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Promotion Is Constant Best-selling authors never stop promoting their books, no matter how successful they get. I remember recently, I took off on a kinda/sorta writers retreat, shut myself off from much of the outside world to get in on some good writer. After three months of so, I reappeared, and OMG, I noticed how much changed in those mere three months. You would've thought I took of for three years, as my sales slumped, new faces in publishing that I did not know, and names and book titles being branding the next big thing. I'll never make that huge mistake again, I'll tell you. But, this is my most steady and proven technique, that hasn't let me down since: Write, promote, write, promote, write, promote, write, promote, and write some more. Oh, did I mention to promote? Many still market at the grassroots level, not just through national TV or radio interviews. They take the time to visit and meet individual bookstore managers at both chain stores and independents. They never relax and believe they have "made it." After nine best-sellers, including The Notebook, Nicholas Sparks still tours with every new book.

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