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Meetings & Events

CLIA Highlights New Wave of Sustainability Measures

T

he cruise industry’s commitment to sustainability is being showcased in a new guide released recently by CLIA Australasia as part of its annual Cruise Month campaign. Called New Wave, the glossy magazine details some of the technological advances and personal stories stemming from the cruise industry’s environmental and community development initiatives, from within Australia and New Zealand and across the world. “Worldwide, cruise lines are embarking on projects that aim to create lasting benefits for communities in the destinations they visit,” said CLIA Australasia Managing Director Joel Katz. “They’re also working to minimize their impact on the environment, investing billions of dollars in measures to reduce emissions and protect the waters on which they sail.” The guide outlines initiatives including the cruise industry’s commitment to a 40% reduction in carbon emissions across the world fleet by 2030, and the $22 billion being invested in ships with new energy-ef-

26 FOURTH QUARTER 2019 | TRAVEL & CRUISE

ficient technology and cleaner fuels like liquified natural gas (LNG), the world’s cleanest burning fossil fuel. It includes infographics that explain many of the measures being deployed by cruise lines, as well as practical tips that cruise passengers can take to reduce their use of plastics and lessen their impact on the environment. Also featured are community initiatives including projects focused on reducing infant mortality rates in Papua New Guinea, boosting hurricane recovery efforts in the Caribbean, supporting local tourism businesses in South Pacific island nations and wildlife conservation measures worldwide. “The cruise industry represents only around 1% of world shipping, but it has taken a leading role in deploying new environmental measures and creating social benefits for people around the world,” continued Katz. “This guide will highlight these efforts in a form that can be shared with our industry partners and the wider cruise community throughout Australasia,

while also supporting CLIA’s worldwide #WeAreCruise campaign.” New Wave also offers a series of personal stories, including those of community members in the port town of Eden, located south of Sydney on Australia’s east coast. Passionate locals in this scenic region have rallied around the cruise sector to encourage more visits, create new experiences for visitors and successfully advocate for better port infrastructure. Other personal stories focus on the people behind CLIA’s #WeAreCruise social media campaign celebrating individuals in the wider cruise community who help support cruise tourism. They include Anne and David Kernke, who welcome cruise passengers to their acclaimed gin distillery in Tasmania and leverage tourism to help fund the conservation of their historic estate. Also featured is Perry Reid, whose eco-tourism business in southern New Zealand contributes to the protection of seal and penguin colonies on his coastal property. New Wave can be viewed or downloaded via the CLIA Australasia home page, www.cruising.org.au.

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Travel & Cruise 4th Quarter 2019  

4th quarter edition of Travel & Cruise Magazine. Published quarterly, Travel & Cruise is the official magazine of the FCCA, CLIA and the cru...

Travel & Cruise 4th Quarter 2019  

4th quarter edition of Travel & Cruise Magazine. Published quarterly, Travel & Cruise is the official magazine of the FCCA, CLIA and the cru...

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