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Presented by: Brian Crews Florida Citrus Sports bcrews@FCSports.com 407.423.2476


FLORIDA CITRUS SPORTS BACKGROUND INFORMATION Florida Citrus Sports, a not-for-profit membership organization, is an Orlando based sports and event management company. What began sixty-six years ago as a small group of sports enthusiasts hosting one college bowl game has evolved into a company boasting one of the most diverse rosters of annual events in the country. Hosting the #1 non-BCS game, the fastest growing non-new years day bowl game and the #1 HBCU game each year.

The following companies are the Florida Citrus Sports exclusive corporate partners.

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FLORIDA CITRUS SPORTS MAJOR EVENT OPPORTUNITIES Capital One Bowl, January 1st ESPN TV; the nation’s premier non-championship series game Average attendance of 61,500 over the past 3 years. Big Ten #2 vs. SEC #2 Russell Athletic Bowl, December 28th ESPN TV; the nation’s fastest growing bowl game, top10 status. Average attendance of 58,453 over the past 3 years. Sellout crowd of 68,305 for the 2011 game FSU vs. ND. Big East #2 vs. ACC #3 Fresh From Florida Parade, December 30th Nationally televised through syndication network with over 2.5 million viewers annually. Average attendance day of parade is 60,000.

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FLORIDA CITRUS SPORTS MAJOR EVENT OPPORTUNITIES Florida Blue Florida Classic, November 16th and 17th Game attendance average of 60,000 over the past 3 years Bethune-Cookman University vs. Florida A&M University Florida Blue Cross Blue Shield Battle of Bands with over 12,000 fans in attendance each year the night before the game. Feast on the 50, October 18th Over 3,000 in attendance to kick off the season with their families and other guests for an evening of food, fun and networking. Orlando Bowl Week A week long celebration featuring two bowl games, Fan Fests, Kickoff Luncheons, team pep rallies, a free downtown concert, and an internationally televised parade Florida Citrus Sports Orlando MINI Open, September 20th Over 500 people compete against each other in a fun round miniature golf in foursomes. Tabling opportunities are available along with auctioning opportunities.

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FLORIDA CITRUS SPORTS FLORIDA CITRUS SPORTS FOUNDATION It’s all about the Kids Florida Citrus Sports Foundation is a 501(c)(3) non-profit organization that has been improving the lives of children in central Florida since 1947. Proceeds generated by Florida Citrus Sports events support our annual summer camp and outings for the kids in Central Florida.

It’s all about the Education The Florida Citrus Sports Foundation provides funding to the “Take Stock in Children Program” for Orange County Florida.

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FLORIDA CITRUS SPORTS FLORIDA CITRUS BOWL STADIUM Events to be held in Florida Citrus Bowl Stadium during the 2012-13 season: Capital One Bowl Russell Athletic Bowl Monster Truck Jam Florida Blue Florida Classic MEAC vs. SWAC Challenge Twenty (20) Orlando City professional soccer matches Eight (8) High School State Championship games Orlando Calling (Two Day Concert Festival)

In 2011 the Florida Citrus Bowl Stadium hosted over 100 events that approximately 550,000 people attended There are five (5) nationally televised events and eight (8) state wide televised events

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FLORIDA CITRUS SPORTS SIGNAGE OPPORTUNITIES Rights to receive LED signage video messaging, visible from all vantage points, throughout the year. Rights to receive video board acknowledgement throughout the Russell Athletic Bowl, Capital One Bowl and Florida Blue Florida Classic games. Rights to a permanent sign on the scoreboard during all the events at the Florida Citrus Bowl Stadium.

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FLORIDA CITRUS SPORTS TRAFFIC DRIVING PROMOTIONS Rights to distribute coupons to fans in attendance at the following Florida Citrus Sports events:

Fresh From Florida Parade Capital One Bowl Russell Athletic Florida Blue Florida Classic

Average Attendance 60,000 61,500 52,800 62,400

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FLORIDA CITRUS SPORTS DIRECT MARKETING OPPORTUNITY Right to provide branded bag and/or promotional insert in stadium bags to all seats for the Russell Athletic Bowl & BCBS of Florida Classic games. Right to provide a promotional insert in stadium bags to all seats for the Capital One Bowl game. Approximately 30,000 local residents attend each bowl game.

