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Federica Corinto

| Visual Design | Community Planner |


01. Community Eco-Design


02. Carpentry in the Slums


03. Junior Art Director


04. Conbipel Corporate Communication

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05. Expo 2015 Logo 06. Ortofruit s.p.a. Systems Design

08. E-commerce Website

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08. Appendix


07. MatTO Database

3D Rendering Industrial Design Projects



Community Eco-Design

Sustainability and Media Specialist, Marketing and Outreach Lead, Advocacy Campaigns, Public Affairs. 5/ 2012 – 11/2013 Gateway National Recreation Area, National Park Service.

Engaging National NGOs, local community organizations, schools and general public in the New York Area producing and managing advocacy campaigns like “A Park for Every Classroom” and “ECOLIFE”, using various media.

Photo courtesy: Don Riepe


Overview Gateway National Recreation Area was established in 1972 as America’s first urban national park. Gateway was created to “bring the parks to the people”. School group camping in the metro NYC area was begun in 1977 at Ecology Village, and is now closing its fourth decade. Countless thousands of urban, inner-city disadvantaged youth have enjoyed nature in Jamaica Bay against the backdrop of the skyline of NYC. On October 29, 2012, Sandy wreaked havoc on New York, bringing high winds and coastal flooding to areas not usually impacted by such extreme weather. The storm had a devastating impact on the park, but rebuilding Gateway gave the opportunity to train current and developing community leaders in the principals of sustainability and civic engagement.

It is so much fun to move away from the City, even for few days! We get to enjoy open spaces and nature in our own backyard!



A Gateway to Sustainability The Ecology Village post Sandy experience embraces the NPS Call to Action, through a deeper connection between young local leaders hit by Sandy. The projects developed where: • A Park for Every Classroom • EcoLife 2012, 2013 • Climate Change! You Change • Hurricane Sandy Exhibit • Ecology Village Experience • Sesame Street Explores National Parks



A Park For Every Classroom The purpose of PEC is to build collaborations among National Park Service staff, local community and educational partners, and teachers to engage students in place-based learning that promotes stewardship of parks and communities. A pilot program of the National Park Service’s Northeast Regional Office, Interpretation and Education.

Model and Community Outreach Lead

By working in partnership, the team was able to help to shape “The Steps of Engagement” model. The concepts imbedded in the model helped to solve some bigger issues related to providing programs and services to teachers and students.



The stepped-up outreach and marketing efforts conducted, served as an effective method for creating an extensive database of teacher contacts for future collaborations.


A Park for Every Classroom Case Study Gateway National Recreation Area, Conservation Study Institute, National Park Service, Northeast Regional Office (2013).

Facebook Page: Education Science in Jamaica Bay

Newsletter, printed and e-mail for Professional Development


EcoLife 2012 and 2013


EcoLife is a set of four summer programs for the community that teaches youth about sustainability in the park. Students will learn the concept of sustainability through hands on activities. EcoLife provides kids with the tools that they can use to fulfill a greener lifestyle and to give back to their neighborhood. The programs designed were four: • Camp Like a Chef! • Recycle! Relive! • Nature Masquerade • Grow and Go!

Canvassing In team, we canvassed the park themes, asking the community and the groups how they would like to use their park. After collecting the answers, we organized the response of the groups interviewed in 4 fields, related with sustainability. issues concerning with the park. The 4 topics were used to design the summer programs.

Logo, flyers and website designed


Video Concept Creation and Artistic Director


Climate Change? You Change! Video Climate change are important because they gradually changes the landscape, the flora and fauna, creating a diversity and evolution of our surrounding environment. It is the natural course of life. However, storm events (i.e. Hurricane Sandy) are different and dangerous because change the landscape suddenly destroying the ecosystem of flora and fauna, leading, in some cases, to the extinction of animal and plant species. The idea of Climate Change? You Change! is to explain the importance of climate change through the game of magic, showing the disastrous effects of Hurricane Sandy to encourage students and teachers to take action in the park.

Hurricane Sandy: Before and After Post-storm photos were taken by NPS employees as part of the recovery effort. The large format-almost two by three meters reveals the storm’s destruction in great detail. Some of the most dramatic images are aerial shots taken from helicopters used by the team to survey the park. The exhibit documented the damage and the largest incident response in National Park Service history.

Video production; Flyers and Communication


Ecology Village Experience Engaging students of all ages with handson experiences is a primary goal. To prepare for their role as active citizens, many program participants worked side by side with National Park Service and other professionals, gaining new skills and insights through their internships and volunteer opportunities. To promote sustainable lifestyles, students were encouraged to take part in the summer programs.


Logo and Flyer Coordination Design

Leading Volunteer Groups at the Garden. From all over the US throughout all the year, volunteers of all ages are challenged to make a positive impact on improving the site and leaving their mark.


Technical Sketches

Our students benefit in so many ways. Often our children have no experience outside of the “concrete jungle.” For many it’s the first taste of independence. They learn to work with one another and to respect each other. The Ecology Village experience brings a “real-life” experience on the trip.



Sesame Street Explores National Parks Sesame Street Explores National Parks is a “a multimedia parks experience for children aged 3-5 to promote science learning through experiences in national parks, local parks and backyards.�


Advertising concept creation with park staff and project advancement assistant.

Choosing and collecting footage to deliver to Sesame Street, to define the final video and message.



The goal of this project is to leverage the unique power of the Sesame Street Muppets to model scientific inquiry skills within the context of the national parks to enhance young children's attitudes and knowledge about science and nature. The materials, designed for parents, educators and caregivers, provide activities for them to engage in with their young children as they explore nature together. 19



Carpentry in the Slums

Eco-designer, Furniture and Educational Carpentry Service, Community Planning 08/2009 – 02/2010 Laboratorio Design Sustentavel

Prototyping furniture made of recycled wood. Project manager of the carpentry service offered to the catadores, workers in the landfill of Brasilia.

