Meeting and Events America, and Mexico – along with detailing how this could lead to a brighter future in the regions and for the industry. Moderated by Paige and Adam Ceserano, President, FCCA, panelists included Carol Cabezas, President, Azamara; Tom McAlpin, President & CEO, Virgin Voyages; Harry Sommer, President & CEO, Norwegian Cruise Line; and Richard Sasso. On Friday, high-level operational executives gathered for the “Creating a Successful Cruise Destination for Now and the Future” workshop, which focused on how to create a successful cruise destination – including creating an amazing destination experience with “wow” factor tours to excite and drive demand to the destination. Moderated by Russell Benford, Vice President, Government Relations, Americas, Royal Caribbean Group, and FCCA Operations Chairman, panelists included: Geoff Burleton, Director, Shore Excursions at Celebrity Cruises; Gina Dunnett, Director, Land Product Development, Azamara; Emilio Freeman, Vice President, Itineraries & Destinations, SeaDream Yacht Club; and Jose Negron, Vice President, Strategic Port Development, Norwegian Cruise Line Holdings Ltd.
Meetings The event featured two days of oneon-one meetings where attendees who had pre-selected cruise executives that could help launch business had multiple 15-minute sessions to make presentations and discuss operations. In addition, the Heads of Government Forum took place on Thursday. As the Summit’s keynote meeting, it brought together destinations’ Ministers of Tourism and above – including Governor of Puerto Rico, the Honorable Pedro Pierluisi, who spoke at the meeting – with high-level executives from FCCA Member Lines, including the four Presidents and above. The main item on the agenda was the revamped employment initiative launched by FCCA – which includes a new FCCA Employment Committee, comprised of Human Resources executives from FCCA Member Lines, that is ready to help guide destinations through the process of necessary elements for cruise companies to hire local citizens. 10 S e con d Q ua r te r 202 2 | Travel & Cr uise
“This event allows us to have greater possibilities to show the competitive advantages of our destination…” Carlos Mercado, Executive Director, Puerto Rico Tourism Company
“With many destinations and people still recovering their economies and livelihoods following the effects of COVID19, our efforts to increase employment of locals throughout our partner destinations are more important than ever,” said Paige. “While we have already worked on this for many years with numerous destinations – and seen not only initial employment, but also many rising through
the ranks on board and even reaching executive positions – our revamping of this program should benefit countless more people and families, and there could not be a better time to have this on the agenda at the FCCA Caribbean Cruise Summit.”
Networking events Networking events were also held throughout the event to create a more casual environment for the cruise executives and attendees to foster relationships and business – while also showcasing Puerto Rico’s offerings and culture. On Wednesday night, FCCA Platinum Members joined cruise executives for a private event at District TMobile, sponsored by Toro Verde Urban Park. On Thursday and Friday evenings, there were networking events open for all attendees and executives, including “A Taste of Puerto Rico Reception” and the Closing Reception. Additionally, there were coffee breaks on Thursday and Friday mornings where attendees could brew up conversations with cruise executives.