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FLORIDA CITRUS SPORTS Sample Promotion

“ORLANDO GETAWAY” SWEEPSTAKES The presenting sponsor of the “Orlando Getaway” Sweepstakes where fans can sign up online to win a free termite inspection and automatically be entered into the sweepstakes to win a trip to Orlando for the Russell Athletic Bowl and Capital One Bowl as well as all of the events leading up to the bowl games. Benefits will include the following: Airfare (if relevant) for entire family (up to 6 people) to Orlando Three (3) rooms at the J.W. Marriott Resort at Grande Lakes Rental car for five (5) days Six invitation to the kick-off luncheons for the Russell Athletic Bowl and Capital One Bowl Six premium seat tickets to the Russell Athletic Bowl and Capital One Bowl Six (6) one day passes to Disney World Six (6) one day passes to Universal Studios Six (6) one day passes to Sea World VIP parking pass prior to both bowl games Two (2) field passes for both bowl games. Son/daughter will retrieve the tee after each kick-off . Video board will show them retrieving the tee with the sponsor logo at the bottom. Six (6) FCS prize packs including, hat, t-shirt, sweatshirt and souvenir footballs from both bowl games. Fans can register online via a banner advertisement on the homepage of the FC Sports website, FCSports.com.

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FLORIDA CITRUS SPORTS Sample Promotion

“ORLANDO GETAWAY” SWEEPSTAKES The “Orlando Getaway” Sweepstakes will be promoted through the following media assets (to be mutually agreed upon): Regional Television – ACC/SEC/BIG TEN/BIG EAST games Local/Regional Radio (where applicable) Web advertising on school or league web sites

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FLORIDA CITRUS SPORTS WEBSITE ADVERTISEMENTS Composite logo recognition on the homepage of the Florida Citrus Sports website, FCSports.com. FCSports.com receives over one million page views annually. FCSports.com receives over 350,000 unique visitors annually . 1/3 of the traffic is from within the state of Florida BCBS of Florida Classic delivers over 150,000 page views annually.

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FLORIDA CITRUS SPORTS SOCIAL MEDIA ADVERTISEMENTS Facebook & Twitter messaging pre, during and post events on Capital One, Russell Athletic, Florida Blue Florida Classic and Florida Citrus Sports accounts. Opportunity to engage your brand with bowl fans directly Various brand accounts combine to total just over 24,000 Facebook fans and just over 9,300 Twitter followers.

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FLORIDA CITRUS SPORTS PRINT ADVERTISEMENTS One (1) full page in the event programs for the Capital One Bowl, Russell Athletic Bowl, Florida Blue Florida Classic and the Fresh From Florida Parade. More then 7,000 Event Programs sold during each bowl game One (1) full page in the fan guides for the Capital One Bowl, Russell Athletic Bowl and the Fresh From Florida Parade. More than 20,000 Fan Guides printed and distributed during each bowl game One (1) full page in the FC Sports Report. Distributed to all Florida Citrus Sports members quarterly

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FLORIDA CITRUS SPORTS BOWL GAME MEDIA AND FAN EXPOSURE Pre-Game and Halftime Shows Partnership levels available from entitlements to entertainment. Incremental in-game stadium digital signage and video scoreboard, stadium messaging and national television broadcast opportunities are also available.

