Portfolio + CV

It's a

by Arnike Febriliani Manihuruk –

i Arnike Febriliani Portfolio

Opening

Introduction

Arnike Febriliani Portfolio Opening

My mom once told me a story about a baby that will stop crying if she changed the TV Channel to a commercial break I’m that child she’s been talking about

Introduction

ii

Curriculum Vitae Opening

Hello, I’m

Software

Arnike Febriliani Portfolio

Adobe Photoshop

iii

Arnike Febriliani Manihuruk

I’m a Bataknese woman and you can call me febri. I love concepting anything, especially when it comes to a campaign or need a big ideas. I love brainstorming many ideas eventho I like to work alone most of the time. I sometimes love debates in a good way, debates can makes me see and respect many perspective so we can had lot more knowledge from manu people.

But I rarely speak unless someone asks me to put my opinion. Oh, yes. Everything in this portfolio are all my work. I do not put works that I am less than 85% of participations to that projects. Thankyou.

Adobe Illustrator Adobe InDesign

Softskill

Hobbies

Language

Hand Drawing

Singing

Playing Instrument

Writing

Cooking

Poet Writing

Photography

Eating

Deep Thinking

Content Writing

Nail Art

Myths & Conspirasies

Content Creator Adobe Premiere

Jakarta, February 7th 1996

Concepting

Oral

Writing

Indonesia

Fluent

Fluent

English

Fluent

Fluent

Arnike Febriliani Portfolio

Work Experiences Internship Sep 15 - Oct 15 Saatchi & Saatchi

as Copywriter Interns

Oct 15 - Jan 16 Growmint Digital Agency

as Graphic Designer Interns

Full Time 2018

BIG IN Digital

as Jr. Graphic Designer

2018 - 2020

PT. Putra Tekno Asia

as Jr. Graphic Designer Creative Designer

2020

Tata Media Prima

as Jr. Art Director

Freelances & Projects

SMAK Tirta Marta - BPK Penabur

2017

Dayu Mirah Estate

2017 - 2018

PT. Putra Tekno Asia

2018

Live Designer for BliBli Indonesia Open

2019 - 2020

Budaya Kreatif Foundation

2019

BIG In Digital for Frisian Flag

2019-2020

Good Doctor Technology Indonesia

2016 - now

Small Projects such as :

(+62)899 0894 756

MSME Brandings

arnikefebriliani@gmail.com

Poster Design

CV Design

Opening

Education 2010-2013

Bina Nusantara University Design Komunikasi Visual - Creative Advertising 2013 - 2018

Contact & Medias

febri arnike

Jl. Sakura no 500 Blok G, RT 005 RW 015, Cinere - Limo - Depok, 16514.

Curriculum Vitae

febriaueo

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vi Arnike Febriliani Portfolio

TABLE OF CONTENT

Opening

Table Of Content

Arnike Febriliani Portfolio

ii Introduction iii Curricullum Vitae vi Table Of Content

Company Project Putra Tekno Asia Tahta Coffee Menu Gameloop by Tencent Magnesia Magnesia’s Client Blibli_Fashion Indonesia Marathon

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Other Projects GDTI Brand Guideline Oppulence Of Lampung Dayu Mirah MSME Personal Branding

Opening

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Table Of Content

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Content Intro Company Projects

03 Putra Tekno Group /04 05 Tahta Coffe Menu /06 07 Gameloop by /10 Tencent Games

Arnike Febriliani Portfolio

11 Magnesia Digital /16 Advertising Agency

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17 Magnesia’s Client /26 17 Hawkeye Fightwear 18 23 25 26

Batu13id Koronka Cold Storage Arora Nu Beauty

27 Blibli_Fashion /28 29 Indonesia Marathon /36

Company Projects

Filled with many works and concept that’s comes from my previous companies.

Arnike Febriliani Portfolio

COMPANY PROJECTS

Content Intro

02

Putra Tekno Asia

Logo Philosophy

Arnike Febriliani Portfolio

Company Projects

The turquoise lining stands for the three young chairman of the company. The lining goes in and out represent how they treat their relationship tangled inside the company and outside the company a.k.a clients. Found out that all words have 5 letters each and made it balance. This will represent the equality between the chairman and employees, also the equality with their partners.

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Putra Tekno Group Putra Tekno Group or usually known as Putra Tekno Asia are a start-up company born in 2017 who runs four subsidiaries (Worktrees, NCommerce and Magnesia Digital Advertising Agency, and mint video agency). I once work here from their Graphic Design freelancer, Jr Graphic Designer, to Creative Designer.

