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News & Columns

Workplace Wellness Are you doing your part to create a positive work environment? Page 6

March 2011 • Vol. 25, No. 10

This month’s View from The Corner Office question is: What unique challenges do you believe businesswomen face today in comparison to businessmen?

We’ll hear from...

Resources & Manufacturing . . . . . . . . . . . .4 Funding Solutions . . . . . . . . . . . . . . . . . . . . .4 Political Maneuvers . . . . . . . . . . . . . . . . . . .5 Success in Sales . . . . . . . . . . . . . . . . . . . . . .5 Workplace Wellness . . . . . . . . . . . . . . . . . . .6

Service, Retail & Trade . . . . . . . . . . . . . . . . .6 Transportation & Tourism . . . . . . . . . . . . .7 Business Insight . . . . . . . . . . . . . . . . . . . . . .7 Education & Training . . . . . . . . . . . . . . . . . .8

Special Ad Features Culture of Safety . . . . . . . . . . . . . . . . . . .9-10

Aquaculture . . . . . . . . . . . . . . . . . . . . . .11-12 Invisible Fence Brand . . . . . . . . . . . . . . . . .13 Wild Blueberry Anniversary . . . . . . . . . . .14 National Engineering Month . . . . . . . .15-16 Focus on Forestry . . . . . . . . . . . . . . . . .17-19 MBA: Explore Your Potential . . . . . . . .20-23





Nova Scotia’s largest circulated monthly business publication

Women in business Breaking the “glass ceiling” By Richard Woodbury

Jenny Kierstead Founder, Breathing Space Yoga Studio

Bonnie O'Toole President, Market Pursuits Business Development Inc.

Julie Lambert Executive Coach, Professional Speaker & Writer

Jillian Blackman President, Marqedia Communications Solutions

Check out

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Each year around the world, International Women's Day (IWD) is celebrated on March 8. Hundreds of events occur not just on this day but throughout March to pay tribute to the economic, political and social achievements of women. In the celebration of the 100th anniversary of IWD, Nova Scotia will play host to various events –– from the Business Diva’s Luncheon (March 8) in Truro to the Women in Film & Television “Women Making Waves” conference in Halifax (March 4-6). While much will be said during this month about the progress women have made in the business world, it’s difficult to escape the sad reality that a “glass ceiling” still exists, says Peggy Cunningham, the dean of Dalhousie University’s Faculty of Management. “It’s cracking, but it’s there,” she says. Women have to work harder than men to reach higher level positions, which in turn, puts a lot of pressure on women, says Cunningham, and “I think this discourages a lot of women because they’re not recognized on their merits.” A silver lining of this problem is that it has pushed more women into selfemployment. “We seemed to be in this sort of long line of never quite getting to the roles we wanted or the flexibility was not there to allow us to have the lifestyles we needed,” says Cassandra Dorrington, president of the Canadian Aboriginal and Minority Supplier Council. This move towards self-employment is reflected in statistics. There are more than 821,000 women entrepreneurs in Canada and they contribute more than $18 billion to Canada’s economy, according to Foreign Affairs and International Trade Canada. They’re making a major contribution to the Canadian economy, says Shelley Simpson-McKay, executive director of Mount Saint Vincent University’s Centre for Women in Business. “We’ve really seen female entrepreneurship as a growing sector,” she says, citing statistics from Statistics Canada which show that over the last seven years, women have started businesses at a rate three times faster than men. One area where progress needs to be made is in overcoming stereotypes. Cunningham says it still surprises people to learn that she — a woman — is a dean. “Oh, you’re the dean?” is a comment she hears. (She is quick to point out that she doesn’t hear this attitude on the Dalhousie campus.) “You’re noticed as a woman before the person in the position,” says Cunningham. Continued on page 3 Women have made a huge contribution to the Canadian economy, says Shelley Simpson-McKay, executive director of MSVU’s Centre for Women in Business. — Shari Tucker Photography

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March 2011, Nova Scotia Business Journal

For more business news daily: I NEWS

View from the Corner Office

THE QUESTION: What unique challenges do you believe businesswomen face today in comparison to businessmen? Compiled by Aly Thomson

Jenny Kierstead

In my own personal experience, the biggest challenge is balancing the demands of family life and business life. I think that women are still expected very much to be in the home. Women still aren’t taken as seriously as men are in the business world. My biggest challenge is dealing with my own inner demons and my own inner dialogue and challenging those beliefs that I have acquired, saying “this isn’t for you to do, this is a man’s job.”

Founder, Breathing Space Yoga Studio

Bonnie O'Toole President, Market Pursuits Business Development Inc.

Julie Lambert Executive Coach, Professional Speaker & Writer

I have an opposite view of this. I think we have a lot of advantages over men right now. The Centre for Women in Business, for example, is a fantastic organization that has helped a lot of women. There’s a lot of support for us. I have a lot of female friends who are involved in business that are mentoring me to have my own business and to be successful. We talk all the time, we meet all the time. I don’t do that with any men and I do know some men who own their own businesses, and meetings like this just don’t happen. I only see benefits of being a woman entrepreneur. I don’t think there’s any road blocks for me being a woman.

Jillian Blackman President, Marqedia Communications Solutions

Our challenges have changed a lot in a relatively short period of time. But I feel women are still overburdened with responsibility. Now, unfortunately, we need two incomes to survive, which was not the case in our parents time. Some of the challenges I think women face, but also men, are that people are very stressed. Technology has made life very difficult because you’re in alert mode all the time. Perhaps one problem women are having is when they come home from work they’re still the primary person who does the cooking, cleaning and shopping. For many households, there’s a sharing in responsibility, but I think women still do more of the household tasks.

There are more woman in the public relations field than men but the question is will they actually be able to lead the field? Women in my field are losing their positions time and time again because they’re leaving for maternity leave and coming back and realizing they’ve been passed over for these promotions because they took time away for family. I think this is a huge issue that men typically do not have to deal with. I think women business leaders also question whether or not they can do it all. As a business leader in my 20s, every day I think, “Am I going to have a career or am I going to have a family?”

Here’s what Daily Business Buzz readers have to say… As a business consultant in human resources and organizational development to both private and public sector employers, I see that there are still fewer women in boardrooms at the executive level and the belief that women cannot handle the challenges of both professional and family life. I believe that there has been progress over the last 25 years, but until women are entrusted with more senior level roles and their partners are willing to share the personal load of juggling family life, we will not have a real sense of equivalence. — Gillian King

successful with some, but with others it has been difficult as the “old boy's club” in Halifax is still going strong. There are attitudes that women cannot have a large vision for their business, that women are not as smart as men, that women do not deserve financing. In fact, I opened my angel and venture capital consulting business because in 2002, a female entrepreneur inquiring about a business loan was told, "Get a husband". I would like to say this does not exist anymore, however it does. — Lana Larder

Men have it easier getting financing to open or grow a business. In fact, women all over the world have a harder time accessing financing to open or grow a business. Over the years, I have worked with many women entrepreneurs in Nova Scotia and assisted them to get financing for their business. I have been

First of all, I'm not surprised that the "get a husband" attitude is still around in 2011. My business partner and I faced that in the early ‘80s in Halifax. The business we started then is still operating 30 years later. However, back then in order to establish a $15,000 line of credit at a bank — we tried them all — we

had to provide our two homes (which were both mortgage free) and everything else of value that we owned as collateral. I was divorced; my business partner was single. We were two women wanting to start a business and wanting to establish a line of credit, in case we needed it. Financing is, without a doubt, the biggest problem women entrepreneurs face. Nothing has changed in the 30 plus years I have been in business. — Willa Magee We started this fight when I was a young baby boomer and now that I'm a not-so-young baby boomer, I'm disturbed that we're still talking about this same issue 40 years later. In fairness, there have been many changes for the good. But we still have a ways to go. Perhaps the single biggest indicator for me is the Globe and Mail's weekly summary of announcements of job promotions and appoint-

ments. The vast majority continue to be male. Does that mean women are not being hired into jobs that warrant announcements in our national paper? Or are the numbers truly reflective of what's going on in the business community? Either way, the message is clear. There's more work to be done. — Chris Hornberger

I NEWS For more business news daily:

Nova Scotia Business Journal, March 2011 I Page 3

Women in business


Continued from cover Stereotypes present themselves in other ways as well, says Dorrington. She has a friend who teaches a business class at a university and the friend told her about some group work her students were doing. Part of the exercise involved nominating a leader within the group, as well as a note taker. The professor was astonished at the fact the majority of the note takers were female. “This is at the university stage and if they started at that role, what’s going to happen when they move into the business environment?” says Dorrington. “I saw a bit of a regression and that shocked me because I thought we were definitely making progress that allowed women to believe there were not these obstacles.” The expected role of the woman as the child care provider remains a key challenge as well, says Lisa Samson Boudreau, managing director of Caper Gas and a 2010 Cape Breton Women in Business Awards Gala winner. “The most unique challenge that I see is that women still tend to be the main child care providers within the family, even if they work outside the home. Men don’t always feel this pressure and don’t feel as guilty about spending less time with the kids,” says Samson Boudreau. Women generally bring many muchneeded skills to the workplace, including long-term/broad-based thinking, a collaborative working style, and a commitment to managing with ethics and integrity, and “it’s those family values

What are we waiting for? Let’s get that stadium built Nova Scotia has done itself a disservice by not having a stadium facility built before now. There is always going to be the usual chorus of naysayers that claim we don’t need such a facility or that it costs too much. Almost every time a new project pops up, five minutes later there’s a new coalition actively working to crush it. And nothing seems to satisfy them. Granted, we’re still waiting for the business case. However, if the numbers show it’s a good deal, then we should do it. Setting aside the possibility of hosting the Women’s World Cup of Soccer — which is a major opportunity for our province — there are still dozens of potential uses for a modest stadium. In addition to the ones that have been trumpeted extensively in other media, such as big name concerts and potential football franchises, there are any number of events that Nova Scotia will suddenly become a viable location for if we have the stadium available. A few years ago the local soccer community watched every year as our young athletes competed for the right to go to the nationals which were always held somewhere else in the country. Why had Halifax never hosted the nationals? The reason was we didn’t have a facility capable of getting the job done. That situation eventually changed and we did stage the event, but if a stadium had been in place back then, it would never have taken so long to happen. And that’s just one small example of an opportunity we missed due to the

lack of proper infrastructure. A properly designed, multi-use facility is long overdue. The opportunities it would open up are numerous. But what about the cost? Current estimates put the cost of a stadium at between $30 and $60 million. That’s certainly a lot of money. Yet the Canada Games Centre in Clayton Park cost $46 million and there was no explosion of protestors lining up to say we shouldn’t build it. Yes, but the federal minister of sport has already stated there would be no money from Ottawa to help pay for the stadium as there was with the Canada Games Centre. Would that be the same federal government that said the municipal gas tax rebates couldn’t be used for sports stadiums and then bent over backward to allow Quebec to use the funds for just that purpose? What Minister Gary Lunn really said is that none of the funds that Ottawa set aside for the Women’s World Cup bid would be used to build a stadium. That has no impact on all the other pots of money the feds have available for funding infrastructure projects, like the P3 program that covers public-private partnerships — an approach that has already been discussed as the way to go in building the stadium. So don’t be fooled by government doubletalk. Besides, Defence Minister Peter MacKay, a senior member of the cabinet, has stated he fully supports the project and MacKay has a track record of delivering federal dollars to this province.

that come to the forefront,” says Cunningham. An area where those skills are especially valuable is at the board of directors table, although it can be hard to find women present there. “When I look around the room, there are still a lot of males in those seats,” says Dorrington, who sits on a few of these boards. In order for women to further level the playing field, mentoring will play a key role. “We’re definitely not doing enough mentoring of young women,” says Dorrington. “We need to reach out and embrace women.” She says it’s important that young women be exposed to women and businesses that have been successful. Time also plays an important role. “If you don’t capture their interest early enough, they move in another direction,” says Dorrington. Simpson-McKay says it will be important for women to have better access to business management training and a network of contacts. This can be especially tricky in rural areas because women can be isolated in this setting, she says. And with women’s businesses having smaller earnings and profits, obtaining financing can be a real challenge. While women have made great strides in the business world, it’s undeniable that much work remains to be done. “I see the ceiling disappearing eventually,” says Cunningham. But “we still have a long way to go.”

