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tourism and land-based tourism are interdependent, he informed. “We need each other.” It was obvious through the executives’ record attendance and speeches, including the keynote address delivered by Pierfrancesco Vago, executive chairman of MSC Cruises, and printed on the preceding pages—along with their actions during the subsequent time and words on the following pages—that the cruise industry was just as committed to that theme of partnership. Destinations also showed a symbol of their commitment to cruise tourism through the event’s most-ever high-level government representatives, with more than 30 ministers of tourism or above, as Paige pointed out and pointed to destinations’ firsthand displays of dedication through impressive spaces on the trade show floor. In fact, it was the largest trade show in event history – fitting enough to capture the attention of the historic executive audience. Any booth put a product, company or destination on attendees’ and executives’ minds, and special pavilion options made waves with grand sizes, prime locations and the opportunity to showcase a destination or company as a team and even host

private meetings with chairmen, presidents and CEOs directly in the pavilion. MEETINGS In addition to the private meetings in pavilions, numerous meetings took place throughout the event, ranging from the Heads of Government Forum joining high-ranking government officials and top-level FCCA Member Line executives, to pre-selected one-on-one meetings for delegates – with nearly 50 executives taking meetings and more than 74,000 possible meeting variations for delegates to give a pitch and receive everything from individualized input to business opportunities from those who decide where ships call, what is sold and used on board and how to invest in products and infrastructure. “The one-on-one meetings are an important tool for both the participants and the cruise industry,” said Matthew Sams, vice president, Caribbean relations and private islands, Holland America Group. “For us, we frequently learn about new developments and products, and we are able to help fine-tune them to best fit the cruise lines. For the participants, it gives them a real vantage point in knowing what the lines are looking for and how to appeal to them.”

Partnership and constant improvement were also the focus of the event’s keynote meeting, the Heads of Government Forum. A long-term fixture of the event to build partnership and discuss topics at both a destination and regional level, this year’s meeting was amplified by the historic delegation of both high-level cruise executives and destination representatives. In addition to cruise executives representing various sectors, eight presidents or above participated: Micky Arison, chairman, Carnival Corporation; Christine Duffy, president, Carnival Cruise Line; Roberto Fusaro, president, MSC Cruises USA; Adam Goldstein, vice chairman, Royal Caribbean Cruises; Jason Montague, president and CEO, Regent Seven Seas Cruises; Richard Sasso, chairman, MSC Cruises USA; Pierfrancesco Vago, executive chairman, MSC Cruises; and Jeff Vahle, president, Disney Signature Experiences. They were joined by the forum’s largest-ever high-level government delegation, with 33 ministers of tourism or above, including Barbados Prime Minister Hon. Mia Amor Mottley; British Virgin Islands (BVI) Premier Dr. The Hon. D. Orlando Smith; Cayman Islands Premier Hon. Alden McLaughin; Montserrat Premier Hon. FOURTH QUARTER 2018 | TRAVEL & CRUISE 21

Travel & Cruise Fourth Quarter 2018  
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