagogy, language assessment and technology. Through decades of progressive change, IELTS has remained committed to assessing all four language skills (reading, writing, listening and speaking) with a face-to-face speaking component. This continues to set IELTS apart from other English language tests. The Test In IELTS, there are four papers: Listening, Reading, Writing and Speaking. There are two different IELTS modules: Academic and General Training. The Speaking and Listening tests are the same in both modules, but the Reading and Writing tests are different. Candidates receive their scores within two weeks, giving them a band score of between 1 (no language ability) to 9 (native-speaker level language ability). Didactic Material Insight into IELTS offers comprehensive training in the skills needed for all of the test papers in both modules. Here the learning tasks are oriented towards the real-life skills required by the target situation: an academic context for the Academic module and a social-plus-training context for the GT module, rather than tasks presented as simple

FEES Course Fees: €500.00* Admission Fees: Included Books: Included

exam practice. The starting point of each activity is a rationale for the particular target skills, and reference to the exam tasks is in terms of how these skills are tested. The activities in each section provide systematic training in the various micro skills, and promote active learning, for example, by requiring the students to interact with the texts in the reading section (e.g. by producing summaries, writing headings, writing questions that focus on key issues, etc.) and by activating the students’ own awareness of the importance of context, social relationships, etc. in listening skills. The Supplementary Activities have many suggestions for extending this active approach to language resources outside the classroom, and several suggested activities that would involve more integrated skills work, promoting a more synthesizing approach to the practice of the micro skills. UNIVERSITY OF CAMBRIDGE ESOL University of Cambridge ESOL Examinations is a not-forprofit department of the University of Cambridge. It is part of the Cambridge Assessment group, Europe’s largest assessment agency. Cambridge Assessment was established in 1858 as the University of Cambridge Local Examinations Syndicate (UCLES), and celebrated its 150th anniversary in 2008. Cambridge Assessment is the trading name of UCLES. It provides exams and tests covering a huge range of subjects and levels. More than 8 million are taken every year, in over 150 countries. All are respected for their quality, fairness and positive educational impact. They are backed by high levels of support for teachers and a world-class programme of research and development.

Insight into IELTS | V. Jakeman and C. McDowell Cambridge University Press | 2001, 192 pp





40 questions



40 questions



2 tasks



3 parts

11’ - 14’

* three month program


Students at this level study should display a mastery of high level knowledge and skills and have professional and research based skills. Recomended course duration The Postgraduate Diploma consists of 120 credits divided into six. In accordance with nationally accepted codes of practice in the UK, each 20 credit unit represents a total of approximately 200 hours work. A 20-credit unit is assumed by ICM and accordingly assessed by the Examiners, to require a total of 200 hours work. These hours are subdivided into appropriate categories of learning opportunities, such as lectures, seminars, preparation time, directed study, time spent on assessment items and exam preparation. Approximately one quarter of this time should be devoted to formal contact time. A further one quarter of this time should relate to directed learning. The balance of workload is comprised of individual, self-managed student learning and revision. Note that for a unit delivered in standard mode, the ICM examinations calendar accommodates a teaching year of approximately 2 x 26 teaching weeks, including 4 weeks of revision/end of year assessment. This enables teaching to take place around the 2 major exam sittings of the year being June and December and for re-sits to take place around the other exam sittings (September and March). Programe Objectives To provide prospective business and management students with a body of knowledge which will:

• •

Increase and broaden their employment opportunities within a wide range of commercial sectors at senior management level; Enable them to make significant contributions in the area of strategic management and problem solving;

• •

Enable them to integrate their knowledge gained on the course and contribute to senior level decision making; Provide them with a recognized and respected qualification which will enable them to complete high level programmes including masters and doctorate level.

Units Overview I. Financial Decision Making (20 credits) This unit considers a range of relevant and reliable financial decision making theories, processes and practices, in order to critically appraise and apply that knowledge and understanding to complex financial management decisions, of both a short- term and long-term nature. II. Management of Change (20 credits) This unit considers the role of managers in change management and in a range of business contexts. The unit will develop an in-depth understanding of analysis and problem-solving in real-life situations. III. Operations Management (20 credits) This unit requires the student to reflect upon operational management theories, processes and practices, in the context of complex operational management decisions of both a long term and short term nature. IV. People in Organizations (20 credits) This unit considers theories in the field of Organizational Behavior by considering examples and cases in exploiting and enhancing competitive advantage. The unit focuses on three areas of analysis: the individual, the group and the organization and considers these in terms of the ‘micro’ and ‘macro’ perspectives and their roots in behavioral and social sciences.