Five mistakes to avoid when going social in the business world If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that "up-and-coming" part — social media is already here. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy only to find that their valiant efforts are not getting the results they had hoped. If you're looking for fans, followers, and friends to build a “social nation” around your business, don't panic, says Barry Libert author of the new book Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. There is simple advice that can help guide you down the path to success. Half the battle is knowing which mistakes not to make.


Here are some top social media pitfalls: • Running a social nation like a traditional business. If you want to run a social company, you first need to understand that almost everything you do is a two-way street. That is to say, you're not going to prosper if your products and services are designed solely by folks on the inside. You need to embrace the perspectives and contributions of your employees, as well as those of customers and partners. • Underinvesting in social initiatives and abandoning them too soon. Understand that a social nation is organic — it won't materialize with a proverbial snap of the fingers. Early on, you'll need to invest a good deal of time, thought, and money in attracting fans and followers, and your efforts will need to be sustained. Only after you've built a firm foundation will your social network

begin to sustain itself through participant contribution and recommendation. In general, successful strategies include posting quality content that people want to consume, letting customers tell their stories and post their grievances, and then responding to their criticisms. Remember that using multiple approaches — for example, a blog, Facebook profile, and interactive website — will reach more people. • Delaying the process of going social. Contrary to what you may wish, your company doesn't have the luxury of waiting until it's "convenient" to go social. You have competitors and if you don't start gathering loyal followers and fans now, there's a good chance that some other company will woo them first. One of the best strategies for going social as quickly and effectively as possible is to designate employees and subject matter experts to act as community success managers

focused on fostering community growth and member satisfaction. • Developing your own social software and analytics solutions. You wouldn't dream of placing "remodeling the office" or "handling legal issues" in the do-it-yourself category, would you? Not too many would. Instead, you'd hire someone skilled in those areas. Do yourself a favour and use the same strategy when it comes to building your own social nation. • Underestimating the power of a social nation. If you believe that social networking is just a window dressing that your company "needs”, then think again. Social media and community collaboration bring many benefits, including brandbuilding, customer loyalty and retention, cost reductions, improved productivity, and revenue growth.




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For more business news daily: I NEWS

March 2011, Nova Scotia Business Journal

Resources & Manufacturing • Province announces major tidal turbine project: By summer 2012 one of the world’s largest tidal turbines will be churning in the Bay of Fundy. Atlantis Resources Corporation is teaming up locally with Lockheed Martin and Irving Shipbuilding to design, build and deploy a one megawatt turbine called the AK-1000 Mark II as part of the province’s Fundy Ocean Research Centre for Energy project (FORCE). This worldleading tidal technology and project development company joins three existing berth-holders in the FORCE project: Nova Scotia Power, in partnership with Open Hydro of Ireland; Minas Basin Pulp and Power, working with Marine Current Turbines technology; Alstom of France using its Clean Current technology. "We are absolutely delighted that the Nova Scotia government has chosen our consortium to develop the final FORCE berth," said Tim Cornelius, chief executive officer of Atlantis Resources Corporation. "We are committed to working with local Nova Scotian companies to establish a local supply chain and knowledge base that will be a platform for the growth of a commercial-scale marine power industry in the province." — By The Daily Business Buzz, Transcontinental Media • Groupe Savoie explores partnerships to keep mill busy: Better partnerships need to be established between a local sawmill and woodlot owners, says Pictou Centre MLA Clarrie MacKinnon. MacKinnon said meetings were recently held with Pictou West MLA Charlie Parker, the province’s new natural resources minister, in hopes of “getting more resources” to Group Savoie in Westville. Group Savoie is currently operating with a skeleton workforce and is purchasing softwood random pulpwood at the Foxbrook Road site to eventually convert to chips as part of a fibre exchange with Northern Pulp. The company announced at the

end of November it would be shutting down its operations as a result of a shortage of saw logs and a poor market. MacKinnon said it’s important the supply to the plant be more viable, adding Group Savoie would benefit if more wooded land was made available to the Westville mill. He said there is also the possibility of making the plant more modern with the intent to provide more “value-added” products. MacKinnon emphasized the necessity of Group Savoie, Northern Pulp and NewPage in Port Hawkesbury developing a better partnership. — By Sueann Musick, The New Glasgow Daily News, Transcontinental Media • Climate study could boost Southwest Nova's marketability: Show us the numbers. Businesses considering major agricultural investment want cold, hard facts before they plunk upwards of $30,000 per acre to develop crops like cranberries in Southwest Nova. Recognizing the need, CBDCs in Yarmouth, Shelburne, Queens and Lunenburg are trying to get a three-year climate data project off the ground. “One of our biggest issues of trying to attract developers from outside the region is that agriculture is very much a science nowadays and climate plays a critical role with regard to production,” said Yarmouth CBCD executive director Chris Atwood. “Every time we had developers come down, they’d ask specific questions regarding specific areas. Apart from very general climate information we couldn’t give them the information they needed — frost free dates, light intensity,” he said. The $225,000 project will incorporate 42 climate data loggers set up in the region. Some municipal units have stepped forward, and Economic Rural Development, Agrifutures, the Nova Scotia Department of Agriculture and ACOA are also contributing. CBDC is still working with letters of offers from some funding partners. — By Carla Allen, The Vanguard, Transcontinental Media

A rendering of the proposed Atlantis Resources Corporation generator — the AK-1000 Mark II. - Courtesy of Communications Nova Scotia


Making your energy venture a reality Funding Solutions Lana Larder Renewable energy is a growing, thriving industry. More and more customers using and desiring fossil fuel is driving this demand. Nova Scotia is taking steps to become a leader in this industry. The Province has mandated Nova Scotia Power to achieve a 25 per cent in carbon dioxide emissions by 2020 with a 25 per cent renewable component by 2015. The majority of the mandated renewable energy is predicted to be in wind power and biomass projects with potential in tidal power, geothermal, solar and storage options. There has never been a better time to get involved in renewable energy. Those interested in obtaining financing for a renewable energy project have different options, including debt and equity funding. What becomes important is to pick investors or investment firms that have experience in renewable energy projects. Also important is to cover the bases for your project like technology and construction risk. Using proven technologies and utilizing Nova Scotia's provincial utilities mandates will definitely help get your project financed. Although permits can be a challenge, regulations or mandates in Nova Scotia help reduce these permitting risks. Nova Scotia also has a community-based feed-in tariff. Keep in mind, these projects do require higher up-front investment than fossil fuels which are established and mature and can pay back loans from savings. Sources of funding for renewable energy projects include institutions that lend to fossil fuel companies and have provided financing for other developers of wind farms and/or bio-fuel plants. It makes

sense that the institutions which lend to fossil fuel companies will lend to renewable energy projects because the fossil fuel companies will buy energy from the renewable energy companies. The Canadian government has established loan funds for renewable energy like the Green Fund. Investment can also come from venture capital firms, socially responsible corporations, and stock markets. Financing can be found in community funds and bond issues where community or cooperative ownership is used as well. A number of national and international funds have been set up to provide grants or interest-free loans to developers of renewable energy projects like the Global Environmental Facility. The purpose of these facilities is to provide financing addressing environmental and developmental value not included in the financing of these projects and to demonstrate innovative approaches that can be copied as a “best practice”. Government policies may leverage investment through financial incentives, regulation and market support. In Nova Scotia, legally binding targets for renewable energy are set and help remove investment barriers. Renewable energy financing mechanisms may also allow a developer to pay back a loan or provide a return to investors at a rate less or equal to income or savings achieved. The Clean Energy Fund in Canada supports the development of community energy solutions, smart grid technology and renewable energy like solar, wind, tidal and geothermal energy. Grants range from $2.5 million to $20 million for each project. Take the time to investigate the different financing options available to make your renewable energy venture a reality. Lana Larder is the owner of Halifax Finance, a company dedicated to helping Atlantic Canada’s businesses grow through access to angel and venture capital. She can be reached at (902) 495-0419 or .

I NEWS For more business news daily:

Political Maneuvers • No need to delve further back into expense claims, say political parties: Leaders from the three main political parties are expressing anger and disappointment that one current and three former MLAs are now facing criminal charges from the RCMP in connection to an MLA expense scandal. But the governing NDP, along with the Liberals and Progressive Conservatives, deny there is any need to examine expense records pre-dating 2006. The scope of auditor general Jacques Lapointe’s forensic audit into MLA expenses was between July 2006 and June 2009, the results of which were turned over to the RCMP. Those results, in conjunction with other documents obtained by the RCMP from the Speaker’s office, resulted in the February 14th announcement that a total of 52 criminal charges were being levied against past MLAs Richard Hurlburt, Dave Wilson and Russell MacKinnon and current independent MLA Trevor Zinck. Premier Darrell Dexter said he was sure the Speaker’s office and the government would cooperate with a further investigation, but didn’t see a need to open up the records unless specific information came forward. “If anyone has any evidence with respect to any fraudulent activity, they should report it,” Dexter declared. “The information that came forward, came forward as a result of individuals who reported fraudulent activity, not as a result of the auditor

Nova Scotia Business Journal, March 2011


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NSBJ COLUMNIST general’s report.” Liberal Leader Stephen MacNeil told reporters this was about trying to go forward to restore faith in the political system. “The auditor pointed out where there were weaknesses in the system; we tried to respond to close those,” said MacNeil, referencing changes made by the now-public House of Assembly Management Commission. — By Alex Boutilier, Metro Halifax • Province expands ban on year-end spending: The province has expanded a ban on year-end spending to include all departments, agencies and boards. A government directive effective February 7 prohibits unplanned, unbudgeted, year-end spending, or the so-called March Madness. Last year, the measure was applied at the departmental level. The new ban widens the restriction to include agencies and boards, including school boards and district health authorities. "We must manage taxpayer dollars wisely if government is to live within its means," said Deputy Premier and Treasury Board chair Frank Corbett. "We must make sure that any savings achieved throughout the year are going to improve the province's bottom line. As the finance minister says, a penny saved must be a penny saved — not a penny spent elsewhere." The broader directive continues efforts by government to eliminate a structural deficit that was estimated to reach $1.4 billion by 2014. "Overall, our efforts have saved more than $500 million towards closing that gap," Corbett said. "It has taken much hard work, but there are still many more hard days and tough decisions to come as we put together a spring budget." — By The Daily Business Buzz, Transcontinental Media

Where should social media fit into your sales tactics?

