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portfolio

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ad briefs

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DESIGNER

Client INSTAGRAM

Client APPLE IPHONE 5S

Client RON ABUELO

Objectives Propel the new launch of iPhone 5s.

Objectives Objectives Low-priced high-class rum Show how quick and beautiful taking photos Target Audience with Instagram could be. Lower-Middle Class, 21+ Target Audience Strategies Young Adults, 16-35 Sophistication, Delicacy Strategies Use multiple frames of Timeframe 1-2 Weeks different users holding a square frame. Total Estimated Cost $1500 Timeframe 4 Weeks

Target Audience Middle to Upper Class, 18-54 Strategies Simplicity, detail and quality, show the slick thin new body. Timeframe 1-2 Weeks Total Estimated Cost $1000

Total Estimated Cost $5000

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Client VISIT MAUI

Client ANDREA BOCELLI

Objectives Create new travel sensations to Maui, Hawaii.

Objectives Visualize the power of Boelli’s spectacular voice to sell his latest album.

Target Audience Middle to Upper Class, 18-35 Strategies Colors, excitement, big waves, surf, shades, and seabreeze. Timeframe 3 weeks Total Estimated Cost $2500

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Target Audience Middle to Upper Class, 18-54 Strategies Shattered glass Timeframe 4 weeks Total Estimated Cost $3000


advertising

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Visit Maui


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Outdoor Advertising

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logos

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JAZZ

JAZZ records azz

RE CO RD

JAZZ RECORDS

Records

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business cards

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phung

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ADVE RT ISING AGENCY P H UNGNDO @ GMA I L .COM

C R E AT I V E D I R E C T O R I MAG I N A RY F R I E ND P H U NG ND O @ G MA I L .C OM

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phung

GLD Advertisement

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Case Study fleurdelis

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fleur de lis chocolates

fleur de lis

FLEUR DE LIS 123 fake street los angeles, ca

123 fake street los angeles, ca 213.555.6329

123 fake street los angeles, ca 213.555.6329

213.555.6329

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fleur de-lis dive into perfection


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unwrap choclatey goodness


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A Few Things About

Chocolate

That You Should Know

Dark chocolate has more cacao (the beans that chocolate are made from) and less sugar than other chocolates, so it is considered healthier than milk and white chocolate. Dark chocolate contains lots of antioxidants that help the cardiovascular system by reducing blood pressure. Eating dark chocolate widens arteries and promotes healthy blood flow that can prevent the buildup of plaque that can block arteries. Eating dark chocolate every day reduces the risk of heart disease by one third. Flavonoids found in cocoa products have antioxidant, anti-inflammatory, anti-clotting effects that can reduce the risk of diabetes by improving insulin sensitivity. The smell of chocolate increases theta brain waves, which trigger relaxation.

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george lois

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page layout

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infographic a short history of adveertising

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Giveaways, contests, quiz shows proliferate 1950 - 1960 Giveaways, contests, and quiz shows proliferated in the ‘50s. Quaker Oats mailed out 5 tons of dirt from the Yukon in little pouches. Three coffee companies put actual money into their packages. Dial soap gave away an oil well. Remington Rand gave away one share of every company listed in the N.Y. Stock Exchange. One contest offered a free butler service. Competition was unbounded. The New Yorker found 312 “finests,” 281 “world’s bests,” and 58 “America’s onlys” in its pages over a 6-month period. In the 1950s, trading stamps proliferated. Although clearly absurd, they proved to be a perfect advertising triumph. While customers knew they were paying more in stores that gave stamps, the stamps nevertheless instilled a feeling of awesomeness.

Madison Avenue emerges as center of the advertising 1960 - 1970 Doyle Dane Bernbach’s “Think small” ad for American Volkswagen becomes one of the most famous ads of the decade, establishing a strong market position for the smallest European import. The agency’s slogan for Avis, “We’re only No. 2, so we try harder” is also very successful. New York’s Madison Avenue becomes known worldwide as the center of the advertising world and features the best in advertising creativity. thriftiness.

Multinational ad companies emerge 1970 - 1980 The 1970s saw the emergence of the multinational advertising agency/ holding company, with offices and affiliates all over the world. The 10 largest advertising companies based on sums they spent for their clients in 1974:

5) Leo Burnett Co. (U.S.) $577.7 million 6) Ted Bates (U.S.) $565.8 million 7) Batten, Barton, Durstine and Osborn (U.S.) $525.5 million 8) Ogilvy and Mather International (U.S.) $523.7 million 9) Grey Advertising (U.S.) $391.0 million

1) Denfsu Advertising (Japan) $907.7 million

10) Doyle, Dane, Bernbach (U.S.) $355.1 million

2) J. Walter Thompson (U.S.) $867.5 million 3) Young and Rubicam International (U.S.) $750.5 million 4) McCann-Erickson (U.S.) $703.3 million

Adbusters mirror growing anti-ads feelings 1989 Anti-consumerism refers to the socio-political movement against consumerism. Adbusters Media Foundation (called Adbusters or the Media Foundation) is a not-for-profit, anti-consumerist organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia, Canada. They describe themselves as “a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance

the new social activist movement of the information age.” Adbusters has also launched numerous international social marketing campaigns, including Buy Nothing Day and TV Turnoff Week and is known for their “subvertisements” that spoof popular advertisements. “Advertisers have taken over everything, and there is a belief that the $450bn-a-year advertising industry may have peaked. It’s time for the backlash, and that backlash is the clean mental environment.” said founder Kalle Lasn.

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Online Advertising opens new doors 1994 Since 1994 when online advertsing originated, the industry has faced many obstacles. Ad Age’s interactive section provides a facinating chronicle of the beginnings of online advertising.After the dot com crash in 2001, online advertising’s success diminished, but has since re-established itself and is now a thriving $8.4 billion dollar industry.(Kridler,2004) The use of online advertising as an advertsing medium is increasing in popularity at a fast pace. It is projected that the online advertising industry will to grow three times faster than advertising in any other medium. (Kridler,2004)


The end

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