Marketing Consultant
More than 20 years working with SMEs
Specialises in strategy
Passionate about delivering affordable marketing solutions to small businesses
Mum to a 2 year old
Marketing Consultant Annique Tate
Driving business goals Connecting to your audience Building awareness Sustainable growt
Be specific Demographics?
If you’re targeting businesses, add in; Sector? 1. Business type?
Business size? 3. And many more...
Increase bookings between March - October by 30%
Targeting existing clients through email, achieving uptake of boiler services between March - October by 20% in the next 6 months.
S M S A R T
4 weeks in advance
4 weeks in advance
3 content pillars
These are core themes or topics on which your content is based. For example;
Family-friendly plumbing tips
Seasonal advice
Budget-friendly solutions
Plumbing myths and facts
Community-focused stories
Behind the scenes
Emergency plumbing readiness
4 weeks in advance
3 content pillars
These are messages you want to communicate within your content pillars. For example; A specific pain point or challenge you want to address
Key dates in the calendar
Product/service launches or ones you want to push Activity the company is doing
Celebrating an achievement
Annual closure
4 weeks in advance
3 content pillars
RACE framework
(Reach, Action, Convert, Engage)
Be consistent
Know your content pillars
Focus your message
What’s your CTA?
Change up post types (posts, reels etc)
Notice what works
Plan
Create templates
Batch and time block
Repurpose
Schedule/automate
Focus on what works
Use free tools
Abobe Express/Canva - A simple design tool for creating custom graphics and marketing materials.
Metricool - Schedule and manage social media content. Basic metrics for social media and other platforms (3 mths on free version).
Brevo - Create, send, schedule and automate email. You can use it to track prospects through a sales pipeline.
Copilot/ChatGTP - AI tools that can help you, research your TA (remember to fact check), generate ideas for content pillars, messaging etc. I DO NOT recommend directly using AI-generated copy in marketing. Your personality is important.
Scan me for the handout and to find out more about my MARKETING MADE SIMPLE WORKSHOP and other services.
19 FEB ONLY £135 Inc 10% off for FSB members