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F PORTFOLIO

fernanda cajas


Icon Sketches


A sheet of card stock with 77 one-inch boxes was given. With nothing but a pencil, an eraser and my assigned word, which was far, I had to come up with 100 thumbnail sketches of what comes to mind when I read your word.


Developed Icons

The three icons I decided to develop were binoculars, shooting range and telescope. Six versions of each were required:


Fernanda Cajas

COMD 1200 D 158

Fernanda Cajas

COMD 1200 D 158


Binoculars Icon


Final version of the binoculars icon


Telescope Icon


Final version of the telescope icon


Shooting Range Icon


Final version of the shooting range icon


Ligature Sketches


Ligatures Developed

A LIGATURE is the combining—tying together—of two letterforms, usually to save space or to solve a design problem. A


However, the ligature has also evolved to create logos and brand identification visuals. It’s important to learn the significance of the letter and the letterform to create literal and abstract graphic elements.


Final Ligatures


Dumbo Poster Brooklyn Historical Society

DUMBO 55 Water Street, Brooklyn, NY 11201

(enter at 55 Water Street or through Brooklyn Bridge Park)

www.brooklynhistory.org “Golden Ratio” by Prof john De Santis, Typography 3 is licensed under CC BY-NC-ND 4.0


Brooklyn Historical Society

DUMBO 55 Water Street, Brooklyn, NY 11201

(enter at 55 Water Street or through Brooklyn Bridge Park)

www.brooklynhistory.org

DUMBO Poster Fernanda C Print.indd 1

3/19/19 1:52 PM


AG

Design hero

April

Greiman

The Museum of Modern Art 11 W 53rd St New York City, NY 10019

www.MoMa.org


A G A The Museum of Modern Art 11 W 53rd St New York City, NY 10019

www.MoMa.org

April

Greiman


Type on a Box


Type on a Box


Type on a Box Final


Menu Design Mexican

Restaurant

** If you have any food allergy, please speak to the owner, manager, chef or your server **

Main Dishes

Brunch

All served with rice, beans and tortillas on the side

Served until 2 pm

Chilaquiles

$

7.95

Bistec a la mexicana:

$

16.95

Camarones a la mexicana:

$

16.95

Asado:

$

16.95

Fajitas:

$

16.95

Bistec Ranchero:

$

Camarones a la diabla:

$

16.95

Ensaladas / Salads

Mojarra Frita:

$

15.95

Salmon a la parrilla:

Mixed green red onions, cherry tomatoes, carrots and balsamic vinaigrette

$

17

Enchiladas verdes o mole:

$

13

Medio pollo asado:

$

13

Pollo con mole:

$

13

$

13

Char- Grilled 10 oz steak with sauteed onions, jalapeños and tomatoes Sauteed shrimp with jalapeños, tomatoes and onions Char- grilled 10 oz. steak with sauteed onions, cactus and house sauce on the side

Your choice of steak or chicken. For shrimp + $ 3 mix all three + $ 4 Served w/ sauteed onions, cactus & garlic, topped with chopped cilantro and queso fresco, molcajete salsa on the side Pan- seared shrimp with spicy sauce Fried porgy

Grilled salmon fillet

Soft corn tortilla stuffed with your choice of green or mole sauce, topped with sour cream and fresh cheese Choice of chicken, cheese or vegetables Half roasted chicken

Chicken with homemade mole sauce

Chiles rellenos:

Poblano peppers stuffed with your choice of either cheese or ground beef

Pechuga a la Parrilla

$

grilled chicken

Drinks

Horchata Small Jamaica Hot Coffee Hot Tea Mexican Hot Chocolate

Jarritos:

$

2.50

$ $ $ $

3 Large $ 4 1.75 1.50 2.95

Limon (lemon) , mandarina (tangerine) , piña (pineapple) , toronja (grapefruit) tamarindo (tamarind) , fruit punch, mango, mineral water

Sidral Sangria (non alcoholic) Perrier

Mexican Coke BOING Mango Guava Can Soda: Diet coke Coke Ginger Ale Pepsi Apple Juice

$ $ $ $ $

2.50 2.50 2.50 2.75 2.95

$

1.50

$

2.00

16.95

12

Choice of green or mole sauce served with black beans and shredded mexican cheese on top Add 2 eggs over easy + $ 2.00 Add grilled steak + $ 4.00

Huevos revueltos

$

9.75

Three scrambled eggs with onions and your choice of chicken sausage, ham, chorizo, cactus, served with black beans and fresh tortillas

Huevos Rancheros

$

Huevos a la Mexicana

$

9.75

Two fried eggs served on lightly fried corn tortilla topped with sauteed onions, tomatoes, jalapeños, served with rice and beans