Success in Sales The Sandler Team Social media is a powerful tool in marketing and sales. It can build awareness, generate leads, educate customers, establish thought leadership, and make people curious. However, it can also be a distraction if not tightly controlled. It can quickly turn into a “no pay time” activity that can be used as an excuse for productive activity by salespeople. Neither marketing nor selling can be a one dimensional activity. A blend of both activities is essential to maximize success. Twitter is not so much about having followers. It’s more important to use hash tags and link to articles you’ve written, offer website updates, and promote events. Even then think about what you’re “tweeting”. There needs to be a balance between self-promotion and something that keeps your audience interested. If it’s self-absorbed rather than reader focused it won’t get read. Linkedin is a business tool and people expect to read about your free talks and events. You can maximize it using status updates to link to Twitter,

building outer circle relationships, and listing references. If you’re asking for recommendations make sure you’re offering recommendations. With Facebook, it’s most important not to oversaturate with messages. People get so many messages from groups, pages and events they often skim over them or delete them altogether without even reading them. Make sure that you are choosing carefully what to advertise and make it worth it. Cut to the chase because nobody sits and reads five pages of information in any stream of social media. Ask yourself, “What will make them continue reading.” Social media has its part in the marketing and selling mix but there is the dangerous thought that because it is low cost that it is better. It isn’t. Like all media you need to factor in your time, how effective it is at targeting, the ability to track results and what control you have. If you’re going to make it part of your business development work it into your schedule like you do for sales calls; make sure you stick within the allotted time you want to devote to it and be consistent. In the end, most business needs to be personal. Active selling still needs to be number one. Don’t rely on passive social media to take the place of you. By Eldon & Megan MacKeigan –– ©2011 Sandler Training Inc. ( is an international sales and management training/consulting firm. For a free copy of Why Salespeople Fail And What To Do About It, call the Sandler Sales Institute at 902-468-0787 or email

Appointment Notice Clearwater Seafoods Limited Partnership ("Clearwater") is proud to announce the appointment of Christine Penney to the role of Vice President Sustainability and Public Affairs. In her new role Ms. Penney will join the executive team with responsibility for the development and implementation of sustainable harvesting strategies, public and government affairs, and corporate communications. Ms. Penney has held increasingly responsible positions




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with the company, most recently as Director of Corporate Affairs. Ms. Penney’s expert stewardship of Clearwater's industry-leading position in licenses and quotas for premium seafood has contributed greatly to the value of these assets and the industry. Under her leadership, recognition of Clearwater as an industry leader in sustainability has grown. Ms. Penney is a native of Cape Breton, Nova Scotia, holds Bachelor of Science and Masters in Marine Management degrees from Dalhousie University, serves on the board of the Fisheries Council of Canada and is a member of the Board of Trustees of the Marine Stewardship Council - the world's leading nongovernmental organization in the certification of sustainable seafood. Clearwater is recognized for its consistent quality, wide diversity and reliable delivery of premium seafood, including scallops, lobster, clams, coldwater shrimp, crab and ground fish. Since its founding in 1976, Clearwater has invested in science, people, technology, resource ownership and resource management to sustain and grow its seafood resource. This commitment has allowed it to remain a leader in the global seafood market.

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March 2011, Nova Scotia Business Journal

Service, Retail & Trade


Are you doing your part to create a positive working environment? Workplace Wellness Floria Aghdamimehr Most people spend half of their waking hours at work. We actually end up spending as much time with our co-workers as we do with our friends and family. Have you ever thought about that? It’s clear that maintaining good relationships with our co-workers and helping to create a positive, productive working environment is a necessity. Here are a few tips on how you can play a role: • Treat others with courtesy, kindness and consideration, regardless of their race, religion, gender, size, ability, age or country of origin. • Avoid all gossip and say positive things about colleagues when they are not present. • Maintain a positive attitude. Direct any negative feelings towards affecting positive change. • Demonstrate that you value other people's ideas. Allow co-workers to share their perspectives. Hear them out before you decide that you don't like their idea. Help your coworkers create an environment where everyone has a voice, regardless of who's the boss. • Show faith in other's ideas by implementing

them and giving credit when appropriate. • Give positive feedback. Most people only discuss performance when there is a problem. Praise an employee when they accomplish something or do a particularly good job on a report. Offering compliments can make an employee feel appreciated and give perspective to the constructive criticism you give at other times. • Be inclusive. Encourage everyone who is interested to join the decision-making team whenever possible. Share opportunities with other co-workers. They will remember it during times when you cannot include them. • Stay calm during conflicts and think about your words before speaking. Make sure that they are not inflammatory or insulting. Make arguments that are constructive, focus on the problem and avoid personal attacks. Constant criticism, belittling, judging, or demeaning behaviour add up over time and constitute bullying. Remember “hear no evil, say no evil”, be respectful and positive — these values never go out of style. Floria Aghdamimehr is a wellness life coach who focuses on organizational health, wellness at the workplace, work/life balance and executive/life coaching. For a full list of workshops, check out her website at www.Recognize, call (902) 477-9100, or e-mail centre director Sandy Ross stands in the Yarmouth location. Although his job has been transferred to Florida following an acquisition of by, he says there are no plans in Yarmouth for job reductions or other transfers. — Photo by Tina Comeau, The Yarmouth County Vanguard • forging ahead in 10th year: There are some job tasks that are changing, but the centre director of says there are no planned job reductions at the Yarmouth operation, which this year is celebrating its 10th anniversary. Last June it was announced that Florida-based company was taking over New York-based in a deal worth $135 million. With that acquisition now in place, Sandy Ross, the centre director for, recently said there are some areas of overlap with job assignments that need to be worked through. “But one of the keys for and is that we’re not looking at any job losses as a function of our amalgamation,” said Ross. “For anyone whose job might become duplicated or redundant, the goal is to re-task those people.” averages around 260 employees at its Yarmouth operation. Its focus has been in selling Internet domain names, emails and hosting services, whereas has been focused on building websites. — By Tina Comeau, The Vanguard, Transcontinental Media

• Rallying call gives Kent Co-op new lease on life: The January deadline facing Kent Co-op in New Minas has passed with evidence of a much busier store. The co-op grocery, which marked its 40th anniversary in July, confronted declining sales and fierce competition in the grocery industry by calling for increased shopping in December. The rallying call is helping to buck the trend. Peter Hough, who chairs the board of directors, says the number of shoppers out since, both members and non-members, has been very pleasing. “There’s been a significant bump in sales in recent weeks,” he says. A meeting December 8 at the New Minas fire hall pointed out to 165 concerned members and staff that patterns had to change… and they have. “We’ve seen some very positive signs and good comments about products and staffing,” Hough says. He is now cautiously optimistic the store’s financiers will continue to back the operation. The onus is still on the co-op’s 2,300 members and the community at large, Hough says, to prove the continued viability of the store. — By Wendy Elliott, The Kings County Advertiser/Register, Transcontinental Media

• Hiring foreigners unfair to locals, criticizes father: It is not fair that immigrant workers are replacing local staff, says the father of a teenager employed at a McDonald's outlet. "It's frustrating," said Mark MacKay of Murray Siding. "I just find it kind of sad that our local kids are cut back (on shifts) ... and outsiders are getting the cream of the crop," he said. "I'd like to see a fairer playing field for them." MacKay said his son, who has worked part time at McDonald's for more than two years, has had his shifts reduced from 15 to 20 hours per week down to three hours. "And he's not the only one." MacKay said he spoke to his son's manager and was reassured he "'is doing his job well'" but that has not translated into increased hours. McDonald's owner Larry Swenson has hired an undisclosed number of Philippine workers for his restaurants, but only as a last resort because of a lack of local staff willing to work the required hours, he said. MacKay insists his son has made himself available for numerous shifts including evenings, weekends and midnight weekend shifts, but his hours still remain low. — By Harry Sullivan, The Truro Daily News

• Home Hardware eyes expansion in Debert: One of Colchester County's largest private employers is looking at expanding. But first Home Hardware has to get environmental approval before it can complete a deal to buy 17 acres of land adjacent to its distribution centre in Debert from the Colchester Regional Development Agency. "We're maxed out on this property," said Harvey Gullon, manager of Home Hardware's eastern distribution centre. "Home has grown since 1964 to over 1,080 stores today and we continue to grow. We're looking at the long-term viability to service our dealers in Atlantic Canada." About a third of the land the company is looking to acquire has been deemed wetland by the Department of Environment. Gullon said the company is proposing moving this wetland somewhere else. Bob White, who represents Debert for the Municipality of Colchester County, said expansion at the distribution centre would benefit the region. "Hopefully it will mean an increase in employment in Debert and definitely job security for the people who have been there for a long time," said White. — By Jason Malloy, The Truro Daily News, Transcontinental Media

I NEWS For more business news daily:

Transportation & Tourism • Nova Scotia destinations voted tops by Trip Advisor: Halifax and Lunenburg are among the top destinations in the country in the TripAdvisor Travelers' Choice Awards for 2010. Halifax was listed in the top 10 of the Top 25 Destinations in Canada. Halifax and Lunenburg were also voted among the Top 10 Culture and Sightseeing Destinations. TripAdvisor Travelers' Choice Awards are based on millions of real reviews and opinions from travellers on The winners were determined by a combination of travellers' destination comments, favourite places and overall destination popularity on the site. is the world's largest travel website. It attracts 40 million monthly visitors and has become a trusted source for travellers. The Department of Economic and Rural Development and Tourism is working with tourism operators to integrate TripAdvisor into — By The Daily Business Buzz, Transcontinental Media • Chambers bring their fight for a ferry to Halifax: The Yarmouth and Shelburne chambers of commerce were in Halifax recently to continue to push the message that a ferry in Yarmouth is vital to the prosperity of the province and the Atlantic region. They made a presentation to the legislature’s all-party standing committee on economic development on February 8. They came armed with a special economic consulting report commissioned by the chambers that concluded the provincial government — by cancelling the subsidy to The CAT — had foregone a significant source of revenue for the province. An annual government investment of $6 million

to a ferry service, the report stated, generated around $22 million in revenue for the province. Chris Atwood, past president of the Yarmouth and Area Chamber of Commerce, said the loss of the ferry has had a significant impact on economic development, going far beyond tourism. Having fewer jobs in Yarmouth because of the loss of the ferry creates ripple effects all over. “Not having a ferry means it is another slash at our transportation network in this province,” he said.— By Tina Comeau, The Yarmouth County Vanguard, Transcontinental Media • Ski Cape Smokey back in business: For the first time in four years, Ski Cape Smokey welcomed ski enthusiasts back to the hill on February 4. The hill is provincially owned but is currently being operated by a not-for-profit society, the Ski Cape Smokey Society. The society is continuing to work to find someone to take over the hill, a process Larry Dauphinee, society chair, described as moving very slowly. “We’ve got some great proposals to look at but they’re looking for investors to help them out and it’s not going as fast as we would like,” he said. “We’re still looking at that, we’re still open to that.” In the meantime, the society is considering opening up the facility for broader use, more as a community centre and possibly offering additional services out of the building. “Local theatre groups are looking for a home down here, and then there are gift shops. We could put a proposal out to the public and see who’s interested in running the business,” Dauphinee said. “There’s a number of options but it’s really in the preliminary stages.” — By Nancy King, The Cape Breton Post, Transcontinental Media

Nova Scotia Business Journal, March 2011


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Success lies in the triple bottom line approach Business Insight Debbie Lawrence The Triple Bottom Line (TBL) is a business approach that expands beyond traditional profitdriven frameworks by encompassing economic, ecological and societal values. Also known as the “three pillars”, TBL reflects a company’s commitment to people first followed by the planet and then profitability, and it is a timely concept for 2011. When I reflect on the principles of TBL, I am reminded of my days working in a post-secondary college. My mentor encouraged leadership where we, the senior management team, focused all of our attention on the department heads who reported to us. In doing so we did what was needed to ensure they had the resources (manpower, tools and finances) and support needed to be great in their positions. In turn, these department heads were guided to focus only on the needs of the frontline teaching and administrative staff. The frontline employees were then asked to dedicate their time and energy to meeting, and hopefully exceeding, the needs and demands of the student body. Bringing this full circle, the belief was that if our students had a successful educational experience, were highly skilled and were poised to be competitive in the job market, their individual and collective success would naturally take care of the college, which would reflect back on the senior man-

agement. It was our way of focusing on people first by recognizing these stakeholders as our priority rather than worrying about our shareholders. And at the end of the day it led to significant growth in our bottom line. Add to this a commitment to be as green as possible by making business decisions that mirror sustainable environmental practices and you have an approach that will naturally lead to profitability. It is simply the way of the universe. Right thinking and right decision making are always rewarded by the marketplace. In fact, my lament to business owners is to make a conscious and consistent commitment to their people above all else for it is these employees who create the magic that breeds profitability. So if you tend to predominantly nurture the financial side of your business, try paying more attention to your people and the planet. And the best place to start is with yourself. As Robert M. Pirig stated, “The place to improve the world is first in one’s own heart and head and hands, and then work outward from there.” I could not agree more. The founder and president of Abundant Living Inc., Debbie Lawrence is a life, business and career coach and author of “Standing In Your Light: Women and Entrepreneurship” and “Dancing in Your Light: 6 Steps to Attracting A Life That Makes Your Heart Sing”. A former director of the Professional Ethics Review Committee for the International Association of Coaches, Lawrence has been an adult educator and business coach for the past two decades. Check out her website at or call 895-6987.