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FLORIDA CITRUS SPORTS FAN FESTS Tabling/on-site display during the week long Bowl Week Fan HQ at Pointe Orlando, the game day Fan Fest at the Russell Athletic Bowl, Capital One Bowl and the Florida Blue Florida Classic. Event on-site marketing & logo placement

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FLORIDA CITRUS SPORTS MEMBERSHIP DEMOGRAPHICS Gender: 70% are male Age: 63% are between 45-54 years old Marital Status: 70% are married

Education: 57% have at least a 4 year college degree Income: 52% have an average HHI of over $75,000 Lifestyle: 50% spend their free time engaging in sports related activities

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FLORIDA CITRUS SPORTS MEMBERSHIP EVENTS AND CELEBRATIONS Florida Citrus Sports Orlando MINI Open Presented by Roetzel & Andress This Florida Citrus Sports event is a fundraiser for the Foundation. This event is held at a miniature golf course in the Central Florida area. The proceeds go to support the foundation summer camps and Take Stock in Children program.

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FLORIDA CITRUS SPORTS MEMBERSHIP EVENTS AND CELEBRATIONS Florida Citrus Sports Feast on the 50 The field comes alive and kicks off the season with over 3,000 in attendance, their families and other guests for an evening of food, fun and networking. An excellent grass-roots local event.

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FLORIDA CITRUS SPORTS OTHER EVENT OPPORTUNITIES The Florida Citrus Sports membership base is a team of key local leaders united to help the community through supporting the many sporting events and other programs that keep the focus of our organization “on track” for over 65 years. Selection Dinner with Lee Corso Monthly Membership gatherings Bowl Scout School & Scouting

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FLORIDA CITRUS SPORTS GAME DAY EXCLUSIVE ENTERTAINMENT OPPORTUNITIES The Uprights Club All-inclusive game ticket for those fans looking to upgrade their experience while staying close to the action. From the End Zone, your clients will love the ongoing buffet, open bar and limited VIP seating.

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FLORIDA CITRUS SPORTS GAME DAY EXCLUSIVE ENTERTAINMENT OPPORTUNITIES KUYKENDALL GARDNER Hospitality Pavilion The ultimate pre-game destination for the Russell Athletic Bowl and Capital One Bowl. This climate controlled structure adjacent to the Florida Citrus Bowl Stadium offers high-end food and entertainment to individuals and groups alike for three hours prior to kickoff.

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FLORIDA CITRUS SPORTS GAME DAY EXCLUSIVE ENTERTAINMENT OPPORTUNITIES Club Suites Enjoy a private suite during the game. Your company will receive access to Orlando’s business community and leaders. DEX Imaging Skyline Club The newest premium seating offering from FCSports. Designed for those who desire all the luxuries of a private suite, but have a smaller group to entertain.

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FLORIDA CITRUS SPORTS CLIENT ENTERTAINMENT Sponsor has the opportunity to receive the following client entertainment benefits during the Russell Athletic Bowl, Capital One Bowl and Florida Blue Florida Classic. Tables of 8 for the Champs Spots Bowl, Capital One Bowl and Florida Blue Florida Classic Kickoff Luncheon which takes place the day before each game. Guests will have the chance to interact with coaches and players from both teams competing in the bowl game, as well as hear game analysis from the ESPN broadcasters who will be working the game. Private loft for up to sixty (60) people in the hospitality pavilion outside Florida Citrus Stadium prior to the Russell Athletic Bowl and Capital One Bowl. Premium tickets for the Russell Athletic Bowl, Capital One Bowl and Florida Blue Florida Classic. VIP parking passes for the Russell Athletic Bowl, Capital One Bowl and Florida Blue Florida Classic. Field passes for the Russell Athletic Bowl, Capital One Bowl and Florida Blue Florida Classic.

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FRESH FROM FLORIDA PARADE NATIONAL VISIBILITY The Fresh From Florida Parade will be televised nationally through syndication. Florida Citrus Sports clears between 80-90% of the country and the syndicated broadcast delivers an average of 2 million viewers each year. Your company will have an opportunity to have spots in the broadcast to include the following benefits: Live or pre-recorded VIP interview with your CEO :30 second commercial national television units :05 billboards with audio (open and close) Inclusion in the in-cues or out-cues between commercial breaks