Refund Policy / VISA for Study in Ireland SEDA’s grounds for a refund or partial refund of fees are set out below: Irish Study Visa extension refusal (For students who are not successful in obtaining their visa, any application for a refund would need to be made in writing and must be accompanied by both a copy of the rejection letter from the GNIB and a copy of their passport stamp. Please note: the rejection letter issued by the GNIB will be evaluated by SEDA in order to assess grounds for any refund. All original letters issued by SEDA along with the student’s GNIB card must be returned to SEDA administration before any refund can be processed.) Illness or disability suffered after the student’s enrolment has been confirmed. In any such instance, a doctor’s certificate is required as proof. Upon arrival in Dublin, if any student is refused access into Ireland for any reason, any application for a refund must be made in writing and be accompa-nied by both a copy of the rejection letter from the GNIB and a copy of their passport stamp. Please note: the rejection letter issued by the GNIB will be evaluated by SEDA in order to assess grounds for any refund. • • •


A refund will only be granted in respect of fees which have been paid for the most recent year in which (A) or (B) above occurs. There is no automatic right to a refund of fees if at any time, a student changes his/her mind about studying at SEDA.

After course commencement, any student requiring to submit a refund request for any reason other than those specifically detailed above (A, B or C) will be required to have achieved a minimum attendance of 85% in accordance with GNIB (student visa requirements) at the time of request. • If a student withdraws after course commencement no refund will be given. • All course cancellations must be made in writing using SEDA’s ‘Tuition fees Refund’ form before course commencement date. • If a Student changes their course of study during their semester, no refunds are given where the revised course involves fewer subjects. • Students that are found to have provided incorrect information, resulting in their visa being refused, shall not be entitled to any form of refund. • Whilst course commencement and completion dates are not expected to change, SEDA reserves the right to alter any previously detailed dates in order to facilitate or improve the provision of any course and any associated examination. Those changes will in no way affect the other terms and conditions of the student’s contract with SEDA. Should a change be necessary, SEDA will not be liable to provide any form of compensation or refund. • Please note an Administration Fee of €150 will be deducted from all refunds given.

VISA Information Depending on which country you come from you may not need an entry visa to come to Ireland to study an approved course of education. However, students from some countries require visas to come to Ireland to study. For all students who wish to work part-time while studying a special visa is required. This is issued by the Garda National Bureau of Immigration (GNIB) to those students who qualify. (IMPORTANT NOTE: The details provided on this page are for general guidance only as per July 2009. Please make sure you properly brief yourself on any visa requirements that may apply to you). See: People from certain countries need a valid Irish entry visa before arriving in the State, whether by air, sea or land. An Irish visa is a certificate placed on your passport or travel document to indicate that you are authorised to land in the State subject to any other conditions of landing being fulfilled. This means that you will still be subject to immigration control at the point of entry to the State even if you have a visa. You may also need to register with the immigration authorities. The list of countries whose citizens do not require a visa to enter Ireland is defined in the Immigration Act 2004 (Visas) (No. 2) Order 2006 (S.I. No. 657 of 2006).

Do I need a re-entry visa? The first visa issued to you is valid for a single entry to the State. If you wish to leave the State for a short period of time you must apply for a re-entry visa. This includes travel to Northern Ireland when you will need a re-entry visa to re-enter the State. Before you can get a re-entry visa you must be registered with the Garda National Immigration Bureau (GNIB).

If you apply for a single-journey visa, this will only be valid for one entry to the State within 90 days from the date of issue. If you apply for a multi-entry visa it will be valid from the date of issue until the expiry date on your GNIB card, or the expiry date of your passport, whichever is earliest. This will allow you to leave and re-enter the State any number of times while your visa is valid.

Do I need an entry visa? You do not need a visa to land in Ireland if you are a citizen of one of the countries listed below (includes EEA member states). The members of the EEA are the 27 countries of the European Union (EU), together with Iceland, Norway and Liechtenstein. Countries whose citizens are NOT REQUIRED to be in possession of a valid Irish visa: Andorra, Guatemala, Poland, Antigua & Barbuda, Guyana, Portugal, Argentina, Honduras, Romania, Australia, Hong Kong (Special Admin. Region), Saint Kitts & Nevis, Austria, Hungary, Saint Lucia, Bahamas, Iceland, Saint Vincent & the Grenadines, Barbados, Israel, Samoa, Belgium, Italy, San Marino, Belize, Japan, Seychelles, Bolivia, Kiribati, Singapore, Botswana, Latvia, Slovak Republic, Brazil, Lesotho, Slovenia, Brunei, Liechtenstein, Solomon Islands, Bulgaria, Lithuania, South Africa, Canada, Luxembourg, South Korea, Chile, Macau (Special Admin. Region), Spain, Costa Rica, Malawi, Swaziland, Croatia, Malaysia, Sweden, Cyprus, Maldives, Switzerland, Czech Republic, Malta, Taiwan, Denmark, Mauritius, Tonga, Dominica, Mexico, Trinidad & Tobago, El Salvador, Monaco, Tuvalu, Estonia, Nauru, United Kingdom & Colonies, Fiji, Netherlands, United States of America, Finland, New Zealand, Uruguay, France, Nicaragua, Vanuatu, Germany, Norway, Vatican City, Greece, Panama, Venezuela, Grenada, Paraguay. If you are not a citizen of one of the countries listed above, you will need a visa when you travel to Ireland.



ESOL Examinations

Skill & Enterprise Development Academy 7A, Dolphins Barn, Dublin 8 - Ireland Tel. +353 1 4734915 Fax. +353 1 4734933

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