9.75

Scrambled eggs w/ jalapeños, tomatoes and onions, beans and tortillas

Tres Chiflados Salad

$

8

Ensalada de Nopal / Cactus Salad $ 9 Mix lettuce, cactus, pico de gallo and cheese Add chicken + $ 3 Add Shrimp + $ 4

Burritos All burritos stuffed with rice, refried beans, pico de gallo, lettuce and sour cream. Your choice of meat or vegetarian, served with a side of chips or salad and guacamole Add cheese + $ 1

10.50 10.50 $ 10.50 $ 10.50 $ 10.50 $ 10.50 $ 10.50 $ 10.50 $ 10.50 $ 12 $ 12 $

Bistec / Steak Carnitas / Fried Pork Chorizo/ Mexican Sausage Pollo / Chicken Al pastor / Marinated pork Tinga / Marinated Chicken Vegetales / Vegetables Hongos / Mushrooms Picadillo / Ground beef Camarones / Shrimp Lengua / Beef Tongue

$

Sopas / Soups Sopa de tortilla

$

6

Sopa de camarones

$

17

Tortilla Soup Add chicken + $ 1 Shrimp soup

© Fernanda C 2018


Appetizers

Tacos

Chips

All soft tacos topped with cilantro, onions and hot sauce on the side

8 6 $ 6 $ 3 $

Chips w/ Guacamole Chips w/ Pico de gallo Chips w/ Salsa

$

Tamales

Choice of green sauce or mole sauce (chicken), or rajas con queso (Vegetarian)

Flautas 3 per order

$

8.95

3 Crispy tacos stuffed with chicken, lettuce, tomatoes, pico de gallo, sour cream & fresh cheese

Picaditas

$

3 per order

8

$

4.95

Corn on the cob with light mayo, cotija cheese and chili powder

Nachos

8.95 Homemade tortilla chips with refried beans, $

melted cheese, pico de gallo, guacamole and pickled jalapeños Add chicken, steak, vegetables or chorizo + $ 3

Empanadas

$

9

Order of 3 Choice of beef, chicken, or potato

Calamares fritos $ 10

Fried Calamari served with special sauce on the side

Alas Picantes

$

Papas Fritas

$

10

Spicy wings served with blue cheese and fresh celery on the side - 8 pcs French Fries

5

3.5

Pollo:

$

3.5

Tinga:

$

3.5

Carnitas:

$

3.5

Cochinita:

$

3.5

Buche:

$

3.5

Chorizo:

$

3.5

Al pastor:

$

3.5

Vegetales:

$

3.5

Hongos:

$

3.5

Lengua:

$

4

Camaron:

$

4

Pescado:

$

4

Grilled chicken Marinated shredded chicken Fried pork

Fried pork belly Mexican sausage Marinated pork with pineapple Grilled mixed vegetables Mushroom

Beef tongue

Shrimp / Sauteed shrimp w/ cabbage, pico de gallo & chipotle mayo

Fish / Crispy battered and lightly fried fish w/ cabbage, pico de gallo & chipotle mayo

Tortas Tortas come stuffed with lettuce, tomatoes, picked jalapeno, avocado, refried beans, cheese and chipotle mayo

Burgers All burgers served with french fries

Mexican

$

Tres Chiflados

$

Salmon

$

11

Vegetarian

$

11

11

Burger with avocado, lettuce, quesillo, pickled jalapeño, onions and chipotle mayo

11

Oaxaca cheese, chorizo caramelized. onion, chipotle mayo and pickles Salmon burger with cheese, lettuce, tomatoes, onions and chipotle mayo Veggie pattie with lettuce, tomato, onion, cheese, pickled jalapeños and chipotle mayo

Quesadillas

$

Marinated pork with achiote lemon and orange

3 mini handmade tortillas layered with refried beans, onions, cilantro and salsa verde, sour cream & fresh cheese With chicken or bistec or chorizo + $ 4

Elotes

Bistec

Grill / Steak

Choice of corn or flour tortilla topped with sour cream, cheese, lettuce & tomatoes Tinga Corn $ 7 Flour $ 9.50 Shredded marinated chicken Rajas Corn $ 7 Flour $ 9.50 Poblano peppers w/ cheese Bistec Corn $ 7 Flour $ 9.50 Grilled steak Hongos Corn $ 7 Flour $ 9.50 Mushrooms Chorizo Corn $ 7 Flour $ 9.50 Mexican Sausage Flor de Calabaza Corn $ 8 Flour $ 10.50 Squash Blossom Camaron Corn $ 8 Flour $ 10.50 Grilled Shrimp $ Huitlacoche Corn 8 Flour $ 10.50 Corn truffle Vegetales $ Corn 7 Flour $ 9.50 Grilled mixed vegetables Queso $ Corn 6.5 Flour $ 8.50 Cheese Pollo Corn $ 7 Flour $ 9.50 Grilled chicken Carnitas Corn $ Flour $ 9.50 Fried Pork