Fernando, cooperative Sonho de Liberdade




totyped. Then, the know-how was brought The catadores, in independent groups, cho- to the community for planning a carpentry ose the recyclable wastes bare-handed and course delivered by a professional carpenseparate out the materials in order to sell them ter. and survive with that money. The disassembling furniture, built with wood recycled from Chair their landfill, teaches them to build their own The way in which the components are aspiece of furniture while developing professio- sembled is self-explicative and it can be nal skills for entrepreneurship. As initial result, easily transported, assembled or disasthree furniture have been designed and pro- sembled.



Bed-Shelves According to the catadores housing priorities, the bed is the first object needed. The design fulfills the requirements, having in addiction the multi-purpose. The project was developed to be used as a bed in horizontal position and shelves in the vertical. Because of the dimensions, its joints are designed to hold its heavy structure and to have an indipendent overlook, as bed or shelf.

Table Analyzing the target’s needs, the table results one of the most requested piece. It is made with the most available wood shapes, such as plates, and has very simple and easy-to-build components, besides the prompt assembly and disassembly.



Object of the analysis is the landfill near Brasilia, next to the slum called Estrutural. Here, every month a huge quantity of garbage is buried, 98% of which comes from mixed waste collection. The wastes are sorted and processed: organic compound turns into compost, while the inorganic part and the not processed one proceed to the landfill. Here the catadores, in independent groups, choose the recyclable wastes bare-handed and separate out the materials in order to sell them, through the cooperatives, to the recycling companies. The actors in the systems are not linked: on one hand the citizen ignores the effects

of the wastes, on the other hand the catador lives in the slums and works in difficult conditions, socially excluded. It is necessary for the Brazilian institutions to understand that changing the approach in the waste management the territory can grow. Thus, designing a scenario of separate organic collection for a 25%, through investments of the municipality together with the cooperatives in separating the materials mechanically, brings important effects. On the economic side we have USW indirect taxes lowering, thanks to a system of allocating overheads of 90% in the profit of the cooperatives to the institutions, financial backers. On the social side we foresee professional integration of 630 workers with contract (ex catadores). On a 60% we estimate a definitive cut of the USW taxes and a strengthening of the earnings through the whole recycling chain. The citizen looks at the waste as a resource, acting as a conscious subject linked to the institutions, to rising professional figures of systemic culture. In conclusion the evolution starts from conscious choices made on the territory in terms of re-using the resources and in terms of relationships between the actors, in order to design a new scenario of cultural changing from a systemic point of view, desirable for future generations.


CORINTO F., The Landfill near Brasilia. From a problem to an opportunity for development, in Innovation in Design Education, Formia Elena eds., Allemandi Editore (2012)


The landfill near Brasilia: from a problem to occasion of development




Junior Art Director

Traços no Lixo and Furniture Exnhibit

Documentary Traços no Lixo Directed by Angelo Maci, documents the lives of the catadores of the Estrutural, one of the favelas outside the city of Brasilia. The only way these people survive is by salvaging usable material at the open-air garage dumps. The documentary underscores the hopes of the catatores, who are generally considered

outcasts by society, to gain some control over their lives and who desire only an opportunity to “live and be happy”. Exhibit Design Semana Nacional de Ciencia e Tecnologia, in partnership with CDT, Centro de Apoio ao Desenvolvemento Tecnologico. 29



Conbipel Corporate Communication

Graphic Designer Assistant 12/ 2011 – 3/2012 at Conbipel S.p.a.


Visual Marketing Visual communication for the fashion brand Marketing Unit. In store communication graphic design: windows, price points, still life photograpic post-production and print projects advancement with print companies.


Online communication projects: newsletter, Facebook page graphic design, promotional cards and brochures, website and special event design. Collaboration with the Italian advertising agency Armando Testa.



Expo 2015 Logo Contest



C 23 M 96 Y 96 K 17



2015 DNA


C 0 M 50 Y 86 K 0 C 64 M 18 Y 89 K 2

feeding t e 34

Logo Designer Contest Expo 2015 Feeding the planet, energy for life

2015 nutrire il pianeta energia per la vita

2015 feeding the planet energy for life




Ortofruit s.p.a. Systems Design Proximity Areas Scheme

Systems Designer, Food Industry Analysis, Local Territory Design Ecodesign Course, Politecnico di Torino,

Systemic Scheme




MatTo Database Design


The database of innovative materials: a proposal with a sensorial approach for the Materials Library of Politecnico di Torino


Industrial Design Course, Politecnico di Torino



Database design: a virtual collection The materials library MatTo provides an analysis of the qualitative and quantitative performances and eco-properties of experimental, innovative materials. Its goals is to help business producing innovative materials to find eco-efficient applications, matching their technical, environmental, sensorial-based features with businesses investing in new products. A list of eco-design guidelines was established to help the selection of the businesses to improve the product life cycle. Under the supervision of the professor Arch. C. De Giorgi and B. Lerma PhD, I designed the digital catalogue, a database of innovative materials and gained important experience in understanding the benefits in the cooperation between private sector and academia. In addition to the database, we coordinated sensory-based enquiries to collect quantitative data about sensorial and eco-efficient features. As assistant professor, I advised the students of the course in finding applications to the innovative materials in designing products considering their life-cycle.



E-Commerce Website Design







registração con

On-line Catalogue, Ordering and Shopping. Furniture Shop. Freelance, Nandos Design 2010



Mapa do site - Contata-nos

Online catalogue and shopping corner



Thank you


Visual Design and Community Planning Projects Collection