Arnike Febriliani Portfolio

Company Profile

Company Projects

Putra Tekno Asia

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Putra Tekno Asia - Tahta Coffee Menu Company Profile

Pack shot

Menu Placement

Arnike Febriliani Portfolio

Every store had atleast two TV Displays for the menu. From the pack shots photography, Digital Imaging, to motion concepting.

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Tahta Coffee Menu The owner, Grace Tahir who also owned Mayapada Hospital has made a small to-go coffee shop in every mayapada’s building such as the hospital and bank. She wanted a motion menu for every store’s TV Display.

Arnike Febriliani Portfolio Company Projects

It might had small movement that it seems like it doesn’t had many moves. But the cold drink got that smokes and/or crystalized glass, their suggested beverages got a motion that something has got into it.

Putra Tekno Asia - Tahta Coffee Menu

Motion Concept.

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Putra Tekno Asia - Gameloop by Tenctent Company Projects Arnike Febriliani Portfolio

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Gameloop by Tencent Games Gameloop is a game emulator from tencent games. As Putra Tekno Asia becomes the brand holder in indonesia, we’ve made an event for the grand launch of this app. But before going further to the event later, let me show the instagram first.

Arnike Febriliani Portfolio Company Projects

Display to show the live streaming of the competition, sponsors, and the key visual posters. And merchandise for the participants (stickers and tumblr), tag and t-shirts for the committee at that competition moment.

Putra Tekno Asia - Gameloop by Tenctent

Motion Display & Merchandise

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Putra Tekno Asia - Gameloop by Tenctent Company Projects Arnike Febriliani Portfolio

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Instagram Basic Contents Basic topic for the contents was talking about gaming materials, some of the game that can be played with gameloop emulator, and about the gameloop itself.

Marketing content for gameloop are mostly to gain people download gameloop on their PC, The content among them is giveaways.

Arnike Febriliani Portfolio

Instagram Marketing Contents

Company Projects Putra Tekno Asia - Gameloop by Tenctent

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Magnesia Digital Agency Company Projects Arnike Febriliani Portfolio

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Magnesia Digital Agency Magnesia is a social media advertising agency below Putra Tekno Asia Group. Besides doing the branding, I also jump in to the business stuff but still as an employee there.

Logo Philosophy MG stands for magnesia which name comes from an alchemical element, magnesium. As everyone knows, magnet has it own style to attract the right material. it doesn’t pull stuffs carelessly, but the right one which contains magnet in it. Just like a business who needs to attract the right market for their products or services, the business needs a magnetic touch for themselves. I believe, advertising are the key for every businesses. And magnet, are the key for any material that need to attract other materials that has magnet in it.

Logo Alternatives Comes in four different alternatives for any situations and one main logo. I use Yellow as yellow represents fun, hope, inquisitiveness, and original thought. this is the color of new ideas, help seek some new ways of doing things. It is the practical thinker, not the dreamer.

Arnike Febriliani Portfolio Company Projects

a simple landing page content for this social media advertising agency to put any necessary information such as portfolio, pricelist, and contact information.

Magnesia Digital Agency

Landing Page

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Magnesia Digital Agency Company Projects Arnike Febriliani Portfolio

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Pitch deck Template This Pitch deck are made for idea pitching template for the proposed clients. Simply by puting the ideas detail and using the same marketing system and theories.

Arnike Febriliani Portfolio

Company Projects

Magnesia Digital Agency

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Magnesia Digital Agency Company Projects Arnike Febriliani Portfolio

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Terms & Condition Book Since there are many MSME business not having much knowledge about creative and advertising world. This book can be a guide for them to know why and how a creative work needs time. So I elaborate them in details and make it as a terms and conditions for the projects.

Written both in English and Bahasa. Do and don’ts rule from handovering company materials and revision for both written and visual.

Company Projects

As a social media (and especially, Instagram) advertising agency, magnesia needs to put anykind of content genre, but still talking about the advertising itself. Not just giving any basic educational (since MSME rarely had that much knowledge towards), humors, riddle joke, and many more that could fits with the market.

Arnike Febriliani Portfolio

Instagram Content

Magnesia Digital Agency

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As I explain before, magnesia is a social media advertising agency. Not only I’ve done its branding, I also jumping into the client. From proposal, pitching, content strategies, content creator, copywriting, even the design executions. Here are some of their clients I’ve handled before. All project includes all jobdesk above.

Arnike Febriliani Portfolio

Company Projects

Magnesia’s Clients - Hawkeye

Magnesia’s Clients

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Hawkeye Fightwear A local brand of boxing and muaythai equipments who has growing since 2017. Hawkeye has always been a company that loved to try any new products from Putra Tekno Asia

Arnike Febriliani Portfolio Company Projects

a millennials brother who has the opportunity of having their parents business which engaged in mineral rock mining for any building. They want to jump into the different levels of marketing to communicate about mineral rocks.