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For more business news daily: I NEWS

March 2011, Nova Scotia Business Journal

Education & Training • Province makes major investment in co-operative education: Students and employers in the province will now have more access to co-operative education opportunities through the province's new Strategic Co-operative Education Incentive. The Government of Nova Scotia is investing $1.8 million in this incentive, doubling the amount of co-op positions funded annually to 450. The Strategic Co-operative Education Incentive provides organizations with 50 per cent of the required minimum hourly wage of $15 per hour. The new program combines the province's current non-profit based Co-operative Employment Program and the Private Sector Research and Development Co-operative Program. Eligibility is now expanded to include all private sector, government-funded and non-profit organizations. The program will assist high-value businesses and organizations across the region to recruit and retain students for work placements. Approvals will be based on the opportunity for increased productivity, career-related experience, and future opportunities to retain students in fulltime, long-term employment in Nova Scotia. People across Canada will be celebrating co-op learning during National Co-operative Education Week from March 21 to 25. — By The Daily Business Buzz, Transcontinental Media • Education budget cut by $17.6M: Nova Scotia school boards must create new plans for cost reduction after the province announced on February 8 that it is slashing its education budget by $17.6 million for the 2011-12 fiscal year. Over a three-year period, school boards are also expected to implement a 15 per cent cut in administration and a 50 per cent reduction in the use of consultants. The 1.65 per cent funding decrease translates to a loss of up to 400 teaching positions. Education Minister Ramona Jennex said teacher and support staff reductions are to be achieved through retirements and attrition when


possible, and the student-teacher ratio will be kept below 15 to one. — By Erin Pottie, The Cape Breton Post, Transcontinental Media • Tuitions will rise as grant funding falls: The province ended a three-year tuition freeze on February 1, announcing universities in Nova Scotia will be able to charge up to three per cent more for post-secondary education. The province will also cut grant funding to universities by four per cent in 2011-12. Assuming universities increase tuition by the maximum allowed amount, the move will cost Nova Scotian students about $154 a year. Out-of-province students face a slightly higher increase of $185 per year. The cut to grants will cost the province’s 11 universities approximately $14 million collectively in 2011-12. — By Alex Boutilier, Metro Halifax • EduNova to launch student recruitment initiative: Nova Scotia’s educational institutions are striving to position the province as a global leader in education and training, and they hope a recent funding infusion from Ottawa will help them do this. “Our government is investing in EduNova to support a series of activities aimed at increasing Nova Scotia’s recruitment of international students,” said Keith Ashfield, Minister of National Revenue, Minister of the Atlantic Canada Opportunities Agency and Minister for the Atlantic Gateway. The investment supports EduNova’s mandate to foster the economic development of Nova Scotia’s education sector through marketing and promotional activities. The project will focus on international market development and research, familiarization tours and the Student Pathways initiative, which assists international students in their transition to Nova Scotia. The Government of Canada’s investment of $215,000 is provided through ACOA’s Innovative Communities Fund (ICF). — By The Daily Business Buzz, Transcontinental Media

Nova Scotia's French language public School Board Le Conseil scolaire francophone en Nouvelle-Écosse


Central Region/Région centrale Allan Boudreau, directeur régional : 1-902-433-7045 École acadienne de Truro -Truro École du Carrefour -Dartmouth École Beaubassin -Bedford École Rose-des-Vents -Greenwood École Bois-Joli -Dartmouth Centre scolaire de la Rive-Sud-Bridgewater École secondaire du Sommet - Bedford

South-Western Region/Région du sud-ouest Stephen Surette, directeur régional : 1-902-769-5480 École Jean-Marie-Gay -Saulnierville École Belleville -Belleville École Joseph-Dugas -Pointe-de-l'Église École Pubnico-Ouest, Pubnico-Ouest École Saint-Albert -Rivière-aux-Saumons École secondaire Par-en-Bas -Tusket École secondaire de Clare -La Butte École Wedgeport-Wedgeport École Stella-Maris -Meteghan

L'élève : notre passion, notre avenir • 1 888 533-2727

Seven scams that target small business Every year, frauds cost Canadians millions of dollars and countless hours of frustration. While fraud losses are serious, most can be prevented by identifying the warning signs and tricks used by fraudsters. Raising public awareness is the goal of Fraud Prevention Month, held every March. Being vigilant against fraud is not only important for a company’s bottom line, it also strengthens customer trust in the business. Becoming a victim of fraud can have a negative financial and reputational impact on a business and the Better Business Bureau of the Maritime Provinces recommends owners train their staff to look out for seven common scams that prey on small companies. Every year the BBB receives thousands of complaints from small business owners who fell for an invoicing scam or were misled into paying for products and services they didn’t want. Scammers aren’t always trying to steal money from a business; sometimes they are after a company’s financial or customer data and will use many kinds of high and low-tech methods to obtain it. “Small business fraud can come from internal threats, such as employee fraud, or from external full-time scammers,” said Don MacKinnon, BBB president and CEO. “Because small business owners often lack the time and resources to fight fraud, they are a popular mark for any number of different scams.”

Here are seven scams to watch out for that commonly target small companies:

20 schools at your service/20 écoles à votre service Where language and culture are French and English is taught as a first language. North-Eastern Region/Région du nord-est François Rouleau, directeur régional : 1-902-226-5230 École NDA -Chéticamp École acadienne de Pomquet -Pomquet Centre scolaire Étoile de l'Acadie -Sydney École Beau-Port -Arichat

Some phishing e-mails specifically target small business owners with the goal of hacking into their computer or network. Common examples include e-mails pretending to be from a bank claiming a problem with your account or from the BBB saying the company has received a complaint. — File photo

1) Directory Scams – A perennial problem that has plagued businesses for decades involves deceptive sales for directories. Commonly the scammer will call the business claiming they just want to update the company’s entry in an online directory or the scammer might lie about being with the Yellow Pages. The business is later billed hundreds of dollars for listing services they didn’t agree to or for ads which they thought would be in the Yellow Pages. 2) Office Supply Scams – Some scammers prey on small business owners hoping that they won’t notice a bill for office supplies like toner or paper

which the company never ordered. Every year BBB receives thousands of complaints from small business owners who were deceived by office supply companies and billed for products they didn’t want. 3) Overpayment Scams – Be extremely cautious if a customer overpays using a cheque or credit card and then asks you to wire the extra money back to them or to a third party. Overpayment scams target any number of different companies including catering businesses, manufacturers, wholesalers and even sellers on sites like eBay, Craigslist and Kijiji. 4) Data Breaches – No matter how vigilant your company is a data breach can still happen. Whether it’s the result of hackers, negligence or a disgruntled employee, a data breach can have a severe impact on the level of trust customers have in your business. 5) Vanity Awards – While it’s flattering to be recognized for your hard work, some awards are just money-making schemes and have no actual merit. If you are approached about receiving a business or leadership award, research the opportunity carefully and be wary if you’re asked to pay money. 6) Stolen Identity – Scammers will often pretend to be a legitimate company for the purposes of ripping off consumers. When it comes to stolen identity, the company doesn’t necessarily lose money, but their reputation is potentially tarnished as angry customers who were ripped off by the scammers think the real company is responsible. 7) Phishing E-mails – Some phishing e-mails specifically target small business owners with the goal of hacking into their computer or network. Common examples include e-mails pretending to be from a bank claiming a problem with your account or from the BBB saying the company has received a complaint. If you receive a suspicious e-mail from a bank, government agency or the BBB, don’t click on any links or open any attachments. Contact the agency or the BBB directly to confirm the legitimacy of the e-mail.

Culture of Safety

A Special Feature of The Nova Scotia Business Journal, March 2011 I Page 9

How you can nurture a culture of safety within your organization Safe workplaces don’t just happen. They are created and maintained by people with a passion for keeping their co-workers safe from harm. They are the result of commitment and specific action. The bottom line: they exist because the organization has a positive safety culture. So what exactly is a culture of safety? And why foster one within an organization? According to Mark Fleming, psychology professor with Saint Mary’s University, an organization’s safety culture is about the priority safety is given relative to other factors and goals within the organization. “Generally, a safety culture boils down to shared perceptions about the importance of safety,” says Fleming. “It consists of the values and attitudes of the people who make up the organization. When a positive safety culture exists, there are high levels of trust and people agree that safety is important; there are safety management systems in place and these are followed and effective.” Research shows that there is a definite link between the safety culture and the number of injuries within an organization. “When we examine organizations with a high rate of injuries or fatalities, we typically find that the employees do not believe that managers and supervisors are truly committed to safety, which tells us the organization has a poor safety culture,” explains Fleming. “While the workers might have been aware of the danger or potential safety threat, unfortunately, getting the job done was perceived to be more important than their own safety.” Simply put, workplaces with a positive safety culture have a lower injury rate. And a lower injury rate has tremendous benefits for any organization ––


from the bottom line to improved employee morale and a strong reputation. The number of workplace injuries and fatalities in Nova Scotia alone speaks to the need for more organizations to adopt positive safety cultures. The province’s rates are among the highest in the country, with one in 10 Nova Scotians injured on the job each year. The good news is that this number is continuously decreasing, thanks to workers and employers across the province who are stepping up and making safety a priority for their organizations. But more needs to be done and more organizations need to follow their lead. So what are these organizations doing differently? How have they created a culture of safety? They’ve achieved it through strong leadership, established safety policies and employees who take action to minimize risks and ensure injuries are prevented. For Black & McDonald, the 2010 Mainstay Safety Award of Excellence winner, it’s about sticking to the goal of zero lost-time incidents and staying true to its motto, "No one gets hurt today or tomorrow." It is about making safety a defining characteristic of the company’s operations. Although a culture of safety starts at the top of any organization, ultimately everyone shares the responsibility. Because when it comes down to it, one Nova Scotian injured on the job is too many. For resources and tips to help create a culture of safety within your organization, visit By Allison Himmelman, a communications advisor with the Workers’ Compensation Board of Nova Scotia.

A snapshot of workplace safety in Nova Scotia: 43% of Nova Scotians believe workplace injuries are an inevitable part of life In 2009: • 28,089 Nova Scotians were injured on the job • 7,206 people were injured seriously enough to miss time from work • 32 people died due to injuries sustained in the workplace. Over the past five years, close to 120 people have died because of a workplace injury. *Courtesy of the Workers’ Compensation Board of Nova Scotia

Nancy MacCready-Williams (CEO of the Workers’ Compensation Board of Nova Scotia) and Jeff Conrad (assistant deputy minister for the Nova Scotia Department of Labour and Workforce Development) present the 2010 Mainstay Safety Award of Excellence to Adrian Morrison (centre), Atlantic regional manager for Black & McDonald. The Mainstay Awards celebrate safety excellence by identifying individuals, organizations and companies who are creating and reinforcing a culture of safety in Nova Scotia. — Photo by Mike Dembeck

Vision: A safe and healthy Nova Scotia Mission: Delivering world class safety and health services

Be part of the health and safety culture in Nova Scotia. Gain Insight, Information and Inspiration to live and work safely. Attend: Safety Services NS 29th Annual Health and Safety Conference and Tradeshow March 23-25, 2011 50 sessions, workshops, plant tours and tradeshow $540 SSNS Corporate members, no tax $640 non members, no tax

Road Safety Conference, March 23, 2011 10 sessions Health and safety exhibitors SSNS Corporate members, $165, no tax Non members, $190, no tax

To register:, Click on Conferences and Events and follow the links. Or, phone 902-454-9621 for assistance.

