FCCA Plus STC Global Equals Mutual Success
he highly anticipated return of Seatrade Cruise Global certainly lived up to the expectations, with the cruise executives and attendees at last having the proven opportunities to renew and create business partnerships, discuss ideas and tackle issues in person – instead of behind a computer screen. And FCCA again multiplied the chances for Platinum Members and industry stakeholders by programming a robust schedule to pencil in business and relationship development with cruise executives through networking functions and numerous prescheduled meetings. “FCCA is crucial to maximizing time and opportunities during this busy week,” said Micky Arison, Chairman, Carnival Corporation & plc and FCCA. “Time becomes extremely limited, and FCCA makes it possible to meet with some of the industry’s most important stakeholders.” It began the Sunday evening before Seatrade at Smith & Wollensky, where the annual welcoming party offered an intimate affair between Platinum Members and Member Line executives, including Richard Sasso, Chairman, MSC Cruises USA, and dozens of high-level executives who decide where ships call, what is used and sold on board, and how to invest in destinations and infrastructure. The event let the group spark or strengthen relationships and prepare for the week ahead while taking in the water views and fresh catches of both fish and business. 14 S e co n d Q ua r te r 202 2 | Travel & Cr uise
“The welcome reception again proved successful in bringing together destination stakeholders and cruise executives to foster relationships and understanding – a feature throughout most of our functions, and one that becomes increasingly important during Seatrade Cruise Global’s prolific executives and opportunities,” said Michele Paige, Chief Executive Officer (CEO), FCCA. When Seatrade launched, FCCA and most of those same executives and stakeholders were in tow, as FCCA’s booth itself served as a hub for meetings and events. FCCA had arranged numerous meetings between cruise executives and various Platinum Members along with other private and public sector representatives to provide the platform to discuss everything from operational matters to potential new products – as well as numerous impromptu meetings taking place in the allocated space throughout both the open booth area and private rooms.
“…FCCA makes it possible to meet with some of the industry’s most important stakeholders.” -Micky Arison Chairman, Carnival Corporation & plc
Additionally, the booth hosted exclusive networking receptions for Platinum Members and Member Line executives to bring them closer and help close deals, including the FCCA President’s Reception that lived up to its namesake with participants including Gus Antorcha, Presdient, Holland America Line; Michael Bayley, President and CEO, Royal Caribbean International; Ruben Rodriguez, President, MSC Cruises USA; and Josh Weinstein, who will become President and CEO of Carnival Corporation effective August 1. Headlining FCCA’s event schedule was a return to Smith & Wollensky for a private dinner reception where participants were hosted at a table headed by a key cruise executive, including Bayley, Sasso and numerous other executives. “The more things change, the more they stay the same – despite dealing with an unprecedented and unpredicted crisis, we continue to see the resilience of the industry and our partners, along with the importance of communication and collaboration,” told Paige. “That was again on display throughout our meetings and events at Seatrade, with FCCA again using its proven formula to offer opportunities for all parties to grow together.” Indeed, this year’s Seatrade Cruise Global mirrored the resilient industry with attendees and executives again embarking on the opportunity to continue building back better through Seatrade’s time-tested model, and FCCA maximized the chances to target key decision makers from Member Lines to foster relationships and business. Or, as Arison put it: “Building understanding and relationships with the industry’s decision makers paves the way for successful operations and dealings, and FCCA always finds ways to offer that platform.”