Magnesia’s Client - Batu13

Batu13

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19 Magnesia’s Client - Batu13

Branding

Putra Tekno Asia

Arnike Febriliani Portfolio

Red Line

Content Strategies Planning

Company Projects

need to know more about this pitch deck? goes back to the branding section at “Magnesia Digital Advertising Agency” on page 13-14

Every contents packed with marketing strategies and planning. From the visuals, Copywriting, and the content itself. Well, also the weekly content reports for their social Media Evaluation

Magnesia’s Client - Batu13

Video Launch Propose

Contents

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21 Magnesia’s Client - Batu13

Branding

Putra Tekno Asia

Campaign Video Launch

As a business, we need to keep and leave a nice relationship with the clients. So the highest price of magnesia’s services got their own social media guideline so if they wanted to keep their brand mood as it is, they had this book as their guideline.

Arnike Febriliani Portfolio

Other Services

Company Projects Magnesia’s Client - Batu13

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Magnesia’s CLient - Koronka Company Projects Arnike Febriliani Portfolio

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Koronka Cold Storage A company that is engaged in huge cold storage wheter it is customize or in stock. Koronka based in surabaya. They need a social media that isn’t just selling products, but got knowledge, education, and news update about cold storage.

Insta Story

Arnike Febriliani Portfolio

Copywriting

Company Projects

Magnesia’s Client - Koronka

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Magnesia’s Client - Arora Company Projects Arnike Febriliani Portfolio

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Arora Sports and Music Just like other clients, they wanted something diferent from others or atleast different like how they used to selling their product. At this time, they wanted to put more with tennis table, badminton, guitar and bass.

Arnike Febriliani Portfolio Company Projects

The client was actually the MLM Reseller. They wanted a different approach and communication with their products, because their competitor (another reseller) all did the same communication and approach.

Magnesia’s Client - Nu Beauty

Nu Beauty

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blibli as one from many marketplace in indonesia has made their own social media’s fashion page. And yes, this is their grand launching contents, as they’re also partnering with the Jakarta’s Fashion Week on that moment.

Company Projects

BIG IN Digital - Blibli_Fashion

blibli_fashion

Arnike Febriliani Portfolio

Overall Spreads

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From photoshoots, to the image retouch and don’t forget the whole spread plan for a month. I am just doing the photo retouch, helping the photoshoot session, and planning the instagram spreads.

Spread Launch Contents

This might look like the find-the-differences kind of game.

But it isn’t actually gone for that. I need to retouch a total of more than 120 photos (six photo a day to post) for their instagram contents as a fresh graduate.

Arnike Febriliani Portfolio

Photo Retouch

Company Projects BIG IN Digital - Blibli_Fashion

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TMP - Indonesia Marathon Company Projects Arnike Febriliani Portfolio

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Indonesia Marathon Well, since pandemic hits the world especially with events. This events are the huge one idealist events. But they manage to rearrange their social media. From the content to the copy, similar like what I used to do while I’m at magnesia

Since they need awareness for people about marathon, they wanted something that can explain a lot of stuff about marathon.

Arnike Febriliani Portfolio

Contents

Company Projects

Well, this might heard ridiculous but they’ve always wanted a long captions and spreaded posts. so I made it in every post.

TMP - Indonesia Marathon

Long Copywriting

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TMP - Indonesia Marathon

Desktop Version Well, this might heard ridiculous but they’ve always wanted a long captions and spreaded posts. so I made it in every post.

Header

Countdown Time

Company Projects

Still Elements Such as header and footer, IM as an event needs a countdown that can be hid and shown on the left. So it’ll not going to bother other important element.

Social Media Link Button

Arnike Febriliani Portfolio

Footer

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Home Three main sections besides any still elements; Introduction, About Us, and ad sliders.

Home

Ad Sliders

Arnike Febriliani Portfolio Company Projects

Registration Bincang Bintang - Main

Bincang Bintang - Done

Contact Us

TMP - Indonesia Marathon

Pages the published website might not publish everything yet, But there are approximately 5 different pages; Home, Bincang Bintang, Media, Registration, and Contact Us. Bincang Bintang and media needed an “what if” actions, so i made 2 layouts for them.

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TMP - Indonesia Marathon Company Projects

Medias - The articles

Arnike Febriliani Portfolio

Linked Medias There will be 2 kind of medias, one is official from the Indonesia Marathon, and one is for any medias putting stories or something about indonesia marathon.

