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UK Cruise Industry Looking Ahead to 2020

s we come to the end of 2019, most of us are setting our sights on the year ahead. With so much happening in the UK cruise industry in 2020, there is certainly a lot to look forward to. The New Year will bring new ships to the market, raising the capacity to 41,864. This includes P&O Cruises’ new Iona, the largest ship built for the British market; Princess Cruises’ Enchanted Princess, which

68 FOURTH QUARTER 2019 | TRAVEL & CRUISE

will be christened in Southampton; and Virgin Voyage’s first-ever ship, Scarlet Lady. Looking ahead to hot destinations in 2020, recent research conducted by CLIA of UK cruisers showed that our preferences are changing when it comes to where they’re choosing to cruise. As adventure travel continues to thrive, so do adventurous cruise destinations. Research has found that the top bucket list cruise destination for UK cruisers

in 2020 is Australia, followed by Hawaii, Alaska and Greek Islands in joint third, and Panama Canal. This illustrates how we are increasingly looking further afield as travelers’ desire to explore new places continues to rise. No longer do UK cruisers want a ‘fly and flop’ holiday – but are seeking cruises in long-haul and farflung destinations that offer authentic and enriching experiences.

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Travel & Cruise 4th Quarter 2019  

4th quarter edition of Travel & Cruise Magazine. Published quarterly, Travel & Cruise is the official magazine of the FCCA, CLIA and the cru...

Travel & Cruise 4th Quarter 2019  

4th quarter edition of Travel & Cruise Magazine. Published quarterly, Travel & Cruise is the official magazine of the FCCA, CLIA and the cru...

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