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Urban Professionals

URBAN PRO’S FOCUS Empowerment & Motivation

FD360 DESIGN AGENCY

Building an Empire

`Globalization

of SOCIAL MEDIA

Can you afford to neglect your customers on Facebook?

OPPORTUNITY OF BUSINESS FOR THE KIDZ, INC. #

Back to the

Basics

Empowerment & Motivation

WWW.FD360.INFO


URBAN PRO’S

contents 3 4 6 7 Dare to be different

Project SB

Back to the basics

MRSHOOTORDIE

A young man’s quest to shoot the world

OPPORTUNITY OF BUSINESS

ed·u·ca·tion [ej-oo-key-shuhn]

noun 1. the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life. 2. the act or process of imparting or acquiring particular knowledge or skills, as for a profession. 3. a degree, level, or kind of schooling: a university education. 4. the result produced by instruction, training, or study: to show one’s education.

Business on Purpose

8 9

FOR THE KIDZ, INC. BUILDING AN EMPIRE Growth in a weak economy.

FEATURES

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2

Globalization of social media Can you afford to neglect your customers

PR O ’S

U RO’S RBAN PR O’S AN P URB

UR BA N

URBAN PRO’S • ISSUE 1 2012

UR BA NP RO ’S

Advertising opportunities available! WWW.FD360.INFO FOR MORE INFO

Cover Story Project SB Back to the Basics

Dare to be

t n e r e f dif

There’s a purpose to everything. Simple business works with supply and demand. However, how you supply the demand is what makes you stand apart from others. We are not trying to reinvent the wheel, but rather add to it and change how you look at the wheel. There’s a “dare to be different” in today’s society as everyone is on a quest to create the next facebook or twitter; or become the 1st to ______. You have to keep your purpose in perspective because it’s easy to get lost in the mix and lose focus. Life is totally different from 10 years ago. The world doesn’t stop spinning. We must adjust and can’t be resistant to change. Yet even with change, at times we sometimes go back to the things of old. This is a process of reestablishment. We must also re-establish ourselves as does the cycle. The goal of Urban Pro’s

Magazine is to take it back to the basics to bring a better understanding of purpose. Not resistant to change, but understanding change and becoming aware of who we are and what we can do. Urban Pro’s (Urban Professionals) magazine is about life empowerment. With enough information, you can make an informed decision and stand confident behind it. Our goal, in this issue and every issue to come, is that you will become informed, empowered and motivated.

URBAN PRO’S WWW.FD360.INFO

ART / PRINTING FD360 Design Agency PHOTOGRAPHY All Photography by @MrShootorDie Photography for JFuturEnt. DIGITAL EDITION To subscribe to Urban Pro’s Digital, the electronic version of the magazine, log on to www.fd360.info For sponsorship and / or advertising information, email: urbanpros@fd360. info All rights reserved. Any reproduction in whole or in part without the express written consent of FD360 is prohibited. ©2012 by FD360 Design Agency All rights reserved. Any reproduction in whole or in part without the express written consent of Urban Professionals Magazine and FD360 Design Agency is prohibited.

URBAN PRO’S • ISSUE 1 2012

EDITOR LETTER

EDITOR’S LETTER

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Project SB

“Back to the Basics”

URBAN PRO’S • ISSUE 1 2012

w

4

hat defines success? Success is more than money. Success is more than becoming an athlete or a rapper. Success comes from what you do with what you learn. Successful people are not born, but bred; through life experience, trial and error, etc. Bam Murray has a desire to see a change in his community. That passion has birthed Project SB. Through his own experiences, he has drawn strength to pour back into the kids and the community in an area where he believes he was lacking and also believes is still lacking in communities to date.

Engineering your way to success

According to Murray, “The vision of Project SB is to empower kids through education to give them a better understanding of themselves; helping them to garnish the power of their mind. “ It may be cliché to say “knowledge is power”, yet the statement holds true because the knowledge

that you receive and retain empowers you to do whatever you want. Murray says that “knowledge is the key and once you have the key, you can unlock any door

that you desire.” Murray also wants to see more support from the a community. “As community of people we can’t be afraid to fellowship with each other.” The old saying “it takes a village to raise a child”, means that the people had to have relationship and confidence in each other to trust that someone else in their village or neighborhood could reprimand or praisev their child. The young people are the future and as adults we are responsible to show them the correct path and expose them to different avenues other than sports and rapping. Project SB’s goal is to gain non profit status by the end of 2012. Donations to fund future projects are being accepted through FD360 Design

Agency. Spread the word!. Support Project SB! LIKE the page on facebook & share it on your wall.