IM Media

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Linked Medias

Unfortunately, they don’t have their mobile version of their website, So I make the mobile version but still with their old visual elements

TMP - Indonesia Marathon

Mobile Version

Company Projects TMP - Indonesia Marathon

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35 Arnike Febriliani Portfolio

Company Projects

Medias - The articles

IM Media Linked Medias Registration

TMP - Indonesia Marathon

Company Projects

TMP - Indonesia Marathon

Maps Running Routes 42k, 21k, 10k, & 5k

TMP - Indonesia Marathon

BIB Certificate Merchan

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Content Intro Other Projects

39 GDTI Brand Guideline /40 41 Oppulence Of /42 Lampung 43 Dayu Mirah /044 Estate

Arnike Febriliani Portfolio

45 MSME Brands /46

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47 Personal Branding /48

Other Projects

Mostly a freelance project that comes from any segments.

Arnike Febriliani Portfolio

OTHER PROJECTS

Content Intro

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GDTI stands for Good Doctor Technology Indonesia and it’s actually a freelance job. I do the color section both visual and copy, some of the copywriting and quality control helper.

Other Projects

Freelance - Brand Guideline GDTI

GDTI Brand Guidelines

Arnike Febriliani Portfolio

Page Descriptions

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These are some page I did with their Brand Guidelines. Their Creative Head gave me these pages as an opportunity to help her describes these pages and layouting a bit of them as a form of a quality control. From the color sections to the Stand Alone App.

Arnike Febriliani Portfolio Other Projects

Besides coing the copies for color descriptions, I also find each derivatives colors and editing the layout and pictures that visualize the color.

Freelance - Brand Guideline GDTI

Color Derivatives

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Freelance - Budaya Kreatif Foundation Other Projects Arnike Febriliani Portfolio

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Oppulence Of Lampung An organizations name Budaya Kreatif put me in to this projects. There’s a Fabric collector who wanted all of his collections in a book, especially the lampung’s cloth which has its own history for hundred years.

Arnike Febriliani Portfolio

Other Projects

Freelance - Budaya Kreatif Foundation

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Freelance - Dayu Mirah Estate Other Projects Arnike Febriliani Portfolio

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Drawing Progress

Logo With Solid Color

Tracing Progress

Execution

Logo With Texture

Logo Philosophy Handwritten font type are potentially make a chill vibes while a serif typefont effortlessly giving the luxurious vibes alongside with gold texture.

The handwritten D and M mix can represent those 9 of its villas.

Dayu Mirah Estate a housing complex of villa based in Ubud Bali. They need just a logo and booklet about their 9 different kind of villas.

Opening Content

Arnike Febriliani Portfolio

Cover

Brochure Catalogue

Other Projects

Table Of Content

Catalogue Content

Freelance - Dayu Mirah Estate

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Freelance - MSME Brands

MSME Brands MSME (UMKM) or Micro Small Medium Enterprises kind of business mostly asks about a logo with any necessary derivatives. Twas usually quick yet simple progress needed.

Arnike Febriliani Portfolio

Other Projects

Before

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After

JUICEBOX A mid-low business who needs a logo rework and a booth banner design

Arnike Febriliani Portfolio Other Projects

a low economic business section and mostly targeting to ethnical young adult to elder kind of markets. Usually called as warkop, they sell coffee especially kopi medan and aceh, instant noodle, fried fries, etc.

Freelance -MSME Brands

WAKOMEDA

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Personal Branding

Logo Alternatives

Logo Philosophy

Arnike Febriliani Portfolio

Other Projects

mixing the two “A” and “F” which obviously comes from my name. Using many rounded shape as a metaphor of my body. There are two spherical shapes which one had a distance from the main shapes, and the other had it closer to the main shapes. Rotate the logo to the left as you can see a person “left” from a situation to help balance its head out, and rotate to the right to see the person “get back” with a lot of positive energy try to get close to a situation again. Just how the spherical go.

Yellow has its bright personality but this yellow I put aren’t that bright, but its bold. Its a metaphor of how I usually behave towards anything that could possibly happened in my life. This logo is a shorts of myself.

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Personal Branding Since I do some freelance, I needed a visual personal branding. from logo and it philosophy, color and gradient, texture, even pattern.

This personal branding comes with three group of color. Premier color which Yellow, Purple, and Navy Blue. Neutral color black and white, and Tersier with six different color; Maroon, Deep Green, Beige, Hazel, Pale Pink, and Khaki.

Premier

#FDD141

Neutral

#624DA0

#183656

#191919

#FFFEF1 Other Projects

Tersier

#402E32

Arnike Febriliani Portfolio

Colors and Gradients

#015249

#FFF0CB

#B3AA9A

#FBC1B0

#B39D69

Gradient

By make my logo outlined, rotated, and organized them.

Personal Branding

Pattern

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