Leadership 30 years of history, success and good business - 30 years presenting the major launches and novelties to the sector, building stories, generating relationships and moving the market. As a result of all this evolution, Fispal Tecnologia has today become the largest Trade Fair for the Food and Beverage Industries in Latin America. That is how we visualize the Fair, both as a major stage for launches and a meeting point for the industry. The 2013 edition was remarkable for the high number of qualified visitors who came, the busy corridors on every day of the event, and the immense amount of business that was generated. Over the following slides, you will note for yourself the degree of success this great event generated and some good reasons for guaranteeing your presence at the forthcoming commemorative 2014 edition of the Fair. ClĂŠlia Iwaki Group Director
Round up of the 2013 edition
The figures from 2013 demonstrate perhaps why Fispal Tecnologia should become part of your strategic planning:
• 80,000 m² • 2,000 brand exhibitors • More than 60,000 qualified visitors • Representation from 38 countries • All Brazilian states represented
Visits from a qualified target public was the main feature of the 29th Fispal Tecnologia Exhibitor Quotes “The organization of the fair this year has been better than in other editions of Fispal Tecnologia, with a more qualified target public, interested in getting to know the products on show. We have also had a higher business result through sales realized during the event. Around 40% have come from new clients, particularly from small entrepreneurs needing to automate their production”. Alex Samsonas – Marketing Manager, Fabrima e Masipack “The focus of the Bosch Group at Fispal Tecnologia is to promote not only the brand but also the new trends to the food and beverage industry, rather than doing business itself. And our objective has been attained due to the quality of contacts that we have made through having such a target public, aimed specifically to our business, and that further knows what it is looking for. The Fair is essential as a promotional tool and our expectations are of the highest degree”. Daniel Gonçalves – Sales manager, Bosch Rexroth “This is our 16th consecutive year at Fispal Tecnologia; it is the most important Fair in the sector. For us, the year starts in June and runs up until June next year, when Fispal takes place once more. This edition has totally surpassed our expectations – an example of this can be seen in the quantity of catalogues, normally we distribute between 600 to 800; this year we brought 1200 and they have practically all gone. We also receive a lot of qualified visits, so much so that we have sold 1.2 million reais’ worth of machines and equipment. Next year, we shall be here; our congratulations to the organization”. Dante Gabriel – Director of DMOM
The Visitors A meeting place for the sector and stage for large worldwide launches, Fispal Tecnologia has become a fixed date on sector professionalâ€™s calendar, not just in Brazil but throughout Latin America. A brief report of the visits to our 2013 edition is, as follows:
Areas of Interest 47,90%
Labelling and tickets
Branches of Activity Food and Beverages industry
Chemical, Pharmaceutical and Cosmetic industries Ingredients and Raw Materials industries Service providers
3% 3% 2%1%
Dairy industry Meat industry Agrobusiness Others
Position Agent / Assistent / Analyst 3% Quality Control / Classification 4%
Consultant / Autonomous workers / SelfEmployed 3%
Designer 2% Others 1% CEO / President / Superintendent / Director 42%
Planner / Coordinator / Supervisor 8%
Food Engineer 11%
Executive / Manager 26%
Country by Region North 3%
Mid-West North-East 6% 11%
South 18% South-East 62%
Countries Represented Representation from Latin America:
And from 24 other countries:
Brazil Argentina Paraguay Chile Peru Bolivia Venezuela Columbia
USA Italy China Germany France Spain Japan Portugal Sweden Holland Algeria Belgium
Uruguay Ecuador Guatemala Panamรก El Salvador Dominican Republic
* Total of 38 countries at the event.
India Turkey Greece Cape Verde Canada Yemen England Iceland Suriname Tunisia Vietnam
Feedback from our Visitors 90% of visitors were satisfied with the trade fair in general.
Action that the visit to the Fair provoked 70% 60% 50%
83% of visitors were satisfied with the amount and quality of the exhibitors.
40% 30% 20% 10%
93% of visitors were satisfied with the variety of products found at the Fair.
Getting to Request for a Comparison of Professional know the new quote products updating launches and tendencies in their market area
Fispal Tecnologia in the Press An intensive Press Office strategy was developed in the months running up to the event, resulting in and generating a spontaneous media, with more than 166 reports and articles in 48 different publications. See (below) some examples of the media vehicles that published articles about the event and our exhibitors:
30 years of history, success and good business Fispal Tecnologia, International Trade Show for Packaging, Processes and Logistics for the Food and Beverage Industries, the largest and most encompassing event for the sector in Latin America, will reach its 30th edition in 2014, underlining once more its position as the sectorâ€™s main event. The fair brings together more than 60,000 professionals in search of novelties in machines and equipment, packaging, and products and services for the industrial sector. Professionals from the areas of purchasing, marketing, engineering and from supplies from every region of Brazil and more than 38 countries met up during the 4 day event. Make a date in your diary and become part of this great event.
The trade show
Become part of this great event! Contact our commercial team: Flรกvio Lemos +55 11 3598 7829 firstname.lastname@example.org