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FRESH FROM FLORIDA PARADE FLOAT Opportunity for a company branded float to be included in the Fresh From Florida Parade Float will receive at least one (1) minute of television coverage on the syndicated national broadcast Florida Citrus Sports will work with your company on the design of the float CEO or VIP representative of your company would have the opportunity to ride in one of the cars that participates in the parade. Car will follow the float. The Fresh From Florida Parade is lined with local Florida residents

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FRESH FROM FLORIDA PARADE DIRECT ACCESS & BRAND RECOGNITION Direct access and brand recognition to over 60,000 people in attendance at the Fresh From Florida Parade through the following outlets: Company logo decals on the streets throughout the parade route with television visibility Brand visibility on road blocks throughout the 1.5 mile parade route in downtown Orlando (pictured below) Company table/kiosk at high traffic locations along the route of the parade Banner messages on the Fresh From Florida Parade website

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FRESH FROM FLORIDA PARADE NATIONAL TELEVISION SYNDICATION -2011 Dothan Montgomery-Selma Huntsville-Decatur (Flor) Birmingham (Ann and Tusc) Jonesboro Yuma-El Centro Tucson (Sierra Vista) Palm Springs Bakersfield Fresno-Visalia Sacramnto-Stkton-Modesto Los Angeles Grand Junction-Montrose Davenport-R.Island-Moline Colorado Springs-Pueblo Denver Hartford & New Haven Washington, DC (Hagrstwn) Gainesville Tallahassee-Thomasville Ft. Myers-Naples West Palm Beach-Ft. Pierce Orlando-Daytona Bch-Melbrn Miami-Ft. Lauderdale Tampa-St. Pete (Sarasota) Albany, GA Macon Augusta-Aiken Savannah Atlanta Cedar Rapids-Wtrlo-IWC&Dub Twin Falls Boise Rockford Champaign&Sprngfld-Decatur Paducah-Cape Girard-Harsbg Chicago South Bend-Elkhart Topeka Bowling Green Louisville Portland-Auburn Grand Rapids-Kalmzoo-B.Crk Rochestr-Mason City-Austin Duluth-Superior Minneapolis-St. Paul Springfield, MO Kansas City St. Louis Meridian Helena Butte-Bozeman

AL AL AL AL AR AZ AZ CA CA CA CA CA CO CO CO CO CT DC FL FL FL FL FL FL FL GA GA GA GA GA IA ID ID IL IL IL IL IN KS KY KY ME MI MN MN MN MO MO MO MS MT MT

Great Falls Billings Missoula Greensboro-H.Point-W.Salem Charlotte Minot-Bsmrck-Dckns(Wlston) Fargo-Valley City Lincoln & Hastings-Krny Albuquerque-Santa Fe Las Vegas Watertown Elmira (Corning) Utica Binghamton Syracuse Rochester, NY Buffalo New York Youngstown Toledo Dayton Columbus, OH Cleveland-Akron (Canton) Bend, OR Erie Medford-Klamath Falls Eugene Pittsburgh Philadelphia Myrtle Beach-Florence Charleston, SC Columbia, SC Greenvll-Spart-Ashevll-And Rapid City Sioux Falls(Mitchell) Jackson, TN Tri-Cities, TN-VA Odessa-Midland Wichita Falls & Lawton Tyler-Longview(Lfkn&Ncgd) Waco-Temple-Bryan Harlingen-Wslco-Brnsvl-McA Salt Lake City Charlottesville Yakima-Pasco-Rchlnd-Knnwck Spokane Wausau-Rhinelander La Crosse-Eau Claire Madison Charleston-Huntington Cheyenne-Scottsbluff

MT MT MT NC NC ND ND NE NM NV NY NY NY NY NY NY NY NY OH OH OH OH OH OR OR OR OR PA PA SC SC SC SC SD SD TN TN-VA TX TX TX TX TX UT VA WA WA WI WI WI WV WY

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FLORIDA CITRUS SPORTS

Contact Us For A Customized Proposal For Your Company Today

For More Information Please Contact: Brian Crews Florida Citrus Sports (407) 423-2476 bcrews@fcsports.com

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2012 General Sponsorship Deck