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A Special Feature of the Nova Scotia Business Journal, March 2011

Conferences promise to deliver information, insight, inspiration For three decades, Safety Services Nova Scotia (SSNS) has played a substantial role in the creation and maintenance of a safety culture in this province. Among its many initiatives, SSNS stages an annual health and safety conference where people can meet, share best practices for injury prevention and learn from the experts. It’s three days of occupational health and safety content, while a one-day road safety conference runs simultaneously and promotes best practices for preventing road injuries. The 2011 theme for both conferences is "The Human Factor: Evolving Health and Safety". The message of these conferences is that our daily decisions reflect our true priorities. If our priority is people, and we invest in that “human factor”, those people will produce returns in the form of an evolving safety culture and continuous improvement. The OHS Conference and Tradeshow (March 23-25) attracts up to 500 delegates annually. Delegates represent virtually every industry, as well as services such as police and fire, health professionals, and all levels of government. The program is designed specifically to offer relevant content, whether a delegate is new to the workplace or an experienced health and safety professional. The conference will showcase 50 different sessions, workshops and plant tours covering such topics as: working alone safely, managing safety in the retail sector, fall protection, core principles of managing people, contractor safety management, workplace bullying and administrative penalties. Featured speakers include Dr.

Brian Goldman of Mount Sinai Hospital in Toronto and host of CBC Radio’s “White Coat, Black Art”, as well as Dr. James Maas, professor and past chair of the Department of Psychology at Cornell University and a professor at Weill Cornell Medical College in Qatar. Dr. Maas’ presentation, “Sleep For Success”, will address the impact of lack of sleep or poor quality sleep. A tradeshow with close to 60 exhibitors provides “one stop shopping” for delegates looking for suppliers of safety equipment and training. Keeping up with new technology that impacts workplace safety is easier when it can be seen first hand at the tradeshow. The Road Safety Conference (March 23) features David Teater of the National Safety Council (U.S.) speaking on distracted driving and mobile phone use while driving. Other presentations include: Insurance and the Law; Not If But When: Healthy Driving Cessation For Persons With Dementia; Alcohol Policy and Road Safety; Roundabouts in Nova Scotia. Exhibitors with health and safety information are part of the road safety conference. Whether it’s hearing the personal story of an injury survivor, the details of new legislation, or exchanging ideas with other delegates, there are compelling reasons to attend the annual health and safety conference and tradeshow, and road safety conference. Both are essential gathering places for those who recognize the value of creating and maintaining a health and safety culture. For further information, check out:

Falls are a leading cause of serious injury in the workplace,especially in the construction industry.Specialized training is imperative for employees, supervisors and managers to understand their responsibilities when it comes to fall protection. — Photo courtesy of Hercules SLR

Fall protection: More than meets the eye By Lorna Bateman


Improving workplace safety is a subject that should be on everyone’s radar. Workplace injuries occur every year in Nova Scotia. A great number of these injuries are due to inexperience or carelessness and could have been avoided by enforcing strict guidelines and safety training programs. Falls are a leading cause of serious injury in the workplace, especially in the construction industry which accounts for 34 per cent of all activity for the Nova Scotia Department of Labour. In 2009, 446 non-compliance issues were issued for fall arrest and scaffolding. “The topic of fall protection can be confusing at times. Many think it is as simple as wearing a harness, but there is much more to it than that”, says Kevin Giles, national safety and quality manager at Hercules SLR which specializes in fall protection services, training and rigging safety. Specialized training is imperative for employees, supervisors and managers to understand their responsibilities when it comes to fall protection. It is essential to provide the end user with the proper technical and practical knowledge which will enable them to make decisions that will allow them to work safe.

The first step in preventing a fall is recognizing the hazard. Training offered should not just educate workers on how to wear safety harnesses, but how to recognize hazards and control them to prevent a fall from happening. “We help employers with workplace assessments to identify fall hazards,” says Giles. “Our team of safety professionals, technicians and engineers can make recommendations, conduct training and design lifeline systems to keep workers safe.” Fall protection safety involves more than annual certification. “It is the result of ongoing training, participation and nurturing of a company’s safety program and culture,” says Lou Gould, category sales specialist in fall protection at Hercules SLR, which often does fall protection safety talks at Joint Health & Safety Committee meetings to bring management and employees together on the topic. Training is vital to changing the safety culture in every workplace. “Our experience has shown us that to change this culture it takes time and effort by everyone,” says Giles. “It has to start with management’s commitment to health and safety and it must involve the employees.”


A Special Feature of The Nova Scotia Business Journal, March 2011 I Page 11

A promising industry As the Aquaculture Association of Nova Scotia wrapped up another successful annual conference on January 28, a general feeling of cautious optimism prevailed. That optimism indicates that now could be the time for Nova Scotia to develop aquaculture to its full potential. Today, more than 50 per cent of the seafood consumed in the world is cultivated, and aquaculture represents the fastest growing segment of the food industry in the world. But while the rest of the globe has moved quickly to meet the growing demand for healthy seafood through fish farming, Nova Scotia has struggled with the concept of farming its abundant ocean resources. With over 11,000 kilometres of coastline, a rich heritage of fishing, and an extensive marine infrastructure, Nova Scotia has enormous potential to profit from aquaculture. So why has Canada’s richest fishing province been so slow to move on this industry? “Perhaps it can be attributed to our lucrative wild fishery,” says Bruce Hancock, executive director of the Aquaculture Association of Nova Scotia. “As Nova Scotia’s most valuable industry, the wild fishery has shaped development of this province from its very beginning. With wild fish being so plentiful it was perhaps hard for Nova Scotians to understand why we would want to cultivate fish. In addition, there have always been concerns that fish farming could displace existing industries like the fisheries or worse, have a negative impact on the environment. With over four decades of fish farming activity in the province and rigorous government and industry

environmental monitoring, these operations have proven that aquaculture poses no risk of destroying habitat or negatively affecting wild fisheries. Indeed, aquaculture operations work hand in hand with the wild fisheries, not in competition with them.” Aquaculture has been practised in many parts of the world for hundreds of years. In parts of France, mussels have been farmed for more than 700 years. It started in the thirteenth century when mussels were harvested from wooden poles erected in tidal mudflats, a method still practiced today. For generations, mussel farming in France and other European countries has provided jobs that support the local economy. These regions have also become famous for the delicacies they produce. “It’s time for Nova Scotia to move beyond the debate about aquaculture and have a constructive dialogue about how it can best develop the aquaculture industry,” says Hancock. “Aquaculture offers a tremendous opportunity for economic growth in rural Nova Scotian communities where it is needed the most. Aquaculture produces good paying jobs that match our current skill sets and can be there for generations to come.” He says it is a sustainable industry that does not compromise the environment and works well with other coastal uses. “Through the practice of responsible aquaculture, Nova Scotia has great potential to become a world-class producer of farmed seafood and, like France, we can do it for generations to come.”

A lifelong resident of Shelburne, John Garland is Cooke Aquaculture’s area manager for Southwest Nova Scotia. A career in aquaculture has meant he can work in his hometown and do a job he loves. — Photo courtesy of Cooke Aquaculture

Traditional fisherman discovers new calling in aquaculture sector John Garland is feeling pretty blessed these days. The traditional fisherman turned fish farmer works at a job he loves in his hometown of Shelburne. “Salmon farming allows me to stay home and stay on the water,” says Garland, Cooke Aquaculture’s area manager for Southwest Nova Scotia. “I couldn’t ask for much more.” The son of a traditional fisherman, Garland grew up working on his father’s boats and fell in love with being on the water. After high school, he became a captain and worked on his own boats until the fishery collapsed. “The fish just weren’t there anymore. You couldn’t make a living,” he says. “There weren’t many other employment options here, so I had to leave.” For the next 14 years, the husband and father of two worked for a factory freezer trawler company in the United States. He saw his family for one week every two or three months. “I don’t know how I did it for so long,” he says. Garland’s life changed in 2003 when he got a job at Cooke Aquaculture in Shelburne. He started out running the maintenance barge and eventually learned how to run a salmon farm. Now an area manager, Garland and his crew recently earned the highest honour Cooke awards to its salmon growers — the Platinum Scale Award. Garland is just one of thousands of men and women, many of them under the age of 40, who

work in the aquaculture industry in Nova Scotia and throughout Atlantic Canada. In Nova Scotia alone in 2009, finfish production was valued at $47.9 million and employed 271 people, including both full and part-time workers. The industry also creates hundreds of spin-off jobs in transportation and distribution companies, feed plants, diving companies and equipment manufacturers. Salmon farming is poised to create even more jobs and bring more economic growth to Nova Scotia in the coming months. Garland’s company, Cooke Aquaculture, is working toward a planned expansion that would create 417 new, full-time, direct jobs in Southwest Nova Scotia and almost 800 full-time indirect jobs resulting in a total of $38 million in combined payroll for the region. The majority of those jobs would be in the Shelburne and Digby areas where the company’s proposed plans include the expansion of its saltwater operations and the development and construction of state-of-the-art hatchery and processing facilities. “A processing plant would really help Shelburne grow,” says Garland. “If you look at the kids who graduate at the high school every year, there’s not one who stays in Shelburne. They’re gone. They have to leave to find work. Salmon farming can help change that so more of them can stay home, just like I am.” *Courtesy of the Atlantic Canada Fish Farmers Association

Atlantic Canadian fish farmers are creating jobs and bright economic futures for communities across our region. And they’re growing some pretty delicious and nutritious salmon too...

Page 12


A Special Feature of the Nova Scotia Business Journal, March 2011


Atlantic Veterinary College: Helping to feed a hungry planet As wild fish stocks continue to struggle, aquaculture has become an essential source of protein for populations around the world. This knowledge, combined with the United Nations Food and Agriculture Organization’s recent report that global fish consumption has hit an all time high, sets into motion an urgent need for solutions to feed a growing, hungry planet. As a world leader in aquatic species health, the Atlantic Veterinary College is focused on making sure this much-needed source of protein is safe, healthy and sustainable. Building on its expertise in food production animals, population health and food safety, the Atlantic Veterinary College is leveraging its knowledge of land-based animals and food production, to that of marine environments. “Aquaculture is the world’s fastest growing food sector,” says Dr. Larry Hammell, director of AVC’s Centre for Aquatic Health Sciences. “Through research and service programs, the Atlantic Veterinary College is able to contribute to achieving the necessary balance between the growing need for fish, the desire for economic development and the need for environmentally sustainable farming methods.” AVC research is applied to health and productivity needs of fish farms in the region and enables evidence-based policy decisions for both government and producers. “Our job is to conduct research that determines the scientific basis needed for decision making — be it for the responsive treatment of aquatic animals, policy making or addressing complexities associated with a rapidly growing industry,” explains Dr. Hammell. Based on these evolving needs, AVC aquaculture projects in Atlantic Canada are highly collaborative and include the development of models to study drug resistance in sea lice, developing new tools for industry to combat sea lice, using data to help predict finfish disease outbreaks, and conducting randomized clinical field trials for vaccines related to infectious salmon anemia (ISA) and bacterial kidney disease. AVC research in evaluation of surveillance testing, the development of monitoring tools for invasive species, health management for new species of farmed fish, and shellfish research on mussels, clams and oysters, further Dr. Mark Fast, Novartis Research Chair in Fish Health at AVC, explores the way aquatic resources are used and managed, and helps develop industry solutions to problems such as sea lice. — Photo courtesy of the Atlantic Veterinary College supports the growth of aquaculture in Atlantic Canada.