“EDUCATION IS THE KEY TO THE FUTURE OF OUR YOUNG PEOPLE”


B

oth creative and audacious while pushing the limits of photography and film, 22 year-old Orlando native, Joshua Fletcher is aka @MrShootorDie. When people first hear the name they think of violence, but you will find that this name describes his passion, love and drive for

capturing photography and video. e began his quest at the University of District of Columbia (TV Production Program). While living in DC, he challenged himself with only one option. His goal was to “shoot like a Hero or die like a zero.” Thus born the movement Shoot or

H

The future belongs to those who prepare for it today,” El-Hajj Malik El-Shabazz aka Malcolm X.

URBAN PRO’S • ISSUE 1 2012

Die. “I love being able to view life through a viewfinder and making an image or video that will last forever and

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America

one day may become history. This is my God given talent; its like my life line. I must shoot to keep loving, to keep surviving and to keep thriving, because if I don’t I will die.” @MrShootorDie number one priority is to inspire and captivate minds through uplifting visual art. His favorite quote is “The future belongs to those who prepare for it today,” El-Hajj Malik El-Shabazz aka Malcolm X. @MrShootorDie MrShootorDie-Photography JFuturEnt

www.JFuturEnt.com

FROM STILLS TO FILMS

Producer • Photographer • Videographer • Cinematographer • Visual Director • Editor

THE OPPORTUNITY Business on Purpose

Serving your community because we are a part of your community: Orange, Seminole, & Osceola counties.

I

njured in an accident? At fault or Not, Call A Doc First. Call a Doc is an Attorney / Doctor referral service that caters to the communities within Central Florida from Orange, Seminole and Lake counties. Call A Doc stands 3 years strong under the supervision of Tony Glover who gained experience from a previous law firm as a referral agent. Over the 8 year period of working for the law firm, Glover capitalized on the opportunity to start his own company based on the needs he saw in his community. “I noticed that most of the people getting injured were our people. With me being born and raised in the Richmond Heights area,

that was my motivation to bring a doctor in the community that could actually serve those people”. Glover believes education is the key to running a successful business. He recognizes “Coach George” at Willie Mays Park as an influence in his life as early as age 10. According to Glover “Coach George” stressed prayer and grades, which influenced him to go

We have to educate and inform our kids”

on to college to get his education in order to compete in this world as

a business owner. “ Glover knows the influence that the older generation has on today’s youth and he attributes that as a motivating factor to continue to pursue his purpose. Glover believes in supporting and giving back to his community. He has several events planned to bring more medical staff into the community. Call A Doc can be reached at 888-343-A-DOC(2362, Tony Glover at (407) 832-1846. Or email: calladocfirst@gmail. com. Serving your community because we are a part of your community: Orange Seminole and Osceola counties.

URBAN PRO’S • ISSUE 1 2012

#MrShootorDie

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Building An Empire

F

URBAN PRO’S • ISSUE 1 2012

or The Kidz, Inc. was formed to meet the needs of under-served children in Central Florida assisting them in education and motivate their thinking. For The Kidz, Inc. is not new to the world of charitable outreach. Prior to creating the organization, they informally took on the chal-

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F

lenge of giving away toys and bags to kids in Richmond Heights, Orlando and Winter Garden, Florida. The needs have expanded and so has their challenge. To do so, they’ve embarked on an outreach journey to help those children. On September 22, 2012 For The Kidz, Inc. will host their inaugural “Fore! The Kids

lorida Elite Track Club is non profit organization that provides educational and athletics throughout the community of Orlando owned by Mr. Ellis. Ellis also owns All Star Bail Bonds which has been in business for over 15 years. Ellis is motivated when he sees his kids thrive in education and sports. Ellis believes

Charity Golf Tournament” at Orange County National Golf Center. Proceeds from this event will be donated to WOKB 1680AM. The Community Bonding Show 4th Annual toy give away at Willie Mays Park in West Orlando. For more information on our organization or to volunteer in service, please call Art Wilson at 321.231.9413.