$ Milanesa: 9.50 Choice of beef or chicken $ Chorizo con huevo: 9.50 Mexican sausage with eggs $ Tres chiflados: 9.50 Chicken sausage, ham and bacon $ Vegetariano: 9.50 Mixed grilled vegetables $ Carnitas: 9.50 Fried pork $ Pastor: 9.50 Marinated pork $ Bistec: 9.50 Grilled steak $ Pollo: 9.50 Grilled chicken

Extras Guacamole Pico de Gallo Arroz y frijoles

rice and beans Crema 2 oz.

sour cream grilled jalapeños

4.00 3.25 $ 4.00 $ 1.25 $ $

chiles toreados

$

tortillas (4) chips salsa nopales Asados

$ $ $ $

Grilled cactus

Desserts

Flan Fried ice cream Churros

3.00 1.75 4.00 3.50 4.00 7 7 $ 7 $ $

© Fernanda C 2018


Type Specimen

Fonts by John Baskerville Baskerville

United Kingdom Born: Wolverley, Worcestershire, 1706 Died: Birmingham, 1775 John Baskerville

His font Baskerville stands as the classic example of the transitional font; a beautiful font with serifs thiner than old style fonts like Garamond and Caslon but thicker than Didot and Bodoni. He was much admired, notably by Fournier, Bodoni and Benjamin Franklin. The modern revival of Baskerville’s designs began in the 1920s, championed by Bruce Rogers. English writing master, stonecutter, letter designer, typefounder and printer. Although in his lifetime he was under appreciated compared with his close contemporary William Caslon, he is now recognized as the other half of the duo that transformed English printing and type founding.


B ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


O

Type Specimen 1830s

&

Miller Richard

Fonts by Alexander Phemister Bookman


Alexander Phemister

1234567890

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

United Kingdom Edinburgh

Bookman or Bookman Old Style is a serif typeface derived from Old Style Antique designed by Alexander Phemister in 1858 for Miller and Richard foundry. Established by William Miller in Edinburgh in 1809, became Miller & Richard in 1838. Miller & Richard built a strong tradition of typographic innovation; their biggest successes were: the Miller & Richard Oldstyle and its boldface, which we know as Old Style or Century Oldstyle; and Antique Old Style, or Bookman. Bookman was designed as an alternative to Caslon, with straighter serifs, –making it more suitable for book and display applications. It maintains its legibility at small sizes, and can be used successfully for headlines and in advertising. ITC Bookman is a revival designed by Ed Benguiat in 1975, for the International Typeface Corporation. Benguiat developed a full family of four weights plus complementary cursive designs. Benguiat also drew a suite of swash and alternate characters for each of the members of the family. This version adds a large x-height and moderate stroke contrast to improve legibility.


Fernanda

Cajas Summary

An educated Graphic Design major with skills in advertising and graphics capable of working independently and in partnership with other fellow members to accomplish the needs and demands of any company.

Skills Adobe CC Software InDesign Lightroom Illustrator Photoshop Microsoft Office Powerpoint Excel Word Social Media Fluent Knowledgeable in social media tools in order to interact with fellow social media users.

Education Bachelor of Technology Communication Design Major New York City College of Technology, CUNY Expected date of Graduation, June 2020

Languages Spanish - fluent English - fluent

Mobile 347.356.1468 Email ferca0630@gmail.com Location Brooklyn, NY Website https://issuu.com/fernanda_c Professional Experience Fine Jewelry Sales Consultative Sears Roebuck & Co. 06/2018 - Present Brooklyn, New York Promoted to this position from Customer Assistant position, below. • Worked directly with customers, helping identify their needs and assisting with purchases • Presenting jewelry, conducting sales, inspecting inventory. Social Media Ambassador Sears Roebuck & Co. 08/2018 - Present, Brooklyn, New York • Manage the company’s Facebook page to create engaging content to spread promotions and campaigns in order to identify new strategies to reach and target buyers. Merchandise and Customer Assistant Sears Roebuck & Co. 09/2016 - 06/2018 Brooklyn, New York • Customer reception, Merchanise consultant, • Improved customer engagement with merchandise and provided outstanding customer service. • Operated cash registers, managed financial transactions, and balanced receivables. • Achieved pre-determined benchmarks. Freelance Desinger 9/2016-Present Freelance desinger for independent clients. Restaurant menus program for local restaurant. Freelance Internet Consultant • Knowledge on how to find solutions to everyday problems regarding the internet and its functions. ( led me to my current job )

Profile for Fernanda C

Fernanda Cajas - Portfolio  

Fernanda Cajas - Portfolio  

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