Page 15

lot of good people I get a chance to work with, and the franchisees are really my second family.” This year Golden Chicken launched a pilot location in a new region with a lot of proven potential for the right chains – China. So we sat down with Parmerlee to discuss franchising partners, supply chain logistics, and the considerations that come into play

when a regional chain goes global. FDF World: How did you know that the time was right for expansion into a new country? What drew you to China? Mark Parmerlee: It was really twofold – first, we’ve been fortunate enough to have a real solid growing base in the United States and felt like we were ready to start looking abroad. We took 15

Profile for FDF World

Food Drink and Franchise - October 2014  

Food Drink and Franchise - October 2014  

Profile for fdfworld