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STYLE GUIDE F K

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about the church style guide overview meet the brand logo logo variations logo guidelines logomark lockup typography primary typeface titles and headers mixed usage example color palette imagery recommendations stock imagery recommendations icon recommendations layout recommendations

contents

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about the church

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We give glory, honor and

praise to the person of Jesus Christ through corporate worship, strong biblical teaching and personal obedience to Him; we provide an environment of growth through discipleship and equipping for disciple-making; we Glorify God by pursuing the Christlife and engaging the World


We are builders laying foundations in Jesus Christ


style guide overview

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The style guide is an introduction to the visual aesthetics of the church


This is a manual on how to use the logo as well as general design guidelines when creating any written literature for Fellowship Church Use our style guide to tell our story as well as yours as a designer, always keep the endings happy and never use a sepia tone filter for dramatic effect Go forth and conquer every blank canvas with the appropriate visual communication


meet the brand

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The logo a simple, easily identifiable, and graphically flexible logo that could be used to say who we are: “gathered to go�.


We gather to be transformed so that we can continue on mission, with the Gospel as His servants in the world. All the energy that is produced within this transformational community is not to be stored or hoarded, but rather to be expended through love and service to those who are not a part of His Body.


gathered


to go


logo

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what does this logo look like...?

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Logos are a visual tools Used to give good first impressions

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Our logo serves as a glance into the church, its people, and its values

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these are variations of the logo you can choose from

logo variations

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ON/WHITE ON/WHITEVARIATIONS VARIATIONS

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ON/BLACK VARIATIONS

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logo guidelines

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Textures of any kind should never be used on the logo The logo should be kept simple and clean at all times Never crowd or layer images and/or text on the top of the logo


The logomark is a stand alone graphic element, however in most situations the logomark and wordmark should be used together (lockup). The wordmark should always be used in combination with the logomark


logomark

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lockup

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typography

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“The best advice i have ever been given is not to use comic sans: changed my life�


clean simple legible helvetica neue is our primary typeface. It is a sans-sarif font that has been reworked to be more structurally unified in height and width

your eyes will thank us


primary typeface

AaBbCc0123 Helvetica Neue

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Use helvetica neue font style as a base font for all literature Just because Times New Roman is automatically set in documents does not make it a good choice for a font


Genesis 1: 1-10 1 In the beginning God created the heavens and the earth. 2 Now the earth was formless and empty, darkness was over the surface of the deep, and the Spirit of God was hovering over the waters. 3 And God said, “Let there be light,” and there was light. 4 God saw that the light was good, and he separated the light from the darkness. 5 God called the light “day,” and the darkness he called “night.” And there was evening, and there was morning —the first day. 6 And God said, “Let there be a vault between the waters to separate water from water.” 7 So God made the vault and separated the water under the vault from the water above it. And it was so. 8 God called the vault “sky.” And there was evening, and there was morning — the second day. 9 And God said, “Let the water under the sky be gathered to one place, and let dry ground appear.” And it was so. 10 God called the dry ground “land,” and the gathered waters he called “seas.” And God saw that it was good.


titles and headers

AaBbCc0123 Aaargh ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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Use Aaargh font style when titling a document or creating a headline Pair this with a body of text in the Helvetica Neue font style. They make a good couple


mixed usage example

Genesis 1: 1-5

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1 In the beginning God created the heavens and the earth. 2 Now the earth was formless and empty, darkness was over the surface of the deep, and the Spirit of God was hovering over the waters. 3 And God said, “Let there be light,” and there was light. 4 God saw that the light was good, and he separated the light from the darkness. 5 God called the light “day,” and the darkness he called “night.” And there was evening, and there was morning —the first day.


color palette

CMYK is a color model used for color printing It allows you to key in the exact number corresponding to the color

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When combined they create the exact color match and achieve consistency among varying computers

think of it as a recipe! ...just don’t eat the results


c m y k

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c m y k

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c m y k

0 0 0 30


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Imagery is one of the most powerful tools in visual design

imaery recommendations

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Use Imagery to add: Meaning:

make sure to choose images that pertain to the brand or to the content

Content:

content should always have hierarchy to the background

Clarity:

use small images sparingly: they increase clutter and reduce legibility

Don’t make anything unnecessarily large or small, it’s hard to look at and just plain silly


stock imagery recommendations

Use stock images to: Support your message:

take time to choose authentic images that reinforce your design Finding high quality images is more important than “it was so perfect i could not pass it up�... yes you can

Add value:

value= high quality images If you use a search engine to find an image make sure it’s bigger than 72 dpi

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icon recommendations

An icon needs to: Guide:

simple icons help guide people to where they need to go

Guide... Quickly!

one or two colors should catch the eye and direct the viewer in less than 30 seconds Keep it clean and simple

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layout recommendations

A layout needs to: Reinforce the most important information: not stimulate hyperactivity

Always use grids and guides always

Utilize the white space:

it makes the page clean and simple So do it.

Make your design the star:

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have a proper balance between graphics and layout - and remember less is more!


fellowship church style guide

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guided by design designed by God guided by God



Fellowship Knox Style Guide