Invisible Fence Brand of Annapolis Valley

A Special Feature of The Nova Scotia Business Journal, March 2011 I Page 13

Invisible Fence® Brand Pet Solutions: Outdoor Solutions

Lifestyles Solutions

Every day your dog plays and exercises in freedom. He doesn't leave your property. He's not restricted by a chain and no fence is in sight. It's not a dream — it's the Invisible Fence outdoor solution. The Invisible Fence Brand outdoor solution is designed to fit most any home, whether you own part of an acre or more than 20, whether you have one dog or many. The system is customized to meet the specific needs of your dog and family. Invisible Fence Brand combines advanced technology, professional installation and personalized training to keep your dog healthy, happy and safe. Its innovative Computer Collar® alerts your dog with a warning tone when he's approaching the edge of the safe area. The proven pet training protocols help him to obey this signal and stay in the yard. Unlike traditional fencing, Invisible Fence Brand systems can also section off and protect a pool, gardens or other landscaping while helping to maintain the beauty and integrity of your landscaping and property. An Invisible Fence boundary goes practically anywhere — through hilly rocky terrain, wooded areas or even under water — all at a fraction of the cost of traditional fencing.

Lifestyles Products by PetSafe® enhance the convenience, interaction and comfort of pets and their owners throughout the life of the pet. Convenience products aid in the routine maintenance and care of the pet and include products like the Simply Clean litter box system and automatic food dispensers. Interactive products are designed for fun and to be used together by the pet and its owner to enhance their relationship. These revolutionary products include products like the Stay! Mat wireless crate and backyard agility playsets. There is also the comfort category offering products which noticeably improve a pet’s overall well-being and environment. Items include heated wellness sleepers, heated wellness beds and heated pet pads.

Indoor Solutions You'd do anything for your pet, but that doesn't mean he should shed all over your antique sofa, get into the baby's nursery, or make a mess around the kitchen trash can. The Invisible Fence Brand in-home solution allows you to create pet-free area wherever you want inside your home. No more unsightly baby gates. No more keeping all the doors closed. No more monitoring the garbage. Invisible Fence’s indoor transmitters are small five-inch units that work seamlessly with its outdoor solution using the innovative Computer Collar® warning system and simple training lessons. The transmitter can be hidden behind furniture, under stairs, in between floors or mounted on a wall. Since the signal field is adjustable, you can protect as specific an area of your home as you'd like, whether it's a valued heirloom, an individual room, or a larger area of the house. It works great for cats as well.

Behaviour Solutions Did you know that over 15 per cent of a veterinarian’s practice is dealing with behaviour problems or that the number one reason owners are frustrated with their animal is bad behaviour? Your dog wants to do nothing but please you and learn how to behave to make you happy. Invisible Fence’s behaviour products make teaching that behaviour easier on both of you. With a full line of bark control collars and remote trainers, Invisible Fence Brand by PetSafe allows pet owners to live a full and rich life with their pets.

Pet Access Solutions The people behind Invisible Fence Brand are pet safety experts and know dogs were made to play and roam. This isn't always convenient for the owner and that is why Invisible Fence Brand dealers professionally install PetSafe dog doors. PetSafe is the largest seller of pet doors. Best of all, these professionally installed units range in all sizes, materials and prices. Professionally installed doors offer access to the yard or pen, entrance to the house or garage in bad weather, and protected entry into a room, closet or litter box.

Invisible Fence Brand of Annapolis Valley accepts its “dealer of the year” award. In the photo: Albert Lee, Brian Atkinson, Peter Andresen, Pam Murray, Randy Boyd, and Lance Tracey. — Photo Contributed

Local Invisible Fence dealer receives international award Perseverance and hard work are two of the keys to success for Pamela Murray and Peter Andresen's Invisible Fence® Brand of Annapolis Valley. Their dealership, along with five others, was recently recognized by Invisible Fence Brand for their achievements at the 2010 International Dealer of the Year Awards. Invisible Fence Brand of Annapolis Valley was named the “dealer of the year” in the company's power division. The awards recognize dealers and dealerships that represent ideal business models in the Invisible Fence Brand network. Award recipients excel in a variety of critical business areas including marketing, sales and customer service. Established in 2004, Invisible Fence Brand of Annapolis Valley is an authorized, full-service Invisible Fence dealership serving Mount Uniacke to Digby. Its professionally trained staff is fully focused

on protecting pets with its specialized systems. The team is there for clients every step of the way — from planning and installing systems to offering training and support. Invisible Fence Brand strives to provide convenient, hassle-free solutions that help return a sense of normalcy to clients so they feel in control. It guarantees pet safety and worry-free living when it comes to the protection and preservation of pets and property. Contributing to family togetherness and involvement in living an enjoyable, positive and fun life with one’s pet is a key priority. Its innovative solutions also help maintain an inviting home inside and out with a manageable, well-behaved pet so they can be admired as good neighbours. Learn more about Invisible Fence Brand of Annapolis Valley at:

Congratulations on your well-deserved award, Pam & Peter! We are extremely proud to be associated with Invisible Fence Brand of Annapolis Valley. Fairwinds is the Catalyst for Change! Strategic Planning, Employee & Management Development Programs, Human Resources Consulting, and Sales Training


Wild Blueberry Anniversary

Page 14 • A Special Feature of The Nova Scotia Business Journal, March 2011

Wild blueberry celebrates 15 years as province's choice In the decades since, there have been new agricultural and management methods and improvements in processing, shipping, and marketing. The commercial wild blueberry industry has grown from a small local fresh market to become a significant frozen food export business. "Nova Scotia wild blueberries go to more than 30 countries around the world," said John Quinn, president of the Wild Blueberry Producers Association of Nova Scotia. "We are exploring new markets and new opportunities for the wild blueberry. This is an industry that has growth potential far beyond our borders." Not only are wild blueberries valuable to our Nova Scotia farming economy, but research is showing that this delicious and versatile fruit may also be valuable to our personal health and nutrition. While early research suggested that the antioxidant power of blueberries was responsible for the health benefits of this fruit, more recent research has shown that blueberries may be more important in reducing the inflammation that accompanies disease and aging. Blueberry health research spans the fields of cardiovascular health, neuroscience, cancer, aging, diabetes, and human vision research. For more information about the wild blueberry, go to

Nova Scotia's wild blueberry, worth $40 million in export sales, is celebrating its 15th anniversary as the province's official berry. A recent event at the Seaport Farmer's Market in Halifax spotlighted its value to the province and its many healthy attributes. "Wild blueberries are the number one fruit crop in size and export sales in Nova Scotia," said Agriculture Minister John MacDonell. "We're very proud to support a homegrown product that contributes greatly to our economy and provides jobs for more than 3,000 Nova Scotians who are either directly or indirectly employed by the industry." The wild blueberry was proclaimed the provincial berry on January 11, 1996, by an Act of the House of Assembly. This was significant in many ways. Nova Scotia is, in fact, the only Province of Canada, which has named an official provincial berry. This was done in recognition of the unique role that blueberries have played throughout the course of history. Long before the arrival of European settlers, wild blueberries were an important part of the diet of aboriginal groups. The first European settlers quickly realized that the small blueberries were plentiful and could also form an important part of their diet. By 1883, the first signs of a commercial blueberry began to appear in Yarmouth County.


In the spotlight: Van Dyk’s Health Juice Products Ltd.: The Caledonia juice company is receiving over $94,000 from the federal government in the form of a repayable loan to improve its processing equipment, increase production capacity and enter new export markets. The family-run business will use the loan to purchase and install a new bottling line in its wild blueberry juice processing facility, helping to improve food safety standards and increase production capacity to confidently pursue markets overseas. The project is also expected to increase the annual demand for Canadian wild blueberries and create new jobs. Van Dyk’s Health Juice Products Ltd. is the creator of the first commercial 100 per cent pure wild blueberry juice in the world and has developed markets and distribution for the product across Canada, into the U.S. and Asia.

Oxford Frozen Foods: The world's largest supplier of frozen wild blueberries is expanding its cold storage capacity with a $250,000 repayable loan from the Government of Canada. The loan is assisting in the construction of a 25-million pound capacity cold storage facility that will house blueberries, carrots and other vegetable product lines. The facility will allow the company to improve its operating costs and enhance its ability to compete globally. A cold storage building adjacent to the processing facility allows the product to be stored in optimal conditions at the lowest possible cost, helping the company to attain its two key objectives: Being a top-quality, yearround supplier to its customers, while, at the same time, being a low-cost producer, ensuring that wild blueberries can remain competitive with other fruits sold around the world.

Did you know? Blueberry fast facts: -


Oxford, NS, is the wild blueberry capital of Canada. Wild blueberries grow naturally in Nova Scotia fields and forests. Total wild blueberry acreage is estimated at 40,000 acres with approximately 20,000 acres in production annually. The wild blueberry fields are managed as a biennial crop (on a two-year cycle) with fields producing fruit every second year. Nova Scotia provincial production is between 30 to 40 million pounds annually. Wild blueberry fruit buds begin to produce blossoms in late May extending throughout the first two weeks of June for pollination. An estimated 18,000 hives of honey bees are used annually to pollinate the wild blueberry blossoms. Other important pollinators include alfalfa leaf cutter bees, bumble bees and wild native bees. An estimated 97 per cent of the wild blueberry crop is processed as IQF (individually quick frozen) berries, available year around, with three per cent as fresh berries available during August and September. Mechanical harvesters harvest over 90 per cent of the Nova Scotia wild blueberry crop. Small fields and fields with steep slopes are harvested using hand rakes. Many wild blueberry fields yield 2,000 to 4,000 pounds per acre. Mechanical harvesters can harvest up to 10,000 pounds per day. The wild blueberry is the #1 fruit crop in acreage, export sales, and value in Nova Scotia. Nova Scotia wild blueberries are exported to the U.S., Germany, Japan, United Kingdom, France, Netherlands, and other countries. Value-added wild blueberry products include juice, jams, syrups, muffins, yogurt, pies, ice cream, chocolates, wine and other products.

Courtesy of the Wild Blueberry Producers Association of Nova Scotia (WBPANS). WBPANS is a member of the Wild Blueberry Association of North America (WBANA) which is dedicated to the domestic and international promotion of the wild blueberry industry.