Fore! The Kids Charity Golf Tournament

SEPTEMBER 22, 2012

that his service back to the community is what has sustained him throughout the years. “Education is everything. Without an education, there’s no job opportunities”. Both of Ellis’ companies host a yearly Celebrity Flag Football game where food is provided for the kids. 407-423-STAR

The Entrepreneur The day to day routine of running a business can be frustrating. Some days are great and there are times when you may ask yourself, “what did I get myself into”. The life of an entrepreneur is a tough one but at the end of the day, it’s fulfilling because you get to put 110% into something that belongs to you. Ask Aaron of FD360 Design Agency. He owns and operates a growing print and design company in Orlando, yet services the entire United States. “We don’t limit ourselves, because we understand there is a lot more going on in the world than where we are. I describe it as a global grind; which, by the way, we have ‘Global Grind’ shirts available.” The consummate professional is always thinking of some kind of way to make money. “At the end of the day, we are in business to make money, but we never forget who we service.”

Lack of Planning How can you possibly start a business, create your business plan, factor your marginal analysis and budget and not factor in your customers. Your customers will determine if you can stay in business. Why do startups feel the need to step out with such high overhead; looking great on the outside, but have no customers & customer service to sustain the workforce? Lack of planning, or perhaps a lack of consideration of their sole asset?”

Customer Service is #1 The treatment your customers receive will determine if they come back. Aaron believes that this is the most integral part

Make It Happen An empire is having a business or businesses that is making money or at least sustaining itself. “We have several business venture opportunities

of the business. “We are in a service oriented industry and our aim is to meet the needs of our clients.” I think some people get into business and forget what their purpose is. There are a lot of businesses that look great on the outside and have terrible service.

that we operate at different times. You must have multiple streams. of income.” Aaron says that is what separates them from others. Being able to provide whatever service that’s needed. “We take pride in the work we do for all of our clients believing that satisfied clients will return and refer.” “We will make it happen for you. It is that focus on customer service which drives and sustains us.

URBAN PRO’S • ISSUE 1 2012

For The Kidz, Inc.

Growth in a weak economy

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our business’s Facebook Page is every bit as important as a faceto-face encounter with a customer. But some well known retailers fail to provide adequate customer service online. STELLAService, a New York City-based firm that rates online retail businesses for their customer service, went undercover and posted service-related questions on 20 retailers’ Facebook walls or in the comments section below the page owner’s own status updates. Some retailers removed the customer question from their wall without ever commenting, and another five questions remained unanswered for at least two days. Only seven businesses took the time to answer questions posted within 48 hours.

Eliminating or ignoring customers’ servicerelated questions posted on your Facebook Page is unprofessional at best and significantly damaging to your brand at worst. Such practices ensure only that the issue will remain unresolved and the customer will grow only angry. What brick-andmortar company would allow an employee to walk away from a customer who has just asked them a question? None that I’m aware of, but that’s exactly what some retailers are doing online. Businesses and brands that choose to correspond actively with their customers on Facebook will rise to the top when it comes to gaining customer loyalty. Those who ignore service and supportrelated issues posted on the world’s most popular social utility should

seriously reevaluate their social media strategies. Here are some tips on how to effectively manage your business’s Facebook page: 1. Respond quickly. Reply to queries and complaints in a timely manner to make sure other customers don’t see you left someone hanging. 2. Be proactive. Respond to customer questions as status updates – they are more visible than comments to wall posts. Doing so can potentially prevent an onslaught of questions or complaints over the same issue. 3. Share your wins. Customers post positive comments, not just negative ones. Share that information internally among the customer service and tech support team members. Everyone could stand to hear good news, especially if all they usually hear are complaints. Via Entrepreneur.com

URBAN PRO’S • ISSUE 1 2012

321-594-3978 Enhancing your beauty with a natural touch of glam

Businesses Can’t Afford to Neglect Customer Service on Facebook

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