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Frederick Counsell Creative Portfolio


NHS COLLABORATION ........................................................................ I n t h e r e c e s s i o n b u s i n e s s a r e Exposure: increasingly looking for additional ways to generate revenue. •Part of the NHS Plymouths trust marketing campaign, featured on the In 2010 I joined the NHS at Derriford NHS YouTube channel. hospital to try and help the mechanical engineering department Links: generate additional income by marketing their services. •www.FrederickCounsell.com/Work/ nhs-collaboration-placement/ The material I prepared is part of a much wider social marketing campaign. Following on from this placement, I have also completed website concept designs for the NHS

NHS Label Designs - Currently in use at the NHS Trust, 2010


RED BULL: SuperSlob ........................................................................ Working in teams we responded to real Exposure: life briefs, in order to create anamatics to be exhibatited at the Winchester •Exhibited at Winchester School of Art School of Art MA Interim festival. MA Interim Show, University of Southampton The ‘Superslob’ concept was developed as key protagonist in order Links: to convay the message which Red Bull comunicate. •www.freddycounsell.tumblr.com Using focus groups, we also gained valuable feedback on our work.


Winchester School of Art MA Interim Show Poster, 2012


Commissioned ‘Shapes’ Promotional Work, 2011


RELATIVITY ........................................................................ A Project I produced for my third year Exposure: of University. We were provided with an open brie to develop and work on •Exhibited at University of Plymouth a project of our own choice. Media Arts Exhibition 2011 Choosing to work with film, I decided •Shown on BBC big screen - Plymouth to create a conceptual film exploring City Centre throughout 2011/12 the relationship between the classical elements of water and fire and their Links: connection with time. •www.FrederickCounsell.com/ Throughout this module I was able to workrelativity-uni-module/ learn a lot about the creative process, from initial research to realisation.

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Research|Slow-motion Here is a description of the events: Chrome Browser vs. Sound: The slowed down was paint placed on a speaker which was activated at the same time as the browser. The paint shots in the air and hits the ear )see top right(. As the paint travels upwards we a monitor in the background displays the web browsers speed at loading, beating the sound waves to the ear. Chrome Browser vs. Lightning: The web page is loaded at the same time as a triggered lightning strike onto a boat. The lightning shoots onto the boat, causing it to catch fire. When slowed down we see the browser just loads before the lightning strikes )bottom right(. I really liked the way this advert showed events that the human eye would normally miss, and the way it glamorized them. A two second clip of paint simply shooting up onto a plastic ear appeared completely different when viewed from a different perspective of time. This was defiantly something which I wanted to realise in my work.

The Slow Mo Guys - (Web series, August 2010, http://www.youtube.com/user/theslowmoguys) This is an online series of shows which show different events happening in slow motion. One week they experiment with popping water balloons, the next week they destroy food types. This show again gave my ideas of what could be achievable given my resources, and also shows how we miss a lot of details when we watch events at our normal time. From most of my research, I noticed that there were many re-occurring subjects. Water was often featured. I decided to pursue the idea of slowing water down in my work, something which appears to be featured frequently in my research mainly due to its strong aesthetic results.

Extracts from‘Relativity’ workbook 14

Research|Slow-motion

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Research|Slow-motion

As my project developed, I began to get more interested in the concept of time. This had always been one of the main themes of my work, my original idea of

Here is a description of the events:

a ‘tracking shot’ style piece centered very much on the development of a situation and my stop-motion was also heavily linked with time. Therefor i decided Chrome Browser vs. Sound:

to use ‘time’ as the main theme of my work, but try to look at it from a different perspective. In order to this, decided to look at time from another

The slowed down was paint placed on a speaker which was activated at the same time as the

perspective.

browser. The paint shots in the air and hits the ear )see top right(. As the paint travels upwards we a

In particular, I found slow motion work fascinating. I really like the way that when we view an event slowed down we notice all the intricate details which our

monitor in the background displays the web browsers speed at loading, beating the sound waves to

eyes miss. I began to look into material which explore this idea.

the ear. Many high speed videos, such as these examples, are filmed on

Tme Warp - (Discovery Channel, March 18, 2008 – October 28, 2009, http://dsc.discovery.com/tv/time-warp/ time-warp.html)

Chrome Browser vs. Lightning:

cameras which film incredibly high

The web page is loaded at the same time as a triggered lightning strike onto a boat. The lightning

frame rates. The ‘Pahntom V60

Time warp is a Discovery Channel's series in which MIT scientist and teacher Jeff Lieberman -- along with digital-

)above( is an example of a super

shoots onto the boat, causing it to catch fire. When slowed down we see the browser just loads

imaging expert Matt Kearney -- uses new technologies to bring truly never-before-seen wonders into a form that

high frame rate camera, shooting

your body can actually process. Using the latest in high-speed photography, the Time Warp team takes some natural events )a cat licking its paw, a champagne bottle being opened( — and some not-so-natural )a water balloon to the face, a raw piece of chicken exploding( — and turns them into a thing of both beauty and learning.

before the lightning strikes )bottom right(. I really liked the way this advert showed events that the human eye would normally miss, and the

The v640’s high-resolution timing

way it glamorized them. A two second clip of paint simply shooting up onto a plastic ear appeared

system yields a timing resolution

completely different when viewed from a different perspective of time. This was defiantly

This series really uses slow motion effectively. Although it looks more at the process as a scientific experiment

of better than 20 nanoseconds.

something which I wanted to realise in my work.

rather than art, it still creates some quite remarkable visuals. Watching some episodes from this series gave me a

Frame rate, frame synchronization

lot of ideas about what to film in order to maximise the aesthetics when they are slowed down. However, the major difference between this and my project is that this series uses 1000FPS cameras in order to capture all the tiny details which make the events remarkable.

Google Chrome Speed Tests - (Google, May 3, 2010, http://www.youtube.com/watch?v=nCgQDjiotG0) ‘Speed Tests’ is an advert produced by Google to promote their ‘Chrome’ internet browser. It puts the browser in various competitions against fast moving objects and then shows the results in slow motion. The events happen to quickly for the naked eye to see, but when slowed down we a see a more spectacular result.

up to 1500fps.

and exposure accuracy are all improved

over

generations

of

previous high-speed

cameras. And, an external frame

The Slow Mo Guys - (Web series, August 2010, http://www.youtube.com/user/theslowmoguys) This is an online series of shows which show different events happening in slow motion. One week they experiment with popping water balloons, the next

synchronization signal is available

week they destroy food types. This show again gave my ideas of what could be achievable given my resources, and also shows how we miss a lot of details

via a dedicated BNC for easier

when we watch events at our normal time.

cabling integrity.

and A

increased GenLock

signal

input

is

available for synchronizing the playback of recorded cines to other video gear.

From most of my research, I noticed that there were many re-occurring subjects. Water was often featured. I decided to pursue the idea of slowing water down in my work, something which appears to be featured frequently in my research mainly due to its strong aesthetic results.


SBW ADVERTISING ........................................................................ Working as an intern art SBW Advertising, a full service agency based in Bristol I shadowed members of the creative team as they worked on a number of briefs for both local and national clients. Involved in the decision making process for many accounts, I learned valuable agency experience, whilst


Thank You! www.FrederickCounsell.com @FPCounsell FPC1G11@soton.ac.uk +44 (0) 7792808611


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