National Engineering Month

A Special Feature of The Nova Scotia Business Journal, March 2011 I Page 15

Design the Future: A celebration of engineering excellence

Engaging the creativity of today's youth during National Engineering Month and providing tools such as the redesigned website ( is helping to generate an early and lasting interest in engineering. — File Photo


for each province and territory, the redesigned website features engineer profiles, examples of great Canadian engineering achievements, and games and puzzles. "By engaging the creativity of today's youth during National Engineering Month and providing tools such as the redesigned website, we are generating an early and lasting interest in engineering," says Engineers Canada president Zaki Ghavitian. "The skills and ingenuity these young minds possess are qualities that will guide our engineering profession into the future and contribute to the betterment of society." Through National Engineering Month activities, students will discover that engineers directly influence the way Canadians live, work and play each day, says Engineers Canada chief executive officer Chantal Guay. "They will learn that not only do engineers use math and science, but they also use creativity, imagination, and strong communication and problem-solving skills to help improve the world," says Guay. Discover some of the extraordinary achievements Canadian engineers have made over the years that have changed the way we live. Go to:


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Canada is built upon the inspired ideas of engineers. Engineers have provided exciting technological breakthroughs in areas as diverse as medical technology, space exploration, and transportation infrastructure. National Engineering Month is an annual celebration of Canadian engineering excellence that promotes engineering as a career choice to youth and reminds all Canadians — young and old — of the role engineering plays in their daily lives. This unique event is organized by the profession's 12 provincial and territorial regulatory bodies, teachers, faculties, volunteers and university students. The theme of this year's National Engineering Month is “Design the Future”. Throughout the month of March, events such as design competitions, robotics demonstrations and science and engineering fairs will teach young Canadians how to use math, science, technology and creativity to generate things that were once thought impossible. With the launch of the newly redesigned National Engineering Month website (, students now have an exciting online resource with a fresh new look for learning about the interesting and amazing things engineers do. Along with a 2011 event listing

Page 16



A Special Feature of the Nova Scotia Business Journal, March 2011

Engineering projects making an impact

The Mona Campbell Building at Dalhousie University is a highly efficient structure with sustainable design features. –– Fowler Bauld Mitchell Architects / Photo ©James Steeves

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Mona Campbell Building: CBCL Limited CBCL is helping change the way institutional buildings are designed in Nova Scotia. Last year, the company completed the engineering on the Mona Campbell Building at Dalhousie University, a new 9,400 square metre academic classroom and office building. “Dalhousie University wanted this project to be an example of what could be achieved in terms of sustainable design,” says MacDara Woodman, vice-president of building services for CBCL. CBCL provided the engineering design in support of FBM Architects using a number of energy-efficiency features such as a server room waste heat recovery system, a rainwater collection system, heat recovery ventilation system, solar air heating, demand controlled ventilation and an artificial lighting system that limits lighting use based on occupancy and available natural light. Appropriately, the building is home to the university’s College of Sustainability. Woodman believes that the features incorporated into this project reflect the expressed intent of the university and is optimistic that the project will achieve a LEED (Leadership in Energy & Environmental Design) “Gold” certification, potentially the first such LEED Gold certification in the province. Woodman says this project has also demonstrated that it doesn’t have to cost a lot of money to integrate energy-efficiency features into a project and, given the long-term payback, he expects this trend in sustainable design will become the “new norm” in building design in years to come. Building ‘A’ and ‘B’ at King’s Wharf: Campbell Comeau Engineering Limited Downtown Dartmouth is changing, and Campbell Comeau Engineering Limited is helping to make that happen.

King’s Wharf in downtown Dartmouth has been rising from the ground up over the past few years and will eventually bring a new face to the Dartmouth waterfront. Campbell Comeau is the engineering company behind Building ‘A’ (rental apartments) and Building ‘B’ (condominiums). Besides their aesthetic appeal, the structures are being built to last, says Wesley Campbell, president and lead engineer on the project. “The parking garage is water tight and the buildings are designed so we can accommodate the rising tide over the next 100 years,” says Campbell, mentioning the building can accommodate a rise in sea level of one metre. He says this new challenge was mandated by Halifax Regional Municipality and constitutes a unique design plan. Campbell also says the project is unique in that a structurally sound design had to be created to sit on the manmade “piling” that comprises King’s Wharf. Tufts Cove Plant: Acuren For the past six months, Acuren has been working on a new generation station at the Tufts Cove Plant for Nova Scotia Power. Anton Amirthanathan, manager for Nova Scotia operations at Acuren, says Nova Scotia Power is building the new station and has Acuren doing the majority of the nondestructive testing (NDT) for the plant. This entails a wide variety of testing, including visual, magnetic particle, radiography and ultrasound inspections. Amirthanathan says this project will have a significant impact on Nova Scotia Power customers. Having another station for the Tufts Cove Plant will generate more electricity in Nova Scotia and help the province serve its people better. Compiled by Aly Thomson

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Focus on Forestry

A Special Feature of The Nova Scotia Business Journal, March 2011 I Page 17

Optimism reigns in 2011 It is starting off to be another year of uncertainty for the Nova Scotia forest industry — something the industry is getting all too familiar with lately. But there is hope that this year, things may turn around. Just one month into 2011, and industry and other stakeholders are eagerly awaiting the next look at what will be the province’s new Natural Resources Strategy. It is a strategy the provincial government has been working towards since 2008, with a process that has led to public consultations, expert panel recommendations, and stakeholder consultations and is now making its way closer to a final document. A level of uncertainty around the strategy remains as some important pieces are still unknown at this point; for example, what direction the provincial government will lay out for the forest industry (i.e. policy that will grow versus shrink the industry) and what is to come for new operating regulations. With the refined strategy, it is hoped the industry will then continue its own new plans for future investment, jobs and the health of the forests in the province. Over the coming months, the Forest Products Association of Nova Scotia (FPANS) plans to work with industry leaders and government to ensure the new strategy gets a right balance of environmental, social and economic considerations and make recommendations on how to get there. “As one of the largest industries in Nova Scotia — one that employs thousands in, primarily, rural parts of this province — we are confident that the provincial government recognizes the importance of the industry to the economy and the financial


Forestry is one of the largest industries in Nova Scotia — one that employs thousands in, primarily, rural parts of the province. - Photo courtesy of the Forest Products Association of Nova Scotia contribution it provides through taxes to build new schools, pave roads and keep doctors in hospitals,” says Steve Talbot, FPANS executive director. “At the same time, the industry also has the on-the-ground expertise to ensure a sustainable, healthy industry and a sustainable, healthy forest.” The recent annual meeting of FPANS also showed signs that people are starting to have a brighter outlook for the industry in 2011. “We were very pleased with the attendance at our meeting this year. And more than that, you could feel

from the people that were there, that things are looking up. That ‘energy’ was in the room,” says Talbot. The mid-January FPANS annual meeting sessions looked at a wide variety of topics including global market updates, global warming effects on the future forests in Nova Scotia, industry opportunities on the global carbon credit markets, industry stakeholder engagement, and securing industry funding, to name a few. “As the industry makes steps towards signs of recovery, we must continue to look forward,” says

Talbot. “We must look ahead in the short term to issues like a new Natural Resources Strategy and how that will be implemented, but also forward in the long term to issues such as the global warming impact on the trees that grow here and how our industry can take a place in the growing global carbon credit markets. “2011 promises to be an interesting year for the forest industry. One that will, no doubt, be the beginning of a new era for the industry in Nova Scotia.”

Page 18



A Special Feature of the Nova Scotia Business Journal, March 2011

Minas Basin: Taking leadership role in global carbon credits By Laura MacKenzie


Protecting the environment and increasing revenue can seem like opposing goals, but one Nova Scotia paper company is achieving both at the same time. Minas Basin Pulp and Power sells carbon credits to buyers across North America, making money and helping other groups reach their carbon-reduction goals. In a regulated carbon market such as Europe, companies must reduce their greenhouse emissions by certain amounts. They make reductions themselves or pay another company to reduce emissions on their behalf. Every metric ton of carbon dioxide or an equivalent amount of other greenhouse gas that isn’t released equals one carbon credit. Canada doesn’t have a regulated carbon market yet, so Minas Basin trades in a voluntary North American market and sells all the carbon credits it generates. “The voluntary market exists when individuals or companies want to reduce their own carbon footprint, just to sleep better at night, or for companies that want to offer carbon-neutral products”, says Aaron Long, manager of energy resources for Minas Basin. Minas Basin started energy-efficiency projects at its mill in 2002. The company has its projects independently examined, with experts verifying how many carbon credits it will earn. Projects are reevaluated annually. “It’s detailed,” says Long, “and it has to be. There’s been a history of lack of knowledge in the carbon credits industry. The better the standards, the better it is for everybody.” The projects generate more than 10,000 carbon

credits annually, which currently sell for around $5 each. More projects are planned. Long says carbon trading has been positive for Minas Basin, increasing its focus on efficiency and sustainability, and bringing in revenue. Others in forestry have been slow to adopt it. Reforestation projects are popular with buyers, but that’s not enough. “You’d probably get another $4 or $5 per carbon credit for forestry projects,” says Long, “but it really needs to be $60 or $70 more to make those projects economically viable.” Jeff Bishop, spokesperson for the Forestry Products Association of Nova Scotia, says the lack of provincial structure for carbon trading is also discouraging many forestry companies. “In two years, there could be a system set up with government regulations, and the project that you just spent money on might not qualify under the system,” says Bishop. “Things could dramatically change.” The provincial government is currently examining the potential supply of carbon offsets in Nova Scotia, including the forestry sector. This is part of the work being done to implement the Voluntary Carbon Offset Fund Act which was passed last spring. More information is expected this summer. Provincial guidelines and a rise in the value of carbon credits could see more forestry companies following Minas Basin’s lead. Long says a provincial carbon market can’t come fast enough. “It’s inevitable that we are going to be entering into a carbon-constrained economy, where every company has to address these issues. By addressing them early, we become better able to manage those risks and help others do so.”

Minas Basin Pulp & Paper started energy-efficiency projects at its mill in 2002. The company has its projects independently examined, with experts verifying how many carbon credits it will earn. Projects are reevaluated annually. — Photo courtesy of Minas Basin

CONGRATULATIONS TO OUR CERTIFIED MASTER LOGGERS The Canadian Woodlands Forum in collaboration with NewPage Port Hawkesbury Corp. is pleased to recognize the latest group of harvesting contractors to receive independent certification of their forest management knowledge and practice under the Atlantic Master Logger Certification Program. NewPage helps to fund this program and employs more Master Loggers than any other forestry company in Atlantic Canada. This certification can play a key role in implementing the new forestry regulations on private land.

Front row left: Mike Masters – Masters Forestry, Oxford; Tommy Hayne – Thomas F. Hayne Contracting, Country Harbour; John Archibald – New Arch Forestry Contractors, New Glasgow; Peter Van Den Heuvel – Antigonish; Ralph Stewart – Scott & Stewart Forestry Consultants, St. Andrews.

Forest Stewards of Atlantic Canada - 2010

Back row left: Bill Stewart – NewPage Director of Woodlands & Strategic Initiatives; David Gillis – Northumberland Logging, Merigomish; Paul Delaney – Delaney & Son Pulpwood, Cheticamp; Allan Connolly – H.B. Forestry, Havre Boucher; Mark Bannerman – Next Generation Forest Management, Pictou County; John Sutherland – J. Sutherland Logging, Nuttby; and Robert Oxenham – Chair, Canadian Woodlands Forum.

Other certified forestry companies: B.A. Fraser Lumber, Margaree Valley; Beaver Dam Enterprises, Nine Mile River; Conform, Middle Musquodoboit; E & R Langille Contracting, New Glasgow; Highland Pulp, Central North River; Hugh MacInnis Lumber, Frenchvale; J & S Lumber Group, Rexton, NB; JET Logging, Nine Mile River; N.R. Kenney Logging, Westville.

The Atlantic Master Logger Certification Program, launched in 2006, is a unique recognition program for the Professional Logging Contractor. It provides a third-party verification process for acknowledging the sustainable practices of forest harvesting contractors in Atlantic Canada. For information on the Atlantic Master Logger Program, log onto:


A Special Feature of the Nova Scotia Business Journal, March 2011 I Page 19

Since its inception, the Atlantic Master Logger Certification Program has certified about 21 Master Loggers. — Photo courtesy of NewPage Port Hawkesbury Corp.

