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action with the passing of a Tourism Recovery Fund, allowing for Coastal Mississippi to receive $3.4 million from the CARES Act for recovery initiatives. This investment in the region provided the destination with the tools and resources needed to drive visitor demand and execute pandemic-appropriate visitor campaigns. In an effort to reach those who are ready to travel, Coastal Mississippi has launched multiple campaigns showcasing how travelers can safely enjoy their visit to the Mississippi Gulf Coast. This messaging focused on leisure, outdoors, and gaming, to reach key audiences with an emphasis on drive markets. Utilizing the funds provided by the Tourism Recovery Fund, Coastal Mississippi has been able to develop key strategic partnerships that have stimulated the local economy and demonstrated leadership in the region’s response to COVID19. With mask mandates lifted, whether traveling in Coastal Mississippi for business or pleasure, visitors will discover a unique, versatile region, with plenty of room to travel in a safe and healthy way. If you never thought of Mississippi as an option for cruise operations, the time is now to consider what Coastal Mississippi has to offer your business. We encourage all who have not yet experienced “The Secret Coast” to pay us a visit – you’ll love Coastal Mississippi and realize right away that the Port of Gulfport is primed for setting sail. SECOND QUARTER 2021 | TRAVEL & CRUISE 23

Profile for Florida-Caribbean Cruise Association

Travel & Cruise 2nd Quarter 2021  

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