NEXT should consider using a range of technologies that will help enhance customer shopping experience such as virtual fitting rooms (see appendix D), iBeacons (see appendix E), and digital kiosks for in-store ordering. Many retailers have already adopted these technologies such as Marks and Spencer has its own browse and order hubs which allows customer to order on the devise and collect it at a later time or have the product delivered to their homes. With the virtual fitting rooms have been a new technology trend for 2015 as it allows customers to try clothes online and adapt it to their sizes and heights (Retail Innovation, 2015). IBeacons has also been very successful as it allows retailers to measure customer volume in a particular area and target them directly through their devises. Furthermore, IBeacons will be the biggest change for retailers since smartphones and will be support by 700m iOS devices in the future which will enable indoor positioning micro-location, and a new form of contactless payment (Moth, 2013).
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