Atlantic Master Logger: A certification of quality and skill By Aly Thomson


About four years ago, harvest contractors were in a bind with loggers, good and bad, being lumped into the same category. The Canadian Woodlands Forum — a national forestry association which provides a venue for training, knowledge and professional development for loggers — expanded its services to help bring the Master Logger Program to the Atlantic provinces. The newly formed Atlantic Master Logger Certification Program was seen as a certification process that would authenticate a logger’s quality of work, abilities and professionalism. NewPage Port Hawkesbury Corp., which has forest management certification for Crown and company-owned lands, embraced the program. It

had been looking for a way to provide assurances to the public and woodland owners that forest lands were being harvested in an environmentally sound manner by professional harvest contractors. “A harvest contractor can now open his business to a third party audit, be certified by a completely independent, non-partial board, and be able to say that he met a certain set of standards and he is certified under that system,” says Gerald Holmes, district superintendent with NewPage Port Hawkesbury and member of the Master Logger Working Group. For private woodland owners, this allows customers to feel at ease when hiring a harvest contractor. Holmes says the certificate ensures the logger will follow boundaries, stay away from



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three months to complete, but the benefits far outweigh the effort, Van Den Heuvel says. To become a Master Logger, applicants must submit a form and commit to opening their company up for a full audit. The logger must provide a list of 10 sites they have worked on, which will be picked at random and audited independently by separate auditors. After a background check and a look into aspects such as safety records, Department of Labour and Workers’ Compensation records, and a personal interview, a review board comprised of personnel from all of the Atlantic provinces will approve or disapprove the applicant. Since its inception, the program has certified 21 Master Loggers, says Holmes, and he expects many more to come.



waterways and comply with other rules important to responsible harvest practices. “It was seen as a means to take private contractor harvesting primarily on private land to a new level. They seemed to be the ones falling through the cracks as far as any recognized certification system.” As a NewPage contractor and private supplier, Peter Van Den Heuvel says he has reaped many benefits from being a Master Logger. Since being certified in 2006, business is booming. “It gives you something to try for, goals to reach, to do the job they expect you to do,” says Van Den Heuvel. “It takes the benefit of the doubt away from land owners, whether they should sell to a private contractor or not.” The third-party verification process takes about

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MBA: Explore Your Potential

Page 20 • A Special Feature of The Nova Scotia Business Journal, March 2011

Dal MBA team qualifies for global case competition A team of Dalhousie MBA students has qualified for the regional level of a prestigious case competition that provides a $1 million prize to implement the winning plan to identify solutions to the global clean water crisis in partnership with

Farhad Quassem (CRMBA 2011 - team captain), Jude Abbey (MEC 2011), Hannes Weiland (CRMBA 2011), Katie Gallagher (CRMBA 2011) and Sarah Collins (MBA 2009) will comprise the Dal team at The Hult Global Case Challenge. The team, which was selected from thousands of applications, will travel to Hult International Business School’s campus in Boston on March 4 to compete. The 2010 Hult Global Case Challenge saw over 300 business school students from institutions such as Harvard, MIT, Stanford, Cambridge, and Hult participate in the challenge. These and other renowned business schools are competing this year, showcasing their talent and their corporate social responsibility and sustainability driven values.

The Hult Global Case Challenge is an international case competition that is open to all university and college students from around the world. — File Photo

The Sobey School of Business MBA program at Saint Mary’s University is available in a full-time or parttime studies format. Students bring a variety of academic backgrounds and work experience to the program. To learn more, check out: — Photo courtesy of the Sobey School of Business

Choosing the ideal program to suit your life and aspirations By Clare O’Connor


Is a master of business administration right for you? According to Leah Ray, if you’re ready to further your career and enhance important life skills, the answer is “yes”. “In addition to learning core business functions such as marketing, accounting, finance, and management, personal skills such as stress management, time management, and prioritization are also taught,” says the managing director of the Sobey School of Business MBA program at Saint Mary’s University. “Our program reflects real life and, in real life, people need to adapt to high-pressure situations.” Likewise, adds Ray, being able to adapt your life to an MBA program’s structure is an important consideration when deciding to apply to one school over another. “We provide students with the option of either part-time or full-time study. This choice has really opened the door to working professionals who need the flexibility to fit their education into the demands of daily life.” While the average age of a Sobey School of Business MBA student ranges between 27, for fulltime studies, and 32, for part-time, Ray notes that people begin the degree at all ages and they come from all walks of life. “We have students with a science degree, an arts degree, and some with no degree at all. One of the

biggest myths about our program is that you need an undergraduate degree or that you need to be working in a particular field. What you need is progressive management experience, the ability to work hard and juggle multiple demands, and an interest in opening new career doors.” That’s a sentiment with which Marilyn Wangler, director of marketing and communications with the Faculty of Business at Athabasca University, agrees. “An MBA program offers broad management skills and is applicable in just about any environment,” she says. Athabasca University launched the world’s first online executive MBA nearly two decades ago. Since that time, reasons for MBA enrollment haven’t really changed, according to Wangler. “Many students wish to progress in their organization, transition to a new career, start a business, or simply want personal and professional growth. We offer a high level of flexibility enabling students to contribute to their organization while working on a rigorous program at convenient times and places.” If an MBA is of interest, both Wangler and Ray insist that research is a crucial first step. Although websites provide good general information, says Ray, it’s best to connect directly with those involved in the enrollment process with specific questions. “The program that best fits where you are in your life and where you want to be is the one to pursue.”


Athabasca University’s online executive MBA program helps mid-career managers and executives develop the comprehensive advanced management skills they need to succeed in any sector, without putting work or personal lives on hold. — Photo courtesy of Athabasca University

Program spotlight: Athabasca University: Online Executive MBA In 1994, Athabasca University, based in St. Albert, Alberta, logged on with the world's first interactive online executive MBA program. Today, the AU MBA is Canada's largest executive MBA program, and has taken a place among the most respected EMBAs in the world. The program helps mid-career managers and executives develop the comprehensive advanced management skills they need to succeed in any sector, without putting work or personal lives on hold. A 24-hour online format makes it feasible and practical for working managers to complete their MBA while still meeting commitments to work and family. The MBA program's unique online learning system facilitates discussion and collaboration across industries and time zones, capitalizing on diversity of experience among students and faculty to challenge traditional assumptions, stimulate ideas, and generate new business practices. Students and faculty work together from across Canada and around the world. Curriculum concentrates on key areas that affect organizational performance: strategy, analytics, human resources, finance, marketing, operations, and information technology. It requires students to exercise their critical thinking and decision-making skills, and to apply what they are learning to their own organizations — leading to immediate workplace and career impacts.

University of New Brunswick: MBA The MBA program at the University of New Brunswick in Fredericton blends classroom learning with real-world experience to help students develop the entrepreneurial skills demanded by business. After a year of studying the fundamental theories of business, students can take a number of experiential programs that provide hands-on learning. These include the Activator Program, Student Investment Fund, Export Partnering Program and Student Consulting Group. The Activator Program gets students to write business plans for budding entrepreneurs and pitch them to professional investors on their behalf. For

the Student Investment Fund, students manage a multimillion dollar investment portfolio. The Export Partnering Program, delivered in partnership with Atlantic Canada Opportunities Agency, pairs students with New Brunswick businesses looking to develop export strategies. The Student Consulting Group offers students an opportunity to prepare a consultancy report for a company. UNB Fredericton’s MBA program has a growing number of specialized study tracks, such as the concentration in entrepreneurship, the MBA in Sport and Recreation Management, and the dual MBA/LLB degree. UNB recently introduced a oneyear MBA in Engineering Management Program designed for working engineers. To stay on top of the changing demands of business, the program now includes a corporate governance course and professional development opportunities in year one.

Dalhousie University: MBA (Financial Services) Recently awarded the European CEO Award for “Most Innovative Business School in Canada”, Dalhousie is committed to continuously innovating and strengthening its programmes to provide its participants with the best in management education. Through the Centre for Advanced Management Education, the MBA (Financial Services) has graduated over 800 participants who are now in senior executive positions across the country. Navigating through the maze of financial complexity requires a finely tuned and reliable compass. Most leaders know that having the right knowledge and frameworks are essential to steering their organizations toward optimal performance. The MBA(FS) is specifically tailored to the unique environment of the financial services sector and offers advanced learning opportunities with industry associations, such as the Canadian Securities Institute, Financial Planners Standards Council, and the Life Office Management Association. Offered through a “blended learning” model, combining online learning with in-person intensives, the MBA(FS) offers flexibility and a selfpaced learning experience.

A Special Feature of the Nova Scotia Business Journal, March 2011 I Page 21

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A Special Feature of the Nova Scotia Business Journal, March 2011



Sobey Executive MBA: Opening the door to new career opportunities After 19 years in the banking industry, Tammy Holland decided that the time was right for her to return to school and study for her MBA. Tammy, a married resident of Halifax and a mother of two, felt she was past the learning curve for her position as regional vice-president with the Royal Bank Financial Group. “I’d been thinking about it for the past five years and had been in my present job for two years. I felt the time was right and I was in the right headspace.” She wondered if she could she shift gears at this point in her life, and if so, how? Tammy decided to apply for the Sobey Executive Master of Business Administration (EMBA) program at Saint Mary’s University — a popular route for a growing number of middle-to-senior level managers eager to change careers or speed their climb to the top. The program was a bit of a balancing act and not for the faint of heart, Tammy admits. The balancing act required for this life and career altering experience only works with strong support from an understanding employer and/or a partner, say many students and recent graduates. Beyond the academic demands and classes that take place every second Friday and Saturday, team meetings and projects, students juggle weekday work obligations and the daily pressure of family life. “It is an environment where everyone has a great deal of work experience,” she says. “I’ve really enjoyed the opportunities to debate and discuss issues with people from a number of backgrounds. The real learning comes through discussions in class and our group. Listening to their different business and personal perspectives has been valu-


able and I’ve been able to apply that learning in dealing with my clients.” Even with strong backing at work and home unexpected events can jolt the high-wire act. This is especially true for one graduate of the class of 2008, Dwayne Scallion-Pond. Part way through year one, he accepted a new job leading the Business Systems Team (GIS and Business Systems support) with BC Assessment in Victoria, British Columbia. “I basically moved my family from one coast to the other,” he says. “It certainly added another dimension to things. The program was busy enough but to add travel to it was an added challenge.” Dwayne also had to get the approval of his new employer to travel to Nova Scotia every second Thursday. Fortunately, he says, “BC Assessment is very supportive of individual effort in advancing skills, knowledge and formal education.” The company recognized the benefit both to them and the employee. The rest of the time, Dwayne and his fellow group members used conference calls, shared websites, and e-mail to get the work done. The gruelling schedule was, however, worthwhile. “There is no question about it, the Sobey Executive MBA makes you better at what you are doing and gives you more door-opening possibilities tomorrow,” says Dwayne. “I was interested in rounding out my business skills. I’ve been doing a lot of business analysis work in the IT industry. The executive MBA has allowed me to ramp up my knowledge and helped me gain confidence in a number of areas and expand my skill set.” For more information about the Sobey Executive MBA, check out:

A Special Feature of the Nova Scotia Business Journal, March 2011 I Page 23

MBA grad profile: Calvin Milbury Calvin Milbury earned his MBA degree from the University of New Brunswick in May 2002. A year later he joined the newly launched New Brunswick Innovation Foundation (NBIF) to help set up and manage a venture capital fund. Since then, he has helped NBIF complete venture capital investments for well over 20 innovative growth companies in New Brunswick. Calvin was appointed to the position of

president and chief executive officer for NBIF on April 1, 2009. Prior to being named CEO, he spent five years acting as vice-president. "What makes my work interesting and exciting is that there is no set routine per se. Each day brings a new adventure, be it an investment opportunity to analyze, a business challenge to overcome, or a deal to negotiate,” says Calvin. "My MBA not only provided me with the business knowledge and skills that I require to carry out my work, but it also enhanced my problem solving capabilities and overall discipline. The MBA experience helped ready me for the reality of business and challenges ahead.” What Calvin liked best about UNB’s MBA was the opportunity to apply what he learned in the classroom to real-life business situations. Many of the courses in the MBA program include a practical component where students work together on real projects for real companies. “Those projects allowed me to gain hands-on experience working with organizations within the business community,” says Calvin. “I not only discovered the true nature of business, but I also learned how to interact and work with business professionals. These opportunities for experiential learning greatly enriched my overall experience at UNB."

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March 2011, Nova Scotia Business Journal

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NSBJ march 2011  

march 2011 NSBJ