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LEADERSHIP CHILI DOGS AND chili cheese fries: this fan favorite concept has carried California-based QSR franchise chain Wienerschnitzel for half a decade. Still, even as a leader in its category and the largest hot dog chain in the world, the brand is still regional in the United States, available mostly on the West Coast. But change is coming. “Cindy Galardi Culpepper, when she assumed the reins of CEO in 2013, really had a vision and focus to reenergize this brand and put it in a position to grow again,” said Ted Milburn, who came on board as Director of Franchise Development at the start of 2015. “There were some things already in place—clearly a neat brand that people know, love and trust, and leadership at the top that wants to grow and is willing to put the money and the resources into it—and they were trying to put the puzzle pieces together.” With 25 years of experience in franchise development for high profile brands, including four years spent with Nestlé Toll House Café, Milburn joining the team was one more puzzle piece falling into place. Now, he and the Wienerschnitzel team are working to make the goal of active growth a reality in the years to come. 13

Food Drink Franchise magazine - January2016  
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